I lost my vegetative state, and I became the richest man in the world

Chapter 122 Sleepy, Tired, Drink Red Bull!
Hutchison Soda is one of the subsidiaries of Hutchison International, which originally had its own sales channels.

However, Hutchison Soda has lost money for so many years, which shows that the soda, distilled water, soda water, beer, etc. produced by Hutchison Soda Factory were relatively unsuccessful.

Watsons, a subsidiary of Hutchison International, has its own distilled water, and Hutchison Soda Factory reproduces distilled water by itself, which is definitely an internal competition.

In addition, Hutchison International has its own supermarkets, department stores, shopping malls, etc., which are very good sales channels.

in history.

After Li Jiacheng swallowed Hutchison Whampoa, the supermarkets under Hutchison Whampoa almost monopolized all the supermarkets in Xiangjiang, and domestic and even foreign capital supermarkets could not enter Xiangjiang at all.

Now Yang Ming not only swallowed Hutchison Whampoa, but also swallowed Wharf.

Using the sales channels of Hutchison Whampoa and Wharf, Yang Ming believes that Red Bull's sales market will soon be opened.

"About Hutchison Soda Company, it only focuses on Red Bull drinks, and all other distilled water, soda water, soft drinks, beer and other beverages are all stopped."

Melvin and other executives had already prepared for it.

After hearing it now, they are still a little worried.

"I can tell everyone here that it has nothing to do with me how you used to dawdle in Hutchison Soda. Now that Hutchison Soda has become a subsidiary of the Imperial Group, the whole company is still as lazy as before, so I can only Take a group of people to do the surgery. Xiangjiang has a population of more than 400 million, Wharf and Hutchison Whampoa also have hundreds of thousands of employees. Hutchison Soda has no shortage of people. If anyone can’t bear the pressure brought by sales and performance, they can resign today. Leave. After I told you about this, if you are still like before, I will not be so easy to talk to."

Yang Ming doesn't know how to raise lazy people, nor does he know how to raise parasites.

His warning put Melvin and these executives under pressure.

The researchers go back to the laboratory first and then go to work.

"Melvin, notify the management of the company's marketing and advertising department to come over."

Melvin personally went to inform the marketing and advertising department to come over.

Soon, more than a dozen people came.

At first glance, they were all white.

"I let everyone here because I want to tell you that Coca-Cola and Pepsi are the most popular beverages in the world. In addition to the products being recognized by consumers, their marketing advertisements are very successful. Now you are from this industry , I would like to ask you, when Red Bull goes public, how do you market? How do you advertise?"

When these white people heard this, they began to think about it.

Apu, the manager of the marketing and advertising department, said: "Boss, I think it is necessary to advertise on TV stations, radio stations, and newspapers in Xiangjiang. In addition, I think posters should be used in all the streets and alleys of Xiangjiang."

The so-called advertising, of course, is widely advertised.

Whether it is a TV station or a radio station, newspapers and periodicals can be seen through others.

Now there are three major TV stations in Hong Kong.

Among them, Li's TV station has been acquired by Yang Ming.

In addition, Xiangjiang Radio Station and Xiangjiang Commercial Radio Station are the two major radio stations in Xiangjiang, and the listening rate is not low.

There are also newspapers in Hong Kong. In addition to the most famous "Oriental Daily", "Sing Tao Daily", "Ming Pao" and other newspapers, there are thousands of newspaper companies, and the audiences of these newspapers are different.

There is also the promotion of posters through the streets and alleys, and even on the pier.

In the early days of Xiangjiang, in addition to billboards, many advertisements were promoted through posters.

Now in many places, you cannot just put up posters. If you are caught by a sir, you will be fined.

Apu was able to propose such a method, but it was not a solution at all.

"anything else?"

"Boss, as well as some TV programs and movie programs, I think they can be advertised."

In fact, this is also an advertisement.

Xiangjiang's movies are developing well, and it's normal to insert advertisements in movies.

Yang Ming nodded again.

"anything else?"

. . .

When the management of the marketing and advertising department put forward their own suggestions, Yang Ming said: "Now that there are advertising channels, what is Red Bull's advertising slogan?"

Advertisement?
This is difficult.

Although anyone can put forward the advertisement words, it is not so easy for consumers to memorize them at a glance.

In addition to being catchy, it must also be related to the product itself.

When Yang Ming brought it up, the staff in the advertising and marketing department began to think about it.

Yang Ming said: "Whoever can think of the best advertisement, I will immediately reward 1 Hong Kong dollars."

A reward of 1 Hong Kong dollars?
This time, Melvin and the others were also thinking desperately.

They thought and wrote.

When they gave Yang Ming all the advertisements they thought of, Yang Ming took a look and thought it was too bad.

For the management of the advertising and marketing department, they need time.

How could it be possible to think of something like this so quickly unless an inspiration came in a flash?

Yang Ming looked at the clock in the conference room.

"It seems that I can give you more time, and I can't think of a better one. I think of one here, what do you think?"

Yang Ming had already written it on a piece of paper.

"Sleepy, tired, drink Red Bull!"

This is one of the most classic Red Bull advertisements in history, and Yang Ming used it directly.

Meris took it over and took a look, and he immediately felt that the boss, Mr. Yang, was really talented!

"Boss, you are amazing!"

Merris, Lin Xiuzhi, Tang Shilian, Melvin and others saw it and praised it very much.

"Boss, I'm afraid no one can match your advertisement."

After the management of the marketing and advertising department saw it, they knew that there was really nothing more suitable than this.

"In that case, this year's Red Bull advertisement will use this one first."

Marketing advertising is what the marketing advertising department does.

Yang Ming even took out Red Bull's most classic advertising slogan. If they haven't done it well, then it can only be said that these people are useless.

"Besides, you can carry out in-depth advertising cooperation with Asian TV. I hope to see Red Bull commercials during the prime advertising time of Asian TV."

Yang Ming has already bought Asia TV, so he naturally handed over the business to Asia TV instead of TVB and Jiayi TV.

. . .

Yang Ming held another half-hour meeting with Melvin and others in the conference room.

When Yang Ming, Mai Lisi, Tang Shilian, Lin Xiuzhi and others left, Melvin and others personally sent Yang Ming to the car.

For this Chinese tycoon, Melvin and others really admired him.

Thinking of the sales and performance that Mr. Yang gave them, their pressure increased again.

"I hope that when I come to the Hutchison Soda Factory next time, the Hutchison Soda Factory has already started to make a profit."

Chen Zhenhua drove away from here.

Yang Ming and the others took a Rolls-Royce to go back to the mid-level villa in Repulse Bay.

　Chapter 9!Add more! !

　　Please subscribe! !

　　
　
(End of this chapter)