Qin Hao joked, "Okay, let's set a time to discuss in detail. The market trend is complicated, so it's better to be safe than sorry."

After hanging up the phone, Qin Hao fell into deep thought again.

Two hours later.

Qin Hao sat in the corner of the cafe. The coffee in his hand was no longer steaming, but he didn't care.

This cafe is elegantly decorated, with a transparent glass window outside the corner table, through which you can see the constant stream of people outside.

Qin Hao was slightly distracted, and the gains and losses of the business war were still replaying in his mind.

White walked through the crowd and approached Qin Hao with his unique smile.

"Mr. Qin, I'm sorry to have kept you waiting for so long." White sat down.

"The traffic is really unpredictable nowadays." Qin Hao smiled, "It's okay, I'll take this opportunity to take a short break."

Zhou Si also arrived and said breathlessly: "There was a traffic jam on the road. I'm so sorry."

Her face was filled with anticipation, “I’m really looking forward to today’s discussion.”

"Zhou Si has always wanted to see the new designs of 'Zhu Zhong Yi' again." White interrupted, with a hint of joking in his tone.

Qin Hao nodded, "Actually, the new series is still in the process of being perfected, and I'm still thinking about some creative ideas."

Zhou Si's eyes flickered, and he was obviously very interested in this. "Boss Qin, you always surprise people?"

Qin Hao blinked. "As for design, we have to give people a sense of mystery, otherwise it will lose its fun."

White changed the subject, "However, this discussion is mainly to hear your opinions, especially our cooperation in promotion."

Zhou Si continued, “White and I discussed it and felt that if we could combine it with online activities, we might be able to further enhance the brand influence.”

Qin Hao shook his head slightly. "Direct sales activities may detract from the high-end feel of the brand. We should think about deeper cooperation and highlight the intrinsic value of the brand."

Zhou Si nodded to show his understanding.

“Perhaps we can consider combining it with some cultural activities, such as art exhibitions, to create a connection between the brand and art.”

"Nice idea."

White agreed, “It will make our brand more distinctive.”

At this time, the waiter brought the heated coffee.

Qin Hao put down the cup and said, "Although the details of this press conference are still being polished, I am still very confident with you here."

"correct."

Zhou Si suddenly remembered something, "For Zhuzhongyi's new products, do we also need to consider promoting them in your real estate projects at the same time?"

Qin Hao thought for a moment and smiled with relief. "This is a good direction. Bai Lan also made similar suggestions."

“If we can create a lifestyle concept, it might be more appealing to high-end consumers.” White nodded in agreement.

After Zhou Si and Qin Hao left the cafe.

The two continued to discuss the unfinished topic while walking.

"Boss Qin," Zhou Si said softly, "Do you have any specific ideas about the concept of creating a lifestyle?"

Qin Hao pondered for a moment, smiled and said: "In fact, I have always thought that brand influence does not only rely on products, but also on a complete life experience."

“We can consider providing an immersive experience of the new products of Bamboo Clothes in Sailing New World.”

Zhou Si: “This is indeed an interesting idea.”

At this moment, they had already arrived at the entrance of the Yuanhang New World Building.

Zhou Si said with emotion to this important real estate project owned by Qin Hao: "The design of this building is really unique. If we can hold events here, it will be of great help to enhance our brand image."

After entering the building.

Zhou Si looked around and couldn't help imagining the scene of customers wandering around when brand events were held here.

"Zhou Si, what we need to consider now is how to make good use of this space." Qin Hao's voice brought her thoughts back to reality.

Zhou Si nodded and thought carefully, "Perhaps we can let customers experience a new way of shopping here, combining your real estate projects with art, culture and even technology to create a scene of interaction between people and brands in this space."

After listening to this, Qin Hao nodded with satisfaction, "This is exactly what I wanted to say. We want to provide people with more than just goods, but an immersion in lifestyle to attract our target customers."

White, who was watching from the sidelines, was full of doubts at this moment.

He didn't understand why Qin Hao chose this place as the scene for cooperation, nor did he understand why Qin Hao suddenly became very interested in such a specific experience activity.

White stepped forward hesitantly and interrupted, "Mr. Qin, what kind of activities are you considering?"

Zhou Si smiled and explained, "White, we are considering how to use the new space sales to enhance the brand experience of 'Zhu Zhong Yi', perhaps through a special new event."

After hearing this, White seemed a little puzzled. "But if that's the case, will there be a lack of guarantee for our online platform promotion cooperation?"

Qin Hao shook his head and said indifferently: "White, this is just an attempt."

White nodded thoughtfully: "So what you mean is that we should not only provide goods, but also let customers truly feel the value we want to convey?"

"That's right." Qin Hao confirmed.

Just as he was about to continue discussing the details of the "Bamboo Clothes" project with Zhou Si and White, his cell phone rang, interrupting his thoughts.

"Wait a moment." Qin Hao said to Zhou Si and White, then turned and quickly walked aside.

He glanced at the caller ID and saw it was Ah San.

The expression on his face suddenly became serious and he answered the phone.

"Brother Qin," Ah San's voice came from the other end of the phone, "Don't forget, tomorrow is the Zhuolu Group's high-level meeting to discuss several core projects and strategic directions. It's very important."

Qin Hao nodded. Even though Ah San couldn't see, he still responded habitually, "I remember. Thanks for the reminder. This meeting is very important. I'll go back and arrange it right away."

After hanging up the phone, Qin Hao turned around and said, "We will discuss the new space later."

"I have to take care of some important matters now. Zhou Si, you continue to improve our plan. White, I hope you can give us more suggestions from the perspective of the online platform." "No problem, Mr. Qin." White nodded.

He was full of doubts about this new plan, but he also felt Qin Hao's determination.

"Okay, Qin. I'll put together a preliminary idea first."

Zhou thought more carefully, rearranged the fragmented ideas in her mind, and then she recorded all these inspirations.

Qin Hao raised the corner of his mouth, leaving the two of them with a reassuring smile, and then walked towards the elevator.

The next day, Qin Hao led them to a conference room in the Yuanhang New World Building.

Here, Qin Hao gave a detailed introduction to Zhuolu Group’s latest strategic plan.

He still maintained a calm expression and turned around to signal Bai Lan to prepare the meeting materials.

The people in their team had already gotten used to this arrangement and quickly took their positions.

"Ladies and gentlemen, this time the strategic direction is mainly focused on the integration of online and offline,"

Qin Hao stood in the center of the conference room. "We want to create more brand added value while maintaining the existing market and provide consumers with a brand new experience."

Bai Lan stood beside Qin Hao, and she showed the project plan for the next few months through the projector.

Qin Hao communicated with the executives present from time to time so that everyone could understand his goals and motivations.

"Mr. Qin, will this strategic change have an adverse impact on our market response?"

One executive raised the question, sounding cautious.

“Change always comes with risk.”

Qin Hao smiled, "But without change, the risk will only be greater. Zhuzhongyi's transformation is not to abandon our original model, but to improve on our existing basis."

The next morning, sunlight poured in through the huge floor-to-ceiling windows of the conference room, making the already spacious room even brighter.

Qin Hao stood in front of the projection screen, preparing to present his new idea to the team.

Zhou Si was sitting in the front row, her laptop already open, her hands hovering over the keyboard, ready to write down everything he said.

"Everyone."

Qin Hao began, “We all know that the success of a brand depends not only on the product itself, but also on its culture and experience.”

"So in this reform, we closely integrated the clothing brand with the real estate project."

He paused and motioned for Bai Lan to prepare for the next projection.

Zhou Si raised his head, slightly turned to White, and asked softly, "What do you think of this direction?"

White was looking at the screen seriously. When he heard Zhou Si's question, he frowned and said, "This is a bold idea, but our Duobao shopping platform needs to make a lot of changes to fit this model."

Qin Hao turned around and saw their exchange, and quickly picked up the topic: "White, through the integration of online and offline, I believe Duobao Shopping can achieve greater breakthroughs in consumer experience. What do you think?"

White rubbed his chin, thought for a moment and then answered: "Mr. Qin, I think we can add some virtual experience content to our platform, such as 3D fitting or virtual house viewing. This will not only attract new customers, but also enhance the loyalty of existing customers."

Qin Hao nodded, obviously very interested in this suggestion: "Good idea, we can use the scientific and technological resources of Yuanhang New World to develop such a function."

Bai Lan also joined the discussion: "In terms of real estate, perhaps we can design some special spaces in the project, such as regularly holding fashion shows or art exhibitions, to provide our residents with more diverse cultural experiences."

The atmosphere of the meeting gradually became lively, and all the executives participated.

Zhou Size was quickly recording everyone's thoughts. She could see that everyone present was attracted by Qin Hao's grand blueprint.

"Qin, we can consider cooperating with some high-end fitness brands to launch exclusive customized activities to make our brand tone more three-dimensional."

As the head of the clothing department, Zhou Si put forward his own insights.

Qin Hao nodded in agreement: "Zhou Si, our marketing planning will depend on you. I believe such activities will definitely increase the appeal of the brand."

The meeting lasted nearly two hours, and in addition to lively discussions, a number of constructive decisions were reached.

As soon as the instruction to adjourn the meeting was given.

On the way back to the office, Zhou Si stopped Qin Hao and said, "Qin, you seem to have planned everything a long time ago. What made you decide to take this step?"

Qin Hao laughed heartily: "The market is changing, so we have to become more flexible. Future competition will not only be a battle between products, but a contest of the entire brand experience."

“I just hope we don’t miss any possible opportunity.”

"It seems that we really can't take it lightly."

Zhou Si shook his head and said with appreciation, "But I am also excited about this new attempt."

Bai Lan had just walked out of the conference room, with the folder in her hand still tightly covered, and she felt a lot more relaxed.

She went straight to Qin Hao's office. Now was a good time to update the progress.

After knocking on the door, Bai Lan entered the office and found Qin Hao standing by the window.

Qin Hao turned around and motioned for her to sit down.

"Bai Lan, is there any new news?" Qin Hao's voice was as calm as ever.

"Yes, Mr. Qin."

Bai Lan opened the file and began to report in detail, "The Yuanhang New World project has made some breakthroughs. We have also included the 'Zhu Zhong Yi' showroom in the project design plan, hoping to enhance the overall appeal of the project."

Qin Hao nodded slightly, with a hint of satisfaction in his eyes.

[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.

The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?

Cry, cry, cry! I feel uncomfortable. Can you please give me some recommendation votes and some rewards? The author needs it very much. Thank you. Dear little cuties, please give me a special reward!

As for this book, everyone can rest assured. It will always be written in a very enjoyable way. There will be no other uncomfortable plots. Everyone believes in the author. The author can still do it. Your recommendation votes will be appreciated by you. If you can give the author a monthly pass, you can give a reward to the author. Thank you. Your support is my motivation. Thank you very much. For your support during this period, the author will write well. After all, you have your recommendation votes in your hands, which will be refreshed every day. If you don’t vote them out, it will be wasted. So everyone please vote for me more monthly votes. I thank you all! There are also rewards, which are also needed by the author. If you vote for the author, the author will also remember you. Your support is what the author needs! Finally, thank you all, I really appreciate it! Thank you all for your support, thank you very much! 】(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like