Wind Rises 2005

Chapter 82
"Little classmate, don't you look at our location, it can't be that cheap." The investment manager Hao Zhixing curled his lips in disdain.

Hearing this, Ma Liang couldn't help complaining: "Manager Hao, don't fool me when I'm young and ignorant.

The rent of 5 yuan per square meter is too high, almost catching up with the price of the sub-central business district in the city. "

"What are you talking about with me? If the rent in the sub-central business district of the city is less than 8 yuan, I will chop off your head and give it to you.

If you really want to rent, hurry up, don't talk to me, I still have a lot of customers waiting to receive.

Don't even look at our land. You can't find such a good place in the entire university town. After a while, you can't rent it even if you have money. "Hao Zhixing replied impatiently.

It's no wonder that he is so arrogant, who makes him the landlord's dog.

After all, it is only 2005, e-commerce is not even a younger brother, and commercial real estate is the big brother of the real economy.

Whether it is a shopping mall or a community commercial street, all investment recruiters are so bullish.

Even in the era of rampant e-commerce more than ten years later, as long as the location is good, commercial real estate is still a big dog, and the so-called tenants are completely ignored.

If you want to rent, you can rent, and if you want to rush, you can rush. The rent is rising every day, and you are not afraid that you will not be able to rent out.

Ma Liang's favorite place is the No. 4 block between the third-phase apartment and the fourth-phase apartment.This is a newly developed small commercial plaza, adjacent to the No. 3 plot in front of the Phase III apartment.

The third-phase apartment is occupied by students from the University of Technology and the School of Foreign Trade, and the commercial section at the entrance is not as popular as the first-phase and second-phase apartments.

However, public facilities such as banks, post offices, and telecommunications departments are all located on the commercial street of Plot No. [-], and this commercial area is mainly for large-scale, mid-to-high-end consumption.

The stores are relatively large in size, and bookstores, optical stores, Decos and other brand chains are located here.

The only movie screening hall and two Pubs in the university town are also in this section.

The No. 4 section between the third-phase apartment and the fourth-phase apartment just started attracting investment last month. Although it is not very popular now, the investment manager is very bullish.

After all, like the No. [-] block, the commercial real estate building structure here is also very grand, and its positioning is also oriented towards mid-to-high-end consumption.

In Ma Liang’s memory, chain brands such as CoCo Milk Tea, 85℃ Bakery, Wu Maoxing Noodle House, Super Chicken Car Fried Chicken, and Lilian Egg Tart House will open stores here in the future.

In particular, the only KFC in the university town will be here in the second half of next year.

Regardless of the fact that the No. 4 block has just started attracting investment, next year it might be like what Hao Zhixing said, and you can’t even rent it if you want.

And within a year or two, this No. 4 block will be linked with the No. 3 block at the entrance of the third-phase apartment, and its popularity will directly surpass that of the first-phase and second-phase commercial street.

After all, the location here is the very center of Songjiang University Town. The first-phase and second-phase apartments that were originally located in the center have been marginalized due to the expansion of the University Town.

Moreover, the shops on the side of the first-phase and second-phase apartments are not grand enough, the shop area is also small, and the management is messy.

For Ma Liang, who is really interested in becoming a chain brand, he would never consider the shops along the street of the first and second phase apartments.

Even if that side is more popular now, he still wouldn't make this choice.

In Ma Liang's heart, [Red Lips String Fragrance] can't just end up playing around in Songjiang University City, his plan is to enter the mid-to-high-end shopping malls in the urban area.

Therefore, the brand image of the first store is very important. If it is made too low, the business recruiters in the mall may not even take a look at it because they are so snobbish.

So after investigating for so long, he found that plate No. [-] was his only choice in the university town.

The average rent of a store in a university town is 3 yuan/square meter/day, which can be as low as 8 yuan and as high as [-] yuan, and second-hand shops may even have to add transfer fees.

It's no wonder that the commercial street of Plot No. 4 dared to call out a high rent of 5 yuan/square meter/day when it just started attracting investment.

But for business, you have to pay back the price, and you can't just agree to what people say.

As soon as Ma Liang thought of this, he immediately stopped the investment manager: "Manager Hao, don't worry, there is always a process of bargaining in business.

In this way, let's take a step to speak. "

As he spoke, he pulled Hao Zhixing to a secluded place aside, planning to make love first.

"Just tell me if you have anything to say, I'm busy." Hao Zhixing, as the manager of the investment department, naturally has a lot of power in his hands, and there are so many people looking for him these days.

Ma Liang asked carefully: "Manager Hao, I heard that the most luxurious bunk in front has been rented out to KFC? When will they move in?"

"You guys are very well informed, but they are not so fast, it must be next year." Hao Zhixing replied in surprise.

Big brands are so arrogant, they usually sign the contract first.

When the popularity of commercial real estate increases, people will consider coming to decorate and settle in.

Unless you pay to help others maintain a store, it is impossible to come here for free to help you gain popularity.

Ma Liang nodded thoughtfully, then pulled the other party quietly and said, "Manager Hao, I want the store next to KFC.

Not much else to say, 3 yuan a square, and now I can sign the contract. "

"3 yuan? What are you thinking? Impossible." Hao Zhixing yelled and refused on the spot, turned his head and planned to leave.

As soon as Ma Liang grabbed his arm, he shoved an envelope into his hand: "Manager Hao, don't rush away, you have to read our brand information before talking."

In fact, there is no brand information in the envelope at all, but 5000 yuan.

These days, if you want to rent a gold shop, it is impossible not to take care of it.Otherwise, even if you rent it, the investment promotion and property management will make trouble for you every day.

Don't think that the 5000 yuan is enough. After renting the shop, the business will be good in the future, and filial piety during the holidays is also essential.

Otherwise, you will be kicked out in minutes, and you will have no ability to resist.

To you, the contract is a piece of waste paper, but to others it is a tool to manipulate you. There are various overbearing clauses in it. If you want to rent, you have to grit your teeth and sign the unequal agreement.

Once something happens, it's useless to go to court, you're just kidding around.

Only foreign brands such as KFC and Starbucks can make them feel a little more scruples, otherwise they can only act according to their faces.

Ma Liang also took one or two cases in which merchants sued shopping malls in his previous life. Even if he won the lawsuit, it would be useless, and he could not execute it at all.Commercial real estate all over the country is like this, and you can't accept it.

"Does your brand look good? Although it is not as good as KFC, it still has great potential.

In this way, we will have a meeting to study and study later, and we will inform you of good news. Hao Zhixing glanced at the envelope, and his attitude changed immediately.

Ma Liang will not let him go easily: "Don't, you know about our brand manager Hao, so there is no need for further research.

Don't worry, I am a sensible person, after signing the contract, there will be a supplementary document for you!
It's just that I need to ask Manager Hao for your guidance in terms of management. During the holidays and so on, I must go to the leader's house to listen to the teachings. "

He was implying that if Hao Zhixing helped him with the matter, there would be another 5000 yuan as a bonus, and there would be no less filial piety during the holidays.

"You can't say that, everyone learns from each other and makes progress together, hahaha." Of course, Hao Zhixing also knew the meaning of the string, and his expression changed immediately.

He is a good person, how could he not understand what Ma Liang said, otherwise he would not be able to sit as the manager of the investment department.

Ma Liang had no choice but to flatter: "It must be, the market popularity in our area is all due to Manager Hao's strategizing and scientific planning."

"Don't dare to do it, don't dare to do it, let's work together in the future." Hao Zhixing said politely again, then turned around and said to Ma Liang, "Well, you prepare the materials and come to sign the contract in the afternoon.

But it is impossible to give you a price of 3 yuan/square meter/day, and let me justify it on the surface.

Let's increase it year by year, 3 yuan in the first year, 4 yuan in the second year, and [-] yuan in rent after the third year.

what do you think?
Yes, how many years do you plan to rent? "

Ma Liang immediately responded: "Okay, just follow what you said, Manager Hao, and sign for five years first!"

"Okay, I'll ask the clerk to prepare the contract. You can come to me in the afternoon with your certificate and the second brand information." After speaking, Manager Hao went back to the office proudly.

The meaning was obvious, implying that Ma Liang's documents were not important, but the remaining 5000 yuan was the key, and he had to give it to him immediately when he came to sign the contract.

Looking at his disgusting back, Ma Liang spat immediately.

Just renting a facade, you have to charge 1 yuan as a benefit fee, it's so stupid.

Rent a shop casually, of course there is no need to send so much, but what Ma Liang wants is a shop second only to KFC, it is impossible not to manage.

Anyway, even if you just rent a small shop on the far side, you have to pay the benefit fee. It's better to pay it in place at one time and directly take down the big shop next to KFC.

The shop is said to be as big as it is, but it is only more than 30 square meters.

But on the entire commercial street of Wenhui Road, Songjiang University Town, even if it is a very upright shop, it is no problem to create a brand image store.

That's why Ma Liang was willing to hemorrhage, and he also asked Hao Zhixing to reduce his rent.

The situation is stronger than people, what can we do?The weak cannot change the rules of the game, they can only try their best to adapt.

Manager Hao Da is already conscientious, let alone those large shopping malls in the urban area, you don't have one hundred and eighty thousand yuan in favors, can you see if you can enter the door of their investment department.

But money has to be spent, as long as it is worth the money, it will be earned back sooner or later.

Given that the shop is now located in the center of the first to fifth phases of the University City apartment, it is an excellent location.

No matter which school the students come from, it is not too far away, and it is definitely considered a golden shop.

(End of this chapter)