Wind Rises 2005

Chapter 621: Thinking blindly

On August 2008, 8, the most grand event in Olympic history finally opened.

In the next half month, the whole world will turn its attention to China. This is also the best time for the people of the country to show off to the outside world.

Whether they are state-owned enterprises or private enterprises, especially the well-known national brands, they are all gearing up and ready to go, hoping to take advantage of this great opportunity to go abroad and go global.

The same is true for [Xunwei Group]. Taking advantage of the Olympic Games, it is time to explore abroad.

Although due to the differences in food culture, it is impossible for each of its brands to flourish abroad immediately, but as long as it slowly goes out and cultivates deeply, one day China's food culture will also spread in other countries.

From this point of view, the sushi and sashimi culture of Xiaozhi has been exported very well around the world.

Even the sticks have been exporting their meager snacks to the outside world through the entertainment industry and film and television dramas in recent years. The key is that they have been quite successful.

Since Xiaoli and Bangzi can do things, there is no reason why China, which has a broad and profound food culture, cannot do it.

Ma Liang also took advantage of the Olympic period to convene a meeting with the group's senior executives to discuss the "going global" strategy.

Putting aside everything else, at least we can go to Europe and the United States to open a few image stores first.

Although foreigners seem to eat the same food, in fact, the tastes of different countries are still very different.

It is also necessary to open a few image stores first, explore the differences in taste in different regions, and make local improvements.

Even catering giants such as KFC and McDonald's have made local improvements after coming to the Chinese market.

Therefore, [Xunwei Group] has to go through a similar process if it wants to go abroad. Conquering overseas markets requires long-term operations and cannot be achieved overnight, so Ma Liang is not too anxious.

With the official opening of the Olympic Games, CCTV has also begun to take action.

The four major brands of [Liu Po ​​Mala Tang], [Red Lip Chuan Chuan Xiang], [Liu Po·Yellow Braised Chicken and Rice], and [Liu Po ​​Bangbang Chicken] were highlighted.

For a time, [Xunwei Group] once again became the subject of heated discussion among the people.

Coupled with the recent food safety turmoil caused by the dairy industry, [Xunwei Group], a national brand, is even more responsible.

From the perspective of communication and marketing advertising, once the established impression is implanted, it is basically ingrained. Once word-of-mouth is formed, it is more effective than any advertisement.

Therefore, many brands try to occupy a place in the minds of consumers regardless of cost when advertising.

“Good air conditioner, made by Gree.”

“Nongfu Spring is a bit sweet!”

"Heilan House, a man's wardrobe."

"Afraid of getting angry, drink Wanglaoji!"

"Huiren Shenbao, if he is good, so will I..."

I don’t know how many billions of marketing dollars have been spent on these slogans on TV screens every day, and they are all serving this purpose.

But even so, the bosses of these well-known brands may want to change with Ma Liang.

After all, the impression created through marketing hype is ultimately shallow and requires a large amount of money to maintain every year.

Unlike the brands under [Xunwei Group], their reputation has been spontaneously blown up by public opinion.

The righteous deeds during the catastrophe, the blessing of the Olympic Games, and the support of the pig teammates in the food industry. Under the influence of multiple factors, several of its snack brands were completely enshrined.

This kind of effect is like destiny, which is unmatched by any marketing promotion.

From now on, as long as [Xunwei Group] does not commit suicide, its various brands will be synonymous with reliability and deliciousness in the hearts of the people.

Once a mind is successfully implanted, it is difficult to replace.

There is no need for Ma Liang to continue to work hard to promote it, and he can enjoy the dividends that good reputation will continue to bring for decades to come.

In this regard, we can completely refer to the national brand [Laoganma].

This is a state that no amount of advertising money can buy, and it is also the envy of countless business tycoons.

But Ma Liang achieved it easily, at least in the eyes of the outside world.

No one would know that he, a reborn boss, had taken a lot of risks before and how much effort he had put into it.

Fortunately, everything was worth it, and [Xunwei Group] became the biggest winner.

During the Olympic Games, not only did the revenue of its various sub-brand stores surge again by 20%, but the speed of franchise expansion of each brand also increased by 35%.

This data once again shocked the entire company, and everyone was delighted.

Even Ma Liang couldn't help but sigh after learning about the situation. It took him so long to be reborn, but he finally had a foundation to establish himself.

As long as he doesn't advance recklessly, [Xunwei Group] will be his most solid backing.

On this day, Ma Liang held another meeting with senior executives to study the group's next development plan.

First of all, it is time for [Flame Red Lips], a Sichuan hot pot brand, to be fully launched, and [Xunwei Group] will also officially enter the hot pot track. Secondly, cooked food products such as duck neck can still be expanded into several sub-brands.

Finally, there is the exploration of new areas.

For areas such as fried chicken, burgers, pizza, and bread baking, the product department can set up more development teams to try out new products.

Now [Xunwei Group], as a giant in the domestic catering and food industry, has enough ability and financial strength to expand its territory.

What's more, as a reborn boss, Ma Liang can also improve the success rate of new products with his foresight.

Moreover, the senior executives and management teams below have also experienced it. The diversified model of [Xunwei Group] can be said to be unique in the country.

I dare not brag about it, at least it is unrivaled in the catering and food industry.

As a result, he had just finished the meeting when Chen Jinfa, whom he hadn't seen for a long time, came to the door and vomited bitterness as soon as they met.

"Brother, it's been really difficult for me lately!"

When Ma Liang saw this guy, he couldn't help but want to laugh: "I see, your life was quite nourishing, what's wrong?"

"Hey, don't you know what I am like, brother?

[Xunwei Group] has been in the limelight recently. 90% of people who want to join the catering project in the market will find you first.

We, the small brands, can hardly even drink soup anymore. "

Chen Jinfa was telling the truth, at least in the past few months, this was the case. After all, Ma Liang had made so much noise that even domestic catering colleagues could not catch up.

Hearing this, Ma Liang replied angrily: "This is how business is done. Everyone relies on their abilities. It's useless for you to come to me to complain.

Why don't you think about your business carefully? I see that your Chaoshan beef hotpot is doing well and you can definitely develop it vigorously. "

Ma Liang didn't say anything, but kindly gave a few words.

After all, Fa Ge is also a big customer of [Qinghe Food], so he has to take care of other people's moods.

"Brother, you made it easy, I wanted to do it, but I'm not strong enough!

The Malatang business has been very popular over the years, but haven’t you made the majority of it, brother? I just followed behind and made a small fortune.

If I really want to build a hot pot brand, my modest financial resources will not be enough. "

Chen Jinfa started to suffer miserably again, but he was not as miserable as he said, and he was even far more comfortable than the average big boss.

After all, [Chenji Malatang] doesn’t have to worry about the ingredient supply chain, and there aren’t many Chaoshan beef hotpot stores. As long as the market is done well, cash flow can’t be easier to earn.

It's just that people are always greedy. Seeing Ma Liang's business getting bigger and bigger, he became jealous again.

But the Malatang business couldn't be done for a while, so we could only focus on hot pot.

However, Fa Ge is smarter this time and wants to occupy all the good spots with a self-operated model, and then open up the franchise.

In this way, he can reap the maximum benefits.

But this kind of operation requires a lot of funds, and Chen Jinfa doesn't dare to mess around. The wealth that you have finally earned must not be lost all at once.

So he tried to think of ways everywhere, hooked up a lot of resources, and finally found some way out for him, but he still couldn't make up his mind.

That's why I came here to hear my little brother's advice.

After all, he had only made his fortune following Ma Liang, and he already had an inexplicable trust in this brother in his heart, which was even close to mystical belief.

When Ma Liang saw him like that, he wouldn't believe it at all: "Stop pretending. Do I still know how much strength you have?"

"Don't dare, brother, to tell you the truth, I plan to do this..."

Chen Jinfa didn't dare to hide anything, so he told everything about his plan to expand the hot pot brand, especially his plan to delay the expansion of franchises.

Ma Liang understood after hearing this and asked casually: "What? Do you still want me to invest in you? Isn't that right?"

Based on his understanding of this guy, how could he be willing to sacrifice his shares now that he had a small fortune?

"I don't dare to bother you, brother. Actually, I found out about a financing channel and wanted to ask brother if you can do it." Chen Jinfa finally explained his purpose.

Ma Liang became even more curious now: "Look at your blabbering look, what kind of financing channel is this?"

"I met a friend some time ago and said he could help with the listing."

Chen Jinfa explained mysteriously, "I'm thinking of putting [Chenji Malatang] on the market. Wouldn't this be able to raise enough funds to expand the hot pot restaurant?"

Ma Liang was completely shocked: "What? Listing? Are you talking about Hong Kong stocks or Big A?"

"Of course it's Big A!" Chen Jinfa responded with a proud look on his face.

Ma Liang was put off by Fa Ge on the spot, and he unconsciously showed a look of contempt: "Big A, I'm afraid you are just blind, are you worthy?"
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PS: The condition of the elderly at home is not ideal, and we need to observe him for a few more days.

I can only update from time to time, sorry!

(End of this chapter)