Traveling Through the Tokyo Bubble Era

Chapter 257 It would be great if you can be as optimistic about 3D animation as Mr. Hanyu

Inside Michael Katz's office.

Hideki Hanyu talks to Michael Katz about Sega's news, and Nintendo's reaction.

After listening to it, Michael Katz analyzed, "Since Sega doesn't mind its internal speech being known to the outside world, their home game console is probably almost ready to be developed."

"I think the same is true. If their new host can be released before we release the handheld, then our pressure will be much less." Hanyu Hideki said.

"You can't pin your hopes on others, and we also have to consider that Sega entered the American market one step ahead of Nintendo."

Speaking of this, Michael Katz reminded, "Don't forget that they acquired Atari's home console part, which also includes some channels of America."

Reminded by Michael Katz, Hideki Hanyu instantly realized that this possibility is not impossible.

One thing came to his mind, and he asked Michael Katz directly, "Is Warner Communications' stock price still falling?"

"I haven't paid attention recently, please let me consult my financial advisor."

After speaking, Michael Katz picked up the phone and dialed a number.

After getting through, he directly inquired about the stock price of Warner Communications.

After asking clearly, he put down the phone and said to Hideki Hanyu, "After splitting Atari and selling it, it will no longer fall."

"The market is still not optimistic about the game industry. I don't think Sega will make a big move in America at this time."

Hideki Hanyu judged.

Of course, his judgment does not only rely on the stock market.

In the previous life, before 1985, Nintendo and Sega, as well as other game companies, did not try to open up the market in America.

But no dealer is willing to sell game consoles at all.

This is why Hanyu Hideki implemented a three-step strategy in America.

One is to confuse the opponent.

Secondly, I also want to use electronic pets, a toy similar to games, to slowly leverage the game market.

After all, even in 1985, Nintendo's FC console had sold millions of units in Neon, completely monopolizing the Neon home game console market.

But in America, there are still no dealers willing to try, and finally they can only be sold on a trial basis in New York.

In the end, the sales of 100 million units in a month proved that the American home game market finally showed signs of recovery after the impact of Atari.

However, it was Nintendo's classic games that completely revived the American home game console market.

"Super Mario", light gun "Duck Shooting", and a series of racing and sports games.

The first two are now included in the game library of Elven Entertainment by him.

And speaking of sports games, this is the specialty of the game development department of the American branch of Spirit Entertainment.

This year alone, their "Summer Games" series sold more than 30 copies on computers.

In America, the price of games has never been cheap. In later generations, a Nintendo cassette can sell for more than 40 dollars even if there is an event.

The price of "Summer Games" is $45.

This alone has created a turnover of more than 400 million US dollars for Spirit Entertainment.

At the time he bought Automated Simulations, the predecessor of the American division of Spirit Entertainment, and later agreed to Michael Katz's purchase of Starpath Studios.

It doesn’t even count the profits from the Poké Ball and peripheral toys, basically relying on this one game to make all the money back.

Consider the popularity of racing and sports games in America.

Hideki Hanyu suddenly changed the subject and said to Michael Katz.

"Can we win the Major League Baseball America and the National Football League game license."

To say that the most popular sports in America today are these two events.

After the NBA rules have matured, now relying on the rise of Magic Johnson and Bird Bird, although their influence is increasing day by day, they are not at the same level as the former two.

It's not even as good as hockey these days.

"It shouldn't be a problem. These two alliances have their own specialized operating organizations, but to develop this kind of game, the two alliances must be given a large share."

Michael Katz said.

"It doesn't matter, as long as we can win the exclusive authorization, even if we can share some benefits with them." Hanyu Hideki said.

"Is Mr. Hanyu planning to block other game developers in this field?"

Michael Katz instantly understood what Hideki Hanyu meant.

Hideki Hanyu nodded, "That's right, even if we make less money ourselves, we won't be able to give our competitors a chance to make money."

"In this case, it's not enough to get these two leagues. Ice hockey, basketball, and European football leagues can all be discussed."

Michael Katz has a bigger appetite than Hideki Hanyu.

"How to operate it will be left to Mr. Katz."

After Hideki Hanyu finished speaking, he brought the topic back to Sega and Nintendo.

"Although I judge that the two of them will not come to America for a short time, we can't be careless."

Hanyu Hideki remembered a previous decision and continued.

"I plan to change the product name for the handheld product. The original name is too reminiscent of games. I am worried that it will cause resistance from consumers."

"Have you figured out a name for Mr. Hanyu?"

Michael Katz has no problem with changing the name of the product.

It is normal in the industry for a project to use a code name during the R&D period and change to a new name when it is officially released.

"I haven't thought about it yet, does Mr. Katz have any suggestions?"

Hanyu Hideki has never been good at naming things.

"Since we are listed under the name of the second-generation electronic pet Poké Ball, there must be a connection between the two.

And the name should not be too complicated, otherwise it will not be easy to remember and spread. "

After listening to Michael Katz's suggestion, Hanyu Hideki thought it was really troublesome.

It also needs to be connected, simple and easy to remember, and easy to pass on. Then just learn from the Apple mobile phones of later generations, and only change the number every generation.

Thinking of this, Hideki Hanyu said casually, "In that case, it might as well be called 'Pokeball 2' (Pokeball 2)."

"Pokeball 2."

Michael Katz read it softly, then nodded in approval and said, "I think it's okay, it's concise and easy to remember, and it's easy to associate with the first generation of Poké Balls."

Hideki Hanyu didn't expect Michael Katz to approve him just by saying it casually.

Now he felt a little unconfident, "Is it such a hasty decision? You don't need to discuss it with the sales department."

"You can ask, but I don't think they should have any other opinions.

And with this new name, we also need to redesign the original painting of the body, which should be closer to the Poké Ball in the game and the first generation of Poké Ball. "

Michael Katz has plausibly arranged livery by name.

Although Hanyu Hideki still felt a little strange, but Michael Katz agreed, so he could only decide this way first.

If you don't think of a more suitable one in a short time, then use this name.

But think about it, after all, they want to use the influence of electronic pets to pry open the game market, and it is necessary to get closer in name.

At least it won't have a dissuading effect on those children who have been hurt by Atari as soon as they hear their names.

After talking about the above things, Hideki Hanyu then negotiated with Michael Katz on some other work related to the release of the tentatively named "Pokeball 2" handheld.

Basically, it's a question of general direction.

Such as the main marketing strategy.

There is also the release interval between the first batch of bundled games and the second batch of games.

The most important issue is when to open the game development platform to third-party game developers, and how to control the quality of third-party games.

The Atari shock has just passed. The most profound lesson this incident brings to everyone is that if the quality of the game is not controlled, then Atari will be a lesson for the past.

Nintendo's royalties system is precisely because of this.

The region-locking chip developed by Aragaki Tetsuya is to limit the circulation of cassettes in different regions.

But it is also possible to restrict unauthorized games from running on 'Pokeball 2'.

With the help of the region-locking chip they developed, although piracy cannot be completely eliminated, it is still no problem to restrict those big manufacturers.

This thing is like a door lock, Elf Entertainment doesn't give you a key, you can just kick it open.

But the result is waiting to lose money.

The legal department of Elven Entertainment has relied on fighting against pirated copies for the past two years, and its "level" has grown extremely fast, and its combat effectiveness is not a vegetarian.

Therefore, if Spirit Entertainment wants to learn from Nintendo and also engage in a royalty system, then there is no problem at all.

Although the royalty system caused complaints from third parties in the later stage, it has to be admitted that the game quality was indeed effectively controlled in the early stage.

Didn't turn Nintendo into a second Atari.

However, although this issue is important, the game library of Elven Entertainment can withstand it for the time being.

Moreover, Pokeball 2 has not yet been launched, and there will be no third party to join in the fun if it does not reach a certain market share.

Therefore, it is possible to discuss in detail and determine a relatively reasonable system.

And Hideki Hanyu and Michael Katz chatted this time because they were too focused.

When the conversation between the two came to an end, they found that it was already past the off-duty time.

"I'm very sorry to delay Mr. Katz for so long." Hideki Hanyu said.

"Mr. Hanyu is too polite. I actually like to chat with Mr. Hanyu, because when talking about work with you, I can always hear some very novel viewpoints and ideas. It feels very pleasant."

Michael Katz said.

joy?

Hideki Hanyu thought to himself that this German is really a workaholic, and he can be so happy talking about work.

But it has been delayed for so long, Hanyu Hideki tried to invite.

"In this case, we might as well find a restaurant to continue our discussion. This time, I will treat guests as compensation for delaying Mr. Katz's time."

"Go to the restaurant, no no no! At this time, my wife has already cooked dinner and is waiting for me. If Mr. Hanyu doesn't mind, how about visiting my house?"

Hanyu Hideki didn't expect that instead of his invitation being fulfilled, he was actually invited by the other party.

As for whether he will agree.

Four and 10 minutes later, when he showed up at Michael Katz's home in San Jose with a bottle of champagne as a gift, the answer was self-evident.

"Great to meet you, Mrs. Katz."

Hideki Hanyu presented a gift to Michael Katz's wife.

The other party was still wearing an apron at this time, obviously before they came, the other party was cooking.

"Mr. Hanyu, please wait a moment, dinner will be ready soon, today I have prepared grilled pork ribs."

Michael Katz's wife said.

"I can already smell the aroma, it must be delicious."

Hideki Hanyu praised.

"My wife's best dish is roast pork ribs."

Michael Katz gave his wife a well-timed compliment.

Hideki Hanyu said, "I'm really looking forward to it. It seems that I'm lucky today."

After the meeting, Hideki Hanyu was brought into the living room by Michael Katz, chatting while waiting for dinner to start.

When they got home, the two of them tacitly didn't talk about work, but talked about some trivial matters in life.

Only then did Hideki Hanyu know that Michael Katz and his wife had two children, a boy and a girl.

The eldest daughter studied at a university in Europe, and stayed there after graduation to work in the manufacturing industry.

The younger son just started college and is now studying at UCLA's (University of California, Los Angeles) School of Art and Architecture.

Typical American middle-class elite family in the 80s.

However, Michael Katz took the ride of Hideki Hanyu, and his income skyrocketed last year.

It has begun to move from the middle class to the rich class.

While the two were chatting, Hanyu Hideki looked through the window at the well-groomed lawn in the yard.

Reminds him of his purchase of real estate.

Then he asked Michael Katz, "Does Mr. Katz know a real estate agent who is familiar with San Jose?"

"Is Mr. Hanyu planning to buy real estate in San Jose?"

"That's right, I will definitely come here regularly every year in the future. It's not convenient to always stay in a hotel."

"The agent who bought this house before me is a very reliable person. After dinner, I will give you his contact information."

"Thank you, Mr. Katz, then."

……

At the beginning of dinner, Hideki Hanyu tasted the grilled pork ribs that Mr. Katz praised.

The fresh and tender pork ribs are marinated with the secret seasoning, then grilled slowly, and finally brushed with maple syrup and baked before being baked.

Not only is the color rosy and attractive, but also the taste is moderately salty and sweet, and the gravy is full of juice, which is simply delicious.

Hideki Hanyu ate happily, and asked for the recipe of the secret seasoning by the way, thinking that he could try it himself when he returned.

Sometimes it is a kind of relaxation to cook when you have nothing to do.

After the delicious dinner, Hideki Hanyu bid farewell to Michael Katz and his wife, and got the contact information of the real estate agency by the way.

But it's too late now, so I can only contact the other party another day.

Back at the hotel, Hanyu Hideki contacted his assistant Uemura Reiko who was staying in Tokyo, and told him to contact him as soon as possible if there was any progress in what he was asked to do.

And the first day in America was spent like this.

In the following days, Hideki Hanyu devoted himself to work that was not too busy.

He rarely asked about the specific work of the branch, and Michael Katz handled it himself.

The place he prefers to go is still the R&D center and Elven Vision, participating in technology research and development.

At the R&D center, it was originally said that a prototype of the handheld would be produced by the end of April.

As a result, due to the AC power supply system and the battery power supply system, there were some minor problems during the test, which had to be postponed to early May.

May [-]rd.

In a test room in the R&D center.

Hideki Hanyu is surrounded by a group of people, holding a prototype of 'Pokeball 2' with a connecting cable in his hand.

At this time, the body is running, and a game cartridge is inserted into the upper end, not the main "Pokémon Red/Green", but Tetris.

Under his skillful operation, cubes of various shapes kept falling, and then cleverly eliminated, continuously accumulating points.

Opposite him, Tetsuya Aragaki is also holding a prototype of 'Pokeball 2'.

You can see on his screen, also playing Tetris.

Judging from the connecting line between the two, the two are fighting online.

As the game time continues to advance, you can see that the falling speed of the blocks on the two screens is also getting faster.

Aragaki Tetsu also started to be a little flustered, and soon because of his lack of operation, the cubes accumulated to the highest position and lost the duel.

"I won!" Hanyu Hideki exclaimed excitedly.

But after yelling, he remembered that he seemed to be helping the R&D center with the test.

It can only be said that the charm of classic games is great, and you forget about business while playing.

Cough cough--

Covering up his embarrassment with a cough, he said aloud.

"I declare that the last online test is completed and the function is in normal use."

The surrounding R&D personnel immediately cheered when they heard this.

It took a year and millions of dollars in R&D investment. This handheld device, which had high hopes, was finally a success.

Everyone was cheering, and Hideki Hanyu carefully looked at the prototype in his hand.

The prototype made by the research center does not have any paint, and the white body looks a little rough.

The black-and-white LCD screen provided by Sharp still emits light green when it is not lit.

It may seem cheap, but it is already the most cutting-edge technology.

The cross button is a unique patent of Elf Entertainment. It is not cross-shaped, but a circle with cross-shaped protrusions.

This shape is actually more convenient than a simple cross shape when performing continuous operations.

A, B button, speaker, AC power supply system jack, sound switch...

Various functions on the fuselage fully realize the design requirements.

Limited by today's semiconductor technology, the whole machine is very "thick and heavy", as if turning its head in one piece, which has nothing to do with light weight.

However, in the eyes of Hideki Hanyu, in this era, this is already a "perfect" product.

Satisfied with putting down Pokeball 2, he called Iwata Satoru out of the crowd and went outside the room.

"When will the people from Neon Headquarters come?" Hideki Hanyu asked Iwata Satoshi.

The people he is talking about are people who bring the completed games to the actual machine test.

"I'll be there in the afternoon." Iwata Satoshi replied.

"What games are in the first batch?" Hideki Hanyu asked again.

"Pokémon, Kung Fu 1, Knock on Ice, and Mario Bros."

"Where's Super Mario Bros., isn't it finished yet?" Hanyu Hideki asked with a frown.

Recently, he has devoted himself to the research and development center, cooperating with the research and development personnel to conduct tests, and has not paid much attention to the Neon headquarters.

He personally served as the producer of "Super Mario Bros." He has been busy for so long, and almost took care of the design work.

As a result, there was only the last bit of work left, and it was still so dawdling.

"They said it would take another week," Iwata explained.

"Yes." Hanyu Hideki said.

For Elven Entertainment, "Super Mario Bros." is definitely a strategic game that opened up the American market.

Fortunately, this game will not be released with 'Pokeball 2', so there is enough time.

"You should prepare a batch of trial models as soon as possible and paint them well. I will ask Mr. Katz to notify the dealer representative to have an early experience."

Hanyu Hideki ordered again.

"Okay." Iwata replied.

"I have nothing else to do, Iwata-san, go get busy."

"Then I'll go first."

Iwata Satoru was about to leave as he said that, but Hanyu Hideki suddenly said, "Wait a minute."

"President Hanyu, what else is there?" Iwata asked.

Hideki Hanyu said, "Storm Ads and Yunshang Animation will send someone to deliver the Pokeball 2 demo tape in two days, please arrange for someone to receive it."

This time, the Pokeball 2 advertisement still comes from his handwriting.

The producer is still Yunshang Animation, but the advertising leader handed over to Storm Advertising.

Sales of Poke Balls in America are on track to exceed 700 million units.

For the "sequel" of such a popular product, even Storm Ads must pay attention.

Hideki Hanyu handed over this commercial, which was destined to be successful in the eyes of outsiders, to Storm Advertising.

The forces behind the storm advertisement naturally understood that Hideki Hanyu was expressing goodwill.

At the same time, he also realized that in addition to his excellent advertising production ability, Hanyu Hideki also possesses the resources that can help Storm Advertising go overseas.

"I'll make a note of it." After Iwata Satoru agreed, he went to do what Hideki Hanyu told him.

The handheld test was over, and Hanyu Hideki could finally breathe a sigh of relief.

The successful completion of the handheld also means that a large part of the R&D personnel can be transferred to the R&D of the console.

In this way, the development speed of the mainframe will be more or less accelerated.

Although Sega has already released rumors, there has been no movement on when the console will be released.

I don't know if Sega's new console will be released before the NO.20 Consumer Electronics Show in June.

If it can be released, it will definitely help Spirit Entertainment share the pressure from Nintendo.

Although the work stopped, Hanyu Hideki would inevitably be worried if the situation was not clear for a day.

Fortunately, their own footsteps are extremely solid. As long as Pokeball 2 can succeed, even if Nintendo really reacts, it will not be so easy to stop it.

Of course, once he helped America's game market recover ahead of schedule with Pokeball 2.

It's not just Elf Entertainment that can get the benefits, other game manufacturers can also get a share.

At that time, it will be a big deal to fight with Nintendo in America.

There are so many conspiracies and tricks in such things as business wars.

He has already done everything he can do, and he has cut off two of Nintendo's Yusanjia games.

If he can still lose like this, then he has nothing to say.

In the next two days, the staff from the Spirit Entertainment Headquarters arrived and started the real-machine testing of several games non-stop.

Hanyu Hideki was not interested in participating in such boring things, so he simply hid in the hotel to rest.

With nothing to do, he called his woman.

Or contact assistant Reiko Uemura to learn about the situation in Tokyo.

For example, the recent situation of his two clubs, and the progress of other things.

Time flies, and it is May [-]th.

Early this morning, he received a call from Iwata Satoshi.

"Chairman Hanyu, the people from Storm Ads and Cloud Animation have just arrived at the company and are planning to start trial advertising. Would you like to take a look, President Hanyu?"

"Wait a minute, I'll be right there."

He only provided the idea for this advertisement, but he didn't pay attention to the production process. Now that the finished product is released, of course he has to take a good look at it.

Half an hour later, Hideki Hanyu rushed to the branch office building.

In the leisure area of ​​the office building, there is a screening room for employees to watch movies.

Today's ad trial is here.

When Hanyu Hideki walked in, he found that it was already full of people.

Among them are a group of branch employees led by Michael Katz. Judging from the expressions of these people, most of them are here to watch the fun.

The employees of Storm Advertising and Cloud Animation were also sitting inside at this time.

As soon as he appeared, the employees of Storm Advertising and Yunshang Animation immediately stood up and greeted him.

"Director Hanyu, good morning." It was the person who called the storm advertisement.

The leader of the other party was a young man, although his appearance was ordinary, he was quite temperamental, and he did not seem to be from a commoner family.

Hanyu Hideki guessed that this [-]% was a child of some big family.

After all, the most indispensable thing in Dentsu is a relationship with a good background.

"President Hanyu, good morning." The person who called him this way was, of course, the person from Yunshang Animation.

It's just that Hideki Hanyu is surprised that this time the team of Yunshang Animation is led by the acting president Tomoyo Kawauchi.

"Why did Kawauchi-san come to America in person?" Hanyu Hideki asked strangely.

Among the subsidiaries of Yunshang Entertainment, if one is the busiest, it is of course Yunshang Animation.

Several theatrical versions and TV animations were produced at the same time, Hirohashi Asako wished to split one person from Yunshang Animation into two.

At this time, Hirohashi Asako was willing to let Kawauchi Tomoka come to America.

Just for a trial viewing of an ad, even if the leading party is Storm Ads, it is impossible.

Kawauchi Zhijia naturally knew the reason for Hanyu Hideki's strangeness, so he quickly explained.

"President Hirohashi sent me to America this time. In addition to trying out advertisements, he is also planning to establish a branch of Yunying Pictures here."

Having said that, Kawauchi Zhijia reminded Hanyu Hideki.

"Chairman Hanyu, have you forgotten that this matter was brought up by you? Spirit Entertainment notified us that the animation production team of Teenage Mutant Ninja Turtles has been assembled."

Hearing this, Hideki Hanyu suddenly realized, "I'm sorry, I'm so busy after the new year, I completely forgot about it."

When he asked Spirit Entertainment America branch to form an animation team years ago, he suggested Hirohashi Asako after returning to Tokyo that he could set up a branch here.

The production team of "Teenage Mutant Ninja Turtles" can be put into the branch company. Once the animation is successful, the branch company can gain some fame.

Thinking of the reason, Hanyu Hideki no longer struggled, ordered the test to start, and sat next to Michael Katz.

The lights go out and the ad starts playing.

On the screen, pictures began to appear, a man and a woman, two young people shopping in a supermarket.

In the picture, the boy bought a Poke Ball.

The girl took another product, but the camera flashed past it deliberately, without taking a picture of the specific appearance.

This is actually the box prop for Pokeball 2.

Then the two happened to meet at the cash register and had a conflict over who would check out first.

Before the advertisement got here, it was mediocre, and there was nothing exciting at all.

But at this moment, the conflict between the two in the advertisement escalated.

With the music, the atmosphere immediately became tense.

Just when everyone felt that the two were about to clash.

Conflicts did occur, but in ways no one expected.

The boy picked up the Poke Ball he just bought from the shopping cart, while the girl also took out the Pokeball 2 handheld.

I saw the boy touch the elf ball and shouted, "Charmander!"

A cartoon charmander jumped out of the poke ball.

The girl is also a little Pokeball 2 handheld, yelling, "Squirtle!"

A cartoon image of the Jenny turtle jumped out from the handheld.

The animation effect is far more realistic than that of the Pokémon Ball era, and the auditorium immediately burst into exclamations.

After a battle between the two cartoon characters, Charmander finally won.

On the screen, the victorious boy was about to go to checkout first, triumphantly.

Who would have thought that the girl tapped the phone again and shouted, "Pikachu!"

Then a yellow mouse jumped out of the handheld and landed on the girl's shoulder.

The girl immediately commanded, "One hundred thousand volts!"

Then I saw on the screen, accompanied by the dubbing of "Pickup Chirp!" by the yellow-skinned electric mouse, a hundred thousand volts of lightning struck out.

Charmander was defeated in an instant, and the boy was electrified into a funny afro, and asked unwillingly, "Why do you still have pets?"

At this time, the girl raised her Pokeball 2 handheld to the camera and spoke her final lines.

"GAME BOY! More choices for you!"

Since the name of Pokeball 2 was not confirmed when the commercial was shot, the development code was still used.

And the painting of the handheld is also the original design, not the latest Poke Ball theme painting.

And at the end of the advertisement, there is also a section of Pokémon game content.

To show that Pokeball 2 can provide not only pet development, but also team battles, adventures and other content.

These are also because the handheld test has not been completed, and the development progress of the Pokémon game has not been able to be filmed.

But these are not important, you just need to take another shot when you go back.

Today, try to focus on the content of the advertisement.

In fact, this idea was based on his reference to the commercials that Blizzard made for World of Warcraft in later generations.

But at that time, the special effects technology was advanced, and the two dueling people directly transformed into CG game characters and fought with each other.

Today's technology simply cannot do that.

Of course, this kind of creativity is more suitable for Pokémon.

At the end of the commercial, the employees of the American branch of Elf Entertainment stood up and applauded, as if watching some wonderful movie.

Judging by their reaction, this ad is still very exciting.

The employees who came from Neon, because of the relationship they had already seen, their reactions were relatively flat.

But seeing that other people were applauding, they also applauded,

Next to Hideki Hanyu, Michael Katz clapped his hands a few times, then turned to ask Hideki Hanyu.

"I heard that this ad idea was designed by Mr. Hanyu."

Hideki Hanyu nodded and replied, "I provided the idea, but I didn't participate in the specific production."

"It's really amazing. I feel that Mr. Hanyu will give me a surprise every once in a while, making me realize that I'm working for a genius."

Michael Katz said with admiration.

"Does Mr. Katz have any other suggestions for this ad?" Hideki Hanyu asked.

"Look at their reaction."

Michael Katz pointed to America employees who asked to run the ad again. "Their reaction proved that this ad is very good."

"I'm also very satisfied with my creative idea, but judging from the advertisement alone, this advertisement can't reflect the game function of Pokeball 2 at all."

Hideki Hanyu's tone was slightly regretful.

But the most important thing about advertising is to highlight the theme.

Now they want to use the influence of Poké Ball to sell handhelds, so even in the final display, they can't take the lead.

So this effect is the most ideal.

"It's okay, try not to touch that aspect at first, I don't like the aftermath of Atari affecting us.

When consumers realize it, we can shoot another advertisement to test the market reaction. "

Michael Katz gives advice.

"I think so too. It doesn't matter if you start to keep a low profile. It won't be too late to promote other functions on a large scale after word of mouth ferments."

What Hanyu Hideki wants to do is to repair the plank road and cross Chencang secretly.

Of course, this kind of operation can't fool the insiders, but whoever made the Atari shock cause the American players, now when it comes to game consoles, the color changes.

make them have to.

Even when Nintendo sells FC consoles in America next year, it will change its name to NES, which is the Nintendo Entertainment System.

When I advertised, I said it was a computer, and I didn't dare to say that I was selling a game console.

What's more, in this time period, the aftermath of Atari's shock has not subsided.

You said you wanted to sell game consoles, but the dealers refused to buy them.

Thinking of this, Hideki Hanyu asked Michael Katz, "How is the contact with the dealer, and when will the trial be organized."

"I have already contacted them. I informed them that it is the second-generation Poke Ball. They are very interested. However, because the testing of several games still needs time, I tentatively set the time in a week."

Speaking of this, Michael Katz said a few more words, "The first batch of bundled games Pokémon and Tetromino have been tested, and Neon and Pokeball 2 will be sent back to place an order to start production."

"Control the quantity well," Hideki Hanyu urged.

For bundled sales, there must be a price cut.

In order to promote in the early stage, it is of course no problem to give up some profits.

But Elven Entertainment also needs to make a profit, and it is impossible to keep paying money.

A game card in America cost more than 40 US dollars, which was a lot of money, and Hideki Hanyu couldn't afford it.

After the promotion is over, the game and the handheld must be sold separately.

Hideki Hanyu chatted with Michael Katz for a while, and when the screening room finally stopped replaying the commercial, he called Kawauchi Tomoka over.

Explain to him which content in the advertisement needs to be changed and which content needs to be re-shot.

Because Tomoka Kawauchi will also set up the American branch of Yunying Pictures.

Therefore, I arranged for my subordinates to bring the advertising tape and Hideki Hanyu's opinion immediately, and rush back to Nihong to modify and reshoot.

Of course, Michael Katz knew the purpose of Chika Kawauchi's visit this time.

After all, the animation production team of "Teenage Mutant Ninja Turtles" was formed by recruiting people based on his contacts in the American toy industry.

The team is still in San Francisco now, and it is going to be handed over to the Yunying Pictures branch. He still has some procedures to deal with.

Knowing that Tomoyo Kawauchi was going to San Francisco to take over the animation production team first, Michael Katz happened to ask Hideki Hanyu for something.

"ElfVision helped Industrial Light and Magic customize the graphics processing chip. After using it, Industrial Light and Magic put forward some suggestions for modification, and someone needs to lead a team to solve it.

Iwata Satoru and I both have work to do, so I will trouble Mr. Hanyu to lead the team.

The technical personnel are responsible for the specific work. The reason why Mr. Hanyu leads the team is to reflect the importance we attach to Industrial Light & Magic. "

For Michael Katz's request, Hideki Hanyu agreed after a little thought.

Sprite Vision is developing well now, and it is not that there is no chance to grow into a giant like Nvidia in the future.

Since Hollywood has an opportunity, he must seize it.

After all, compared to the power of communication, there is no place that can compare with Hollywood.

So on the second day, Hideki Hanyu packed his things and headed to San Francisco with Tomoyo Kawauchi.

The reason why I came to San Francisco instead of Hollywood is because the headquarters of Industrial Light and Magic is in San Francisco.

When the plane landed, the hot wind blew in, and the scenery was familiar.

After all, he lived in San Francisco for a while before founding the American branch of Spirit Entertainment.

It is also here that I met the song and dance performance that Liu Xiaoli watched.

After getting off the plane, Hanyu Hideki and Kawauchi Tomoka parted ways.

Tomoyo Kawauchi is going to incorporate the animation team formed by Michael Katz, and then create a branch.

Hideki Hanyu will lead the team to Industrial Light & Magic.

Since the appointment was made in advance, when Hideki Hanyu led the team to arrive, Edwin Catmull, the head of the computer graphics department of Industrial Light and Magic, had already greeted him at the door in person.

When I was in the elf visual guidance technology, Hanyu Hideki had a good chat with the other party because of his optimism about 3D animation, and he almost became a confidant.

So after meeting, Edwin Catmull immediately gave a warm hug.

"Mr. Hanyu, it's great to meet you."

"I haven't seen you for more than half a year. I wonder if Mr. Edwin's department has made any breakthroughs in 3D animation technology? I am very much looking forward to Mr. Edwin's 3D animation."

What Hideki Hanyu didn't expect was that Edwin Catmull's expression looked a bit lonely as soon as he said the words.

"In fact, in the past six months, my department has not invested any energy in the advancement of 3D animation technology."

"Why?" Hideki Hanyu asked curiously.

"Mr. George Lucas hopes to apply computing and graphics technology to the special effects processing of live-action movies. He feels that 3D animation has no prospects."

Having said that, Edwin Catmull looked at Hideki Hanyu.

"It would be great if Mr. George Lucas was as optimistic about 3D animation as Mr. Hanyu."

(End of this chapter)