Wind Rises 2005

Chapter 583 Reverse Operation
  For senior students, if there are no failed courses and retakes in the last semester, there will naturally be no final exam.

But Ma Liang and the others were only juniors, and it was exam week.

Fortunately, he had completed many courses in advance in the first two years, so he felt less pressure when he was in his junior and senior years.

On this day, Ma Liang had just finished the last course and drove directly back to the city.

If it weren't for the sake of having a beginning and an end, and being able to justify it to my mentor, there would be no need to talk about so-called academic qualifications.

There is no need to point to academic qualifications in this life, and a diploma does not matter to him at all.

Ma Liang didn't go to [Bai Mansion], but drove directly to Liu Feifei's old and new bungalow mansion, where he had been staying in the past few days.

When he drove the car into the yard, he saw Liu Feifei busy working in the auxiliary building.

The annex building originally had a large bay, which was used temporarily as an office.

And she wasn't the only one. She was taking two female employees with her, taking photos and recording videos while smearing something on her face.

You don't have to guess to know that you are working, as if you are testing some product.

But Ma Liang watched for a long time and didn't find out what she was testing. There was not much difference between her pretty face with and without it.

He stood there for a while, and when Liu Feifei stopped, he walked over and asked curiously: "What on earth have you been doing for a long time?"

"You idiot, can't you understand this?

I am doing a product review of makeup remover water and makeup remover balm! "Liu Feifei turned her head and gave him a wink.

She wiped her face quickly and then applied a facial mask on it.

Ma Liang shook his head and smiled bitterly. He couldn't help but complain: "How about we change the model and put it on your face for evaluation. The fans will not be able to tell anything!"

As far as the enchantress's exquisite face is concerned, there is not much difference between makeup and no makeup.

It really doesn’t have any impact on other product reviews, so let’s forget about the makeup remover. After all, the greater the difference between before and after makeup removal, the more awesome this thing will appear.

"Ah? I even put on heavy makeup..." Liu Feifei was dumbfounded on the spot. She had risked her life to evaluate makeup remover products today.

But she is at the age of youth and invincibility, and she usually always looks bare-faced.

She was already too beautiful to look good. Occasionally, she would put on makeup and light makeup when it was rare to go on a business trip.

Today, in order to evaluate the product, I deliberately put on heavy makeup, thinking that the effect would be good, but I found that my efforts were in vain.

It's one thing to just say how you feel, but it's another thing to take videos and photos.

When reviewing makeup remover, if there isn’t much difference before and after using the product, wouldn’t it make fans feel lonely?

Ma Liang hurriedly continued to persuade: "Hurry up and replace me. Besides, what kind of makeup remover should I test?"

On the one hand, it is really out of evaluation considerations, on the other hand, it feels sorry for the witch's face.

After all, no matter how good the beauty products are, they are made of various chemicals. If too much is applied on the face, it will definitely cause great harm to the skin.

You can know this by looking at many high-definition original photos of female celebrities.

Those girls who are originally pretty are obviously still very young, but they often need to wear heavy makeup whether they are filming or being connected.

So after taking off the makeup, my face was completely unreadable.

The facial skin of some actresses appears to be much older than their actual age.

Ma Liang didn't want to see the enchantress like this one day. There was really no need to do everything by himself.

Especially the evaluation of products that require heavy makeup can be left to girls who are used to wearing makeup when traveling.

Liu Feifei is now the boss, so she should step away from such specific work matters at this time.

“Because the facial mask market has been relatively stable, I was wondering if I could develop a brand new product.

Before making your own, you must test all the products on the market so that you can feel confident. "

Liu Feifei explained patiently, but she still disagreed with Ma Liang's proposal to change models.

As the owner of a beauty company, how could she not understand the products personally? Only then did Ma Liang understand the whole story, and he couldn't help but secretly praise the demon girl's decision. He didn't expect that this girl actually had some business acumen.

Starting with facial mask products was his idea at the time.

But Ma Liang never mentioned the makeup remover from the beginning to the end. To be honest, if he had to think about it, he might not be able to react immediately.

Facial masks are for skin care, while makeup remover is a must-have tool for women who put on makeup.

The two are closely linked in girls' daily skin care. After all, how can we not do some skin care after removing makeup?

This closeness in the usage process makes the two products very suitable for bundled sales.

The most important thing is that the seemingly inadvertent choice of the demon girl actually reminded Ma Liang of the top thinking model that many business tycoons once said in his previous life - reverse operation.

Although the market size of the beauty industry is very large and it is still in a period of rapid growth, competition in the industry is also very fierce.

Not to mention those big international brands that are in an absolutely strong position, various entrepreneurial brands are also emerging in an endless stream, and new beauty brands are born every month.

In this red ocean market, which has become red-eyed, if you want to stand out, you cannot play conventional operations.

Sometimes using reverse thinking to create products can actually carve out a new path and win a place for yourself.

Nowadays, Yaonvv has basically established a firm foothold in facial mask products. Following the launch of makeup remover, it has a good customer base.

There are actually many categories of beauty products, including skin care series, makeup remover series, eye and eyebrow makeup series, lip makeup series, base makeup or cheek makeup series, until the final makeup series and color makeup series.

Although it sounds simple, today in 2008, not everyone can afford it.

After all, the domestic beauty industry is not that developed yet, and various supply chains are still very imperfect.

Not to mention this small company founded by the demon girl, even the large state-owned chemical group has difficulty in developing a full range of beauty products and cannot cover all the needs of users.

The development of a full range of beauty products can only be achieved by major international brands with their strong capital strength and global integration capabilities.

Domestic companies can be considered very successful if they can produce a single product series.

[Qingyan] As a start-up company, it can only slowly accumulate strength through one product after another. Only when the domestic chemical and cosmetics industries have developed to a certain level can it finally realize the development of a full product series.

After all, the more fancy a beauty product is, the more troublesome it is in terms of R&D and production, and the higher the cost will naturally be.

If you don't have enough strength, you can only kill yourself by playing with those products.

If a quality problem is exposed, the reputation of the brand will be damaged and the company will go bankrupt in a matter of minutes.

Especially when the supply chain of the domestic beauty industry is still underdeveloped, this kind of thing is easy to happen.

It was not until more than ten years later that various supply chain manufacturers in the domestic beauty industry continued to develop.

Let the production and manufacturing of the entire industry be above the standard, and only then can the real spring of domestic beauty brands usher in.

This is called the limitation of the times. If the basic conditions are not enough, you will not be able to do it no matter how capable you are.

For example, someone was reborn in 2001 and decided to build an online video platform similar to Youaiteng, or a food delivery or taxi-hailing platform, thinking that he would have the upper hand.

In fact, it's just a piece of shit, made purely out of imagination.

The bandwidth and hardware conditions are not supported at all, and the number of Internet users in the country is also very limited. Even if you enable Shenhao, you will not be able to do it.

Moreover, Ma Liang's career seemed to be flourishing, but in fact, he didn't have much cash on hand.

Not to mention Liu Feifei, who has just started her own business. She has only just begun to accumulate capital. How can she have the strength to develop a full range of beauty products?

Let alone her, not even the most famous listed company in Shanghai [Jahwa Group] can do it.

You must know that [Jahwa Group] already has two products on hand, [Liu Shen] and [Herborist], which are best-selling nationwide.

With the strong cash flow of the two products and the capital operation capabilities of a state-owned listed company, they are still struggling to develop, let alone [Qingyan], a start-up company.

At this moment, reverse operation is the most correct choice, and greed for everything is not enough.

(End of this chapter)