Wind Rises 2005

Chapter 509 Coping
Even Master Xing had guessed his ex-husband, so how could Ma Liang not react?

In order to tease him, Su Mingyuan was really tolerant. He held it in until "Yangtze River No. [-]" was released, and then he started to do evil things.

I have to say that this move was really cruel, hitting his lifeblood directly.

If my ex-husband is allowed to continue like this, the box office of "Yangtze River No. [-]" will completely decline.

You must know that word-of-mouth is too important for a movie. How many top directors have suffered big losses in this regard. Once there is an overwhelmingly negative evaluation, there will be no way to save it.

Because most people have little independent thinking, it is very easy to be led away.

If the audience has been implanted with the impression that a certain movie is not good to watch in advance, they will not be able to watch it no matter how exciting the content of the movie is.

This can be seen from Xingye's "Westward Journey" and "The King of Comedy".

This is also the reason why when the film and television industry was at its most developed in the previous life, almost every major movie spent huge sums of money to build word-of-mouth on social media, in order to let the audience get the first impression.

As long as it's done well, the box office won't be bad.

In fact, this is not only true in movies, but also in novels, music and other industries. This kind of word-of-mouth marketing routine is everywhere.

Just like Da Liu's "The Three-Body Problem" was released very early, but has always received a mediocre response.

However, after this novel won the 2015rd Hugo Award in 73, it was instantly blown up by the Internet, and its reputation achieved a one-sided reversal.

As a result, countless people were immediately hooked and bought physical books to read. Even readers who didn't originally like science fiction novels read it with gusto.

Of course, Da Liu's "The Three-Body Problem" is indeed very well written.

But this tortuous process from being little known to being sold all over the world is enough to illustrate the power of word-of-mouth marketing.

Even if it is an online novel that is full of bugs and brainless, as long as it gets good word-of-mouth, many people will follow it, and it may even become the fifth greatest masterpiece.

The same goes for music. For example, is Brother Dao's "Rakshasa Haishi" really good?

If someone were to sing it, without the bonus of those far-fetched plot backgrounds that have been blown up on the Internet, maybe no dogs would listen.

This is the preconceived filter effect, which most people cannot avoid.

Both novels and music require word-of-mouth marketing, let alone major movies.

Once a movie's reputation collapses, no matter how great the director or the cast of stars, they can't save the box office.

Su Mingyuan is truly a veteran in the film and television industry, and knows how to be the cruelest.

So Ma Liang didn't need to waste time to confirm whether this guy was up to something.With all the signs combined, there could be no one else but my ex-husband.

Since it was determined that he was behind the scenes, he had to take advantage of the situation and find a way to deal with it.

So Ma Liang apologized to the other end of the phone: "Director Zhou, it was indeed me who caused the trouble this time. I'm really sorry."

"It won't happen, Mr. Ma!
The most important thing now is how we deal with it. Zhou Xingchi responded calmly.

Ma Liang thought about it seriously, and then patiently told him: "Director Zhou, the opponent is coming very hard, so we must be prepared.

First, ask your lawyer to make a statement as soon as possible and ask the media to report it.

The statement emphasized that "Yangtze River No. [-]" has not yet been released, and those critical media are baselessly slandering and slandering it without having watched the entire film.

As the director and person in charge, we will hold these unscrupulous media accountable for their legal responsibilities and reserve the right to sue each other at any time. "

"That's no problem. I'll ask the lawyer to draft the document right away and it will be released tomorrow morning.

Then, what else needs to be done next? " Zhou Xingchi agreed happily, and then asked another question.

Ma Liang continued: "Mr. Han, I would also like to trouble Director Zhou to say hello.

No matter what, we must at least ensure that traditional media can no longer report one-sidedly and randomly, otherwise it will be difficult to deal with. "

With the energy of the third brother Han of China Film and Television, it is not difficult to handle this matter. "Don't worry about this, Mr. Ma. Even if you don't tell me, I will ask Mr. Han."

Zhou Xingchi agreed again, and he and Ma Liang thought of going together.It's easy to handle online public opinion, but at worst, you have to spend some money to hire trolls to swipe the screen.

But traditional media are different, especially many newspapers that are semi-official.

Because the national conditions are different, if these traditional media are also brought up to speed and join the war one by one, it will really make a big fuss that even Han Sange of China Film Group cannot suppress it.

At that time, it will no longer be a matter of word-of-mouth war. Even if the war of words is won, it will greatly affect the box office sales of "Yangtze River No. [-]".

Ma Liang nodded with satisfaction when he heard this, and then promised: "Director Zhou, I will also arrange for people to do corresponding public relations on the Internet. Please cooperate with me at the appropriate time.

We split up and tried to suppress the negative news before the movie was released. "

"No problem, I understand!" Zhou Xingchi agreed quickly, he was more anxious than anyone else.

After the two exchanged polite greetings, they hung up the phone.

Ma Liang immediately called the two assistants into the office and gave instructions on the spot:

"Zhengyang, you have to pay close attention to the market response these days, especially the film schedules of major theater chains.

Please keep me informed if there are any changes. "

The film schedule of theaters directly determines box office sales, and this cannot be ignored.

If "Yangtze River No. [-]" is reduced by the theater chain due to negative reputation, then Ma Liang will have to ask Brother Han from China Film to intervene strongly.

"Understood, boss, I've been watching you all the time!" Lu Zhengyang responded hurriedly.

Ma Liang gave instructions to the female assistant again: "Fang Min, find a few powerful online marketing companies as soon as possible to help suppress negative movie reviews online.

Let the marketing company focus on two points to start a war of words.

The first is that some people are maliciously slandering Xingye. "Yangtze River No. [-]" has not been released yet. Where did you get so many movie reviews on the Internet?

The second is to keep flooding the screen with the praises and comments made by the stars at the premiere after watching the movie.

In particular, it should be emphasized that "Yangtze River No. [-]" is Mr. Xing's Spring Festival gift to the people across the country. It focuses on the theme of family love and companionship, and is most suitable for the whole family to watch with children. "

"Okay, boss, I'll make arrangements soon." Fang Min quickly agreed.

After giving instructions on the countermeasures, Ma Liang felt more at ease: "Go and get busy. Report to me any situation at any time..."

Lu Zhengyang and Fang Min ran out of the office and went to work.

Although it is very late now, as assistants, they have no complaints about working overtime.

It is rare to have such a good performance opportunity, not to mention the impact of this crisis is too great, everyone must be prepared.

After the two assistants left, Ma Liang couldn't help but think about the initiator of this crisis.

Since rebirth and starting a business, he has only encountered a life-or-death crisis like today twice, both of which were caused by his ex-husband Su Mingyuan.

After this crisis is dealt with, he must take revenge.

Otherwise, I really think he is easy to bully.

No matter what back-up the other side has next, Ma Liang is actually not panicking at all and will resort to his ultimate move in the worst case.

He didn't even reveal this trick to Master Xing, just because he didn't want to use it so early.

If things really get to the point of no return, then Ma Liang won't be able to control that much. Don't blame him for not being a human being.

He was very confident that as soon as this move came out, all the conspiracies and conspiracies would disappear.

(End of this chapter)