Wind Rises 2005

Chapter 483
Vanity Fair, right and wrong circle.

In this circle, fighting is a normal thing.

There are only so many resources, and the more top-level resources are, the scarcer they are.

If we fight, there will be nothing. If we don’t fight, there will be nothing.

Especially for the opportunity to endorse a top fashion brand, once you get it, you will get millions or even tens of millions of benefits, so how can you resist fighting for it?

Therefore, it is difficult to see true friendship in the entertainment industry, especially among female celebrities.

On the contrary, it is not uncommon for people to fight each other over a certain photo opportunity or a big-name endorsement.

Not to mention someone like Zuo You who snatched the opportunity from a tiger's mouth. It was impossible for a newcomer like her to take away the opportunity that was clearly determined by others.

It's no wonder that Li Zhibing and Zhang Ziyi hate her with all their teeth. After all, Montblanc's jewelry brand has given endorsement contracts worth tens of millions.

And as long as you remain a spokesperson, you can get this money every year.

Not to mention that it’s so easy to make money from this kind of advertising endorsement. It only takes a few days to shoot some commercials, which is much easier than filming a movie.

If we don’t say that the top luxury brands are the real financial backers, their background is far from being comparable to those of today’s Internet companies.

It is easy to spend tens of millions of RMB on an advertising endorsement. The key is that this is still a routine operation. There is no one knows how many billions of dollars are thrown out every year in global marketing expenses.

Even domestic giants such as BAT don’t know when they will be so generous.

Only Zuo You, a silly girl, still doesn't understand why Li Zhibing and Zhang Ziyi hate her so much.

Because Yan Bing didn't tell her about the endorsement, for fear that she would get carried away tonight.

Zuo You simply thought that the hostility of the two first-line actresses was just because they looked down on her as a newcomer. In fact, they were all for profit.

But she suddenly heard something suddenly said by a lady opposite, which shocked her again.

"Lutz, you are really discerning and have found such a perfect spokesperson." The speaker was a short-haired professional woman with extraordinary temperament.

He is also the only Chinese person present besides Yan Bing and Zuo You.

Bei Luci smiled and joked: "Laurence, do you, L'Oreal, also like our new spokesperson? Hahahaha!"

For the old man to be so polite shows that the status of a lady with short hair is certainly not ordinary.

She is Ma Xiaoyu, the general manager of L'Oreal Greater China, her English name is Laurence Ma, and she is also an elite in the Shanghai business community.

What is even more commendable is that she started as a cosmetics counter salesperson (referred to as counter sister) and has reached the position of general manager. Her work experience can be called a legend.

You must know that L'Oreal Group is the world's number one cosmetics group and one of the Fortune Global 500 companies.

For her to become the general manager of Greater China, one can imagine the hardships involved.

"Actually, I made a reservation with Yan a long time ago, but your Montblanc is just faster." Ma Xiaoyu replied proudly, "And after seeing the jewelry display tonight, I'm not the only one who is thinking about your spokesperson."

The reason why she said this was because the people sitting at the main table tonight were all senior people from major brand companies.

We are all veterans of marketing, so we naturally know the commercial value of a popular spokesperson.

Zuo Youyou is highly praised by Montblanc. If other brands find her as a spokesperson, they can naturally spend less money on promotion and get a ready advantage.

Bei Luci couldn't laugh or cry when he heard it, but he still replied generously: "It doesn't matter. When everyone adds firewood, the flames will rise. In the end, everyone will benefit together."

"Lutz, if you say that, I won't be polite. It just so happens that our previous spokesperson contract is about to expire, haha."

The curly-haired middle-aged foreigner who spoke was Robert Poiret, CEO of Gucci Group.

I just happened to come to China for an inspection a few days ago, so I was invited here tonight.

Since he landed at Gucci from Unilever four years ago, he once faced significant work pressure due to lack of management experience in the luxury goods industry.With the advent of the economic crisis, this CEO, like many business tycoons, has invariably set his sights on the Asia-Pacific market, especially the Chinese market.

In fact, as early as 1996, Gucci had already entered the Chinese market.

Two years ago, China's first flagship store was opened in Shanghai Mall, where today's dinner was held.

In the past two years, it has made frequent efforts to expand, and now has a total of more than a dozen stores.

Montblanc can come to China to hold a "Night of Allure", why can't Gucci follow suit and hold more large-scale marketing activities.

Since we are going to make a big move, a new spokesperson is necessary.

Therefore, Robert Poiret is naturally extremely satisfied with a celebrity artist like Zuoyou who is destined to be favored by Montblanc with a full sense of fashion.

Bei Luci immediately said anxiously: "Robert, don't worry about it blindly.

There is no problem in grabbing spokespersons, but our Montblanc and Ms. Zuoyou have signed an exclusive jewelry endorsement contract. "

"Don't worry, our Gucci flagship product is not jewelry. How can we not know this?" Robert Poiret replied nonchalantly.

Bei Luci could only smile bitterly, knowing that there was nothing he could do against the other party.It is impossible to praise a new spokesperson without being taken advantage of by other brands.

Who told them that Montblanc would invite all the executives of major brands to make today's dinner grand enough?

To have such appeal, on the one hand, Montblanc itself is awesome.

On the other hand, it is because Montblanc’s parent company, Richemont Group, is the world’s second largest luxury goods company, with numerous well-known brands under its umbrella.

Top brands such as Vacheron Constantin, Jaeger-LeCoultre, Piaget, Cartier, IWC, Lanzi, Dunhill, Van Cleef & Arpels, etc. all belong to the Richemont Group, with influence all over the world.

It is precisely because of this that we have enough ability to invite executives from major brands.

The result was good. The big guys at the main table, while joking around, decided on a few more brand endorsements for Zuo You, which completely confused this girl.

She also just learned that she had become the spokesperson of Montblanc's jewelry brand through the conversations of the big guys.

Zuo You looked at Yan Bing with a shocked face, but what greeted her was the Frost Queen's calm expression as always.

What is going on in this world? Can big-name endorsements be wholesaled now?
But looking at the livid faces of Li Zhibing and Zhang Ziyi at the next table, she knew that the truth was obviously not like that, which made her immediately fall into ecstasy.

For a new actor to suddenly receive so many big-name endorsements, anyone would be excited.

Zuo You suddenly remembered what Ma Liang had said before, telling her not to rush into roles randomly and not to rush to gain a position, everything would be arranged for the best.

She didn't take these words seriously before, but tonight she really understood them.

After working on it for a long time, I really didn’t lie to her.

In the entertainment industry, resources that are fought to the death are not worth mentioning in the real circle.

At this moment, she no longer had any thoughts about enjoying the delicious food at the dinner, and she was no longer interested in the musical performance on the stage. All her energy was put on the ice beauty sister beside her.

As the saying goes, knowledge determines thinking mode!

In the past, Zuo You's vision was limited to the entertainment industry. She fantasized about becoming a first-line actress and filming many movies, which was enough for her life.

But at this moment, she somehow felt that the Frost Queen in front of her was the one she longed for.

While Zuo You was observing the ice-beautiful sister next to him who could chat and laugh with all the big guys, he recalled the text message Ma Liang sent before coming to the dinner.

The content of the text message was very simple, just a few words.

[Make another appointment after the dinner]
(End of this chapter)