Entertainment: I treat you as my sister, but you want to pick on me?

Spring is divided into three stages, early spring, mid-spring and mid-spring.

April is the season of spring, the sun is warm and bright, and the climate is comfortable. It is the most favorite time of the year for people.

As the middle of the year is approaching, the competition for the new song charts has become more and more serious. The newly-promoted queens are guarding the ring, and many veteran first-line singers are trying to break through the shackles of the newly-promoted queens and replace them.

As early as the end of March, the April new song list became a hot topic.

So far, only one person has been confirmed to be promoted to Heavenly King and Queen, and that is Xi Youle.

Every year, the number of Heavenly Kings and Queens is limited, with a maximum of four and at least none. With the emergence of the rule that Heavenly Kings and Queens are also downgraded to first-line, the competition is getting more and more fierce.

On April [-]rd, after three days of singing, I'll be on stage, and the April new song rankings are basically confirmed.

Among the twenty first-line singers, only Tong Yiming won the queen Yu Liyuan with a slight advantage, which also means that Tong Yiming is likely to replace Yu Liyuan and become this year's new king.

The new song list has temporarily come to an end, and two TV dramas have officially entered the public's field of vision, namely "Legend of Sword and Fairy" filmed by Beifeng Entertainment and "Legend of Skyfire" filmed by Xitian Entertainment.

With the help of Xitian, the theme of Xianxia has become a popular TV series.

There are also reasons why the two TV series are talked about by the public.

And the most important thing is the cast!

The first is "Legend of Skyfire". Xitian claims to invest [-] million yuan to make "Legend of Skyfire" a classic of Xianxia, ​​so that people will think of "Legend of Tianhuo" when they think of Xianxia TV series.

The cast is even more luxurious, with Qin Deming as the head of the six film kings and queens, and fifteen first-line actors, many of whom are veterans who seldom act in movies due to their age.

It is no exaggeration to say that all the characters in "Legend of Skyfire" are actors faces familiar to the public.

Of the [-] million investment, [-] million was spent on actors' remuneration, and the remaining [-] million was spent on special effects. After all, the special effects of Xianxia TV series are also a highlight.

Compared with "Legend of Skyfire", the cast of "Legend of Sword and Fairy" is slightly inferior, mainly because there are too few actors and actresses.

The only two film kings, Qin Deming played the supporting role Xie Jianxian, and the soon-to-be film king Kuang Hetai played Mo Zunlou.

Except for Yao Guanghao, the leading actors are all first-line actors.

But because of the theme song and MV sung by Shen Yunhan and Jiang Luoli during the Spring Festival Gala, "Legend of Sword and Fairy" is highly anticipated.

The other one is Jiang Yan!
In the public's impression, although Jiang Yan is a new first-line actor on the surface, his acting skills are comparable to the actor's, and it's not that the fans are bragging.

In the only movie "Kung Fu" he has starred in so far, Jiang Yan's A Xing has left a deep impact on the public. However, since Jiang Yan's debut, he has always focused on his career as a singer, which led to him becoming a first-line actor this year.

On April [-]th, the promotional battle between the two TV dramas started!

"Legend of Sword and Fairy" was exclusively screened on Yanjing TV in early May. Yanjing TV acquired the exclusive copyright of 5000 million yuan, and received a [-]-[-] share of the ratings.

"Legend of Skyfire" was exclusively released on Zhongshan TV Station. It is worth mentioning that netizens could not find any information about the copyright of "Legend of Skyfire". Two factions.

One faction supports Xitian, and the other faction opposes it.

The faction that supports Xitian believes that the development of Zhongshan TV Station and becoming the top three TV stations in China is inseparable from the help of Xitian.

Although the copyright fee of [-] million is high, it is not unacceptable because it is exclusive.

The reason for the objection is simple. Isn't this treating the TV station as a victim? The investment of [-] million is sold for [-] million, and the ratings are divided into [-]-[-]. You don't have to take any risks when co-authoring Xitian, right?

In the end, Zhongshan TV station purchased the exclusive release rights of "Legend of Skyfire" at a price of [-] million yuan, but the two parties had a very unpleasant dispute.

This is also the reason why Xitian dared to spend [-] million to make a TV series. It's fine if it's a good one, but someone will still pay for a bad one. But so far most of Xitian's TV series have high ratings.

Hengdian, the crew of "Legend of Sword and Fairy".

As night falls, fireworks are lingering under the orange lights, and the unique smell of barbecue envelopes the surroundings.

Jiang Yan caressed the glass full of fruit juice, waiting for the store to bring up the medium-spicy barbecue he ordered.

The dinner table was very lively, Xiang Xingxian, Qin Deming and others drank beer and bragged, Jiang Luoli sat next to Jiang Yan, sharing cosmetics experience with the actors who played Solanum nigrum and Zixuan.

"Jiang Yan, I will start promoting "Legend of Sword and Fairy" tomorrow."

Zhang Dan who rushed over from the city center said.

Beifeng Entertainment's most important thing right now is this TV series, and most of "Legend of Sword and Fairy" are actors from Beifeng Entertainment.

Zhang Dan hopes that after this TV series, Jiang Luoli can become a queen and Yao Guanghao can become a first-line actor, so as to expand the number of actors in Beifeng Entertainment!

There is still a month to go before "Legend of Sword and Fairy" will be released. Beifeng Entertainment and Yanjing TV will split the ratings [-]-[-], so publicity is particularly important.

The investment in this TV series is 3000 million, not counting Jiang Yan's salary, 5000 million exclusive rights are sold to Yanjing TV, and the remaining 8000 million even depends on the ratings share.

"Where is Yanjing Terrace?"

Jiang Yan picked up a skewer of grilled sizzling beef skewers.

"Yanjing TV has limited means of publicity. It's nothing more than a preview. At most, there will be a variety show dedicated to "Legend of Sword and Fairy", and the leading actors will be invited to participate." Zhang Dan said.

In fact, Yanjing TV also thought so, and invited Jiang Yan, Jiang Luoli and other leading actors to participate in the variety show at the end of April, in order to create momentum for "Legend of Sword and Fairy".

After all, both sides are grasshoppers tied to the same rope. If the ratings of "Legend of Sword and Fairy" are not good, advertisers will be dissatisfied, but that's all they can do.

"I plan to place advertisements on Weibo, animation tribes, literature forums and other relatively large social software."

"In addition, you are an important publicity target!"

Zhang Dan shared her publicity ideas.

Needless to say, advertising is a very common means of publicity. When users log in to social software such as Weibo and Anime Tribe, the software will accurately place advertisements based on big data and user preferences.

If you like to watch comedies, I will show you the latest comedy movies or TV series. In short, I will do everything possible to make you get used to it, and even rely on software.

As for using Jiang Yan as the focus of the "Legend of the Sword and Fairy", one is that Jiang Yan is the most famous, and the other is that Jiang Yan is the male lead in this TV series.

One must know that besides being a first-line actor, Jiang Yan is also a platinum writer, Gu Jiu, Heavenly King, a gold medal lyricist, a gold medal screenwriter, and so on.

"The publicity is on me, you can rest assured, just watch the TV show and see if the audience likes it!"