Wind Rises 2005

Chapter 480
"Crazy Birds?" Jennifer was confused. "What kind of game series is that?"

Ma Liang actually started writing the game product planning documents when he was in the United States.

He was also incapable of making any innovations, he just reproduced the popular casual games he remembered from his previous life.

Among these game files, "Angry Birds" is definitely indispensable.

But there are more than just casual games with little birds as IP images. Ma Liang directly created a series of "little birds".

After all, "Angry Birds" really started to show its power only after the mobile Internet became popular. It is only now in 2007, and what he has brought forward is a small game called "Flappy Bird".

This game was also famous in his previous life, and its Chinese name was "The Stupid Bird Flyes First".

It is a 2013D horizontal version of the game developed by Dong Nguyen, an Annan computer programmer, and launched on the game platform App Store in May 5.

The gameplay is novel and simple. Just control a yellow bird to fly up and down, and try your best to avoid all the green pipes on the way forward.

Although "Flappy Bird" is so simple, it spread like a virus in a short period of time and quickly became popular all over the world.

It is such a simple little game that has occupied almost 80% of European and American mobile game users in just a few days.

Less than half a year after the game was released, it has been downloaded more than 5000 million times.

This is only the data on the App Store. The number of Android version and Web App users transplanted to PC is even more difficult to count.

Such a hit game has made the whole world crazy about it.

Even the developer Ruan Hadong felt tremendous pressure, and even received many threats, and had to take the product off the shelves early.

As the old saying goes, the simpler the product, the easier it is to popularize.

"Flappy Bird" is a game that can be called a cross-platform killing game. It is not only popular on smartphones, but also on the PC side and has attracted countless people to try it.

When it was most popular, I don’t know how many office workers secretly fished behind their boss’s backs and played this bird flying game crazily.

That's why Ma Liang decided to use "Flappy Bird" to attract traffic to Twitter. The first step was to launch a web-based Java version of the product to let the bird fly first.

After the iPhone 3G is launched, the mobile version will be available in Apple's APP Store.

He decided to promote this game completely for free and only earn revenue from embedded advertising.

There is only one purpose, to use the powerful power of game virality to continuously attract traffic to Twitter and bring more registered users.

Because "Flappy Bird" will guide players to register a Twitter account to log in, and then the game results can be shared as social updates at any time to compete with friends.

So what’s the point of having a free game? You can make a lot of money just from the built-in advertising revenue.

"Flappy Bird" brought huge wealth to developer Ruan Ha Dong in his previous life, and this product is completely different when it is put into the hands of Twitter.

After all, Twitter, as a large Internet platform, integrates better quality advertisers and more precise advertising, so the revenue is naturally different.

Not to mention there is a famous saying in the Internet circle, free is the most expensive.Every advantage users take advantage of now will be repaid double in the future.

As long as Twitter can become popular, are you afraid that you won't be able to make money from users in the future?

"Flappy Bird" is only the first product in the "Crazy Bird" series, and corresponding games will continue to be launched in the future.

For example, "Happy Birds", which was very popular in China in its previous life, was actually a elimination game composed of bird elements, not to mention the popular product "Angry Birds".

These casual games with bird elements have been integrated by Ma Liang to form a whole series of products.

Naturally, the IP image in the game was unified and optimized accordingly. He asked the demon girl's best friend and roommate, the great original artist Yu Mo, to re-create it.

Based on Ma Liang's sketches based on the "Angry Birds" game scenes from his previous life, Yu Mo created a unified image IP.

Each popular mini-game features the same bird character, and the game IP "Crazy Bird" will inevitably generate greater economic value.

Moreover, the IP copyright of the game was placed under a newly registered cultural and entertainment company.

The name of the company is [Dafeng Interactive Entertainment], and all the game products and IP copyrights created by Ma Liang will be held by this company.Then authorize the game studios invested and acquired to develop and operate and extract profits.

Ma Liang did this, on the one hand, for safety protection, and on the other hand, to maximize his profits.

In short, in one sentence, we must not only change the destiny of Twitter, but also obtain more benefits for ourselves.

But only he knows these details, and there is no need to be frank with Jennifer, the CEO, about everything.

What should be saved should be kept.

So he directly ordered: "The specific details can't be explained in a sentence or two. Remember to check your email later. You can know the game planning documents at a glance.

I have also written the specific development plan in it, you can just follow the arrangements. "

"Okay, BOSS, you have the final say!" Even though Jennifer was anxious to know, she could only agree angrily at this moment.

After hanging up the phone, Ma Liang sent her the "Crazy Bird" series game plan.

As for other casual games like "Plants vs. Zombies", we'll talk about it later, so there's no need to rush.

After all, there are still many game companies and studios that Jennifer wants to acquire this time. There is no need to leave them all to Rovio for development. It would be better to leave some tasks for other game companies.

After arranging all this, Ma Liang couldn't help but look forward to it.

When "Flappy Bird" is released on Christmas Day, we don't know what kind of craziness it will bring around the world.

While he was thinking about it, he read financial and technology news online.

Recently, Ma Liang has been paying attention to the situation in the US stock market. Since the sharp drop on October 10, the stock market has been in a state of decline.

Although big market trends are rare, small declines cannot be stopped.

So he resumed his usual steady short-selling operations, making a small amount of money every day, which was still very satisfying.

Unknowingly, the day passed quickly.

In the days that followed, Ma Liang traveled between the Bai Mansion and the factory.

He went to work in the factory again that day and had been busy all day. He was just about to turn off the computer and leave before leaving get off work, when he accidentally glanced at a news headline on the Sohu website.

It is the information of "Yangtze River No. [-]".

He clicked on it and saw that it was Master Xing who released the first trailer.

Now that the time has entered November, there are only more than two months left before the release of "Yangtze River No. [-]". It is now normal to release trailers and increase marketing efforts.

The show is about to take place, and Ma Liang can't wait.

He is also waiting to see a grand marketing interaction between his restaurants and "Yangtze River No. [-]".

Nowadays, [Red Lip Chuan Chuan Xiang] and [Liu Po ​​Mala Tang], which have stores all over the country, will definitely earn a lot of dividends during the movie's release.

Ma Liang suddenly thought of that girl Zuo You again. He was supposed to make an appointment to eat this little girl, but because of teacher Feng and me, he actually forgot about it.

Soon enough, he took out his cell phone and immediately sent a text message to the bed warmer who was prepared.

[What are you doing?Are you at school? ]
But after waiting for a long time, there was no response, and I didn't know what I was busy with.

Ma Liang called the phone directly, but no one answered for a while. He was so angry that he went downstairs and drove back to the university town.

As soon as the car left the factory area, the phone rang. It was Zuo You, the girl who called back.

"I'm changing clothes up front. Mr. Yan has arranged a fashion event for me tonight, and I'll be leaving for it soon!"

As soon as the call was connected, Zuo You hurriedly explained.

(End of this chapter)