Wind Rises 2005

Chapter 567 Is it really possible?

No. 25, Xinjiekouwai Street, Third Ring Road, China Film Group Comprehensive Office Building.

This place is not far from Beijing Film Studio. It is the new office of China Film and Television staff, and the transportation is very convenient.

Master Han arrived at the office early this morning, even earlier than the employees.

He turned on the computer immediately and started to look up relevant information. Although he was the first brother of China Film Academy, he didn't remember everything so clearly.

Mr. Han is fairly familiar with the situation in the domestic film and television industry, but he also needs to check the specific data on the overseas film and television industry.

He directly searched for information about animated movies and looked at the global box office performance.

In particular, the revenue performance of peripheral products is the area that Mr. Han is most concerned about.As a result of this search, he was not calm at all.

When the matter has nothing to do with you, you don’t feel anything.It's hard to describe the feeling if something good happens to you. Anyway, Mr. Han's heartbeat speeds up.

Not to mention the animated masterpieces such as "Transformers" and "Gundam" that have sold out peripheral products, the peripheral income of animation IPs such as "The Lion King", "SpongeBob SquarePants" and "Toy Story" are so exaggerated.

Moreover, for all successful animation IPs, the movie box office revenue is only a small amount, and peripheral derivatives have created greater benefits.

The most exaggerated thing is that the revenue from peripheral products is even ten times or even dozens of times the box office revenue.

The further he checked, the more Mr. Han felt the weight of Ma Liang's gift, and he even began to feel a little stressed.

"Mr. Han, Director Zhu is here?"

The female assistant knocked on the door and led a middle-aged man wearing glasses into the office.

Mr. Han quickly said hello politely: "Jia Xing, sit down quickly! Just wait a little longer. When Ruoqing and the others come, we can talk together."

"No hurry, I just want to have a sip of tea first!"

The visitor’s name is Zhu Jiaxing, a well-known domestic photographer, producer and director.

Its most representative work is the film adapted from Hong Kong's well-known animation IP - "Wind and Cloud Dominates the World".

Just last year, Zhu Jiaxing also directed the animated film "The Secret of the Treasure Calabash" invested by China Film Group Corporation. You must know that the weight and significance of this project are extraordinary.

Because the investors of "The Secret of the Calabash" include not only China Film Group, but also the Walt Disney Company.

Although the film received a mediocre response, it also set a box office record for China Animation.

More importantly, the "Secret of the Treasure Calabash" project is the first time that China and the United States have joined hands to explore cooperation in the field of animation IP, symbolizing more possibilities in the future.

That's why Mr. Han was not surprised by Ma Liang's proposal to cooperate with Disney. After all, there was a precedent last year.

Director Zhu Jiaxing happened to be in Beijing this month for a film and television project, so he was directly invited to his office.

After a while, the other two arrived.

Fu Ruoqing, deputy general manager of China Film Group and general manager of China Film Digital Production Base.

La Peikang is the general manager of the Import and Export Branch of China Film Group and the general manager of China Film Co-production Company. He is also one of the directors of the group.

These two people are Han Sanye's right-hand men and the successors he plans to cultivate.

Within the system, it is normal for people to leave for tea.Most leaders will support their cronies to take office in order to continue their power and influence after they are no longer in office.

Mr. Han is no exception. Naturally, he has already started making plans.

More importantly, Fu Ruoqing and La Peikang are very capable people in their own right, and no one can fault them for promoting them.

Not to mention Fu Ruoqing, he has a background in film technology.

Not only did he preside over the construction and upgrading of the overall technology and technology of China Film's digital production base equipment, but he also directly participated in the production of many movies and made outstanding contributions to the localized research and development of high-end digital projection equipment.

In next year's National Day tribute blockbuster "The Founding of the People's Republic of China," Han Sanye asked Fu Ruoqing to take the lead, and he was just a name.

La Peikang is even more extraordinary. He has lived in Paris for many years and has long been committed to the external dissemination of Chinese films and the exchange of Chinese and foreign films. He also speaks authentic French.

His greatest contribution is to build a cooperation platform for Chinese and foreign producers and participate in formulating the accounting operation method for the introduction of overseas films.

He has extremely rich experience in Sino-foreign co-production and marketing.

These two people are true academics and experts in the film and television industry. Their industry experience has far exceeded the level of ordinary domestic filmmakers.

So Mr. Han recruited these two capable people just to analyze the feasibility of the "Frozen" project together.

"Mr. Han, why are you calling us here so early in the morning?"

La Peikang has been abroad for many years and is relatively less formal, and his attitude towards greetings is much more casual.

"Yeah, I was so curious that I didn't sleep well all night. Hey, Director Zhu, you're here too!"

Fu Ruoqing and Zhu Jiaxing had met each other during the "Secret of the Treasure Calabash" project last year, and they recognized each other at a glance.

Mr. Han hurriedly greeted: "Ruoqing and Peikang are here, sit down quickly!"

As he spoke, he placed the documents that his assistant had copied in advance in front of the three of them, but they were just documents, and he did not bring Princess Elsa's doll.

After all, it would be too shameful to carry that thing, and Mr. Han would be ashamed.

Anyway, there are animation character patterns in the planning book, which is enough to understand.

"Mr. Han, what is this?" Fu Ruoqing was the most curious and couldn't wait to ask as soon as he read the title.

Mr. Han waved his hand and said, "Read it carefully. Let's talk about it after you finish reading!"

Fu Ruoqing saw that he couldn't ask, so he patiently continued to look. As a result, his face became more solemn as he looked at it, even with a hint of eagerness to try.

Although the planning document is very detailed, it is naturally not difficult in the eyes of the three professionals.

Within a few minutes, they had gone through it in general and had a basic understanding of the "Frozen" project.

Zhu Jiaxing responded the fastest because he had just directed "The Secret of the Treasure Calabash" last year. "Mr. Han, the planning document for this animated film project doesn't look like it was made by a domestic company, does it?"

As a director and producer, he knows everything about film and television projects.

The cultures of different countries are different, and film and television projects are naturally different. The biggest difference is the different narrative methods.

The core of the story of "Frozen" is completely unlike the telling habits of domestic screenwriters.

Just like the content prepared for children, the fables circulated in China and the long-lasting overseas fairy tales are very different in the way they are told.

Although Zhu Jiaxing didn't want to admit it, he had to accept that foreigners were obviously better at telling stories.

Especially in the field of animated films, Europe and the United States can always produce some excellent works that are suitable for all ages.

At this point, domestic directors, screenwriters, and even producers still have a lot to learn.

So after looking at the planning book for "Frozen" and briefly looking at the content of the story, Zhu Jiaxing made this speculation.

"I was just about to say, this project is okay, Mr. Han, where did you get it from?"

Fu Ruoqing also agreed. He also participated in the production of "The Secret of the Treasure Calabash" and is naturally very familiar with animated movies.

He thought someone had invested in this project, Mr. Han, and was planning to come to China Film for investment.

La Peikang also asked anxiously: "Mr. Han, is there another overseas company that wants to cooperate with China Film Group?"

"Hey, where is it? This is an item that my little girl got from nowhere.

You said you want to practice your skills and asked me to help you check it. Why don't I invite the three of you here to help with it? "

Mr. Han didn't intend to hide it, after all, this kind of thing couldn't be hidden for too long.

But instead of telling the most critical information, he put all the responsibility on his daughter.

After all, it was to pave the way for my daughter, and everyone present was a close confidant, so there was no need to hide her.

"Hahaha, I'm telling you!" Fu Ruoqing, as a direct descendant of Mr. Han, burst out laughing, "My eldest niece can do it. There is nothing I can say about this project. It is perfect for practicing."

Mr. Han was a little embarrassed when he heard this. After all, it was impossible to fool the three old gangsters in front of him by taking on private work.

Who doesn't understand? It's just that everyone understands it tacitly.

Seeing that Fu Ruoqing spoke so easily, he asked angrily: "I asked you to come here to help check the situation today, so you should watch more carefully.

Are there any big problems with cost estimation, project operations and market analysis? "

"Don't worry, Mr. Han, at least in terms of story structure, it's quite complete." Zhu Jiaxing responded immediately, "If you expand the contents of these few pages a little, you can write a good script."

Zhu Ruoqing also explained: "Yes, since we are planning to cooperate with Disney, we don't have to worry about production.

If the eldest niece feels guilty, I, as an uncle, can help her.

Maybe we can learn from Disney in terms of animation technology, which would also be a good thing for the development of our China Film Digital Production Base. "

"Where are you going? Director Zhu is still here, what's the matter with you!
Ruoqing, remember, your most important task in the next year is to finish filming "The Founding of the People's Republic of China". That is the top priority. "

Mr. Han glared at him angrily and warned him again.

"That's right, this project will definitely not be your turn. I have to escort my eldest niece!"

La Peikang said with a joking smile, but he certainly had the confidence to say this.

As the general manager of China Film Co-production Company, he has handled countless transnational film and television projects.

So as soon as I read the plan, I already had a judgment in my mind.

This project is much better than "The Secret of the Treasure Calabash" promoted by China Film Group last year. Just looking at the animation character patterns, he is absolutely sure to impress Disney.

He knows very well what kind of cartoons overseas children like.

The character design of Princess Elsa instantly captivates the hearts of young girls. It is no less impressive than Barbie. This alone is more than half of the success.

He would not delve into Mr. Han's selfish motives.

We are all big bosses of the China Film Group. Who hasn’t done any personal business? Why should we do it?

Seeing that La Peikang was so sure, Mr. Han was shocked: "Pei Kang, do you think it's okay?"

After all, this deputy is no ordinary person. He has extensive overseas travels, extraordinary resources, and is especially professional in the market.

If he agrees with it, it means that the project is feasible.

"Mr. Han, relax, the four of us are all veteran filmmakers, and we can actually make judgments based on professional intuition alone.

If you are concerned, you will be confused and you will be too nervous. La Peikang responded cheerfully.

As a first brother wants to pave the way for his daughter, he will naturally be extra cautious about his first work, but he cannot rush into it easily.

He is also a father, so how could he not understand this feeling.

Mr. Han then showed a cheerful expression: "Haha, I made everyone laugh. I hope my three brothers can help me with this project.

Especially at Disney, I have to trouble you, Peikang, to say hello."

"Oh, just raise your hand!" La Peikang agreed happily. For big guys of their level, one or two projects are nothing.

In fact, he couldn't predict the charm of "Frozen", especially how much money this IP would attract from Disney.

Ever since, the largest PY transaction in Chinese film history was settled so easily.

(End of this chapter)