Wind Rises 2005

Chapter 70
The so-called big meeting room is actually not that big, it can only seat seven or eight more people than the small meeting room Ma Liang was waiting for before.

In fact, it is impossible for most clothing companies to build their own factories, and the scale will not be too large.

In particular, independent designer brands operate more in the form of studios, and there are not many bosses and employees in total.

Yan Bing's rich lady can make the company to the present level, which is already very powerful.

The clothing industry seems to be very large, but because the entry barriers are not high, there are not many really big companies, and most of them are small and medium-sized enterprises.

This is also one of the reasons why it has been difficult for Yan Bing to break through the bottleneck, because the test is not only product design, but also requires strong supply chain management and market operation capabilities.

"Who are you?" Seeing Ma Liang walk into the conference room without authorization, the handsome man with glasses sitting in the first position on the left hand side of the conference table pointed at him and questioned him coldly.

Ma Liang hadn't recovered from the regret of Yan Bing's resistance, and replied angrily: "Who the hell are you?"

"I'm Meng Fei, the marketing director of the company. An important meeting is going on here. What are you messing around with, an intern?"

Probably because Ma Liang is so young, he guessed him as a newly recruited intern.

Ma Liang couldn't help wondering: "Wasn't the previous marketing director Wang Fang, recruiting new people so quickly?"

"You are?" Meng Fei immediately restrained his arrogance when he heard the words.

After all, it is definitely not an ordinary person who can easily name his former immediate boss.If Wang Fang hadn't been fired, who would have gotten him as the marketing director?

Ma Liang didn't bother to talk to him, so he sat down directly to the right of the head of the conference table, and waited for the rich lady to introduce him.

After waiting for four or five minutes, Yan Bing was late.

At this time, the blush on her face was gone, and she had regained her charming demeanor of the Frost Queen, and the conference room immediately became extremely quiet.

Yan Bing naturally sat down at the main seat, glanced at everyone and said, "Let me introduce to you first, this is the expert I specially invited, the special consultant of our fast fashion brand, Mr. Ma Liang.

Today, Mr. Ma will attend the working meeting of our new brand together. Meng Fei, please introduce the basic situation to Mr. Ma first. "

Teacher Ma?this?

Ma Liang was dizzy when he heard the title, and even more dizzy were the backbones of the company present.

brand consultant?What about trouble?Doesn't this look like a college student!Who should control who is the teacher?
"Alright Mr. Yan!" Meng Fei agreed flatteringly, "Mr. Ma, let me introduce the situation of fast fashion brands first.

The brand name has been registered, it is called [MiMo], and the Chinese name is [Mi Mo].

At present, preparations are being made to open the first flagship store at No. 1201 Nanjing West Road, which is directly opposite to the three top shopping malls in the East China Sea, Hang Lung, Meilong Town, and CITIC Pacific.

The store is currently undergoing intensive renovation and is expected to officially open on December 12. "

Plaza [-], Meilong Town Plaza, and CITIC Pacific Plaza are the top shopping malls in Shanghai. They sell luxury brands such as Hermes, LV, Versace, Armani, etc. They are called the super "Golden Triangle" on West Nanjing Road by the locals.

Yan Bing was able to open the first flagship store of the fast fashion brand [MiMo] directly opposite the "Golden Triangle", so there must be a lot of contacts behind it.

It's normal to think about it. How could she achieve such a level of her own independent designer brand so quickly without any ability.

Now that a new fast fashion brand is being established, there is no reason why resources should not be utilized.

It's just that the location of the shop made Ma Liang mutter again in his heart, as if he had some impression of it somehow.

Suddenly he recalled suddenly, isn't this the location of ZARA's first store in Shanghai.

In the previous life, ZARA only started to expand in the mainland market in 2006. The location of the first flagship store was in the same place. Unexpectedly, Yan Bing, a rich woman, would take the lead.

Ma Liang couldn't help sighing, his butterfly effect was a bit big.

MiMo?Mimo?Mimo?

He read the name of the brand silently, and immediately glanced at Yan Bing playfully, and couldn't help complaining in his heart, are you designers so open-minded in choosing the name of the brand?

Either take your own name, or take your daughter's name.

There was no telepathy between the two of them, but for some reason Yan Bing instantly understood the meaning of Ma Liang's look, ashamed like a little girl who had done something bad and was caught on the spot.

Just as a blush was about to climb up that slender beautiful neck, she forcibly suppressed it.

Yan Bing glared at Ma Liang angrily, then turned his head and said: "Okay, let's start the meeting now, and then talk about the product situation."

"Mr. Yan, December has actually passed the peak season of autumn and winter sales.

With an area of ​​more than 2000 square meters in the flagship store, there must be at least 1000 styles of clothing on display.

This puts a lot of pressure on us, and if we are not careful, it may cause a lot of inventory backlog.

If it operates according to the model of leisure brands such as Metersbonwe and Baleno, it is possible to reduce the display to 400-500 styles.

Moreover, we and the supplier are in a buyout mode, and each style has a minimum production volume, which means that a single style must be ordered at least 500 pieces.

So I suggest that this autumn and winter should be more conservative, don't wear so many styles, and wait until next spring and summer, let's let go of our hands and feet.

That way you can be more prepared. "Meng Fei analyzed with a face of embarrassment.

Ever since Wang Fang, the former marketing director, was fired, he couldn't recruit suitable candidates for a while, so he, the marketing director, was temporarily recruited by Yan Bing and promoted.

This guy knows that the opportunity is rare, and he is also fighting for the newly established fast fashion brand.

Not only does he know the products well, but he has also done careful research and analysis on the market. This time the store opening is really hasty, and there is not much time left for him.

Yan Bing frowned, obviously dissatisfied with this: "No, the number of styles must not be reduced.

We must work hard this time, and we must not wait until next spring and summer.

It was not easy to negotiate with so many suppliers and manufacturers, and we must place product orders within this week.

Even if the loss is huge, I will admit it. "

The Frost Queen's domineering side leaked, and she made a decision immediately.Now that the fast fashion brand has been established, it still uses the names of her two daughters as the brand name, and she will never allow failure.

She can still afford the backlog of losses in a single store.

The first store is the key battle for fame, how can you back down because of it.The petty operation of reducing the number of styles has never been her Yan Bing's style of doing things.

"Mr. Yan, the risk is too great. Could it be that the two new branches will be opened in March and April next year, and the goods will be distributed in the same way?
Isn't that the same as the leisure brand models of Baleno and Metersbonwe?
If the inventory turnover is not enough, it will affect the subsequent new shelves.No matter in terms of cost or scale, we are not as good as those big leisure brands.

Where is this so-called fast fashion? " Meng Fei persuaded with a worried face.

Yan Bing was also very distressed, she couldn't answer this question.

Everything is difficult at the beginning. Without such a strong team and resources as Zara and Uniqlo, it is really difficult to rely on the company's few people to play fast fashion.

She even doubts whether the country currently has the industrial conditions to be a fast fashion brand.

Looking at the sad face of the ice beauty sister, Ma Liang, the brand consultant, would be outrageous if he didn't say anything.

He sat up straight and said loudly, "Fast fashion is actually not how it is played."

(End of this chapter)