Traveling Through the Tokyo Bubble Era

Chapter 16 Mr. Hanyu
"Hanyu-san, you have worked hard."

"Everyone has worked hard, thank you very much for taking care of me during the filming."

In a studio in Minato, Hideki Hanyu had just finished shooting for the fashion magazine "Popeye" and was thanking all the staff.

"Popeye" magazine was founded in 1976, when the neon economy took off, people were satisfied with material life, and longed for a window to understand the most popular fashion culture in the world.

After the establishment of "popeye" magazine, it mainly talked about the trendy lifestyle of American youths, and quickly catered to the needs of neon readers. It became the most popular men's fashion magazine in neon within five years.

Therefore, when Hanyu Hideki received an interview invitation from "Popeye" magazine and hoped that he could become the cover character, both Hanyu Hideki and Xiao Xiaokan were very surprised.

After all, no one knows the style of "Popeye". The content is American fashion, and the cover is foreign faces. A neon person was invited to be the cover character, and he is also a writer who is not in the fashion circle.

But the surprise was the surprise. The invitation from "popeye" magazine coincided with the fashion characteristics that Shogakukan was going to create for Hideki Hanyu. While accepting it with pleasure, it also promoted it to the core position of the publicity plan.

The shooting is over, but the work is not over.

In the lounge next door, Jiro Ishikawa, editor-in-chief of "popeye" magazine and one of the founders of the magazine, will personally interview Hideki Hanyu.

After entering the rest room, Hanyu Hideki saw Ishikawa Jiro wearing black-framed eyes at a glance, "Ishikawa-san, I am very sorry for the long wait."

"The whole morning of filming, Hanyu-san also worked hard."

After a polite greeting, the interview officially began.

"Does Hanyu-san know anything about Popeye?"

"Young men who love skiing in the winter, tennis in the summer, sports and life, and are liked by women are the City Boys."

Hideki Hanyu did not directly answer Ishikawa Jiro's words, but read the interpretation of the magazine's core spirit "Magazine for City Boys" by another founder of the "popeye" magazine, Mu Hua.

"It seems that Hanyu-san is our loyal reader." Hanyu Hideki's answer made Ishikawa Jiro very satisfied.

"I like popeye very much."

People in bridal sedan chairs carry people, and people invite him for the sake of face. It doesn't matter if he says something he likes, the words that were so slippery before are all memorized before coming here.

"Hayu-san thinks he's a City Boys?"

"It should be. Although I am not good at skiing and tennis, I love dancing and life. I am not sure whether young women like it or not."

Hideki Hanyu's words made Ishikawa Jiro smile slightly, "I can help Hanyu-san to confirm that it is quite popular with girls. Before coming here, I have accepted the request of several female colleagues, and I have to get Hanyu-san's signature."

"It's such an honor."

"The clothes used for shooting are all Hanyu-san's own. Are you dissatisfied with the clothes we provided?" Jiro Ishikawa asked a tricky question.

"To say I'm dissatisfied is an understatement, I just prefer to wear my own clothes."

"My own clothes, do you mean that Hanyu-san changed it himself?"

"It can be said that the clothes I personally participate in making will give me a 'comfortable' feeling."

"Have you changed the clothes Hanyu-san is wearing now? Can you tell me about it?"

"of course can."

Hideki Hanyu first pointed to the chest of the white hooded sweater on the upper body, "Only the top is graffiti. This crocodile image comes from my picture book."

Pointing to the loose slacks again, "The bottom of the trousers has been simply cut to increase the three-dimensional effect..."

With Hideki Hanyu's introduction, the interview went smoothly.

After all, it is a fashion magazine, and the rest of the time will mainly be about related topics.

When the interview came to an end, Jiro Ishikawa asked the necessary question for a fashion interview, "What does Hanyu-san think fashion is?"

Hideki Hanyu replied after a moment of contemplation, "I think fashion is a process, no matter who takes steps to pursue the life he yearns for, then he is fashionable."

……

After finishing the filming and interview of "Popeye" magazine, Hideki Hanyu's publicity continued. For more than ten days, he used his identity as a writer to experience the life of an idol that he hadn't experienced in the past two years.

Either at work or on the way to work, Tanaka Yukio asked him to drink flower wine several times but he didn't have the time to go to bed every day when he was tired and went home, so he didn't have the energy to deal with the hostess.

The Alife nightclub VIP card that Yukio Tanaka gave him has been around for such a long time, and he has never used it once.

After more than ten days of hard work, almost all the publicity goals in the plan were overfulfilled.

The second reprint of "The Crocodile Is Afraid of the Dentist" has already been sold out, and the third reprint is another [-] copies.

In today's era when picture books exceed [-] a year, it is considered a bestseller. Hanyu Hideki's picture book sales are nothing short of a miracle. Before the end of April, this year's picture book sales crown has already lost suspense.

As for the quality of the already well-received picture book, some parents directly praised "The Crocodile is Scared of the Dentist" after discovering that their children actively brushed their teeth after reading "The Crocodile is Scared of the Dentist".

It was soon discovered that the Ministry of Education, the highest education agency of the Nihong government, had recently published the "Children's Oral Health Handbook" for children's oral problems, and the name "Crocodiles are afraid of dentists" also appeared.

Because this picture book was designated by the Ministry of Education as a recommended early education book beneficial to children's oral health.

In Nihong, those who are teachers, politicians, lawyers, and doctors with higher status will be honored by the public as "Sir", that is, "Teacher".

Writers, artists and other occupations can also be honored as "teachers" if they make contributions to society or have a high reputation.

Hideki Hanyu, who just debuted, is young and inexperienced, so he is not qualified to be called a "teacher", but this assist by the Ministry of Education, Culture, Sports, Science and Technology has successfully paved the way for him to be called a "teacher". He will be called Mr. Hanyu in the future. No one will feel wronged.

The word-of-mouth of the work is overwhelming, and the official end is certain, which has further boosted the reputation of "The Crocodile is Afraid of the Dentist" in the industry. Under the vigorous operation of Xiao Xueguan, it has become the most popular award for related awards this year.

As the author of "The Crocodile is Afraid of the Dentist", Hanyu Hideki's personal image has been boosted by the work, and with a series of planned media promotions, he has directly become the most popular neon celebrity in April, even the most popular neon celebrity. Idols also have to avoid the edge for a while.

The peak of popularity is undoubtedly when the magazine "Popeye" as the cover character is sold.

【Walking Fashion·Hideki Hanyu】

This is the topic of the current issue of popeye magazine.

The accompanying cover photo is Hideki Hanyu, who once again became the "abstinence system". This time, he is no longer in a suit. Although the gold-rimmed eyes are still there, he is wearing a soft white turtleneck sweater, holding a book in his hand and watching quietly. There is a touch of warmth in the sense of abstinence, and the unique temperament is clearly presented by professional photographers.

As a fashion magazine, apart from short interviews, all the content about Hideki Hanyu is photo photos with different styles. If there is any connection between the theme and the photos, it is to tell everyone how handsome Hideki Hanyu is in 360 degrees.

On the first page, he was still a youthful and rebellious boy wearing a sweater and skateboarding.

After turning a few pages, he became a talented and elegant writer with a paintbrush in his hand and a heart to describe.

In the end, he became a talented dancer in white clothes fluttering and dancing, chic and unrestrained.

Coupled with the editor-in-chief Jiro Ishikawa's extreme appreciation for Hideki Hanyu in the article, "popeye" is definitely admiring Hideki Hanyu.

As the neon man who appeared on the cover of "Popeye" magazine for the first time, Hanyu Hideki inexplicably brought a sense of pride to readers, as if Hanyu Hideki won the cover only after defeating the Americans.

This sense of pride indirectly helped Hideki Hanyu increase his favorability among the neon male group, which was a complete surprise.

"Popeye" magazine strongly assisted Hanyu Hideki, and the housewives who liked Hanyu Hideki gave their money to help. For the photos of Hanyu Hideki in the magazine, the magazines that were originally aimed at men were sold out of stock.

For those male readers who wanted to buy magazines, it was hard to find a copy. "Popeye" magazine had to be reprinted again and again, and then sold out again and again. Finally, it sold the highest circulation record since its inception, and a single issue broke through one million copies for the first time.

So far, in the publicity plan formulated by Shogakukan, the young, fashionable and talented new-school writer image created for Hideki Hanyu has begun to take root in the hearts of the people.

(End of this chapter)