Traveling Through the Tokyo Bubble Era

Chapter 540 Lamborghini’s three-year plan to invest in Europa Pictures

Wendelin Wiedeking's exaggerated attitude made Hideki Hanyu realize that he was indeed a bit too ahead of his time when he took out the design drawings of the Lamborghini Gallardo more than ten years in advance.

But at the same time, he could also see that this kind of advancement seemed to be a good thing.

Since it was a good thing, Hanyu Hideki didn't care about it.

He just continued to talk about his thoughts.

"Since Mr. Wiedeking thinks this design can be used, then my inspiration is not wasted, so let's continue talking about the development of Lamborghini."

Wendelin Wiedeking was obviously still immersed in the design on the blackboard, and said in a very serious tone.

“It’s not just usable, I think this design is a milestone for Lamborghini, enough to determine the appearance direction of Lamborghini in the future.

Last time at the Frankfurt Motor Show, after I saw the car you designed on your business card, I felt that Mr. Hanyu was very talented in designing car shapes.

Now it seems that Mr. Hanyu is not just gifted, but a genius who can change the times. "

Hanyu Hideki was a little embarrassed when Wendelin Wiedeking praised him.

After making more money, he rarely does copywriting work unless necessary.

But think about it again, Lamborghini has already been bought by him.

Even if he copies, he is copying the future results of his own company.

I copied myself, and instantly there was nothing to be embarrassed about.

"Actually, I also think this look is good."

After accepting the compliment very proudly, Hideki Hanyu continued to suggest.

"I am considering building a design and R&D center when building a new factory to focus on appearance and technology research and development. After all, Lamborghini still has a long future, and we have to consider more things."

As soon as Hanyu Hideki made the suggestion about designing a research and development center, Wendelin Wiedeking nodded in approval.

"I think the design and R&D center mentioned by Mr. Hanyu is very necessary. In my opinion, Lamborghini's next stage should not only include entry-level mass-market vehicles, but also other levels of supercar models."

"That's what I think." Hanyu Hideki nodded.

The Lamborghini Gallardo he drew on the blackboard at this time, as Lamborghini's entry-level model, was called the "Maverick" by fans.

Where there are little ones, there are naturally big ones. For example, Lamborghini Aventador is called "Big Bull" by car fans.

However, in the short term, Hanyu Hideki does not plan to draw the "big cow" shape again. After all, Lamborghini designers always have to find something to do, and he cannot do everything.

And more than Daniel, Hideki Hanyu wants to learn from the Porsche of another era under the leadership of Wendelin Wiedeking.

After the success of the popular entry-level sports car, the launch of more "volatile" SUV and coupe models is the real money-making tool.

In its previous life, Porsche relied on the Cayenne and Panamera to make a fortune.

Lamborghini pretended to be reserved at first, but finally launched the Urus SUV. As a result, it sold out immediately after its launch, accounting for 60% of the entire Lamborghini sales.

Therefore, he is quite interested in designing Lamborghini SUVs and coupes.

Wendelin Wiedeking patted the blackboard again and said.

“As for other models, I have seen some design concept sketches of Lamborghini before, but those concepts were outdated after Mr. Hanyu’s design appeared.

I think that after the design research and development center is established, it is necessary for designers to learn from Mr. Hanyu’s design and determine it as Lamborghini’s future core style. "

Hideki Hanyu had no objections to Wendelin Wiedeking's arrangement, but although the model was important, since it had already been presented, there was no need to discuss it further.

"Just make up your mind on this. The difficulties you mentioned before have been almost solved. Is there anything else you want to say?"

As soon as Hideki Hanyu said this, Wendelin Wiedeking immediately walked to the table and picked up his notebook again.

"No matter how excellent our new car is, the prerequisite for mass production is sufficient publicity. Although Lamborghini is not well managed, it has done a good job in brand marketing, but this is far from enough for a mass-market car. Yes, we need more exposure and stronger brand promotion.”

"What did you think about it?"

Hideki Hanyu did not express his opinion immediately, but first asked Wendelin Wiedeking what he thought. After all, the other party could raise questions and must have considered solutions.

Wendelin Wiedeking said, "The best way is of course to participate in the event. The higher the level, the better. If it is F1, of course it is best."

But after hearing this, Hideki Hanyu shook his head directly, "This is unrealistic for Lamborghini."

Wendelin Wiedeking sighed and said, "Of course I know that with Lamborghini's current economic situation, it is really unable to support the operation of an F1 team, but this is the most effective method."

But Hideki Hanyu shook his head again and said, "When I say unrealistic, I don't mean the financial expenditure."

Although Lamborghini served as an F1 parts supplier in the previous life, due to the experience of being resold one after another and its unstable life experience, it has never established an F1 team.

As Wendelin Wiedeking said, Lamborghini simply cannot support the expenses of an F1 team.

But as long as Hanyu Hideki is willing, funds are not actually a problem.

Although supporting an F1 team in this era is not as expensive as in later generations, it is still necessary to spend tens of millions of dollars every year.

Of course Hanyu Hideki could afford this money.

But Wendelin Wiedeking's purpose is not just to let Lamborghini participate in F1, but also to use F1 for publicity, so there must be performance requirements.

Thinking of this, he asked Wendelin Wiedeking directly, "Do you think Lamborghini can achieve results in F1 events now?"

"We don't have any experience and don't have enough technical accumulation. It's difficult to achieve results."

Although Wendelin Wiedeking can talk freely and boast that he will definitely get results and so on.

But he is a pragmatic person and knows that besides causing trouble for everyone, he will not solve any problems.

"If we are unable to achieve results, bad results will not help Lamborghini's publicity, but will have the opposite effect on our publicity. Therefore, we'd better not rush to participate in F1 events before we are ready."

Of course, Hideki Hanyu is also very interested in F1.

The mid-to-late 1s was an era when the influence of F1 events was rapidly rising. It was also during this period that F gained the title of the three major sports events in the world.

However, Hideki Hanyu knew better that after entering the 1s, with the rapid development of automobile technology, F racing truly entered a golden age.

Many people who have never even watched an F1 event have heard of Schumacher's reputation, which is enough to prove a lot of things.

Thinking of this, Hanyu Hideki said to Wendelin Wiedeking, "We might as well develop a three-year plan starting from now."

"Three-year plan?" Wendelin Wiedeking looked confused.

"We have to set a development target for Lamborghini three years from now.

Complete the construction of the new factory area and design and R&D center to increase Lamborghini's production and R&D capabilities.

Do a good job in preparation for the production of mass-produced models, as well as promotion and publicity after mass production, and achieve the established sales targets.

Further promote Lamborghini's brand marketing around the world and enhance Lamborghini's brand influence around the world.

In addition to mass-market models, a high-end flagship sports car will be launched within three years.

Although we are temporarily unable to join the F1 race, we can prepare in advance to join F1.

There is also the need to do a good job in technology research and development and reserves for models other than supercars.

As for how to achieve these goals in stages, the plan will be left to Widkin to formulate. "

After Hanyu Hideki finished speaking, Wendelin Wiedeking immediately said, "I have no problem making plans, but there are some things you said that I don't understand."

Hideki Hanyu said, "Please speak."

Wendelin Wiedeking asked, "Mr. Hanyu said he was preparing to join F1. What specific preparations are needed?"

Hideki Hanyu replied, "We can cooperate with F1 teams as parts suppliers, and work with them to develop new technologies, understand the operation model of F1, and accumulate event experience. This way, when we have the conditions to join F1, we will not You will be at a loss like a newbie.”

Wendelin Wiedeking continued to ask, "I also want to know, how can we quickly enhance the brand's influence around the world without joining F1?"

Hanyu Hideki smiled slightly and replied, "There are more ways to promote cars in this world than car racing."

"What about?" Wendelin Wiedeking asked.

Although he is a veteran of the automobile industry, he does not know much outside of the industry.

But Hanyu Hideki is just the opposite. He is a layman in the automobile industry, but when it comes to publicity and marketing, he is a professional.

After all, this is the business in which he made his fortune.

"Movies, games, comics, animations, toys..."

Hideki Hanyu clapped his fingers and told Wendelin Wiedeking one by one.

“Each of these things are more powerful than F1 events, and my company happens to be engaged in related industries, so I have very rich experience in this regard.

We can set up a separate team in the sales department to investigate movie projects in Hollywood or even Europe. As long as the content can make our new car shine, then we can sponsor the movie.

In addition to sponsoring other movies, Lamborghini can cooperate with my company to create movies, animations, and even games specifically for Lamborghini.

Not only do these aspects of marketing cost less, but they are more effective and may even yield certain returns. "

Hearing what Hideki Hanyu said, Wendelin Widkin suddenly felt that it was very feasible.

However, he still said, "I don't have any experience in this area, and I guess the people at Lamborghini don't either, so I need Mr. Hanyu's help."

"No problem, I will immediately arrange for people to set up a special working group, but all publicity must be based on the mass production of new cars. For this, I need to rely on you, Wiedekin. After all, in addition to being able to draw car shapes, I am also good at drawing cars. I don’t know how to implement the technology.”

"Mr. Hanyu, please rest assured that this is what I should do. I will formulate a three-year development plan in the shortest possible time based on the goals you just mentioned."

Speaking of this, Wendelin Wiedeking remembered a sentence in Hanyu Hideki's goal.

I couldn't help but ask, "Mr. Hanyu just said that we should do a good job in technology research and development and reserve for models other than supercars. Is Lamborghini going to get involved in other models?"

"Of course. Although the profits of supercars are high, their sales volume is simply not comparable to that of regular models."

Hanyu Hideki pointed to the factory outside the window, "You should have seen Lamborghini's information in recent years, and you have also seen the off-road vehicles they developed to bid for American military orders."

Lamborghini Urus is not Lamborghini's first off-road vehicle.

As early as the early 1980s, Lamborghini designed the LM series of off-road vehicles in order to bid for American military orders.

From the fact that the name LM is the abbreviation of Lamborghini Militaria (Lamborghini military vehicle), we can see the original purpose of this series of vehicles.

However, LM's first-generation 001 series failed to compete for military orders and was not actually put into production.

It was not until its follow-up model LM002 appeared and was unveiled at the Geneva Motor Show in 1982 that it was considered a mass-produced model.

Although it was said to be mass-produced, it was put on display in 1982 because it took a lot of time to adjust, but it was actually mass-produced in 1986.

As an off-road vehicle equipped with a 5.2-liter V12 engine, four-wheel drive capability, extreme speed and off-road capabilities, the LM002 attracted a lot of attention after its appearance.

But for Lamborghini, huge R&D investment, long tuning cycle, high production costs, and poor order volume have resulted in this car basically being produced at a loss.

But in Hanyu Hideki’s opinion.

Whether it is hard-core off-road styling or actual performance, Lamborghini LM002 is excellent, which fully demonstrates Lamborghini's design capabilities and technical excellence.

As for the failure of this car, in addition to being too expensive and unclear in its positioning, it was actually born at the wrong time.

If this car is kept for more than ten years, if the Lamborghini logo is made more conspicuous, and the name "Kui Niu" is given and sold in China, it will definitely be owned by coal bosses, engineering team bosses, and earthmoving contracting bosses. Favorite.

(LM002·Picture)
After hearing Hanyu Hideki's question, Wendelin Wiedeking answered.

"I've seen it. The orders for LM002 so far are only more than a hundred units, and each one sold is at a loss. I have already requested to stop production."

Hideki Hanyu quickly said, "It is necessary to suspend production, but technology cannot be abandoned."

Wendelin Wiedeking asked, "Does the model other than supercars that Mr. Hanyu wants to talk about mean off-road vehicles?"

Hanyu Hideki replied with a smile, "Yes and no."

Seeing that Wendelin Wiedeking was confused by him, Hanyu Hideki began to explain.

“In 1976, JEEP proposed the concept of an SUV model, which was a Sport Utility Vehicle, but JEEP’s concept car was more inclined to off-road use.

In my opinion, as market globalization advances in the future and the consumption power of modern urban people increases, SUVs should pay more attention to comfort and economy, and focus more on urban road capabilities.

As far as I know, Neon car companies have already developed products in this direction, and mature models should be launched on the market in a short time.

Therefore, I hope that the model Lamborghini will carry out technical research and development reserves will be SUVs. After Neon car companies use low-end models to develop the SUV market, we can take advantage of the opportunity to seize the high-end market. "

After Hanyu Hideki finished speaking his thoughts, Wendelin Wiedeking was speechless for a long time, and then sighed with emotion after a while.

"Mr. Hanyu always says that he is an outsider in cars, but in my opinion, your understanding of the car market is much better than that of a so-called expert like me. In fact, you should be the president of Lamborghini." After hearing Wendelin Wei Tokujin's words, Hanyu Hideki quickly said modestly.

"I just put forward ideas and concepts. It will take a long time to actually lead the design, develop the technology, and put it into mass production. The only one who can control it all from beginning to end is you, Wiedekin. I don't have such ability."

What does it mean to play a big sword in front of Guan Gong? Hideki Hanyu is doing it now.

Everything he just said was actually what Wendelin Wiedeking did at Porsche in another time and space. He just summarized it.

"Mr. Hanyu is too humble. Professional abilities can be learned, but your far-sighted thinking cannot be acquired through learning."

Wendelin Wiedekind's tone was sincere.

Obviously, Hanyu Hideki's performance today has completely impressed the German.

Seeing that he had reached this point, Hanyu Hideki simply continued.

"In addition to SUV models, I think we also need to prepare technical research and development reserves for another model, and that is the luxury coupe model."

Since we are planning to take the road of Porsche in another time and space, there is no reason to build the Cayenne but not the Panamera.

Coupe models, which are designed based on sedans but incorporate sports car elements and performance, are nothing new in Europe.

Therefore, after Hideki Hanyu said it, Wendelin Wiedeking immediately understood what Hideki Hanyu wanted to do without having to explain it in detail.

"Mr. Hanyu plans to use Lamborghini's brand value to directly enter the field of luxury cars."

"That's exactly what I thought."

Hanyu Hideki nodded and admitted, but then emphasized again.

"What we must pay attention to is that whether it is an SUV or a coupe, they must be positioned as high-end luxury cars."

In Hanyu Hideki's view, business positioning is either high-end or low-end. If it is directly defined as mid-range, it will definitely be a dead end.

For example, Vigorous convenience store is completely on the high-end route, completely differentiated competition with 7-11, and now it seems that the effect is very good.

Wendelin Wiedeking said, "Of course I understand this. After all, we still have to maintain the brand value of Lamborghini."

Seeing that Wendelin Wiedeking understood what he meant and that today's topic had come to an end, Hanyu Hideki joked.

"If you want to operate other models with other positions and types, there is no need to use Lamborghini. You can just see if there is any brand listed on the market, and I will directly pay for it for you."

Hanyu Hideki was joking, but when it fell into Wendelin Widkin's ears, his eyes lit up.

As an ambitious automobile practitioner, he naturally wants to make the company bigger and stronger.

How can a successful automobile company only operate one brand?

Although he has no acquisition targets yet, with the support of the super-rich Hideki Hanyu, he can safely and boldly select targets.

Hanyu Hideki, who did not notice Wendelin Wiedeking's thoughts, raised his wrist to look at the time and found that it was already time for dinner.

He flew from France to Italy and came to talk about things without taking a break. He worked hard just to make a small amount of money.

Billionaires work hard to this extent.

Really...he was touched by himself.

Feeling his hungry stomach, Hanyu Hideki said, "It's almost time. That's all for today. I'll come back tomorrow morning to talk to you about the details of the three-year plan."

Wendelin Wiedeking said, "Okay, I'll send Mr. Hanyu away."

In this way, Wendelin Wiedeking sent Hideki Hanyu out of the Lamborghini Sant'Agata factory.

Hideki Hanyu got into the car and drove towards the hotel that Hideki had booked for him in Bologna.

Halfway through, Hideki Hanyu asked Monica Bellucci another matter, "Before I came here this time, did you notify the people I asked you to notify?"

The person Hanyu Hideki is talking about is the nephew of Dino De Laurentiis, the producer of the movie "Angels in the World".

The future president of Naples, Aurelio De Laurentiis, known as "The German" by fans.

In the 1970s, after the other party and his father took over the film company of his uncle Dino De Laurentiis, they reorganized it into Europa Pictures.

However, due to the overall sluggishness of the European film market, Europa Pictures' operating conditions have been very poor in recent years.

In another time and space, I don’t know who helped Europa Pictures to tide over the difficulties. It finally began to recover in the 1990s and became an important force in the Italian and even European film circles.

However, in today's time and space, Hideki Hanyu decided to help the future German man because of Dino De Laurentiis's request.

Europa Pictures is headquartered in Rome.

However, as a helping investor, Hanyu Hideki naturally could not go to Rome in person. Instead, Aurelio De Laurentiis came to Bologna to see him.

Hearing Hanyu Hideki's question, Monica Bellucci replied, "I have informed Mr. Aurelio and he said he can arrive in Bologna tomorrow."

Hanyu Hideki said, "Tomorrow morning I will go to the Sant'Agata factory and leave an assistant to receive him in Bologna. I will be back at two o'clock."

"I know." Monica Bellucci agreed, then asked, "Is BOSS going back to Paris tomorrow?"

"I'll set off after meeting Aurelio," Hanyu Hideki said.

"Are you leaving so soon? I can't bear to leave you." Monica Bellucci looked reluctant and pretended to be affectionate.

"There are still important things waiting for me over there, I have to go back."

Hideki Hanyu will not delay business because of Monica Bellucci's attitude.

And he was 100% sure that Qiu Hua was acting so coquettishly because she loved him.

As for why, the answer is obvious.

Therefore, he had already made a decision in his mind on how to treat this woman, and it was impossible for him to do anything stupid because of her appearance.

Again, beauty is not a scarce resource to him.

If you play too much, let alone being a licker, it will be difficult to have a normal relationship.

But Monica Bellucci is a smart woman.

Seeing that her attitude could not impress Hanyu Hideki, and more "benefits" were not available, he could only take what he could get at the moment.

So when she followed Hideki Hanyu back to the hotel, she didn't waste any time after having a simple dinner. She directly put on the carefully prepared "Italian national costume" and got into Hideki Hanyu's suite.

Then just like in Frankfurt, he dragged the scumbag boy into the bedroom.

The result is naturally that the scumbag worked hard all night and made Monica Bellucci "come home with a full load".

……

It was the second day after arriving in Italy.

It is also the last day of September.

After Hideki Hanyu had breakfast, he went to Lamborghini’s Sant’Agata factory.

Monica Bellucci, who was originally going to follow him, was too tired to get out of bed because she was too greedy last night.

Hanyu Hideki simply left her to receive Aurelio De Laurentiis.

After Hideki Hanyu arrived at the Sant'Agata factory, he directly started talking about business with Wendelin Wiedeking.

Since we have already finished talking about the content of the three-year plan yesterday, today we are talking about the details of the implementation plan, which is even more purposeful.

And it can be seen that after Hideki Hanyu left yesterday, Wendelin Wiedeking obviously thought deeply about the three-year plan. When talking to Hideki Hanyu today, he put forward many different perspectives.

The two of them communicated and visited the factory in this way, and the conversation didn't end until two o'clock in the afternoon.

When Hideki Hanyu said goodbye to Wendelin Wiedeking and returned to Bologna, it was almost three o'clock in the afternoon.

Obviously, compared with the agreed meeting time with Aurelio De Laurentiis, Hanyu Hideki was late.

When he was brought to the small conference room in the hotel by his assistant and saw the thin, younger version of the "German guy" whose hairline had not receded, his hair was still thick and black, he was already forty minutes late. .

"Mr. Aurelio, I'm very sorry that I'm so late because I took too long to deal with things in Sant'Agata."

Whether Aurelio De Laurentiis asked for it or not, there is no doubt that he was late.

Due to his own quality, Hanyu Hideki expressed his apology immediately.

Look at the other side again.

Aurelio De Laurentiis actually didn't care much about being late. After all, Italians' sense of time is famous throughout Europe.

No matter what you do, being late is common. It's just a matter of apologizing and then being late next time.

At this time, Hanyu Hideki apologized like this, which surprised Aurelio De Laurentiis.

After all, in his opinion, it was he who wanted something from Hideki Hanyu.

This meeting also made Aurelio De Laurentiis feel lucky, thinking that Hanyu Hideki might be a good talker who could get him favorable investment conditions.

Thinking of this, Aurelio De Laurentiis stretched out his hand to shake hands with Hideki Hanyu with a smile on his face.

"Mr. Hanyu is too polite. You didn't mean to be late after all. Let's talk about investment quickly. My Europa business..."

As Aurelio De Laurentiis started to talk, he began to introduce his Europa Pictures, and by the way, told the current situation that it needed help, and began to discuss investment in depth.

Aurelio De Laurentiis discovered that his previous luck was completely overthinking.

Although Hanyu Hideki would apologize for being late, he was not polite at all when it came to investment negotiations, and there was no way he could be nice to talk to.

After half an hour.

Hideki Hanyu put down the black tea cup in his hand, looked at the time on his watch, and then said to Aurelio De Laurentiis opposite.

"Mr. Aurelio, I can talk to you for so long just for the sake of your uncle. Since we can't reach an agreement, there is no need to continue talking. The departure time of the route I purchased is coming soon. Goodbye now."

After Hanyu Hideki finished speaking, he stood up and prepared to leave.

Of course it's fake for Dino De Laurentiis's sake.

The reason why he is willing to talk to Aurelio De Laurentiis is not because the other party's Europa Pictures has a promising future and can help Yunshang Entertainment gain a foothold in the Italian film market.

But the problem is that the guy in front of him wants too much, but wants to give too little. Hanyu Hideki is too lazy to talk anymore.

There are more Italian film companies than Europa Pictures, so at worst they have another target.

Seeing that Hanyu Hideki was about to leave, Aurelio De Laurentiis, who was still holding on to a sense of luck, couldn't sit still.

Europa Pictures is in dire straits and urgently needs support from external funds.

Although there were many people willing to help, Hanyu Hideki's conditions were the best.

The most important thing is that Hideki Hanyu not only has resources in Hollywood, but also has huge media power behind him. His Crescent Cinemas chain even occupies one-third of the market share in Italy.

Accepting Hanyu Hideki's investment will reap benefits not only in terms of capital, but also in helping Europa Pictures expand its business and get out of trouble.

Therefore, in his heart, Aurelio De Laurentiis really wanted to agree to Hanyu Hideki.

The only problem was that Hideki Hanyu had too much appetite and asked for too many shares.

Europa Pictures is not his sole proprietorship.

If so many shares were given to Hanyu Hideki, it would be equivalent to handing over control of the company to the other party.

Despite Hideki Hanyu's commitment, his company will not be involved in the day-to-day operations of Europa Pictures.

But promises are meaningless. If he really wants to fall out, there is nothing he can do to Hideki Hanyu.

But now that Hideki Hanyu was about to leave, Aurelio De Laurentiis, who had been struggling for a long time, finally made up his mind.

He opened his mouth and said to Hanyu Hideki, "I agree to Mr. Hanyu's investment conditions."

When Hanyu Hideki heard this, the steps he had just lifted stopped.

Turning his head, a "kind" smile appeared on his face again.

"Mr. Aurelio, you have made a wise choice, and Europa Pictures will have a brighter future because of your choice."

　Eight thousand, I tried my best, but I was so tired that I went to bed.

　　
　
(End of this chapter)