Wind Rises 2005

Chapter 485
Although his business is now booming, he can be regarded as a second- or third-tier entrepreneur in China.

Given time, promotion to the front line won't be a big problem.

But compared with the Zheng family in Xiangjiang, it seems a bit inadequate.

After all, the Zheng family has captured the dividends of many eras, and it is not so easy for a big family to catch up with decades of accumulation.

Originally, when Yan Bing asked about cooperation, it was just a polite word.

Unexpectedly, the other party actually took him seriously. She was puzzled. The eldest son of the wealthy Zheng family actually took the initiative to visit her. It was strange to hear it.

She asked with a surprised look on her face: "Oh? I wonder why Mr. Zheng wants to see me?"

"Haha, Mr. Yan, have you forgotten your identity as a great designer?

A few days ago, during Shang Hai Fashion Week, I originally planned to go to watch your finale show. Unfortunately, I had something to do and couldn't make it that day. It's really a pity.

However, I later watched the entire video replay online, and Mr. Yan’s design work was still so amazing.

Even if your design is shown on the catwalk at the four major international fashion weeks, it will still be perfect.

As you said before, I am currently building a new shopping mall brand - [K11].

This is a department store that integrates art and commerce. I hope to find some distinctive brands to settle in.

That’s why I wanted to find an opportunity to visit Mr. Yan to see if you are willing to open a [YAN] flagship store in Xiangjiang. Zheng Zhigang responded patiently.

He also did not hesitate to praise Yan Bing, a top international designer who can be called the light of the Chinese people.

After all, the more outstanding and outstanding people are, most of us will cherish each other.

Not to mention that Young Master Zheng is a literary young man and has his own preferences for artistic aesthetics.

Otherwise, how could he spend tens of millions to collect so many contemporary art works.

The reason why he found Sister Bingmeiren’s personal designer brand to settle in was because he wanted to build the K11 mall into a special existence, different from any previous retail model.

Whether it's a big brand or a luxury product, Young Master Zheng doesn't take it seriously at all.

What he wants is a niche brand with the most sense of design and style. After all, in the eyes of rich guys like them, money is not an issue at all, but quality is the key.

The real elite play with taste. Only the nouveau riche will buy and buy based on the price.

As for design or not, I don’t even know.

Zheng Zhigang has great ambitions. He does not want K11 shopping mall to be the same as other high-end shopping malls, just full of big names.

Instead, we want to create a new shopping mall with a pure artistic theme.

In order to make [K11] significantly different from other department stores and shopping malls, he has recently put a lot of effort into inviting brands to enter the store.

Mr. Zheng doesn’t care whether it’s a big brand or not, and he doesn’t care whether it’s expensive.

There is only one requirement, it must be the most tonal and stylish brand in terms of artistic design, it must be professionally recognized in the circle, and the more niche the better.

After hearing his explanation, Yan Bing felt happy: "So that's it. Thank you Mr. Zheng for your recognition. It's an honor for me to join K11!"

"That's great. Later I will arrange for my subordinates to bring the shopping mall drawings to Mr. Yan to choose a place.

Don't worry, you can choose a place of any size. "Zheng Zhigang promised very generously.

For a literary young man like him, art is priceless.

You must know that after so many years of development in Japan and South Korea, there are only a few internationally recognized fashion design masters.

The domestic fashion industry has not been developing for a long time. To be honest, it only started after 2000. It is so awesome that Yan Bing can stand out in such a short period of time.

How could he, Young Master Zheng, not praise such a great international designer?

Yan Bing responded with a smile: "Thank you, Mr. Zheng, for taking care of me. I will definitely go all out to prepare for the K11 store." Give him a favor and give him a favor in return!
The Zheng family is so supportive, how could she be ignorant.

He immediately calculated in his mind how much money he would have to spend to prepare the flagship store of K11 in Xiangjiang to be worthy of Master Zheng's support.

"You're welcome, we all just get what we need." Zheng Zhigang said modestly again.

Just as the two were being polite, Zhang Lan, who was standing by, hurriedly licked her face and asked, "Mr. Zheng, I wonder if we [Beautiful Jiangnan] have a chance to settle in [K11]?"

You must know that Sister Zhang has worked really hard these years to make [Beautiful Jiangnan] become the number one brand of high-end Chinese food.

From store decoration to dish creativity, Zhang Lan is not ambiguous at all about the money she should spend.

In order to make the [Beautiful Jiangnan] brand upscale and become the preferred dining choice for social elites, tens of millions have been spent on brand packaging by advertising agencies and design companies in recent years.

But as the old saying goes, a train can run fast only because of its headband.

She, the boss, doesn't have enough taste, and [Beautiful Jiangnan] is still full of strong earthy flavor no matter how much it is upgraded.

For example, forcibly integrating Sichuan opera facial makeup elements into a logo is extremely blunt.

Not to mention that it is clearly cooking Sichuan cuisine, but the brand is called [Beautiful Jiangnan]. The name itself reveals various contradictions from the beginning.

As a result, the prototype of the facial makeup element in the LOGO was the face-changing character Liu Zongmin in Sichuan Opera. This character was originally a general under Li Zicheng, who was brave and witty.

It is known as the "God of Wealth" by the local people, which means attracting wealth and bringing in treasures, and driving away evil spirits.

If it were an ordinary brand using this facial makeup element as its LOGO, there would definitely be no big problem.

But you [Beautiful Jiangnan] is a high-end restaurant. As soon as you enter the door, you can see the element of attracting wealth. It is very vulgar.

Really rich people pay attention to connotation and style in social situations, and talking about money is boring.

How can a brand culture that is so naked and direct be called meaningful?Not to mention that most of the store decorations in [Beauty Jiangnan] also follow this eldest sister's aesthetic style.

Just one word, vulgar!

It’s not that the design capabilities of other 4A advertising companies or high-end decoration companies are insufficient, but that Mr. Zhang is the same client as many local bosses, and they always have to change the design plan.

No matter how good the design plan was, she changed it to her own aesthetic orientation.

In the end, it turned out to be nondescript, so from beginning to end [Beautiful Jiangnan] never really got into the eyes of the upper class.

The reason why it has been so popular for several years can only be said to be that there are no tigers in the mountains and monkeys are the king.

It was just a matter of taking advantage of the lack of high-end Chinese restaurant brands in the domestic market in the early years and taking advantage of the gap in the market.

But how could a well-informed rich man like Zheng Zhigang take such notice of the brand connotation of South Beauty?

So he rejected Zhang Lan's request on the spot.

"Sorry, Mr. Zhang!
[K11]’s catering business is currently mainly light catering, and most of the introduced food brands are creative cuisine brands. Your restaurant may not be suitable for the time being.”

Rejection was a rejection, but the head of the Zheng family still spoke in a very polite tone.

But when Zhang Lan heard this, his face suddenly became less beautiful.She subconsciously looked at Yan Bing beside her, and suddenly felt even more embarrassed.

I climbed up the pole and asked for admission, but got a cold butt. This feeling of asking for trouble is as frustrating as it is.

After the [Beautiful Jiangnan] brand upgrade in the past two years, she still feels good about herself. She does not take the domestic catering companies in her eyes at all, and she seems to be willing to give up on others.

Who knows that a high-end restaurant that thinks it's great can't even get in?

She was even more angry when she thought that Yan Bing, who also opened a shop, was actively invited by Mr. Zheng to settle in [K11].

Why, after she spent so much money on brand building, is it so low-grade?
(End of this chapter)