Traveling Through the Tokyo Bubble Era

Chapter 55 "Fist"

Just when Hideki Hanyu left everything and traveled to Gunma Prefecture with his girlfriend, the advertisement of "Kaito" juice began to attract attention.

After getting good ratings after the first broadcast, the popularity of this ad is still unabated.

If the thousand-layer routine is popular because of its novelty and the blessing of Matsuda Seiko, then the "cute" drink has attracted attention because of the music and plot.

"I'm so sorry for being so cute", the confident and lovely singing voice, coupled with the healing and inspirational plot, directly hit the girls' hearts.

In the neon campus and life, too many girls have encountered isolation and bullying, but they cannot express it for various reasons.

Even if they have the courage to stand up and speak out, in a society like Neon, what awaits them is often not sympathy, but they will be blamed for causing trouble to everyone.

The three protagonists in the "Lovely" advertisement, from being isolated and excluded in life at the beginning, to bravely standing on the stage in spite of the criticism of others, expressing their hearts with cute songs, especially the last line "It's so hot, it deserves it" !”, the girls liked it so much.

In the end, the excellent performance of the girls did not win the applause they deserved. Instead of making the audience feel uncomfortable, they felt that this was a naked irony of reality.

At the end, the confident smiles of the three girls, no longer caring about other people's opinions, and their attitude of bravely living for themselves have been unanimously recognized.

Although Hanyu Hideki went on a trip and taught Hirohashi Asako and the other three to be responsible for the follow-up work, the back-hands who contributed to the flames had already been arranged.

An editorial article contributed by him was published in the Asahi Shimbun right after the ad.

"Lovely" women need to be loved. "

"Why does an advertisement resonate with so many neon women? It makes me think about how this country went from Meiji to Showa..."

When Hideki Hanyu received the invitation for social commentary from Asahi Shimbun, he began to think about what kind of editorial to publish and how to use it.

And in order to be able to expand the influence of advertising, his choice is.

Female boxing plus well-known stereotyped essays!

Integrating the two most important elements of later generations, this punch will ask whether the current neon society can handle it.

As the social economy of Neon continues to grow, the feminist consciousness of Neon has begun to rise. Although it has not yet reached the magical level of the peak of the bubble era, it is enough for Hideki Hanyu to take advantage of it.

The entire article criticizes the oppression of women in neon society, from discrimination in the workplace to disadvantages in marriage, and tells how women are poisoned by various bad habits.

In addition to criticism, the article calls on the society to respect women, give them help, and show more love to women.

As for how to solve the problem, sorry, that is the business of the Neon government, he is a critic not a politician.

In conjunction with the broadcast of the "cute and more" advertisement, the article immediately catered to the neon women's needs for feminism, and the article quickly fermented and spread, causing heated discussions.

The media saw that this topic was hot, and followed up one after another. While praising Hideki Hanyu, they also bombarded the Nihong government for its inaction.

Anyway, if there is any problem, it is right to scold the neon government together.

Seeing that the public opinion discussion became more and more intense, the Nihong government couldn't sit still, and the Nihong Ministry of Health and Welfare had to hold a press conference.

The spokesperson of the Ministry of Health, Labor and Welfare said to the media that the issues related to women’s rights and interests raised by Mr. Hanyu Hideki have been taken seriously by the Ministry of Health and Welfare, and that they will pay more attention to the protection of women’s rights and interests in their work in the future...

In short, Balabala said a lot, bowed at ninety degrees, but highlighted an ambiguity about how to do it.

However, an editorial article directly aroused public opinion, and even made the Ministry of Health and Welfare have to publicly express its attitude, which is enough to prove its huge influence.

With this, Hideki Hanyu carried the banner of social conscience, and at the same time his reputation soared, the title of national teacher was also more stable.

And he, who was already very popular among housewives, took advantage of this battle to spread his popularity to the whole neon female group, and his image in the hearts of women in a short period of time can be called the sky.

A series of influences came back and helped the "cute and more" advertisement explode directly, far surpassing the previous thousand-layer routine.

With such a scene, Suntory, the brand owner, was going crazy with joy. While constantly spending money to arrange more advertisements on the TV, at the same time, taking advantage of the whole neon, it began to distribute cute and juicy products.

As for the sales volume, let's put it this way, Morinaga Dairy, which used to sell ice cream with the help of the thousand-layer routine, would be jealous when they saw it.

For a while, the cooperation intention inquiries from major brands once again overwhelmed Yunshang Pictures.

In addition to the brand side wanting to cooperate with Yunying Pictures, many entertainment agencies also set their sights on this popular advertisement. After all, the excellence of the three girls is not only seen by Asako Hirohashi.

But when they tried their best to find the homes of the three girls, they realized that the three girls had already been signed by other firms.

When most of the firms arrived here, they basically gave up their plans to sign the three girls.

But for some firms, it doesn't matter if they are signed, some of them can be snatched away by means.

For example, Burning Production, which is notorious in the neon art industry.

Burning Production is very special in the neon art world. In terms of scale, it can only be regarded as a medium-sized firm. However, it is affiliated with or has a supporting relationship with the firm, but it occupies half of the neon art world.

They are collectively called the Burning system, or the burning system. They are super evil forces that make the neon art world fearful.

This firm, like its president, Zhou Fang Yuxiong, has a well-known extreme background. In the entertainment industry, it has always been tough and ruthless. It has done a lot of things like poaching the opponent's popular artist and encouraging the opponent's manager to become independent.

It's definitely not a good thing for Yunshang Arts to be targeted by this force.

After the "Lovely" ad became popular, soon there was information about Yunshang Arts, and it was sent to Zhou Fang Yuxiong.

"President, the three girls in the advertisement are very talented." The subordinate who sent the information to Zhou Fang Yuxiong emphasized.

"I see."

Zhou Fangyuxiong naturally knew what his subordinates meant, but he was not in a hurry to express his opinion, but read the information first.

When he flipped the file to the identity information of the four founders, his eyes suddenly changed, and he closed the file with a snap.

"Without my permission, no one is allowed to touch this firm, understand?"

Zhou Fang Yuxiong looked at his subordinates with a cold expression.

"Yes!"

Although the subordinates don't know why the president suddenly changed his attitude, they understand that the president's words must be obeyed.

"carry on."

Zhou Fang Yuxiong waved his subordinates to leave, and his eyes fell on the document involuntarily.

……

What is Hideki Hanyu, who has stirred up neon public opinion, with an advertisement and an editorial article?

"Qingzi, pinch this side again."

In Kusatsu Town, Agatsuma County, Gunma Prefecture, in the private hot spring pool of a hot spring hotel, Hideki Hanyu was lying on the stone platform, enjoying the gentle massage of his girlfriend.

In fact, the development of public opinion to such an extent was unexpected for Hideki Hanyu.

The original purpose of posting that editorial article was just to fuel the flames and increase the popularity of the "cute and more" advertisement.

Who would have thought that the great achievements of the later generations' "boxing techniques" in the article collection, the power exceeded his expectations, and accidentally even provoked the Ministry of Health and Welfare.

Fortunately, when resisting Kusatsu Town a few days ago, he did not choose to stay in a well-known hotel, but chose this quiet hot spring hotel.

Otherwise, with his current popularity and his girlfriend's status as a big star, it might not be easy for him to even go out to eat.

(End of this chapter)