I lost my vegetative state, and I became the richest man in the world

Chapter 152: July Offensive!

1A, Broadcasting Drive, Kowloon Tong, Hong Kong.

Jiayi TV Building.

At this time, Liang Shuyi, with short hair and wearing a work skirt, was sitting at the chief position in the meeting room.

She is the general manager of Jiayi TV Station.

Ever since she switched to Jiayi TV, she has been worrying about Jiayi TV, hoping that Jiayi TV can change its fate against the sky and survive.

Since Mr. Yang of the Imperial Group bought and controlled Li's TV station from Li's Voice, now the Asia TV station, Huang Xizhao vigorously developed the Asia TV station under the capital injection of the Imperial Group.

The current Asian TV station has the "Miss Asia" talent show on the variety show, and in the early hours of the morning, there is a sports program live broadcasting the World Cup.

In prime time, with non-stop TV episodes.

The ratings of Asian TV stations are getting higher and higher, and the audience is getting more and more.

Last year, the ratings of Jiayi TV Station and Li TV Station were still comparable, and now the two TV stations are getting farther and farther apart.

Today, under the stimulation of Asian TV stations.

In addition to "Happy Tonight", the TVB variety show also has the "Miss Xiangjiang" talent show, and the copyright of the football league of country Y purchased from Europe at a high price.

During the prime time period, Shao Yat-fu, who has always been stingy, also began to increase investment in drama series, and TVB began to continuously produce TV series with relatively good ratings.

However, now the ratings of Asia TV and TVB are getting closer and closer, which is enough to show that in just a few months, Asia TV has undergone major changes under Yang Ming's control.

Originally, there were three TV stations in Xiangjiang.

Asian TV stations began to rise, and TVB increased investment to keep its ratings and audience.

Jiayi TV Station itself has problems because of its own finances.

Even so, Liang Shuyi first sought help from Mr. Yang of the Imperial Group, but after being rejected by Mr. Yang, Liang Shuyi went to seek help from other rich Chinese in Xiangjiang.

Like Li Jiacheng of Changjiang Industrial Group, Bao Yugang of Global Shipping and so on.

They expressed respect for Liang Shuyi's arrival, but they were unwilling to invest a penny in Jiayi TV Station. In their view, it was actually giving away money for nothing.

As a last resort, Liang Shuyi continued to seek help from Lin Xiufeng, the second son of Mr. Lin, the founder of Hengfei Bank.

Prior to this, Lin Xiufeng had allocated [-] million Hong Kong dollars in batches to support Jiayi TV.

Jiayi TV is indeed getting worse and worse.

Even if the Lin family is one of the founders of Hengfei Bank, they don't have that much money to continue investing in it.

Lin Xiufeng did not reject Liang Shuyi directly, but said: "Miss Liang, I am not the only shareholder of Jiayi TV Station, there are other shareholders. In this situation, the Lin family does not have much money to continue investing in Jiayi TV station."

finally.

Liang Shuyi has not been able to obtain more capital injections from other Chinese consortiums.

Not only did Liang Shuyi not save the remaining funds of Jiayi TV station's finances, but continued to expand the scale of Jiayi TV station.

From more than 600 staff members at the beginning of the year, it has increased to more than 800 now.

These staff have a large salary expenditure every month.

Besides.

After discussing with her subordinates, Ye Jiexin, Liu Tianci, Lu Guozhan, Lin Xuhua, and Shi Shaoming, Liang Shuyi decided to take a fatal blow, and if she fails, she will be benevolent.

Last time, after putting forward a campaign.

Here in the conference room.

Liang Shuyi proposed the July offensive.

To start on July [-], Jiayi TV will carry out large-scale publicity activities in Hong Kong, including publishing full-page advertisements in multiple newspapers for several consecutive days, and distributing tapes at the Tsim Sha Tsui pier to promote the new program.

"July Offensive" includes a number of major episodes, "Celebrity Love History" starring Zheng Yuling and Mi Ling.

Director Tsui Hark and Yu Anan starred in "Golden Knife Lover", plus "Mystery Theatre", "Pioneer", and the first talk show "Hello Night Returning" created by Xiangjiang TV Media at that time.

"Everyone, if you don't succeed, you will be benevolent!"

Liang Shuyi looked at the management of Jiayi TV station and said.

When Liang Shuyi finished the meeting, she returned to her general manager's office.

She also already knew that the Xiangjiang Governor's Mansion had sent people to investigate the financial problems of Jiayi TV Station.

If it was in the past, many people must have suspected that the white people deliberately killed the Chinese media.

The problem is that the major shareholder of TVB is now composed of Chinese, and the only major shareholder of Asian TV is also Mr. Yang, a Chinese.

In this case, why do white people kill Jiayi TV station?
Liang Shuyi was in her general manager's office, looking out the window.

She suddenly remembered the matter of Mr. Yang from the Imperial Group that she had visited.

Mr. Yang also told her that Jiayi TV Station was inherently deficient and destined to close down.

Now, Liang Shuyi feels more and more that Mr. Yang guessed it right.

If Jiayi TV Station is really what Mr. Yang said, what should I do?
She left TVB with those subordinates, it is impossible to return to TVB, right?

Cunning Rabbit Three Caves.

When thinking of this, Liang Shuyi sighed again.

How could she give up before the end.

. . .

the next few days.

Liang Shuyi has been working overtime at Jiayi TV Building, and even feels like forgetting to eat and sleep.

Seeing how desperate the general manager was, the executives and subordinate staff of Jiayi Building followed suit.

The time came to October 1978, 7.

The office of the general manager of Jiayi TV Building serves as the general headquarters, and Liang Shuyi officially launched the July offensive.

Soon, Xiangjiang's newspaper articles were all about Jiayi TV's TV promotion.

Even, tapes were distributed at the Tsim Sha Tsui pier to promote the new program.

In addition, the main actors and hosts of Jiayi TV Station sat on the bus and turned on the loudspeaker, and began to parade in various regions of Hong Kong, Hong Kong Island, Kowloon, and New Territories to promote.

The overwhelming publicity and news of Jiayi TV.

It seems that all Xiangjiang in July was attracted by Jiayi TV station.

In the eyes of TVB's Shao Yifu and Asia TV's Huang Xizhao, this is undoubtedly like watching a drama.

Not only the general managers of the two TV stations think that way, but also many Xiangjiang viewers.

For Jiayi TV Station, this kind of propaganda that spends a lot of money at all costs has no greater effect at all.

In the end.

Jiayi TV has only one TV channel, and it still focuses on educational programs.

During the prime time period, only educational programs can be broadcast. In this case, Jiayi TV is equivalent to abolishing martial arts. How can it compete with TVB and even Asian TV?
TVB and Asia TV don't need to be on stage, Jiayi TV will lose.

After the launch of "July Offensive", the results and ratings growth did not meet expectations.At the same time, due to the large amount of money spent, Jiashi's working capital was quickly exhausted.

The end of July is not over yet, and everyone in Jiayi TV Station, including the management and ordinary staff of the TV station, knows that many actors who were recruited from TVB with high salaries at the beginning, they know that this month's salary may not be paid.

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(End of this chapter)