This star is a bit cold

"Brothers, something bad has happened! Guess what I found? Master, please tell me quickly, I will tell you now!"

"You big-headed idiot! If my guess is correct, you must be telling me about Xiaoye directing and starring in a movie, right? It's such old news, and you're just telling it now."

"No, you already know it?"

"There are so many fans who are more pure than you! It is said that someone has already figured out the timeline of the movie based on the trends revealed on Ye Che's Weibo and other scattered information!"

"Brilliant."

"If you want to say that Xiaoye is really awesome, he can finish filming a movie in less than a month, and then the movie will be released directly in less than two months. If it were any other person in the entertainment industry, I would It must be said that he wants to make money and cut leeks, and is crazy."

"Which serious person would do this? I can only say that the movies made by people who do this are either bad movies or worse movies. No matter how hyped it is, it will never make me take out the money in my wallet. "

"So what is Xiaoye doing? Just playing on a whim? But there's no need to be in such a hurry, right? I think with Xiaoye's screenwriting skills, even if he has never been a director before, he should still be able to polish it off if he works hard slowly. It’s a pretty good work. But if it’s done so quickly, it’s really hard to understand.”

"I'm sorry, Xiaoye, although I like you very much, but as a person studying film-related majors, if you want to say that you can make a very good film in less than a month, then I can only say, I wish you success."

"Well, I'm considered an old fan of Xiaoye, but this time I really don't dare to support him. If I hold Xiaoye too high, it will be really over when he falls down. It will take less than a month to do it. A movie? In the current movie market environment, who can make a good movie?"

"That's right, and not only did it take a month to shoot the film, but the rest of the time, including editing and soundtrack, only took more than a month. In this case, can the quality really be guaranteed?"

"I can only say that movies are a very comprehensive thing. Being able to handle one of them easily does not mean that you can complete the entire film well. So, I will wait and see for the time being."

"Oh, maybe Xiaoye suddenly wanted to give it a try, on a whim, so it was shot quickly and released quickly. I can only say that people who are interested or willing to support Xiaoye can go and see it. Those who maintain a wait-and-see attitude can wait until then. The comments from netizens who have read it. I will definitely go to the cinema to support it, just treat it as a ticket to see Xiaoye’s face!"

"Indeed, the promotion of Xiaoye's movie is actually quite low-key, just to let people know about the movie. The specific content will be revealed in the cinema."

"By the way, I saw the promotional video of this movie on the short video platform. Don't tell me, I think the content of the movie seems interesting just by watching these short videos!"

"It seems like science fiction? It's a science fiction work that's less than a month old. Don't give me any [-]-cent special effects, right?"

"No, no, no, I have also seen the promotional video. It seems that there are no special effects at all. The whole movie is supported by the story."

"Huh? A science fiction film without special effects? Is this really a science fiction film? Does it really create the sense of technology and future that science fiction should have?"

"Looking at the trailer, it seems to be the story of an immortal?"

"Immortals? The kind where carbon-based life evolves into mechanical life?"

"It seems not. The people in the trailer seem to be wearing modern clothes."

"I didn't have any expectations at first, but what you said aroused my interest."

When the movie directed and starred by Ye Che first started to be promoted, there was an explosive response. After all, during that period, it can be said that Ye Che was one of the most popular people in the entertainment industry today!

In addition to being very popular, the album that is said to be slowly moving toward 800 million has caused the entire music world to explode. It is no exaggeration to say that if all channels are counted, Ye Che's album has completely reached [-] million. Entering the top [-] in history!

This is just the current number. No one knows whether this album will be forgotten or loved by more and more people as time goes by.

With such a terrifying record, it can be said that even if Ye Che is lying at home doing nothing, the hot searches on various platforms and the headlines of related reports are still all about Ye Che.
Some people have reached the top just by lying at home.

Under this situation, Ye Che's every move will naturally attract great attention.

Even though there were so many people paying attention to Ye Che, Ye Che still followed his routine, that is, after completing a big event, he not only did not use the popularity to make a splash or make money, but instead stayed silent for a long time. time.

To be honest, by now, many fans have actually become accustomed to Ye Che's actions. Although they hate the fact that iron cannot become steel, they are still waiting with anticipation for Ye Che to appear again, and then give everyone a big blow. of!
In fact, two or three months later, Ye Che did appear again. However, many people, including many of Ye Che's fans, felt that Ye Che did not make a big one, but was preparing to make a mess for everyone. big.
What serious person would make a movie in such a hurry?
If you don’t tell me that you worked hard, endured hardships, and painstakingly worked hard to make it, the result is so fast, how can other colleagues live?
In short, a movie is indeed a comprehensive project. It was completed in such a short time. Even the most die-hard fans of Ye Che would not dare to boast that this movie is absolutely good, and then let them Everyone goes to see something.After all, they are just die-hard fans, not crazy fans who have lost their minds. According to the logic of normal people, before actually seeing the movie, how can they have the nerve to confirm this with others?
You have to go to the cinema to see how the movie is going to be.

Ye Che's die-hard fans all have this mentality, not to mention other fans and ordinary passers-by. Some are waiting and watching, while others have already begun to question.

But Ye Che is Ye Che after all. As one of the most popular celebrity artists in the entertainment industry today, even if many people are not very optimistic about this movie, at least a lot of people know about Ye Che's movie. Movie.

Whether looking forward to it or watching the joke, the popularity has definitely aroused. It is estimated that quite a few people have to go into the cinema to see what this movie is about, even just to criticize Ye Che.

These people alone could actually allow Ye Che to recoup the cost.

The full budget was only 100 million, which was the entire cost of Ye Che's movie!

Theoretically, as long as the movie box office can reach 1000 million, then the movie is actually successful from a commercial perspective.

Of course, the publicity work is not entirely dependent on Ye Che's fame. The trailers and short videos released on the short video platform all arouse the interest of the audience to varying degrees.

Speaking of this, we have to mention the little tricks Ye Che used when promoting on the short video platform. In Ye Che’s world, this kind of marketing method has been scolded to heaven, but in this world, the audience should feel Quite fresh.

To sum it up briefly, the actors' acting skills exploded and the director was shocked. During the filming, the actors had huge dramas and were not laid off due to minor injuries. The veteran actors paid attention to details, had their own understanding of the characters and then made adjustments.
To be honest, there is nothing wrong with this kind of marketing method itself, but the key is that you can't miss the mark. All kinds of fancy operations in the promotion arouse the interest of the audience, but when the audience actually walks into the theater, they will be greeted by All they have is a piece of shit, so you can imagine how they feel.
In short, publicity means is publicity means, and you need to be strong yourself to make iron!
As for the effect of such publicity.
Let's just say that the staff responsible for implementing Ye Che's marketing methods were shocked when they first heard about it. At the same time, quite a few viewers fell into Ye Che's network because of these promotional videos. Prepare to wait for the official release to see what is going on.

Ye Che is somewhat concerned about the movie he directed and acted in, so no matter what, you have to let the audience go into the cinema to watch it, right?Whether the audience recognizes it or not is another matter.

It is precisely because of the uniqueness of the marketing method and the exaggerated speed of film shooting and release that Ye Che's film can enjoy a unique position in the summer season, which can be said to be a fight between gods.

To be honest, as for the upcoming summer movies, no matter which one they are, their popularity and publicity are far beyond the level of Ye Che's low-cost movie, even if the person who directed and starred in it is Ye Che. , in front of these behemoths, once you show a little fatigue, you will be overwhelmed by the size of these movies.

Therefore, Ye Che can allow his movie to have a relatively unique position in the summer season of fighting between gods. For the staff responsible for publicity, Ye Che is really the innate publicity body, and he can do some operations casually. They are all more useful than people like them who have a lot of busy work.
How can we feel at ease with your salary like this?
As for those companies that accidentally secured summer releases for their major productions in advance, the pressure on the publicity departments in their companies is even greater.

Although they are indeed a big production, so are others!
Even the kind of sequel that has a huge fan base!
When everyone is at about the same level, the market is only that big, so why not just rely on publicity to grab market share and warm up?
But the problem is, is it really difficult?
There are almost five or six tigers fighting for a deer. It seems that the meat is not small, but in fact if you are a little slower, you will have to fall behind and eat other people's butts.
What is even more difficult for some people to accept is that even in this nightmare mode of gods fighting, the small-budget film directed and starred by Ye Che has still not been submerged, and is still active on major platforms? !

Are all of you publicity employees just doing it for a living?
With the right time, right place, and right people, how could a small-production movie maintain such popularity under such circumstances? !

The staff just wanted to say Cao Nima, you are awesome and you can do it, and they didn’t even look at the marketing genius on the other side or the traditional methods we used here.
Even if we learn this on the spot, it’s too late!
All I can say is, who would be so angry if it wasn’t for those three melons and two dates?
Putting aside these miscellaneous things, in short, the release date of Ye Che's movie has been officially confirmed, and the promotion work is still in progress. Ye Che will also attend the premiere and then run a few activities. .

In the month after the movie was completely finished, Ye Che seemed to have done nothing except helping to guide the marketing work. He stayed at home all day long and was a homebody.

Playing games with Xu Xiqing, sometimes going to Su Shibai's place to see his cheap junior sister who can give him guidance, and then cooking for Su Mo who finally waited for Ye Che to be free, and living an ordinary daily life.

In fact, to be honest, the biggest victim of Ye Che's career ambitions was of course Su Mo, who was closest to Ye Che.

After all, they could see each other all day long and cook, walk or do other things together. But once Ye Che got busy, because Su Mo also had some work to deal with during the day, the two of them couldn't get along. Naturally, there is less time.

In response to this situation, the little girl actually really wanted to say "I will support you!" which she was really capable of realizing now. Unfortunately, although Ye Che acted a bit salty, he was not really salty after all. Su Mo thought that Ye Che would not agree to this, so he had to wait for Ye Che to enter the sage state after work.

After finally waiting, the little girl naturally started her normal daily life with Ye Che happily.

Although it is common, it is like the sunlight that can be seen every day. Even if it is no longer common, it is still difficult to imagine a life without it, or in other words, it may be impossible to leave.

As for whether Ye Che's movie can be recognized by the audience, the young girl who has seen the original film said that at least she liked it, and judging from Ye Che's appearance, it seems that he doesn't really care about the final result. .

In other words, it's not that I don't care, but that I've made enough efforts and now I'm just waiting for the final results to come out.

At the same time, Su Mo felt as if he had discovered a blind spot.
That's because for some reason, her father seems to be very concerned about whether Ye Che's movie will be successful.
Ok?
Is the old thing full to hold on?
I acted as if I didn't pay much attention to my uncle's works before, but now it's so obvious.
There must be a reason why I don’t know!
Su Mo started to spin his little head. (End of chapter)