This host is too professional

Chapter 179 Public Service Advertisement?

The next day.

The office of the program group of the Poetry Conference.

Everyone was smiling. If we say that the popularity of the first issue caught everyone off guard, a little scared, and a little worried about gain and loss.Now the success of the second phase is a shot in the arm, making everyone's hearts hang in their stomachs.

Their show is really popular!
There were constant heated discussions on the Internet, the media rushed to report, and countless advertisers contacted the art channel.

It is no exaggeration to say that the advertising space for their poetry conference has been exhausted.

There was joy in the whole office.When everyone is working, they seem to have endless energy.

On the contrary, Ye Luo, the general manager, became the most relaxed one.

He turned on the computer and looked at the list of hosts on Weibo.

Still second line.

However, the ranking has risen to No. 20.

When the first episode of the show was broadcast, Ye Luo's ranking rose to No. 37 in the second tier.

However, before the "Chinese Poetry Conference" was broadcast, Ye Luo was ranked below the 60th place in the second tier. "The Chinese Poetry Conference" only aired two episodes, and Ye Luo went crazy to more than 40!

You must know that the competition for the second-tier hosts is very fierce, and the gap between each ranking is much larger than that of the third-tier hosts.

If you want to rise one place in the second line, you don't know how much effort it will take.

But what about Yeluo?

A program directly increased by more than 40!

What is this concept?
This can no longer be described as riding a rocket, it is simply a direct hang.

However, although many people paid attention to Ye Luo's soaring ranking on the Internet, netizens were not too surprised.

After all, Ye Luo's reputation is there.The reason why he was ranked relatively low before was not because he was not famous, but because he had obvious shortcomings in the host rating.But this "Chinese Poetry Conference" directly made up for what Ye Luo lacked.

Industry influence!
Personal achievement, honor!
All these things were what Ye Luo lacked before, but now he has what he wants!
It is not difficult to understand that more than 40 people rushed up in one breath.

Ye Luo's goal this year is to break into the top ten in the second tier.But now it seems that this goal can be higher.

top five?

Top three?

Or even reach the second line?

Of course, don't look at him being able to break into the top 20 in one breath from the sixty or seventy, but it is simply impossible for you to rush from No.10 to No.[-] in one breath.Because the higher the ranking, the more difficult it is to be promoted, even exponential growth!

But Ye Luo is already very content with the current results.After all, how long have you only been working?This is already in the top 20 of the second line. Compared with a year ago, it is simply an earth-shaking change.Moreover, the current upward trend is still very strong, what is there to be dissatisfied with?
Looking at the entire host industry, there is no other like Ye Luo!

The show is on fire!

Ranking skyrocketed!

All the busyness and hard work of the past half month have received the best response at this time.It is no exaggeration to say that today is Ye Luo's happiest day in a while.

Ye Luo was enjoying herself, when suddenly, the phone rang.

He picked it up and saw that it was Deputy Director Lu.

"Hello, Director Lu?"

"Miss Ye, do you have time?"

"Well, yes."

"Okay, then come to my office, I have something to discuss with you."

……

Office of Deputy Director Lu.

Old Lu Zheng had a sad expression on his face.

Under normal circumstances, if Deputy Director Lu had anything to do with Ye Luo, he would go to Ye Luo's office in person.

But he's been too busy recently. Everyone knows that Ye Luo's program team is busy now, but who knows how much work Deputy Director Lu has done behind the scenes?

The propaganda work of the Poetry Conference, the docking work with the Ancient Chinese Association, the work of screening advertisers, helping the Poetry Conference to coordinate the work of various departments in the art channel, etc., all this series of work is carried out by Deputy Director Lu alone.

It is no exaggeration to say that Deputy Director Lu's dedication to the poetry conference is no less than that of Ye Luo and his program team.

However, Deputy Director Lu never said that.

Now, before the work of the Poetry Conference is finished, Director Tang has arranged another tricky job for him.

PSAs!

Don't think that their TV station deals with advertisements every day, but when it comes to public service advertisements, it is definitely a headache for all channels.But it’s not enough without this thing. This is the rigid requirement of China Television Headquarters for each of its channels.

Moreover, it must conform to the characteristics of this channel.

The financial channel must promote anti-fraud awareness.

The variety show channel is responsible for appealing to fans to chase stars rationally.

The Science and Education Channel promotes science and technology and opposes feudal superstition.

Their art channel is responsible for humanistic care.

Each channel has its own core mission, and the response of public service advertisements is good or bad, which must be included in the channel's year-end assessment.Therefore, the big directors of each channel attach great importance to public service advertisements.

This time, their literature and art channel made a big splash, and the traffic increased dramatically.When Director Tang went to the main station for a meeting, Director Su not only highly praised him, but also specially instructed that we must pay attention to the quality of public service advertisements and do a good job in the promotion of humanistic care.

After Director Tang came back, he immediately discussed the matter with Deputy Director Lu.Finally decided to shoot a new public service advertisement.

This matter naturally fell on the head of Deputy Director Lu.

"Director Lu?"

"Miss Ye, hurry up, hurry up, sit down quickly."

Seeing Ye Luo come in, Deputy Director Lu got up quickly, took out a cigarette and handed Ye Luo one.

The two sat on the sofa in the office, and Deputy Director Lu boiled some tea again.

After chatting for a while, Deputy Director Lu got down to business.

Ye Luo froze for a moment when he heard it, "Public service announcement?"

If you want to shoot a public service advertisement, you go to an advertising company, why are you looking for me?
Ye Luo looked at Deputy Director Lu suspiciously.

Deputy Director Lu also understood what Ye Luo meant, and explained: "I've searched for several advertising companies, and our own planning department has also come up with several plans, but I can see that there is nothing special about it, and it is quite different from the previous ones. Not bad. What Director Tang means is that the quality should be improved, not only to reflect the characteristics of our channel, but also to promote the reputation of our channel." Speaking of this, Deputy Director Lu smiled wryly twice.The leader opened his mouth, and his legs broke when he ran down.Director Tang said it lightly, but how could it be so easy to implement?
After thinking about it, Lao Lu finally had no other choice, so he thought of Ye Luo.

"Ms. Ye, I think the slogans you wrote for the poetry conference are pretty good. If you bother, can you write a few sentences for our public service advertisement?"

As for the content and creativity of the advertisement, Deputy Director Lu has given up hope.He is looking forward to it now, Ye Luo can come up with two classic advertisements, which can be regarded as improving the quality of advertisements.

"Of course, it would be even better if you could just make an advertisement for me." Lao Lu joked.

Ye Luo also twitched the corners of his mouth, "I don't have that ability." Then he said, "As for the advertisement, what aspect should you write about?"

"Humanities are fine. There are no restrictions on themes, content, and the like. You can use it as you like. When the time comes, I will ask the planner to match it with your slogan." Lao Lu said.

"Can advertising do this?"

Although Ye Luo didn't know the specific production process of the ad, she didn't come up with the slogan first, she was designing the content of the ad, right?

"It's all little things."

From Deputy Director Lu's point of view, expecting those planners to come up with good ideas is better than expecting Ye Luo to write a good slogan.

"That's it."

Ye Luo replied vaguely.

"How is it, Teacher Ye? Is your time convenient here?" Deputy Director Lu looked at Ye Luo eagerly.

"I really haven't written an advertisement, why did you think of me?" Ye Luo said dumbfounded.

"Why haven't you written it? Aren't the slogans of the poetry conference well written?" Deputy Director Lu praised without hesitation.

"That's different." Ye Luo shook his head and said, "That's a program slogan, much simpler than this public service announcement."

"The core is the same, and it's all for publicity." Deputy Director Lu even used the honorific title, "I'm talking, you big writer, whether it's a slogan or a slogan, in your eyes, it's not the same. Same? Teacher Ye, help me." It could be seen that his ass was really burned and there was nothing he could do.

"You're flattering me to kill me." Ye Luo smiled wryly, and Ye Luo couldn't help but not agree when it came to this point.

"Then it's settled." Deputy Director Lu patted his thigh and said, "Ms. Ye, don't worry, I won't let you work in vain."

Ye Luo shook his head and said, "Director Lu, let me tell you first, I don't guarantee that what I write will be usable."

"If you are a great writer like you, can there be any problems?" Seeing Ye Luo's agreement, Old Lu suddenly smiled.His confidence in Ye Luo was higher than Ye Luo himself!

This is the name of a person, the shadow of a tree.

In terms of writing, just the name Ye Luo is enough to make people feel sure.

Faced with this situation, Ye Luo could only agree with a wry smile.

"Miss Ye, let's have lunch together."

"Row."

……

After lunch, Ye Luo returned home.

Lying on the bed, I began to think about the slogan.

But after Ye Luo thought about it, ancient poems appeared most in his mind.

To be happy in life is to have fun, why don't you make the golden cup empty to the moon?
No, no, this game is a bit too timely.

Draw a knife to cut off the water, the water will flow more, raise a glass to relieve your worries, worry more?
This doesn't seem to work either, it's somewhat negative.

I am born to be useful, and come back after all the money is gone?
This is positive, but no matter how you look at it, it is thin.

After much deliberation, ancient poems are not suitable as advertising slogans at all.

Even if they are a literary channel, if these ancient poems are inserted in the advertisement, it will still appear nondescript.

In the final analysis, the request made by Deputy Director Lu was too unreliable.

There is not even a general framework, how should this be written?
Write what?
Ye Luo didn't even have a direction.

It is said that it is about humanistic care, but the scope of humanistic care has widened.

After pondering for over an hour, Ye Luo finally turned on the system.

In case of indecision, the system will draw a lottery.

Ye Luo's current reputation is definitely enough.

When it comes up, it's ten consecutive draws!

But unfortunately, nothing related to it was drawn.

Ye Luo was not discouraged either.

continue!

Twenty times!
Thirty times!
Fifty times!
The prestige value plummeted down.

A lot of mess was drawn.

However, there is not one thing about advertising.

"One last try!"

Ye Luo glanced at the reputation value, even if he was a big dog, he couldn't help but feel distressed at this meeting.

[Congratulations to the host for getting the work card: "Mom, Wash Your Feet". 】

[Congratulations to the host for getting the work card...]

【…】

In the last round of ten consecutive draws, Ye Luo directly released ten work cards, six of which were public welfare short films of CCTV on Earth!
Ye Luo sat up excitedly.

This wave!

Steady!

Originally, Ye Luo just wanted to help Deputy Director Lu, but after watching these short public welfare videos, Ye Luo's mind became active.

Write a slogan?

This is also a woolen slogan!
I can directly advertise to you!
……

In the afternoon, Ye Luo came to the office.

He called Director Zhang and Director Zhao over.

"Teacher Ye?"

"Another arrangement?"

Ye Luo shook his head, "It's not about the show." While smoking cigarettes for the two of them, he talked about the public service announcement.

"Deputy Director Lu really can't help it. I didn't expect that it was all on your head." Director Zhao said with a smile, "I heard about it in the morning meeting, and Lao Lu was tortured enough by this public service advertisement. "

Director Zhang also said, "Public service advertisements are a big problem for all channels. Mr. Ye, this job is not easy to do. If you want me to say, you just delay it for two days, and then tell Lao Lu that there are too many things on the program team." No, I didn’t have time to think about it. It’s enough to say it like this, and he can’t say anything.”

Mr. Zhao nodded, "Yes, how many public service advertisements have been released in these years? Those advertisements have already been written almost, so don't be idle and smash your own signboard."

Indeed, what the two of them said made sense.

However, Ye Luo had already started hanging up, and said with a smile: "Anyway, our show is on track, and I'm not too busy here." Speaking of this, he changed the subject and said to Director Zhao: "Brother Zhao , Brother Zhang, I have a plan, do you two want to see it?"

"plan?"

"What plan?"

The two took the document from Ye Luo's hand in a daze.

There are four big characters written on it-Mom, wash your feet.

Director Zhang and Director Zhao each had a copy, and they looked through while smoking.

After just a glance, the two were surprised at the same time. .

"Ms. Ye, are you writing an advertising plan?" Director Zhang raised his head and looked at Ye Luo unexpectedly.

"Didn't Lao Lu ask you to write a slogan? Why did you write a plan?" Director Zhao also couldn't laugh or cry, "He just asked you to do some small work, you are fine, this is taking over all the work, right? ?”

"Let's talk after you finish reading." Ye Luo said unhurriedly.

The reason why he didn't go directly to Deputy Director Lu, but showed the plan to these two after he finished writing it was that Ye Luo felt that he had a good relationship with them, and they usually got along quite comfortably. Don't trouble others.So now that there is such an opportunity, Ye Luo naturally thinks about them.

5 minutes later.

Both Director Zhang and Director Zhao were shocked.

"Fuck, Brother Ye, you really wrote this?" Director Zhao looked in disbelief.

"Brother, my dear brother, let me be the director!" Director Zhang was even more excited.

The two of them didn't take it seriously just now, but after reading the plan, they were all excited.

"This old Lu is really fucking smart."

"I didn't feel much before, but now I feel that Lao Lu is really smart."

The attitude of these two brothers has made a 180-degree turn!

(End of this chapter)