Traveling Through the Tokyo Bubble Era

Chapter 437 The end of the world is impossible (Happy New Year)

After leaving Elf Entertainment, Hideki Hanyu quickly made a phone call.

After the call was connected, Yasui Yosuke's questioning voice came from there.

"This is Yasui Yosuke, who is he?"

Hideki Hanyu said, "I am Hideki Hanyu. I have finished my work for the morning."

"President, the address is *****."

"Okay, I understand. I will arrive around three o'clock. You have people prepare it in advance."

"Ok."

After hanging up the phone, Hanyu Hideki went to a house in Shinjuku.

In addition to work, he also made an appointment with a beautiful woman for lunch today.

It was Hitomi Kuroki who had just returned from America's investigation with Miki Uesugi.

In fact, they lived together last night and helped each other move to a new home.

It was impossible not to move. The original house was too small and the sound insulation was poor, which greatly affected Hanyu Hideki's performance.

Of course, the new house was provided by Hideki Hanyu.

The woman was reluctant at first, and then just like the last time she donated the shares of Uesugi Office, she picked her up and packed her away, and after a few slaps she became honest.

When the beauty moved into her new house, in addition to promising herself and serving her wholeheartedly last night, she also said that she would personally cook lunch for Hanyu Hideki today.

Hanyu Hideki didn't care about eating or anything.

But I haven’t seen him for a while, and he is very interested in eating other things.

after an hour.

In the living room of a Western-style apartment building in Shinjuku, Hitomi Kuroki was on the sofa hitting the scumbag's chest with her small fist.

"We all talked about eating, but we ended up messing around in the living room and the food was cold."

The scumbag with a satisfied and refreshed face looked at the beauty's beautiful body, thinking about the beauty's shameful response just now, and tsked, "It doesn't matter, I'll eat you the same way."

The beauty doesn't want to fall in love, what else do you want to say.

Then Hanyu Hideki turned over and suppressed him again, and another hour passed.

The originally anticipated love lunch was completely ruined.

Kuroki Hitomi, who could not bear the challenge, complained to Hanyu Hideki for a while.

"It's all your fault, I haven't had lunch until now."

"Haha, it doesn't matter. I'll take you to eat something else."

"What to eat?" Kuromu Tong asked curiously.

"You'll know when you get there." Hanyu Hideki gave it a try.

……

It was just after three in the afternoon.

Hanyu Hideki took Kuroki Hitomi into a factory in Ota District.

The factory sign has been removed, and the area does not look large, with only two factory buildings.

Kuroki Hitomi could see through the gap that there were many machines inside, but they were not running.

Just when Kuroki Hitomi was wondering what kind of factory this was.

She saw a man in his early thirties coming towards Hideki Hanyu respectfully.

"President, everything is ready."

"Okay, take me to see it."

This man is Yasui Yosuke.

After the other party was transferred from Yunshang Entertainment by Hideki Hanyu, he has been busy with the matters assigned by Hideki Hanyu.

He even went to Wanwan for inspection and research for a long time.

After returning to Neon, he took the talents poached from Wanwan and Neon employees and plunged into research and development here.

After working hard for so long, I finally have some preliminary results.

Today, I want Hideki Hanyu to take a look at the preliminary results.

Several people did not enter the factory, but went to a small building next to it.

In an office, Hanyu Hideki saw seven or eight men, old and young, some of whom were wearing sterile factory clothes.

And these people are waiting for his arrival.

After entering, Yasui Yosuke began to introduce these people to Hanyu Hideki.

“President, this is Mr. Li, who used to work in the Uni-President Food R&D Department of Wanwan.

This is Mr. Liu, whose family has been selling noodles in the northern part of Wanwan for generations.

This is Mr. Funakoshi, who previously worked as the head of the R&D department at this factory.

Who is this……"

After a series of introductions, Hanyu Hideki skillfully switched between Mandarin and neon, and greeted these people in an approachable manner.

Next to her, Hitomi Kuroki, who was wearing a black dress, was completely confused. Hideki Hanyu said he would take her to eat, but he ended up bringing her here.

Man, this is really baffling.

However, Hanyu Hideki couldn't care about Kuroki Hitomi's thoughts at this time.

After greeting everyone, he immediately gave instructions to Yasui Yosuke.

"Okay, let me see your results."

"Ok."

Yasui Yosuke agreed and then walked out of the office.

Without letting Hanyu Hideki wait long, Yasui Yosuke came back.

But at this time, he was holding a large tray with several white paper bowls on it.

As soon as the person walked to the door, a scent of fragrance wafted in first.

Hanyu Hideki sniffed it and couldn't help but sigh in his heart, this smell was really familiar.

I just don’t know if it tastes right.

When Yosuke Yasui placed the tray in front of him, Hideki Hanyu saw a total of four white paper bowls on the tray.

There were no lids and each had a plastic fork stuck inside.

The paper bowl was steaming hot, filled with soaked instant noodles.

Of course, in Neon it can also be called instant noodles, instant noodles, cup noodles, etc.

That's right, what he arranged for Yosuke Yasui to do was to develop instant noodles.

The product instant noodles was invented by Neon’s Momofuku Ando in 1958, and it still occupies a large share of the Neon fast food market.

However, people in China may not necessarily like the taste of neon instant noodles.

On the contrary, after instant noodles were spread to Wanwan, they were further promoted and became one of the people's favorite fast food products.

The most classic "braised beef noodles" in China was developed by Wanwan merchants.

Through communication with Elf Entertainment, Hanyu Hideki has determined that he will go to the mainland for inspection in an "official capacity" after the New Year.

This time, he wants to launch a huge investment plan in the mainland.

In addition to clothing, arcade machines, cosmetics, electronics factories, peripheral product production and so on.

He also doesn't want to give up on the huge food market in the mainland.

In his previous life, he had seen a thing or two about how Master Kong made his fortune from instant noodles in some business programs.

China is the world's largest market for instant noodles. When Master Kong first made its fortune, it sold hundreds of millions of packs every year. At its peak, the annual sales volume of domestic instant noodles was tens of billions.

In fact, it doesn’t matter even if you don’t know clearly.

If you’ve never eaten pork, haven’t you seen pigs running?

He has never run an instant noodle business, so he hasn't eaten instant noodles yet.

Just the smell of braised beef noodles, he would never forget it even if he traveled through time.

Besides, now that he has abundant capital, he has the upper hand.

Even if it's trial and error, there are plenty of opportunities.

As long as instant noodles can be successful and sales channels can be expanded, other products will fall into place.

Just copy the homework based on the successful experiences in your memory.

At this time, Yosuke Yasui’s introduction sounded.

"President, according to your instructions, I have developed four types of instant noodles during this period. You can try which one meets your requirements."

Hanyu Hideki didn't say anything. He bent down and started tasting the four bowls of instant noodles.

Hanyu Hideki frowned after taking one sip of the first bowl.

"No, this bowl is too spicy."

In fact, if Master Kong's braised beef noodles are successful, it would be nonsense to say that they taste extremely delicious.

But in terms of color, flavor, and flavor, it is still barely achievable.

Especially when brewing, the rich aroma brought by the sauce packets.

In the later generations when life was affluent, the fragrance was really "boring".

But in today's era of scarcity, it is an attractive taste that can greatly increase people's appetite.

Paired with vegetable buns with diced meat visible, it has become a rare delicacy in the minds of many people.

Of course, another very important point is that the taste of the "braised beef noodles" is "moderate" enough.

Not as bland as "seafood noodles".

It's not as spicy as "spicy beef noodles".

This allows consumers from all over the world to accept it.

Later, there was a joke on the domestic Internet that the mildly spicy dish of southerners is "braised beef noodles."

This is certainly an exaggeration.

However, this first bowl was definitely not spicy enough to taste.

The first product must be acceptable across the country.

If you want to segment the market, wait until you capture the market.

Giving up part of the market now is equivalent to giving opportunities to competitors.

As soon as Hanyu Hideki said this, several people around him began to record Hanyu Hideki's opinions.

Immediately afterwards, Hanyu Hideki went to try the second bowl.

The oil is fragrant and the noodles are chewy. Although there are some differences from the braised beef noodles in the previous life, the taste is still very good.

However, after taking two bites, Hanyu Hideki found that the bowl was very rich in vegetables and beef.

“It tastes very good, and the vegetable and meat buns have too many ingredients.”

The reason why Hideki Hanyu said this was not because he was unwilling to bear the cost.

But the increase in costs will inevitably lead to an increase in retail prices.

In today's era, when Chinese people's income is limited, fast food products still need to be economical.

If the price is too expensive, it will not be conducive to promotion and sales.

I really want to bring benefits to everyone. In fact, adding more noodles is better than adding more vegetable buns.

When I ate the third bowl, first the taste was too bad, and then the noodles were too soft, so I eliminated it immediately.

Until the last bowl, when Hanyu Hideki took the first bite, he immediately felt that the taste was right.

In an instant, a distant memory was activated.

There is no one at home, so I have to work overtime to make up for classes, especially when the Internet cafe is open all night.

This bowl of instant noodles, plus a braised egg and a piece of ham, is a perfect match!

The confidence of calling the network administrator can reach three points.

As soon as that little taste comes out, he is the most handsome boy among his friends.

Finished the noodles in the bowl in a few mouthfuls.

Only then did Hideki Hanyu remember that he had Hitomi Kuroki with him, and immediately told Yosuke Yasui, "If you still have this, make two more bowls."

Kuroki Hitomi finally understood that Hanyu Hideki brought her all the way to Ota District just to let her eat instant noodles.

However, women are also curious about the taste of instant noodles that Hanyu Hideki values ​​​​so much.

Yasui Yosuke asked his subordinates to prepare instant noodles.

Hanyu Hideki began to express his opinions on the last bowl of instant noodles.

"First of all, the amount of noodles is too small. Add at least 30% more. The taste is not good enough, so I will replace it with a second bowl of noodles.

Also, the oil is not fragrant enough, so we need to increase the amount of sauce packets and the amount of vegetable packets..."

After giving a lot of opinions carefully, wait until everyone has finished recording.

Hanyu Hideki pointed to the second bowl of noodles, "This bowl will also be kept. After increasing the spiciness, it can be made into a new product, called spicy beef noodles."

After finishing speaking, Hanyu Hideki stood up and looked at the R&D team and said with a smile.

"Thank you very much for everyone's efforts during this period. I am very satisfied with the product. I will never treat those who have contributed badly. Next, I will ask Yasui-san to distribute bonuses to everyone involved in research and development, and I guarantee that the bonus amount will definitely be Let everyone be satisfied."    As the saying goes, if you want a horse to run, you must feed it well.

Next, these people will be of great use.

And instant noodles are just the beginning.

His food institute also needs to continue to expand, so it must set a good example from the beginning.

At this point, he had to complain about Neon Enterprise's stingy tradition towards technology research and development personnel.

If nothing else, let’s talk about the R&D personnel of The Shining Research Institute.

Fujio Sugaoka led the team to improve the patented NOR flash memory technology and determined that cooperation with Intel would be profitable.

Hanyu Hideki proposed to pay some bonuses to R&D personnel.

As a result, Toshiba and Mitsui's board representatives discussed together and finally came up with a figure that made Hanyu Hideki laugh and cry.

Ordinary fellows at the institute, three hundred dollars each.

Mid-level clerks, $500 each.

Then there was Fujio Sugaoka, who was awarded a thousand dollars.

Even the representative sent by Hanyu Investment to the Shining Research Institute felt that this was a reasonable number.

In the view of these people, the institute pays its employees salaries on weekdays, and there is also a special bonus at the end of the year.

It is natural for employees to contribute to the research institute, so why should they be given separate bonuses?

Hanyu Hideki didn't know about this at the time. By the time he found out, the procedures had already been completed.

As a result, when NAND-structured flash memory technology achieved a breakthrough this year and he suggested another bonus, representatives from Toshiba and Mitsui came up with last year's plan.

Hanyu Hideki was so angry that he sprayed it back on the spot.

Finally, with his strong suggestion, the bonus numbers from bottom to top were changed to 400,000 yen, 800,000 yen, and 1.2 million yen.

As a result, for such a "poor" bonus figure, Toshiba's representative even complained that the rules were broken.

Hideki Hanyu thought to himself, no wonder Toshiba ended up like that.

It’s no wonder that the semiconductor industry, which was brilliant for a while, was poached by South Korea just after its decline.

With this kind of treatment, he would have jumped ship even if he was left alone.

In this world, no matter where we are, everyone works hard not only for fame but also for profit.

And if the money is enough, it doesn't matter whether you have the name or not.

For example, as soon as he launched the profit-sharing model at Elf Entertainment, most of the talents from Neon Gaming came to the company.

Some game masters who would have jumped around in various major companies in history, or started independent businesses, are also staying stable at Elf Entertainment.

The reason is simple. The benefits he provides are good enough, including dividends, housing, health services, and family benefits.

Even if other manufacturers promise high benefits or start an independent business, if you compare them horizontally, you will find that the income is not as high as that of Elf Entertainment.

Moreover, it is backed by a large platform like Elf Entertainment and an enlightened boss like Hanyu Hideki.

We focus on technology and game development, and don’t need to worry about other messy things. Only the devil is willing to think about something.

In the final stage, he not only took Hitomi Kuroki to finish another bowl of instant noodles.

He also explained other things to Yasui Yosuke.

The first is the purchase of equipment.

Today's domestic conditions are so poor that there are almost no supporting industries.

If this were left to future generations, whatever product he wanted to make, he would have a one-stop service from design to production.

But now, almost all products, including noodle cakes, sauce package production lines, vegetable and meat package drying machines, and tableware packaging production lines, are imported.

Even the most common plastic bags for instant noodles, the texture produced in China cannot meet Hanyu Hideki's requirements.

Fortunately, the production of instant noodles is not high-tech, and the technology in Neon is very mature.

There is no need to buy new ones. Recently, a large number of small factories have closed down in the Yokohama Industrial Zone in Ota. It is enough to just buy second-hand ones.

Then we will continue to expand the R&D organization of the food factory.

Although once the "Braised Beef Noodles" is successful, it can continue to be sold.

But how could Hideki Hanyu be willing to sell only one product.

Of course, "seafood noodles" that imitate the unified "prawn noodles" must be developed.

Of course, the super king fried product developed based on lemon tea and iced black tea should also be launched.

Although the cost of PET plastic now remains high due to production technology limitations.

If we buy plastic bottles for drinks in China, the bottles are more expensive than the drinks.

But the domestic beverage war in the 1990s proved that this technology should soon have a breakthrough.

Therefore, for research and development, of course, we must prepare for a rainy day and reserve in advance.

He remembered that Tohoku Kasei Co., Ltd. also had technology in this area.

Now that the acquisition has officially begun, he may be able to officially sign it when he comes back from the UK.

When the time comes, just invest more money to promote research and development.

……

An hour later, Hanyu Hideki left the factory in Ota Ward.

While driving, he asked Hitomi Kuroki.

"How do you feel about the taste of instant noodles just now?"

Hitomi Kuroki said directly, "I don't like it, I prefer the taste of ramen."

"Okay, I will instruct Yasui-san to develop a subsequent series of tonkotsu ramen."

Hearing this, Kuroki Hitomi curiously asked Hanyu Hideki, "Is Hanyu-kun planning to get involved in the food industry?"

Hideki Hanyu said, "Yes, otherwise why would I develop instant noodles?"

"But now Neon has a wide range of instant noodle products, and the market competition should be fierce. At this time..."

Before Kuroki Hitomi finished speaking, Hanyu Hideki interrupted.

"Don't worry about these small business matters, Hitomi-chan. Since you don't like instant noodles, I'll take you to eat something delicious."

He never liked communicating with women when it came to business matters.

Even if Hitomi Kuroki is now very interested in running the office.

Interrupted by Hanyu Hideki, Kuroki Hitomi touched his stomach. After some tossing with his lover at noon, he had just eaten a few mouthfuls of instant noodles, and he was indeed a little hungry at this time.

But thinking of the instant noodles just now, Kuroki Hitomi asked suspiciously, "Hanyu-kun said it was delicious, could it be another fast food?"

"Of course not, I'll take you to visit a friend who has prepared a Kobe beef dinner."

Hanyu Hideki said, not forgetting to remind, "Yukio-san will also go."

Although Hitomi Kuroki and Yukio Tanaka are related, their personal relationship is really average.

Moreover, the Neon people’s kinship relationship is already weak.

This kind of relatively distant relatives will generally not contact each other a few times in a lifetime unless it is an important matter, and it is even rarer for them to visit each other.

However, Hitomi Kuroki and Yukio Tanaka had no conflict, so even when they heard that Yukio Tanaka would go, they didn't show anything strange.

Just a normal, "No problem."

Instead, he looked at his clothes seriously and said, "Since it's an official visit, should I go back and change my clothes?"

"No need, Hitomi-chan is already very beautiful. If she changes her clothes and becomes even more beautiful, what will the other female guests do?"

Hanyu Hideki's compliments immediately made Kuroki Hitomi feel sweet in his heart.

Immediately he said shyly, "Hanyu-kun is talking nonsense again. I obviously didn't put on makeup properly."

"Haha, Hitomi-chan is naturally beautiful. She is beautiful even without makeup."

"Hanyu-kun will lie to me."

The woman said she was lying, but looking at the expression on her face, she was already happy.

But while talking, the Mercedes-Benz G quickly arrived at its destination.

Officially adjacent to Ota Ward, it is located outside Yanai Masa's house in Shinagawa Ward.

Tonight's trip is to visit Yanai Masaru.

After parking the car, he threw the keys to Marco who was getting out of the Mercedes-Benz behind him.

By the way, he took a bottle of champagne from the other party.

When you don’t know what to choose as a gift, wine is the most unmistakable thing.

Hideki Hanyu rang the doorbell.

As if guessing that Hideki Hanyu had arrived, Yanai opened the door himself.

The two hugged each other familiarly, and then introduced Hitomi Kuroki next to them.

Yanai Tadashi had no unexpected reaction to Hanyu Hideki's practice of changing his female companion every time he visited his home.

After Yanai said hello politely, he took the champagne from Hitomi Kuroki.

Then while leading the two of them inside, he said, "Dinner is already being prepared. We will eat indoors today."

Hanyu Hideki asked, "Yukio-san hasn't come yet?"

"No, but it should be soon. He just called me to tell me that he has gone out with Mrs. Aiko."

"That guy always procrastinates in doing things, but this time he brought his wife with him. I really didn't expect it."

Hanyu Hideki's tone was a little surprised.

He thought that at a party like today, after eating and chatting, Yukio Tanaka would definitely arrange some nightlife, but who would have thought that he would bring his wife with him.

Yanai Masaru said, "Who knows. I've been spending a lot of time in Kansai recently, and I haven't spent time with him for a while. Maybe Tanaka-kun suddenly wants to be a good husband."

"Haha, that kind of situation is impossible even if it's the end of the world."

Hanyu Hideki said categorically.

"There's no point in guessing here. You'll know when he comes and asks. Let's get down to business first. Tanaka-kun from the province is here to cause trouble."

At this time, the three of them had already walked into the living room of Yanai Masa's house.

Yanai Masaru's father Yanai and others were missing, only his wife Yanai Teruyo was there to receive them.

Hanyu Hideki asked curiously and learned that Yanai and others had gone back to their hometown to recuperate.

After the three of them sat down, Hideki Hanyu began to chat with Tadashi Yanai about the real purpose of the trip.

"Don't forget Yanai-san what I told Yanai-san before."

"I only invested in production plants before, but now I want to directly enter that market. Isn't it too anxious?"

"Plan ahead and harvest early. After the year, I will go to inspect and prepare a series of investment plans. It will definitely be easier if we talk about it together."

"Okay then, I will arrange for Hanyu Hideki to go with him."

"Please Yanai-san."

With a few simple words, the matter was settled.

What Hanyu Hideki wants to say is to let Uniqlo enter the Chinese market in advance.

In Neon, Uniqlo is cheap fashion fast-moving consumer goods.

But if it enters China at this time, it will definitely be a rare overseas brand in the market.

In fact, not only Uniqlo, he is also planning to bring luxury goods under Ai Yi International.

At this time, although domestic consumption capacity is not high.

But that doesn’t mean there aren’t rich people.

Let’s show off our awesomeness first and put up the high-end brands’ shelves.

As he said, plan early and harvest early.

Of course, we must learn from the failure experience of early entry into major domestic brands in history.

Just then, the doorbell rang.

"It must be Tanaka-kun."

Yanai Masaru said something and went out to greet him.

Sure enough, a moment later, Yukio Tanaka and his wife Aiko Tanaka appeared.

But after seeing Hanyu Hideki with Kuroki Hitomi, this guy immediately ran to Hanyu Hideki and asked quietly.

"Why did you bring her here? I was going to ask you to find a reason to take me away so we can have fun together at night."

When Hanyu Hideki heard this, he thought that he was right.

For Yukio Tanaka to be a good husband with peace of mind, it would be impossible even in the end of the world.

　PS: On the last day of 2023, I would like to congratulate all book friends a happy new year, good health and all the best.

　　This book has been written for a total of 1 days since it was uploaded on January 11. During this period, I took one day off and updated more than 354 million words. Excluding the two updates of public chapters, the average rate is basically guaranteed to be 293 per day.

　　The results are not as good as those above, but they are a little bit better than those below. At least I can make a little money while satisfying my spare time interests.

　　Therefore, I am very grateful to my book friends for their continued support.

　　With the arrival of 2024, a new year and a new atmosphere, I will not forget my original intention and everyone's support, and work hard to update. I hope everyone can continue to support.

　　

　

(End of this chapter)