Wind Rises 2005

Chapter 514
If it wasn't forced by the situation, Ma Liang would not have used his ultimate move so early.

To be honest, [I owe Mr. Xing a movie ticket] is a bit wasteful to use now. It is simply killing a chicken with a knife.

If his ex-husband hadn't forced him too hard, he would have been reluctant to use it.

In fact, as early as the beginning of the new century, some movie fans had already shouted the slogan "I owe Xingye a movie ticket" on the Internet, but at that time there were only a few responders.

After all, how much influence can ordinary netizens post, and they can’t even make a splash.

But Ma Liang was different. He spent a lot of money on several Internet marketing companies to build momentum and spread the post all over the Internet in an instant.

Should I say it or not, it’s really a bit of a loss.

In the previous life, it was not until "Mermaid" was released in 2016 that the film distributors seized the opportunity to build momentum and used this big trick.

At that time, Sing Ye had not acted in movies for many years, and movie fans truly realized that they would no longer be able to watch the little characters created by Sing Ye in the cinema.

Therefore, the ultimate move was used in 2016, and the effect was unprecedentedly good.

Moreover, at that time, real estate across the country had taken off several times, and commercial real estate was also booming and blooming everywhere.

The scale of theater chains and the number of big screens are almost nothing compared to what they were in early 2008. There is no comparison at all.

The total box office of domestic movies is heading towards billions at every turn, directly catching up with the North American ticket market.

Unlike now, even if a movie is a hit at the box office, it only costs a few hundred million to survive. The 2008 box office champion "Red Cliff Part 3" only made just over [-] million.

If we follow the trajectory of its previous life, the mainland box office of "Yangtze River No. 2" should be around [-] million.

But even if Ma Liang makes a big move in advance this time, the limit on the number of theaters is still stuck there, and the total box office of "Yangtze River No. [-]" cannot be much higher.

As long as the box office can double, it will already be a huge success.

That's why Ma Liang felt that it would be a bit of a loss to use his ultimate move now.

Even if you can't use it until "The Mermaid" is released, you can still make an extra billion or eighty million by using it in advance when "Journey to the West: Conquering the Demons" is released.

Thinking of this, Ma Liang could only comfort himself by saying, make money sooner rather than later.

After all, money is more valuable now. With the funds, he can invest in more projects, enough to make up for the billions of losses.

What's more, he didn't originally focus on the box office. He cared more about the sales of peripheral products.

We must know that in the European and American markets, if big movie IPs operate well, the sales of peripheral products will far exceed box office revenue.

Like Disney's "Frozen," box office revenue only accounts for 30% of the project's total revenue.

The market potential of peripheral products is huge and can bring more profits to film companies. However, domestic film and television companies lack operational experience in this area and their development efforts are far from enough.

That's why Ma Liang made plans in advance, just to make a fortune from the peripheral products of "Yangtze River No. [-]".

You must know that film IP images like "Qizai" that are wildly sought after by the public are very few or even unique in the entire history of domestic films.

Even those big Chinese comic movies that were hailed as gods by young people many years later did not reach the exaggerated level of "Yangtze River No. [-]".

If Master Xing hadn't anticipated this situation in his previous life and allowed pirates to take advantage of it, he would have definitely made a fortune.

Therefore, whether it is really a loss after using the ultimate move depends on the subsequent development.

At least judging from the current development trend, Ma Liang is still optimistic about this.

……

February 2th is the New Year’s Eve.

Although most people return to their hometowns to reunite with their families, cook a sumptuous New Year's Eve dinner together and celebrate New Year's Eve.

However, with the improvement of living standards, it has gradually become popular among urban residents to have New Year’s Eve dinner in hotels.

Since I don’t have to cook for myself, I have completely free time on my thirtieth day.

The old people naturally chatted and played cards, while the younger generation organized a group to go out to watch a movie, which was also a very good entertainment option.As a result, major theater chains still have a steady flow of customers on New Year's Eve.

Although it's not time to count the box office yet, theater managers already know that today's revenue will definitely not be much worse than the previous few days.

……

In fact, since that post went viral, the box office of "Yangtze River No. [-]" has been rising day by day.

On February 2, the single-day box office was 3 million;
On February 2, the single-day box office was 4 million;
On February 2, the single-day box office even exceeded 5 million.

Although today is New Year's Eve, looking at the trend, it is definitely no problem to guarantee a single-day box office of 1500 million, and maybe even higher.

Wait until the first day of the Lunar New Year and the start of the New Year holiday, then the Spring Festival stalls will really hit their stride.

According to the current trend, some film and television distribution companies have made predictions that the total box office of "Yangtze River No. [-]" in the mainland will go straight to [-] million.

It's really an exaggeration. This is almost going to set a new box office record in the mainland film market.

Not only that, even the Hong Kong box office has been affected by the positive trend, and the cumulative box office has reached a huge 2500 million.

As for the entire Asia-Pacific market, the total box office is much higher than that of the Hong Kong market, and the cumulative box office has exceeded 4000 million.

Such a good situation has also pushed the sales of peripheral products to a climax.

[Qinghe Food], Ma Liang, who had finished his work in the office, was planning to pack up his things after get off work and go to meet Bingmeiren at her sister's house.

The work has been arranged long ago, and he no longer needs to worry about "Yangtze River No. [-]".

So he can go to his rich wife's house to celebrate the New Year without any worries.

"Boss, it's exploded. It was sold out again yesterday." As soon as assistant Lu Zhengyang received the sales statistics summary of peripheral products, he rushed to the boss's office to report.

His anxious heart these days was finally at ease, and he smiled even when he slept.

Peripheral products have been selling like hotcakes day after day. Not only the sales channels of major theater chains are booming, but also department stores and traditional toy stores.

Lu Zhengyang had already replenished the goods once, and just yesterday he once again urged Ge Yougen to increase production as soon as possible.

Due to the snowstorm, most workers in the factory were unable to return to their hometowns, so they stayed for the New Year, just enough to ramp up production.When the ice and snow melt after the new year, the goods can be shipped to all parts of the country immediately.

You must know that the movie "Yangtze River No. [-]" still has a release period of several months, and the sales cycle of peripheral products will be even longer.

So even though the traffic has been semi-paralyzed due to the weather in recent days, Lu Zhengyang is not panicking at all and is even vaguely looking forward to it.

After all, the more buying demand builds up in the next few days, the harder the return sales will explode.

It’s like God is helping with hunger marketing. When the reputation of “Yangtze River No. [-]” further develops, peripheral products will only become more and more popular, and the more they sell, the better.

Ma Liang felt like laughing when he saw his assistant Lu Zhengyang looking very angry, completely different from his previous wilted state.

This guy still has some ability, but he has too little experience and is not stable enough.

Under the ups and downs, all the joy, anger, sorrow and joy are written on his face, and his thoughts can be seen at a glance.

So he scolded him angrily: "Calm down, look at your potential!
How much are the cumulative sales of peripheral products now? "

"Boss, it has exceeded 300 million." Lu Zhengyang replied excitedly.

Although this exaggerated figure was calculated up to the night before yesterday and was a rough estimate of sales, it was already staggering enough.

In 27.5, when the average domestic movie ticket price was 2008 yuan, the global box office of "Yangtze River No. 1.7" has exceeded [-] million, and the sales of peripheral products have also exceeded [-] million, which is enough to show that [Qizai] charm.

Of course, this is also related to Ma Liang's advance layout, otherwise it would not be easy to make this money.

The total box office of the movie and sales of peripheral products both exceeded [-] million, and Ma Liang was also overjoyed.

What could be better than having such good news to accompany the New Year’s Eve dinner!
(End of this chapter)