This host is too professional

Chapter 103 Good Advertisement
In fact, within China TV, there is an average rating ranking among the various channels.

For example, the legal channel and the sports channel when there are no major events, these are the lower ones among the main channels of CTV.

However, everyone didn't think too much about it.

Because everyone's tracks are different, you let the legal channel compete with the variety channel for average ratings, isn't that bullying?

What is really difficult about the Legal Channel is that other channels also have their own programs for popularizing the law.

You are like a sports channel. They dominate the sports festival among the TV stations. There is no external pressure at all. Why are our ratings not good?The ratings of the sports channel are not good, it only shows that the audience does not like to watch this kind of program.

But the legal channel can't do it. Their channel, which mainly focuses on legal columns, can't dominate one side like the sports channel.

There are too many law-enhancing programs now!
In these channels of CCTV alone, there are a lot of programs with very good ratings.

Moreover, even the law popularization programs on major local stations are booming.

For example, "When the Rule of Law is in Progress" on Beijing TV Station, "The Front Line of the Rule of Law" on Guangxi TV Station, "Police 41" on Hangzhou TV Station, etc., these programs not only have excellent ratings, but have even won various legal popularization awards. The grand prize of the show.

Do you want to say that there are no excellent law-enhancing programs on the system channel?

Have!
Of course!
Their two programs "First Line" and "Moral Observation" are also quite capable.

In the law popularization column, it is definitely a first-class existence.

Even some other programs have relatively good ratings among programs of the same type.

But the problem is, they are a dedicated legal channel!
Such a result is a bit out of reach.

If it weren't for this, Director Qian and the others wouldn't have prepared a new program so meticulously, wouldn't it be for the market influence of the Legal Channel?If this continues, sooner or later their channel will be fucked by their peers.

Fortunately, Ye Luo gave Director Qian a big surprise.

In Director Qian's opinion, the program "Legal Classroom" must not be wrong!Not to mention the comprehensive channel, the news channel and other programs of China Television's major channels, but how can they compete with the programs of these local stations, right?

Of course, no matter how optimistic you are, all of this has to be explained by the ratings.

……

Monday afternoon.

That was the day Ye Luo and the others finished recording the show.

The legal channel's propaganda about "Law Lecture Hall" has changed.

At the beginning of their publicity, the gimmick was that Wei Donghua, the three big professors of China University of Political Science and Law, focused on a major that was interesting.

When Director Jiang and Director Qian designed this column at the very beginning, they wanted to make this program more interesting. Who would have thought that Wei Donghua and the three of them would not cooperate.

Of course, there are only Wei Donghua and Ye Luo left on the legal channel's advertisement.

Originally, the new advertisement did not want to include Wei Donghua, but Director Qian watched it later, and he found that this new column would not work without Wei Donghua!
Although he didn't come to the stage to explain, but his appearance rate is not low at all!
So, the advert now looks like this:
"Have you ever seen a hilarious law popularization program?"

"Have you ever thought about the wonderful use of law?"

"Do you know Professor Wei's experience?"

"How did Teacher Ye speak like a lotus flower? How did Professor Wei 'dedicate' himself to preaching?"

"Let's watch the "Law Lecture" broadcast by the Legal Channel!"

"Wednesday at 01:30 noon, we will see you soon!"

The pictures in the ad are basically photos of Ye Luo and Wei Donghua.

Except for the audience who were at the scene at the time, other audiences were unaware when they saw this new advertisement.

"What the hell? Why did the "Law Lecture" suddenly change the advertisement? I remember that Professor Wei and the others were the main lecturers? Why did you suddenly add another Ye Luo?"

"Who is Ye Luo?"

"It seems to be a book writer, right? I seem to have seen his book before. What is it called "The Legend of Heroes of the Tang Dynasty"? It must be a third-rate novelist."

"What the hell is "Biography of Heroes of the Tang Dynasty"...that is "Biography of Heroes of the Tang Dynasty"! Still a third-rate novelist? Are you kidding me? He is now a top-rate novelist, okay?"

"Damn! I haven't seen this name on the list of writers..."

"I went to check the list of writers just now, and there is indeed no Ye Luo. But I saw him on the list of hosts, just a third-tier host."

"Nonsense, someone's Weibo certification is the host."

"Isn't Ye Luo the one who hit someone before? It was very popular a few days ago, don't you know?"

"It reminds me of what you said. He knows the law quite well, and even the first-level barrister of Tianlan Law Firm said that he was delusional."

Netizens who like to watch law-enhancing programs have already started discussing it online.Some people were a little surprised when they saw Ye Luo's new face.But as more and more people discussed it, when someone mentioned the beating, many people remembered it.

However, compared to Ye Luo, Wei Donghua received more attention.

After all, this is someone who has long been famous in the legal field, and has a high status and a lot of weight.

A netizen posted a post asking the core part of the ad, "I can understand everything else in this ad, but what does Professor Wei mean by 'dedication'?"

There are many replies below.

"The same question!"

"I also want to know……"

"It's a big deal to use the term 'offering'."

"what the hell……"

Everyone was at a loss, and they didn't even know what kind of medicine was sold in the gourd on the legal channel.

However, some audience members who were at the scene replied, "Hahaha, just guess. I guarantee that you will not be able to guess when you think of baldness. I was an audience at the scene at the time, and I can prove that Professor Wei is 'dedicated'. Well, it’s dedication.”

"Boss, do you have a video?"

"Hehe, the Riddler really deserves to die!"

"I don't want to talk about it, I just watch the show and it's over."

"Yes."

It can be said that the advertisement of the Legal Channel has played a very good role.Especially when Professor Wei was included, it directly filled the audience's expectations.Even, many viewers deliberately wrote down the broadcast time and waited to see what happened when the time came.

At this time, Wei Donghua at home was trembling with anger watching the advertisement on the legal channel.

He suddenly regretted it a bit. He had nothing to do to go to some legal channel to record a program?
And that damn Ye Luo!
This grandson is really owed!
Oh shit!

This shit show of yours is bound to hit the street!

Randomly arranging a university professor in the show like this will definitely be scolded by the audience!

Still promoting?
Propaganda fart!

……

But no matter what, and no matter what Wei Donghua thinks, "Legal Lecture" will start broadcasting as scheduled on Wednesday.

Many long-awaited viewers turned on their TVs or mobile phones.

At that time, Ye Luo talked for almost two hours in the studio, and Director Jiang edited the two hours into three episodes.

In this first issue, there are many cases using Professor Wei as an example.

"Your girlfriend asked you, your mother and I fell into the water at the same time..."

"I'm going to poison Professor Wei...does this constitute a crime? Sorry, this is just a prank..."

"Professor Wei went to rob and robbed [-] yuan. After he succeeded, he met a colleague who also robbed [-] yuan. Professor Wei ignored him...how is the punishment? Of course it is based on the robbery of [-] yuan...but if Professor Wei When I met this colleague, I nodded with him... Then this is an accomplice committing the crime, and the sentence should be [-] yuan... If Professor Wei asks me to defend, I will say that he has cervical spondylosis, so he is not an accomplice... ..."

"Professor Wei..."

After the first episode was broadcast, the audience was dumbfounded.

At the same time, also crazy.

It turns out that law popularization programs can still do this, right?
Each of these examples is more outrageous than the other, and none of them are normal!

At this moment, everyone finally understood why the advertisement said that Professor Wei "dedicated" himself to preaching, but it turned out that Ye Luo dedicated it!

"God!"

"This show is going to be popular!"

"It's the first time I've seen someone who talks about the law like this. Teacher Ye is indeed a writer of novels. This example is so handy, it's completely beyond my imagination."

"Maybe this is the perfect blend of novelist and jurist?"

"You are wrong, you have to add a host!"

"Professor Wei is so miserable, but I really want to laugh! It's so funny, hahaha~"

Netizens responded quite well, and the topic level also increased.

……

legal channel.

Everyone watched the netizens' comments and discussions, while waiting for the results of the ratings.

Director Zhao joked: "Professor Wei must have contributed half of our program's ratings."

Director Jiang also laughed, "It's mainly because I did a good job in advertising, hahahaha."

Ye Luo also gave a thumbs up, "Director Jiang's ad really has nothing to say."

Indeed, Director Jiang's advertisement is definitely full of effects. Before the show aired, it directly attracted many viewers.

"I'm just bragging about myself, mainly thanks to Teacher Ye's good speech." Jiang Dao said.

"I'm coming."

A clerk in their office came back with the ratings report, and when he entered the room, he shouted excitedly, "We are on fire! We are on fire! The ratings of this first episode are too outrageous!"

Upon hearing this, no matter if it was Ye Luo or Jiang Dao, they all stood up immediately.

"How many?"

"1.70%!"

Broken 1.5?
Upon hearing this number, the office was instantly quiet for three seconds. Everyone couldn't believe their ears. It broke 1.5 in the first issue?
But then, there was a loud cheer in the room.

I'm angry!

It's definitely on fire!
This cheering sound lasted for 5 minutes.

The average ratings of legal programs are only 0.8%!

In the first period, they directly pulled twice the average line!
The official Weibo of the "Law Classroom" program announced the screenshots of the ratings of the first episode on the same day, and specially tweeted Ye Luo and Wei Donghua, "Thank you two teachers for your joint efforts!"

Ye Luo also replied with a smiley face on Weibo and forwarded this screenshot.

Wei Donghua: "???"

(End of this chapter)