Traveling Through the Tokyo Bubble Era

Chapter 79 Current Status of TV Animation (Please Subscribe!)
"If you want to make money from TV animation, I advise Hanyu-san to give up the idea as soon as possible."

Eri Kitahara told Hideki Hanyu straight to the point.

"Why did Kitahara-san say that?"

"Hayu-san should have heard that the copyright licensing fee for TV animation is very low. Like the first volume of Hanyu-san's Magical Snack Shop, I estimate that the licensing fee will not exceed 50 yen."

Speaking of which, Eri Kitahara pointed to the monkey puppet that was placed on the desk and given by Hideki Hanyu.

"As for the peripheral income, because it is Hanyu-san's first TV animation work, it can only get about one percent of the income. Does Hanyu-san know why it is so little?"

"do not know."

Hideki Hanyu shook his head. He did know that the author of the original work had very little income in this regard, but he didn't know why.

"Because the production cost of TV animation is very high, but it is very difficult to make a profit. Without the support of advertisers, basically no one will shoot it."

After Hanyu Hideki heard this, he seemed to understand something.

First of all, the TV animation market is too small. Apart from the public TV station NHK, there are only five TV broadcasting networks that can cover the whole neon.

If it is a TV animation produced by the TV station itself, it will basically only choose to broadcast it exclusively, but if it is a TV animation produced by an external animation production company, the five major broadcasters will tacitly lower the price.

In fact, there are very few TV animations produced independently in Neon, not only TV animations, but also Neon TV series.

Therefore, the production of Neon TV programs has not formed a separation of production and broadcasting in later generations. At most, the TV station and the production company will work together to shoot, and in the end it is still a solo broadcast.

This has led to the fact that if you independently produce a popular TV series or TV animation, it is completely impossible to shop around for a high price like later generations in China, and then sell the right to broadcast the second round or the third round.

Also, there are too few monetization channels.

Original soundtrack records, most of the profits are produced and record companies.

Peripheral products, the bulk of profits belong to publishers and retailers.

In the era of no DVD and no Internet, the sales of video tapes are pitifully low.

In this case, it is difficult for TV animation to make money directly from the audience, and the profit depends on the advertisers.

If there is no advertiser to pay most of the production costs in advance, TV animation would not dare to start filming.

That is to say, when the era of the bubble economy came later, advertisers had too much money to spend, and TV animations became crazy.

As a result, the bubble burst, and TV animation quickly slumped. In order to sell DVDs, TV stations turned their attention to late-night programs, and Lifan began to become popular.

The well-known TV animation version of "Neon Genesis Evangelion", in order to share the risk, even brought in the production committee system of live-action movies and theatrical animation for the first time.

"For us, the TV animation of Miracle Dessert Shop is an advertisement to stimulate the sales of the booklet. Therefore, when we choose which TV animation to cooperate with, we don't need to look at money, but only focus on strength."

Kitahara Eri emphasized.

"Then Kitahara-san thinks which TV station is better to hand it over to, and now the five major broadcasters are interested in cooperating." Hanyu Hideki asked.

"I'm not good at this. The sales department has a special person in charge of these things. If you don't worry, Hanyu-san can teach them everything. They will definitely choose the best partner." Eri Kitahara said.

"No problem, then you will be solely responsible for it."

Hideki Hanyu was really not interested in such a long-term wrangling.

Although there is a feeling that the external authorization is in the hands of Xiao Xiaoguan, there are always pros and cons.

The status quo of the Neon TV animation industry is like this, even if he talks about it in person, the rules will not change, even in future generations.

As long as the production of the work is not bad and can stimulate the sales of his booklet, it doesn't matter who he chooses to produce it.

At most, I will send a few people from Yunshang Animation to the production team to study. He is not interested in TV animation that is difficult to make a profit, but he is still very interested in profitable projects such as theatrical version (movie version).

"I see, please let me know when you confirm the partner."

After Hanyu Hideki finished speaking, he was about to leave, but Kitahara Eri reminded him before leaving.

"There is one more thing to inform Hanyu-san. Tetsuko's room will be broadcast next week, and I will temporarily jump in the line to record. I will inform you when the time is confirmed. Don't run too far."

"Okay, I see, let's take my leave first."

"Goodbye."

……

Leaving Shogakukan, Hanyu Hideki went to Yunshang Entertainment Office.

As soon as they arrived at the door, they saw the three of Yoko Minano walking out and asked, "Aren't you going to class today?"

Although today is Saturday, but at this time, whether it is a corporate employee, a civil servant, or a school, Neon still implements a single day off on Sunday.

It was not until the late 80s that Nihong companies began to implement weekends on a large scale, and Nihong civil servants had to wait until 1992, and Nihong primary and middle school students were even more miserable. The two-day system was only implemented in 2002.

Seeing it was Hideki Hanyu, the three girls hurriedly bowed to salute.

"Mr. Hanyu, President Asako arranged for us to go to the dentist today, so I asked for leave."

Hearing the explanations from the girls, Hideki Hanyu took a closer look and found that the girls were all wearing metal braces.

"Is it time to go back to class now?"

"Yes, Mr. Hanyu." The three girls replied.

"Then hurry up."

"Goodbye, Hanyu-sensei."

The three girls saluted goodbye and turned to leave.

But when he was about to reach the corridor, Yoko Minano turned around suddenly and said to Hideki Hanyu, "Mr. Hanyu, congratulations on your book being a big seller."

Hideki Hanyu, who was about to enter the office, was a little surprised by Yoko Minano's sudden congratulations, but he answered politely.

"Thank you Yoko-chan."

Seeing that Hanyu Hideki was so polite to her, as if he treated ordinary people, a hint of disappointment appeared in Minano Yoko's eyes.

Seeing this, Minako Honda seemed to have noticed something, and looked curiously at Yoko Minano with crescent-like eyes.

That is to say, the little confused Yukiko Okada didn't know anything. Seeing that Hideki Hanyu had entered the office, she was very annoyed and hit her head with her small fist.

"Oh, how did I forget to congratulate Mr. Hanyu?"

"Kayo-chan will congratulate you next time. Mr. Hanyu is already busy with the autograph session, and will resume teaching us soon."

Minako Honda reminded me gently.

……

In Yunshang Entertainment's president's office, Hideki Hanyu sat on the sofa with his legs crossed, lying casually with no image at all, and asked Asako Hirohashi who was busy.

"Asako-san, I found that after the establishment of the firm, you seem to go to Yinghua less and less."

"Everything is going well at Yinghua. With Yoshioka-san and Ito-san watching, I'd better focus on the three girls."

"It's still early for them to debut, what is Asako-san doing in such a hurry."

"It's already October. After graduating from middle school at the end of December, I'm about to enter the formal debut process. There's not much time to waste."

Speaking of this, Asako Hirohashi stared at Hideki Hanyu, "We haven't even decided on a record company yet."

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