Wind Rises 2005

Chapter 551 Red Square Music Festival

February 2, the sixteenth day of the first lunar month, just one day after the Lantern Festival.

Today is a very auspicious day. Activities such as marriage, traveling, trading, opening a business, moving, praying for blessings, asking for children, and asking for wealth are all suitable for arrangements.

Except for being unsuitable for burial and fasting, it can be used for almost anything.

So Yan Bing held the unveiling ceremony of the [Hongfang Art Park] on this morning.

Fortunately, the weather is really nice today.

Not only is the spring sunshine bright and sunny, but the temperature has also warmed up, and there is no trace of the cold scene during a snowstorm.

At nine o'clock in the morning, Ma Liang arrived at No. 570 Huaihai West Road, the original location of the No. [-] Steel Factory.

Different from other parks, [Red Square]

There are no walls or gates built. The entire area is completely open and integrated with the surrounding communities.

The layout and structure of the original building were not even changed, it was just renovated and strengthened.

Then, as expected, the entire empty space in the factory area was transformed into a brand new grass square.

There are only two small office buildings built on the north side of the square, and they are only 8 stories high.

Because of this, the renovation of the entire art park could be delivered quickly in just one year.

The most important thing is that the exterior of the office building has just been completed, and the interior has not been decorated at all.

If it weren't for the leadership's urging, Yan Bing might have wanted to postpone the unveiling ceremony even later.

The supporting facilities in the entire park have not yet been fully launched, and projects such as cafes, restaurants, and various niche stores have only begun to attract investment.

However, [Red Square], as a representative configuration of the art park, is already open for business.

Supporting businesses such as galleries, art exhibition halls, shows, niche bookstores and music bars have been arranged.

The reason why it is so fast is that these are all renovated in the original old buildings.

Unlike a new office building, which cannot be renovated until it is completed and delivered, the construction of supporting facilities began as early as half a year ago.

Moreover, these places that support the high-end art park are all invested by Yan Bing, a wealthy woman. There is no need to attract external investment at all, and the trial operation started a few days ago.

After all, as the female tycoon in the Chinese fashion circle, Sister Bingmei is very rich in resources in the field of art and culture.

Just make a few phone calls and you can easily get through the business with all the window-dressing skills.

Wait until everything is ready before you dare to invite the leaders to cut the ribbon and unveil the plaque, otherwise.

At this time, the grass square was already crowded with people. In addition to the guests from various competent departments and friendly units who came to watch the ceremony, most of them were nearby residents who came to join in the fun.

After all, the park is open and is generally undefended when the music festival is not held.

A huge stage was built right in front of the square, which cost a lot of money.

Because Cao Cao Square will be used as the performance venue of the [Red Square Music Festival] for a long time in the future, it will be performed for two consecutive days every weekend.

Therefore, it is naturally impossible to use a temporary stage like an ordinary music festival.

However, Yan Bing himself has money, and with government subsidies and interest-free loans, he has completely renovated the entire [Hongfang Art Park], and there is still a lot of funds in the budget.

When Ma Liang arrived at the scene, he found her immediately and congratulated her directly: "Sister Bing, congratulations!"

"Silly, it's a happy event for both of us.

Without you, I wouldn’t have been able to get where I am today, let alone build [Redfang Art Park].”

Yan Bing immediately rolled her eyes at him and responded coquettishly.

To be honest, in the past year, in addition to running the fashion business, she has also put a lot of effort into this park.

From design teams to construction companies, we invite leading resources in various fields.

In order to attract fans, it can be said that regardless of the cost, it is very urgent to build [Hongfang Art Park] into the unique fashion and art "business card" of the Magic City.

Ma Liang was also happy when he heard this. Although he just came up with ideas and didn't make many specific contributions, he was still very happy that Sister Bingmei could say this.

Looking at the completion of the entire [Red Square] now, it is even more impressive than in the previous life. It is obviously impossible to say that there is no sense of accomplishment.

After all, he was involved in all this.

So he asked anxiously: "Sister Bing, what is the process of today's opening ceremony? It won't be a busy day, right?"

"No way, just wait for the leader to come and just hold a simple ribbon-cutting ceremony.

We'll arrange a meal at noon, and there won't be much else to do. "Yan Bing responded unhurriedly.

Ma Liang was puzzled on the spot: "So simple? Didn't you arrange any other activities?"

“Of course it’s arranged, the afternoon will be the opening ceremony of the first [Red Square Music Festival], and this time it will be performed for three days.

The tickets have already been sold out, and I have a headache just thinking about it.

Security issues cannot be compromised, otherwise the music festival will not be held in the future.But when the music festival was held, the entire park security team was brought back to work overtime. The manpower was far from enough, and a group of forces had to be borrowed from outside security companies to assist. "

Yan Bing introduced it in detail. The music festival sounded wonderful, but in actual operation it was not careless at all.

Ma Liang couldn't help but nodded after hearing this. This is such a piss-poor thing in China.

There must be no room for any surprises when organizing large-scale events. Otherwise, once it is in the news, it will be extremely difficult to apply to host it next time.

He hurriedly said: "Then spend more money to hire someone, and nothing will happen."

"It's easy for you to say. From now on, music festivals will be held every week, and the cost of hiring security alone will be a huge expense.

I don’t know if I haven’t done it in detail before. After doing it myself, I realized that there are various problems to face.

The grassy square of [Red Square] has a limited area and can only hold small music festivals, so there will not be many music fans coming.

Therefore, the ticket revenue is not much higher, and the various costs cannot be shared equally.

If you keep doing this, you might even make a loss. Yan Bing complained angrily.

Music festivals are no better than celebrity concerts, so ticket prices cannot be set too high.

Moreover, the venue is limited, and even if the appearance fee for a niche band is not high, the ticket revenue is probably not enough to cover the cost of hiring a band.

After all, the park is not a professional performance venue and must limit traffic at any time to prevent accidents.

She is still riding a tiger now, but she has already made pie for the leaders in the district. Now she can't even think about it, so she can only grit her teeth and get it done first.

Ma Liang couldn't help but smile bitterly after hearing this, and hurriedly comforted her: "Sister Bing, don't panic!
Anyway, we didn’t expect [Red Square Music Festival] to make money at the beginning. The main thing was to build a reputation first.

And although the music festival does not make money, it can make [Red Square] popular in the East China Sea quickly.

Looking back, the business format here is definitely top-notch. There is a constant flow of people every day, and it is even as good as that of Xintiandi. Are you afraid that you will not be able to make back your capital? "

“It’s not that simple, it’s not the same thing at all.

The entire [Red Square] is positioned as an art park, unlike Xintiandi where there are sufficient shopping malls and neighborhood stores for commercial realization.

If it hadn't solved my office space needs, I would have regretted taking this park. "

Yan Bing responded distressedly, after all, reality is far less beautiful than imagined.

Culture and art look beautiful, but when it comes to cost and monetization, it’s very troublesome, especially since [Red Square] has just started, and I don’t know how much money will be spent next.

Although my fashion business is indeed making a lot of money, I can't spend endless money on the park.

Ma Liang couldn't help it. He was just getting high orally at first, but he didn't know there would be so many twists and turns when it came to actually doing it.

But think about it. After all, the operator of [Red Square] in the previous life was a state-owned enterprise. It didn't care about profits or losses at all. It just wanted the leader to look good.

But now that Sister Bingmei has won the right to operate this venue, she has to consider the issue of investment income.

Ma Liang had no choice but to comfort him again: "Don't worry, just take it step by step, find a professional team to operate it slowly, and the day will come when it will bear fruit.

Don't forget, we still have follow-up arrangements.

Apart from anything else, the monthly revenue of [MiMo]’s preferred flagship store at the entrance of the park is much higher than that of ordinary stores.

And as long as the music festival goes well, we can rent another place to hold larger events in the future.

When [Red Square] becomes famous, there will naturally be more demand for leasing galleries, exhibition halls and shows, and rents will also rise. There will eventually be a day when it becomes profitable.

Besides, even if you lose money, you won’t lose too much money. Just think of it as investing everything in building the value of the fashion brand.

If one day I really can't afford the loss, the worst thing I can do is pay for it. "

When he thought about the huge benefits that Twitter could bring to him, he felt confident. Subsidy money meant nothing in operating the park.

The worst case scenario is to go back and take over all the land around the [Red Square] Park and directly transform into a commercial real estate developer.If there is no shopping mall, build it yourself. If there are not many shops, build it yourself.

As long as there is enough traffic, you can always find a good way to monetize your business.

This logic is the same as that of Internet platforms. As long as there is huge traffic, there is no need to worry about not being able to cut leeks.

"You just know how to make me happy, I don't want you to post it.

Regardless of your investment in Twitter, it won’t be clear which of us will have more money in a few years! " Yan Bing felt warm in her heart after hearing the consolation, but how could she be so proud and willing to let Ma Liang give her money?

In her dictionary, there was never the concept of relying on a man.It didn't happen before, it doesn't happen now, and it won't happen in the future.

It's just that after meeting someone, I have more thoughts of spending my money on the pretty boy.

As long as Ma Liang is willing to agree, she is willing to spend all her wealth, as long as she only loves her.

But this is destined to be a beautiful fantasy, and Yan Bing can only have sex occasionally.

She knew very well that this wish was destined to never be realized.

(End of this chapter)