Traveling Through the Tokyo Bubble Era
Chapter 715 Lamborghini Automobile Group
Chapter 715 Lamborghini Automobile Group
Hideki Hanyu quickly dealt with the matter regarding ARM.
After all, after becoming independent, ARM only had more than 20 people in total, so it is not an exaggeration to call it a small workshop.
After briefly explaining the company's development strategy to Robin Saxby, who had decided to take the position, Hideki Hanyu left the UK without stopping.
On January 26, Hideki Hanyu's "Clouds" landed in Detroit.
When Hideki Hanyu and Christiana Yeri walked out of the Detroit Metropolitan Airport, it was already dark outside. It was obviously too late to attend today's North American Auto Show.
Fortunately, the auto show will end tomorrow, so Hideki Hanyu can catch the last train.
After getting into the car sent by his subordinates to pick him up at the airport, Hideki Hanyu checked into the booked hotel.
Inside the suite, Hideki Hanyu was standing at the window looking at the night view of Detroit.
This automobile city of America, located in the heart of the Great Lakes of North America, is now inevitably heading towards decline.
Of course, the city's decline had begun as early as the 1960s, as car companies moved out.
The rise of Neon Auto dealt a fatal blow to this place.
Ultimately, it's all about economics.
Those who blame all problems on black people are nothing more than self-consolation and excuses to shirk responsibility.
In fact, if you look at the Great Lakes industrial region of America and the numerous Rust Belt cities, it is not just Detroit that is in decline.
Financial capital is rising rapidly in America, but the consequences they have caused will ultimately be borne by industrial capital and manufacturing.
How can honey that is stained with poison taste so good?
Moreover, if you are used to operating numbers and can easily make money, who would be willing to work hard in the manufacturing industry?
Today's Detroit is the best portrayal.
The North American International Auto Show is just the last rays of light in the Motor City.
Just as Hanyu Hideki was sighing secretly, the door of the suite's bathroom opened.
Christiana Yeri, who had just finished taking a shower and was wrapped only in a bath towel, walked out barefoot like a lotus emerging from the water.
Seeing this, Hideki Hanyu immediately stepped forward and hugged Yeri and touched him all over.
Then he saw Christiana Yeri making a pitiful expression begging for mercy.
"Honey, I didn't get any rest on the plane. Can we not get any tonight?"
Uh--
The scumbag felt a little embarrassed when being called that.
It was indeed as Christiana Yeri said, the scumbag basically did not let Christiana Yeri go during the eleven-hour flight from the UK to here.
The most important thing is that before they left the UK, the scumbag had just had sex with the beauty in the hotel.
He was full of energy, not feeling sleepy at all, and was as fierce as a monster.
But it was obvious that Christiana Yeri was overwhelmed.
"Of course, you should get some rest."
Hideki Hanyu smiled gently and comforted Christiana Yeri to rest.
The woman was indeed exhausted. Not long after Hanyu Hideki hugged her, she fell asleep.
As for Hideki Hanyu, he looked at the dark night sky outside the window but didn't feel sleepy at all.
Even though he had traveled all the way from England to America without taking a break, he did not feel tired at all at this moment.
This body is becoming increasingly difficult to satisfy.
The anger he had just gotten but didn't get was so strong that he had to go to the bathroom to take a shower to suppress it.
After walking out of the bathroom, he started flipping through the newspapers sent by the hotel, trying to distract himself.
Then he saw reports about the first "North American Auto Show" in several local newspapers and automotive publications.
As expected, the Lamborghini Gallardo, which stunned the crowd as soon as it was announced, stole the show at this year's auto show.
(Car · Picture)
In the media's evaluation.
The sharp yet tough lines and wild temperament of Lamborghini Gallardo are vaguely derived from the Lamborghini family tradition, but it has surpassed the family design and is even better than the original.
The avant-garde and modern exterior design was described by the media as a subversive feat.
This car was parked at the exhibition and was out of tune with the other vehicles on display, as if it were from two different eras.
It can be said that this new car from Lamborghini has received unanimous praise from the media.
As of today, the car has been unfolding for nine days.
The media inside and outside the venue praised the Lamborghini Gallardo for nine days.
Countless car fans came here to see this epoch-making sports car.
In fact, Lamborghini staff had already briefly reported to him over the phone about the response to the Lamborghini Gallardo's participation in the exhibition.
However, all the employees could say on the phone were things like 'the new car is very popular' and 'the media reviews are very high'.
But now that he has arrived in Detroit in person and read the media reports, Hideki Hanyu feels that the response caused by Lamborghini Gallardo is far greater than he imagined.
Of course, even though the Lamborghini Gallardo performed very well at the auto show.
However, due to the limitations of today's media and information technology, its impact is limited to a small circle.
This is also the reason why Lamborghini Gallardo will continue to participate in other auto shows and carry out joint marketing with Yunshang Entertainment and Elf Entertainment.
As an entry-level, high-volume car, the Lamborghini Gallardo must not be a niche model and must achieve the effect of breaking out of the circle.
Yunshang Pictures has already started filming the new movie "Need for Speed", which is expected to be released in the summer.
The racing game of the same name, which Elf Entertainment has been working overtime to produce, will also be an important means of promoting this car.
Even if the movie does not do well at the box office, Hanyu Hideki plans to promote and distribute the movie globally, and the video tapes will also be promoted to the greatest extent possible with subsidies.
So don’t think of this as a movie, but to put it bluntly, it is a large-scale marketing commercial that Lamborghini spent tens of millions of dollars to make.
Of course, the reason why Hideki Hanyu dared to do this is that he has enough confidence in Lamborghini Gallardo.
Although the design is advanced, it still does not exceed the aesthetic range of today's era. The sharp lines have a somewhat square feel.
The most important thing is that at this time, the Porsche Boxster has not yet been launched on the market and has not even been developed.
The Lamborghini Gallardo doesn't have any rivals worthy of praise.
As for the Porsche Boxster.
Wendelin Wiedeking, who later developed this car, is now the CEO of Lamborghini Automobile. It is still a question whether this car will appear again.
At this time, Lamborghini Gallardo was launched first. Even if other supercar manufacturers realized the potential of this high-quality mass-market car, it would take time to catch up.
Otherwise, why did other car manufacturers have to wait so long to launch competing products when Porsche coupes and SUVs were selling so well in the past?
In order to solve the problem at the root, Hideki Hanyu is also working on a new plan.
That is, after taking over Maserati, it will immediately launch a more refined and cheaper entry-level sports car.
The Lamborghini Gallardo is certainly good, but due to brand positioning and production costs, in order to ensure profit margins, the cost still cannot be reduced to less than $100,000.
The base version, excluding any optional extras, starts at $110,000.
He plans to use Maserati to launch an entry-level sports car similar to the Porsche Boxster, with a price cut to around $70,000.
As for the appearance, it is of course a modified Porsche Boxster.
As the saying goes, follow your opponent's path and leave him with no way to go.
The business world is a life-and-death struggle, and it's not a place for mercy.
Hideki Hanyu also knew that Wendelin Wiedeking had never thrown away the concept drawing of the Ferrari Enzo that he drew when he first met him.
According to Hideki Hanyu's understanding of Wendelin Wiedeking, the design drawing must have been handed over to Lamborghini's design and development center for designers to use as a reference for designing new models.
So Hideki Hanyu will not be surprised at all if Lamborghini comes out with a new model that looks very similar to the Enzo in the near future.
In addition to the Kuiniu off-road vehicle that has already appeared in the Dakar Rally, future high-end coupes and SUV models, as well as MINI, Land Rover, MG, Triumph Motorcycles, Maserati and so on.
In the future, the new automobile giant that has been determined to be reorganized into Lamborghini Automobile Group is destined to launch a grand strategy of attacking on all fronts.
Thinking about all this, Hanyu Hideki felt that although it was dark outside the window at this moment, the light was in the future. …………
The next day.
The last day of the North American International Auto Show.
Hideki Hanyu brought Christiana Yeri, who looked radiant and beautiful after a night's rest, into the North American Auto Show.
He wanted to go to the Lamborghini booth as soon as possible.
When someone wanted to get closer, he found that the Lamborghini booth had already been surrounded by people, and it was too difficult to get close.
Wendelin Wiedeking, who had been following him since he came in, explained, "This has been the situation at the booth these days. Our new cars are so popular."
When Wendelin Wiedeking spoke, the smugness and pride in his tone were so obvious.
Hanyu Hideki said, “Isn’t this what we want?”
Wendelin Wiedeking continued, "During the days of the auto show alone, Lamborghini Gallardo pre-orders exceeded 170 units, with sales exceeding 30 million US dollars."
Don’t ask why a sports car with a starting price of 110,000 yuan would have sales of over 30 million yuan when 170 units are sold.
Please take a closer look at who is the current CEO of Lamborghini Automobile Group.
Wendelin Wiedeking.
In another time and space, the creator of Porsche's dominance.
Porsche's fancy and expensive optional features were designed by this CEO.
So when Wendelin Wiedeking arrived at Lamborghini, it was natural for him to implement this approach.
However, current technology is limited and there are relatively few optional features, otherwise the sales revenue could be further increased.
As for whether Hideki Hanyu will ask for a lower price.
of course not.
It is important to understand that an entry-level sports car does not mean cheap.
The core value of a supercar is its brand image and its complement.
Although Lamborghini Gallardo does not intend to follow Ferrari and sell a lot of disgusting F40 models under the name of limited edition.
But Lamborghini also has to maintain its brand image, so it will not hesitate to make things difficult within a reasonable range.
Seeing that he couldn't enter the Lamborghini Gallardo booth, Hideki Hanyu didn't plan to use his privilege to sneak in.
He just told Wendelin Wiedeking not to forget to leave a few Lamborghini Gallardo for him after the first batch rolled off the assembly line.
Then he asked Wendelin Wiedeking to take him to visit his brand's booth.
What I am talking about here is naturally the brand that now belongs to him.
For example, at the Land Rover booth, the new Range Rover and Defender models were exhibited.
There was also the MINI booth, which displayed British retro-style mini models.
MG is nothing new, just an ordinary family car.
MG was originally famous for its sports cars in the UK, but Hideki Hanyu plans to transform MG into a low- to mid-range family sedan with a British style.
As for Triumph, it will completely abandon its automobile production line and focus on its motorcycle brand, so it will not participate in the exhibition this time.
However, Triumph is positioned as a traditional street motorcycle.
As for the track motorcycle route, Hideki Hanyu has already set his sights on another Italian motorcycle brand, the famous Ducati.
Previously, Ducati was sold to Italy's Cagiva, which is also a motorcycle manufacturer, due to poor management.
After taking over Ducati, Cagiva's business performance has not been good, and it was sold to Texas Pacific Group in the 1990s.
It's still early days and Cagiva has no plans to sell Ducati.
Hideki Hanyu simply arranged people to keep a close eye on the situation, and once Cagiva had any news, they would immediately contact them for acquisition matters.
As for Maserati.
This now half-dead brand was only acquired by Lamborghini Automobile Group a few days ago, so it did not attend this year's North American Auto Show at all.
It is estimated that Maserati will not be able to attend the upcoming Geneva Motor Show in Switzerland.
Since Maserati launched the classic third-generation Quattroporte series in the 1970s, its products in recent years have been lackluster.
Even if Hideki Hanyu could draw the most classic Maserati Quattroporte model of the 1990s in advance, the factory would not be able to prepare it in such a short time.
In short, after a day of observation, Hideki Hanyu has a better understanding of his own car company.
However, by the time he saw the Lamborghini Gallardo at the auto show, the show had already officially ended.
There was no one in the booth, and the tough and wild sports car was lying quietly, shining brightly under the light, making even the scumbag want to drive it for a lap immediately.
What surprised Hideki Hanyu was that Christiana Yeri, who came with him, was not very interested in the two Lamborghinis.
Just now, when they went to watch the mini, Christiana Yeri looked very sexy.
Hideki Hanyu suddenly realized that women's aesthetic taste for cars is fundamentally different from that of men.
Therefore, these two Lamborghini Gallardos are destined to never replace the Porsche Boxster from another time and space.
After all, that car is definitely popular among both men and women.
Thinking of this, Hanyu Hideki found a pen and paper and quickly sketched out the appearance of the Porsche Boxster in his memory.
Of course, he deliberately modified some traditional Porsche elements.
Then draw a Poseidon trident on the car logo.
After finishing drawing, Hideki Hanyu held the paper and asked Christiana Yeri.
"How about it? Would you like a sports car like this?"
As a result, before Christiana Yeri could say anything, Wendelin Wiedeking, who was giving instructions to his subordinates, became excited first.
The guy picked up Hanyu Hideki's design drawing and said excitedly, "Sir, you really gave me another surprise."
Looking at the car logo on the design drawing, Wendelin Wiedeking asked hurriedly, "Is this the new car designed by you for Maserati?"
“It was just a sudden inspiration.”
After saying this, Hideki Hanyu gave a detailed explanation, which roughly meant that he didn't like the Lamborghini Gallardo because of Cristiana Yeri.
So I thought there should be an entry-level sports car that would be liked not only by male car fans, but also by both men and women, and then the inspiration came up on paper.
After hearing Hideki Hanyu's ideas, Wendelin Wiedeking naturally praised him profusely.
"Sir, you are a real design genius!"
“It always has been.”
Hideki Hanyu accepted it with no shame.
He has already copied it, and it is beneficial to him no matter what. It is not his style to pretend to be righteous at this time.
After carefully putting away the design drawings, Wendelin Wiedeking asked again, "The auto show is over. Sir, are you planning to go back to Europe with me?"
"I have other things to do in America, and I feel very relieved that you are in charge of Lamborghini."
Hanyu Hideki said this, giving Wendelin Wiedeking a look of trust.
Although Wendelin Wiedeking felt a sense of recognition in his heart, he still maintained the reserve of a professional manager on the surface.
"Thank you very much for your trust, sir. We will say goodbye next."
"There's no need to rush to say goodbye. I heard there's a good steakhouse in Detroit. You've all worked so hard in Detroit for so long, so I'll treat you all to steak tonight."
Hanyu Hideki's voice fell.
Cheers immediately rang out in the booth.
(End of this chapter)
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