Wind Rises 2005

Chapter 477 The Great Era

Chen Jinfa was breathing heavily when he spoke, which made Ma Liang confused on the spot.

"Being a duck? Brother Fa, if we are short of money, we can always complain, and we won't be reduced to this level!"
Besides, you don’t have the qualifications to be a duck with your body. "

Ma Liang looked up and down at Boss Chen's already fat and out-of-shape figure, and couldn't help but show a trace of disdain on his face.

I still want to make duck. Rich women don’t have such strong tastes.

"What, how can I be a duck?" Chen Jinfa hurriedly explained, "I didn't say it clearly just now, I meant that I want to be a duck."

Ma Liang was immediately puzzled: "Your hot pot restaurant is running well and you are making a lot of cash. What are you doing?"

Fa Ge's Chaoshan Beef Hot Pot Restaurant has opened three or four stores, each one bigger than the last.

Not only is the business booming, but it is also becoming more and more high-end.They don’t compete for the cheap hot pot market at all. They only focus on selecting locations near the CBD or large shopping malls. They are playing a high-profit strategy.

Who knows what was going through his mind, he actually thought about the duck business again.

"Brother, I am really not fooling around, I am serious about what I say.

Some time ago, a little brother of mine was deceived into inspecting a project. He was making duck products, which seemed to be called "True Flavor Duck Necks".

It’s similar to [Zhou Hei Ya] and [Jiu Jiu Ya]. As a result, the store opened and the business was really good.

A small shop of about ten square meters can actually earn [-] to [-] yuan a month. This square meter profit is almost as good as that of my hot pot restaurant.

So I also went to listen to their [Zhenwei Duck Neck] investment meeting last week. There was an endless stream of people on site inquiring about joining, and it seemed that the Malatang business was even stronger than ours.

Then I researched all the braised food on the market. The more I researched, the more I felt that there was something promising in this industry.

Bro, what do you think? "After Chen Jinfa finished speaking, he looked at him expectantly, hoping to get a positive answer.

Ma Liang replied nonchalantly: "Just do it if you want to. Why are you talking to me so much?"

Although the braised food industry has existed for a long time, and there are already many mature chain brands, it does not mean that it is not necessary.

On the contrary, the market in this industry is far from saturated.

It will only get better and better in the future, and more duck product brands will flood into this track, and everyone will try their best to grab food inside.

This situation did not change even before Ma Liang was reborn.

But what he didn’t know was that this [True Flavor Duck Neck] was created by the famous founder of [Juewei Duck Neck] in his previous life.

It's just that the brand trademark of "Juewei Duck Neck" was registered by Ma Liang, so they could only change their name to start their business.

This also fully demonstrates that as long as you have the ability and funds, you can enter the duck goods industry anytime and anywhere.

There is no need to worry about whether there are already many brand giants, or whether the giants have occupied most of the market share, just do it.

After all, even the giants themselves do not have a strong moat, and they cannot form a big crushing advantage over new brands.

This is different from the pure catering industry, which relies more on taste to lock in different customer groups.

What's more, those giant brands have just begun to make great strides in development, and there are still large blank areas in the national market.

As long as the product tastes good, it has a good chance of becoming bigger and stronger.

So if Fa Ge wants to make something, how can Ma Liang stop him?Anyway, no matter how bad the work is, Boss Chen can still afford to lose that little money.

"Really? I knew you, brother, must be optimistic about this industry.

How about we two brothers work together again to create a duck product brand? "Chen Jinfa probed cautiously.

In fact, if he wanted to do it, there would be no need to ask his little brother Ma Liang.

I made this trip today because I basically wanted to get his support. I hope I can develop as fast as [Chenji Malatang] without going through the hard development period.

Otherwise, with Fa Ge’s current net worth, it’s not impossible to build his own brand.

But that's just the way it is. Once you've tried taking shortcuts, it's hard to go back to the process of getting from zero to one.

Since Fa Ge started his business, he has always been holding his little brother’s lap.

In other words, a hot pot restaurant can be regarded as a self-employed business, but it does not require investment and franchising, which is completely different from a real hard-working business.

As long as there is no problem with the location of the hot pot restaurant, you can start it slowly by spending money.

But the duck goods business is different. If you want to become bigger and stronger, you need to adopt the investment and franchising model, which makes Fa Ge start to worry again.

Business recruitment and food supply chain are a headache to think about.

Although Fa Ge now has some business experience, he still feels inadequate when it comes to the food supply chain and market promotion.

If he can bite the bullet and train his own marketing team, it's not impossible for him to do it himself.

But who knows that Brother Fa is a person who knows how to enjoy things? He doesn't want to be so tired.There is an easy way out, so why work yourself to death?

That's why he came to Ma Liang again, wanting to cooperate with Ma Liang again.

Ma Liang understood what this guy meant as soon as he heard it, and immediately refused: "Brother Fa, you are now a big boss, can you be successful?

If you want to do it, just do it yourself, and there is no shortage of start-up capital. "Unlike the poor man who just started the Malatang project, Boss Chen is now considered wealthy and does not lack the funds to open a model store.

It can be said that Fa Ge’s financial strength is now.Much better than the boss of [Zhenwei Duck Neck] who just started his business.

There is no need to find someone to cooperate with in a duck goods business.

"Don't, brother!" Chen Jinfa immediately became anxious, "I don't know what I'm doing, and I need you to help me check it again.

If nothing else, I know all the rules.

This time I am willing to give 49% of the shares to my brother to hold. Just think of me as a brother and let me take advantage of you again. Please help me again. "

In order to get Ma Liang to agree, Fa Ge did not hesitate to pretend to be pitiful and beg.

It's okay to recruit investors and join forces. It's not impossible to do it forcefully, but he doesn't want to get involved in the food supply chain. That thing is very tiring.

It's better to leave it all to the little guy like the Malatang project. That would be so easy.

When Ma Liang heard this, he glanced at Fa Ge. This guy was quite discerning, and he actually knew how to share half of the shares.

I am no longer as stupid as when I was making Malatang, and now I understand a little bit about the rules of the entrepreneurial game.

However, he did not agree immediately, but responded again: "It seems as if I care about your shares.

Why do you have to bring me along when you can do something yourself?

I have a lot of projects waiting for me here, so I don’t have time to get involved in your stuff. Just go and have fun on your own. "

“Brother, I don’t want to either!

Isn't this because with your support, the project can be completed faster?

If it doesn't work out, we can do it [-]-[-], I'll give you [-]-[-]," Chen Jinfa was really willing to go all out and promised openly.

He, Brother Fa, doesn't care whether he is successful or not, and it doesn't matter whether he has face or not. He just wants to make money easily, and he especially likes to make quick money. Is this wrong?
As long as the little brother is willing to agree, it will be [-]-[-] points.

Ma Liang was also amused by him and couldn't laugh or cry. He began to think in his heart that it was not impossible to cooperate with Brother Fa.

Anyway, duck products are already in the long-term plan of the [Jiuxuan] brand company, but there are too many projects in operation at the moment and they can't be put into use at the same time.

Because [Liupo Bangbang Chicken] is in the process of vigorously recruiting investment, and then launching a duck product brand, the projects will overlap a bit.

Moreover, duck products also belong to the category of braised cooked food, and the operation routines are similar.

According to the original plan, it was planned to wait until tomorrow to launch a duck product brand. Now it is not impossible to let Fa Ge explore the road first.

On the market side, Fa Ge's team will handle it, while on our side, we only need to ask [Qinghe Food] to set up the supply chain of duck ingredients in advance.

Ma Liang didn't panic. Boss Chen had grown bigger and dominated the market in advance. This track itself was not something that one or two brands could conquer alone.

What's more, chain brands such as [Zhou Hei Ya], [Zhenwei Ya Neck], and [Huang Shang Huang] have become popular, and they will not just wait there.

The great era of wind is not just talk. All walks of life will seize the golden development period in the next few years to rapidly promote the market.

This is especially true on the duck goods track. Brands like [Zhenwei Duck Neck], which was founded late, seized the opportunity and quickly surpassed established companies such as [Zhou Hei Ya] and [Huang Shang Huang] to become the leading duck goods market. The boss of the track.

And in addition to the brand [Zhenwei Duck Neck], there are actually countless brands that will start up businesses on the duck goods track in the next few years.

Almost every province has its own braised food chain brand, and many regions have more than one.

It's just that few are truly big and strong, and even fewer brands have expanded to the national market.

So if Fa Ge doesn't do it, someone else will do it. It doesn't matter if he does it first and then later.

Anyway, the competition on this track is no longer about products. The core competitiveness is the food supply chain and market expansion capabilities.

It would be okay to cooperate with Fa Ge to start the duck food supply chain.

When the food supply chain matures, next year when I launch my own duck product brand, the starting point will be directly raised to the halfway point in the entire schedule.

When he thought of this, Ma Liang's mind couldn't help but broaden.

There is no end to the project, and it is not necessarily best to do everything yourself.

With Fa Ge, the catfish, joining in to stir things up from time to time, his business would not be too rigid and he would suffer from the disease of big companies early on.

Not to mention anything else, it was already worth it just for Fa Ge to report some internal problems to him in private.

So Ma Liang pretended to be entangled for a long time, and then reluctantly replied: "Come on, I don't care about your so many shares, just do it half and half as I said at the beginning!"

"Oh, that's a good relationship. I know you are loyal to me, brother!" Chen Jinfa was instantly happy. "I didn't say it before, brother, I will always follow your lead, brother, and I will never go back on it."

Ma Liang waved his hands angrily and started to chase people away: "Don't do this, get out of here, I'm still busy here!
After you have arranged the team, let’s talk about the follow-up. "

"Okay, brother, please go ahead and I'll make arrangements as soon as possible!" Chen Jinfa left with a stern look on his face, as if he saw a lot of money waving at him again.

If this duck business starts up again, wouldn't Boss Chen's net worth be able to double again? It makes me happy just thinking about it.

Fa Ge couldn't help but sigh in his heart, we really have caught up with the good times, how can it be so easy to make money!
(End of this chapter)