I lost my vegetative state, and I became the richest man in the world

Chapter 148 Yang Ming went deep into the streets of Xiangjiang for the first time!
With Yang Ming's help.

Red Bull Beverage, a subsidiary of Hutchison Soda, has become an in-depth cooperative advertiser of Asia Television.

No matter it is the prime time of the episode at [-]:[-] p.m., viewers of Xiangjiang can see the advertisement of Red Bull beverage, and when the Asian TV station broadcasts the World Cup, they can also see the advertisement of Red Bull beverage.

"Sleepy, tired, drink Red Bull!" The slogan has gradually become a part of Xiangjiang audience's memory and even mantra.

As for the current market sales, Yang Ming still doesn't know.

Yang Ming accompanied his parents after breakfast, and brought Azhu and Zhong Chuhong with him.

It was the first time these two women came to the Imperial Group at Federal Building.

Yang Ming was in the chairman's office. Meris reported some company affairs to him and asked Yang Ming to sign a few names. Yang Ming had nothing else to do in the company.

"Azhu, Zhong Chuhong, do you want to go out for a walk?"

"Master, do you mean shopping?"

Azhu and Zhong Chuhong usually stayed at the mid-level villa in Repulse Bay.

Even if they earn a lot of money every month, most of their money is sent to their families, and the rest of the money has no place to spend.

Of course they were very happy when Yang Ming took them shopping.

"That's it."

Yang Ming didn't go shopping, he just wanted to know about the market of his products.

Yang Ming brought A Zhu, Zhong Chuhong, and female secretary Lin Xiuzhi.

In addition, bodyguards like Chen Zhenhua followed.

Graham Street, Central.

It is located in the Central District, one of the most prosperous areas in Xiangjiang.

Surrounded by tall buildings.

On both sides of the street, except for the billboards that were erected and hung high, there were people coming and going on the street.

At this time, even in the daytime, it is very busy here.

Along the street, there are many small stalls selling fish, shrimp, meat, vegetables and fruits. This place is considered to be the most lively place in this era.

Along the way, Ah Zhu and Zhong Chuhong looked around curiously.

When Yang Ming came to this world, it was also the first time he truly experienced the feeling of going to the market in depth.

There is food and drink everywhere.

When Ah Zhu and Zhong Chuhong already had a lot of snacks in their hands, Yang Ming was just watching.

Passing by the door of a store.

Yang Ming noticed that there was a poster of Red Bull here.

On the poster, an unknown actress is holding a bottle of Red Bull in a yellow can, with a line of words beside it.

Sleepy, tired, drink Red Bull!
Yang Ming came to the store in a wheelchair. Because Yang Ming was wearing sunglasses, the owner of the store did not recognize that the young man in front of him was Mr. Yang, a well-known Chinese tycoon in Xiangjiang.

"Boss, do you have Red Bull here?"

"Yes sir, how many cans do you want?"

"how much is it?"

"Same price as Coca-Cola."

Although most of the ingredients of Coca-Cola and Red Bull are water, but based on the raw materials of taurine, the price of Red Bull must be higher than that of Coca-Cola.

At the beginning, Yang Ming talked with Melvin, the person in charge of Hutchison Soda, that Red Bull would sell as much as Coca-Cola sold.

Like Coca-Cola in those glass bottles.

After drinking, I have to give it back to the store.

Generally, the current price is HK$0.5.

Then under the same weight, Red Bull also sells 0.5 yuan.

If you want to say that Red Bull is expensive, then it stands to reason that Coca-Cola is also expensive.

In other words, Yang Ming actually wants to compete with Swire's Coca-Cola in the market.

For Yang Ming, Coke and Red Bull are not necessarily the same consumers, but he can slowly cultivate a group of consumers.

Consumers like those who stay up late to work overtime, work night shifts, or even stay up late to watch the World Cup recently should be the first batch of Red Bull consumers, and they may also be loyal consumers for the first time.

"Give them all a bottle."

In the morning of the day, the temperature in Xiangjiang has already reached 32 degrees Celsius, and in the afternoon the temperature is as high as 36 degrees Celsius.

In this weather, it is still very comfortable to drink a bottle of cold drink.

When Chen Zhenhua and the others were each holding a can of Red Bull, Chen Zhenhua and the others did not dare to go out and drink too much water. As Yang Ming's bodyguard, they basically could not leave Yang Ming's eyeliner.

"Boss, is the Red Bull here easy to sell?" Yang Ming asked.

"Red Bull was not very easy to sell when it first went on the market. Later, many people saw the advertisement on Asian TV, and many people bought Red Bull at once. In my place, because of the World Cup recently, some people bought several boxes. The profit point given by Red Bull is higher than that of Coca-Cola.”

Yang Ming knew that in his previous life, Red Bull was able to spread all over the world, of course there was a reason for it.

Now, with a lot of advertising and marketing, the market is sure to catch fire.

It is really impossible to say that Coca-Cola has surpassed nearly a hundred years at once.

Coca-Cola was first imported into Hong Kong for sale in 1928, and was later acquired by Swire Group to establish Swire Coca-Cola Company.

In the early days, Coca-Cola was represented by Watsons Company in Xiangjiang. At that time, Watsons’ soda sales volume and company scale were larger than those of Coca-Cola in Country M, so Coca-Cola was not its main product, and its sales volume was not high.

Afterwards, Coca-Cola of country M decided to develop the Xiangjiang market with businessmen from country M who went to Hong Kong from Shanghai, and planned to open a soda factory in Xiangjiang.At that time, the soda factory was inseparable from the sugar refining business controlled by the Swire Group, because the main raw materials of soda were sugar and water. The Xiangjiang soda factory was located on the site of the Swire Sugar Refinery. The supply of main main materials.

In 1948, Xiangjiang Soda Factory officially produced Coca-Cola and became the special bottler of Xiangjiang.

By 1965, the Swire Group successfully acquired the Xiangjiang Soda Factory to obtain the management right of the bottle factory, and changed its name to Swire Soda Co., Ltd. in 1974. In order to cooperate with production, Swire had set up factories in Lai Chi Kok, Tsuen Wan and Quarry Bay. Carry out a large number of distribution activities.

In the 70s, Coca-Cola bottled in glass bottles was very popular among Hong Kong people. In 1977, the 1-liter bottle was launched for the first time. Its sealable bottle cap design allows the bubbles to be preserved and is very popular among families.

Yang Ming felt that the most regrettable thing was that in the beginning, Watsons under Hutchison International was an agent and produced, but was eventually acquired by Swire, so that Hutchison Soda declined and suffered losses year after year.

Now that Hutchison Soda is starting to develop Red Bull, Yang Ming knows that Hutchison Soda can no longer be made like it was before.

I learned from the current store owner that Red Bull has just been launched, and the market is not good, because other people don't know about this drink.

When the Red Bull commercial was broadcast on Asian TV, and with that classic slogan, more and more Hong Kong people knew about this drink, and naturally more consumers bought it.

Especially for those who often stay up late or work night shifts, this drink has a good refreshing effect.

At this point, at least Coke can't have such an effect.

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(End of this chapter)