This host is too professional

Chapter 181 The public morality competition officially begins.

If compared with a well-known top singer like Tang Tianhou, Ye Luo's popularity is far inferior now.

But Ye Luo at this time is definitely not some unknown little person.

Not to mention the literary world, the name Ye Luo is definitely a thunderous existence.Even in the presenter industry, Ye Luo can be regarded as a "well-known host".

However, if you say you are in the advertising industry, what is Ye Luo?

There is no such thing as him at all!
Therefore, when the public service advertisement of the Art Channel became popular overnight, these people in the advertising industry were dumbfounded.

As the saying goes, laymen watch the fun, and experts watch the doorway. The shock of these professionals in the advertising industry is far greater than that of netizens.

The internal group of an advertising company is already in chaos.

"Have you watched the public service advertisement on the Literature and Art Channel?"

"I just finished watching this ad. It's amazing. Who planned it?"

"Looking at the information released by the Art Channel, the chief planner is Ye Luo."

"Ye Luo? There seems to be no such person in the circle."

"I haven't heard of it either. Did it come back from abroad?"

"Dig it from abroad, Teacher Ye Luoye! The host of the poetry conference, the teacher Ye Luo who wrote the book, you don't even know him, do you?"

"Huh? Is this Yeluo that Yeluo?"

"Fuck, did I make a mistake?"

"This advertisement was really planned by Teacher Ye?"

"Isn't Ye Luo engaged in literature? Isn't he a host? How can he still write commercials? How can he write so well?"

The creative director sent a long article: "I just received a notice from my boss, asking colleagues in the planning department to carefully analyze and study this public service advertisement. Everyone will write a research report tomorrow morning and hand it over to my office in the afternoon."

The group fell silent for an instant.

Looking at this notice, everyone has already started throwing their phones and scolding their mothers.

"What the hell is this called? My son learns Ye Luo's poems, my wife chases Ye Luo's shows, and now I have to learn his commercials? It's stupid!"

The same scene was staged in countless advertising companies.

Ye Luo's public service announcement was like a nuclear bomb, causing the entire advertising industry to howl.

China TV's public service advertisement is definitely a long-standing problem in the entire advertising industry, but such a difficult problem was solved by Ye Luo, an outsider.A sense of frustration arises spontaneously, but at the same time, Ye Luo's advertisement also opened a new door for everyone.

It turns out that public service advertisements can still do the same.

Many advertising companies regard Ye Luo's advertisement as a textbook and require their planners to study it repeatedly.

That night, when Tang Tianhou was chatting with Ye Luo, she also mentioned the advertisement.

Tang Tianhou said that the promotion of her new album depends on Ye Luo!

In this regard, Ye Luo naturally couldn't help in vain!

Although the relationship between the two of them is unclear, but if they are unconditionally nice to girls, isn't that just licking a dog?
Ye Luo didn't want to be a licking dog, even if the object was Tang Rou, the great queen, that wouldn't work.

Of course, the outside world will never know the private conversation between the two of them.

In short, the smile on Ye Luo's face never stopped this night.

……

The next day, Ye Luo just came to work, and Director Sun called the Sports Channel before he even got to the Art Channel.

As soon as Ye Luo came back, the entire sports channel erupted.

"Oh, Brother Ye!"

"Brother Ye is not busy today? Are you free to go home and have a look?"

"Ms. Ye, I saw your ad, it's really awesome."

"Brother Ye, Brother Ye, save me a seat at the next poetry conference."

"Yesterday's show was really exciting, and the commercials are also really powerful."

Ever since Ye Luo went to the art channel, every time he returned to the sports channel, he always caused quite a stir.Moreover, it is bigger and bigger every time.

Ye Luo smiled and greeted everyone.

Entering Director Sun's office, Director Sun didn't show any politeness to Ye Luo, and directly cut to the chase, "Xiao Ye, you have to help Brother Sun no matter what this time."

Seriously, it's been a long time since anyone has dropped a "little leaf" on this leaf.Even Director Tang of the Literature and Art Channel is always talking about Mr. Ye.

But with Director Sun, no matter what time it is, it's Xiaoye.

Ye Luo took out a cigarette and lit it for Director Sun.If Director Sun really called him Teacher Ye, Ye Luo really dare not agree.After all, Director Sun is his real guide, and his help to Ye Luo is definitely the greatest.Especially later, Director Sun also treated Ye Luo wholeheartedly.

"Director, if you have something to say, why are you being polite?" Ye Luo said.

Director Sun took a puff of cigarette before saying, "Our channel also wants to update the content of the public service advertisement, please take a look..."

Director Sun didn't finish what he said, but Ye Luo also understood what it meant.

In fact, it's not only Director Sun who has this idea, it can be said that the directors of China TV's major channels can't help but have this idea after watching the public service advertisement of other art channels.

Charity channels have always been a perennial problem for major channels. Originally, no one could solve it, so no one said anything about just muddling along.But now it can't work. With the help of Ye Luo, the art channel has become the catfish of CTS, forcing other channels to move too.

Although the president has not made a statement yet, it is conceivable that the order from the main station will definitely come down soon.

Of course, sports channels are much simpler than other channels.Because, Ye Luo was originally from the sports channel.

Ye Luo nodded, "Okay, I'll think about it when I go back." He didn't just have one advertisement in his hand, he got six of them!It's useless to keep this thing in his hand. Now that Director Sun has opened his mouth, it's better to go along with the flow and sell it as a favor, and it will increase his popularity when it is produced.

It can be considered to kill two birds with one stone.

"Good good."

Seeing that Ye Luo agreed, Director Sun's heart was in his stomach, "Xiao Ye, if you encounter something over there, remember to call me. Your grandson is not good at speaking on the sports channel, but if you want to talk about it in the whole Hua Look, it still has a bit of face."

Ye Luo laughed a little, Director Sun of their sports channel can be regarded as a spectacle of CTV.

Sure enough, within three days, the main station issued an order, requiring each channel to update the old public service advertisements, and it must be innovative and well-received.

With this order, the people in charge of all the major channels have a headache.

"Old Tang from the Literature and Art Channel is really damned!"

"Is this Tang surnamed idle enough to be in the limelight? It's obvious to him, right?"

"Okay, what kind of public service advertisement are you doing?"

"The same goes for Ye Luo, if the surname Tang tells you to do it, you will do it? You are a host, if you don't do your show well, what kind of advertisements are you doing? You just say you can't do it, what can he do to you?"

"If you don't have time to write a book, it's really a idle convulsion."

"Hurry up and let the people in the advertising department and planning department move, and we must see the finished product within a week!"

"I don't care what method you use, the task of the main station must be completed!"

"Look at the advertisements on other people's art channels, just follow this standard!"

The people in charge of these channels scolded Director Tang, complained about Ye Luo, and put pressure on their subordinates.

For a while, the entire planning department of CTV was miserable.

And just when everyone was crying, the sports channel directly launched their new public service advertisement.

Their official website, official blog, TV station, etc., are broadcasting this public welfare short film on various channels.

"What? The sports channel is ready?"

"How are they so fast?"

The other channels were stunned. Who in China TV didn't know that the sports channel was famous for its hob meat.

No matter what tasks the main station has, they are always the last to hand in the papers.Sometimes even don't hand in papers at all!
What kind of medicine did you take wrong this time?

"Did you just make a fool of someone?"

This is not the idea of ​​one or two people, but everyone thinks so.Even the leaders of the main station thought so.

Ad content is not long.

The first shot at the beginning is a soda can.

Then, there is a wide angle.

It turned out to be on the subway.

At this time, there was a voice, "Now, the ball is passed to the middle."

This sentence also made everyone stunned.

ball?
Do you think this can is a football?

In a few more shots, cans are kicked around in the subway car.

"Number Seven, pass the ball to Number Ten."

"Number ten passes to number six."

"Six passed a slash."

"The ball is at the feet of NO.20."

In the voiceover, there are not only the voice of commentary, but also the cheers of the audience, as if they were really at the scene of a football match.And with the voice of the commentary, this can was kicked around in the subway car constantly.

But no one is looking at it.

It seems that this can does not exist.

At this time, a sentence appeared on the screen, "At this time, are you still waiting and watching?"

By the time you see this, everyone already understands what the ad is talking about.

A whistle sounded, and all other voices stopped, and a young man picked up the can and threw it into the trash can.

"The ball has been scored!" The excited voice of the commentator came, followed by a roar like a tsunami.

It seemed like the crowd were actually cheering for the goal.

At the end, another sentence appeared: "The public morality competition will officially start today."

After watching this ad, countless people have been silenced.

But what everyone didn't expect was that this fucking turned out to be a series of advertisements!
This is just the first paragraph released by the sports channel!
Immediately afterwards, the sports channel released the follow-up "Moral Competition" series of advertisements, bit by bit.

Some people give up their seats to the elderly on the bus.

There are also sports teenagers who do good deeds casually.

"Subway"!
"Give up your seat"!
"Help"!
There are three!The major channels that were directly pressed were almost suffocated!

We're scratching our heads here, and we can't make any of them, but you'd better make a series in one go?

Are you shooting commercials and series?
How insane!

……

Variety Channel, Director's Office.

"Is this an advertisement that the affiliates of the sports channel can make?"

Their big director's eyes widened, and he couldn't believe it at all.

Economic Channel.

In the director's office, there was also a questioning voice, "How is this possible? You call this a fool?"

Record channel.

"Hurry up and find out who made this ad? It's definitely not a sports channel!"

Science Channel.

"I want all the information on this producer right away!"

Children's channel.

"Hurry up and get in touch!"

The people in charge of the major channels all started to take pictures of the table. It is enough to make people feel dizzy when a literary channel is released, but now a fucking sports channel is released?
The last-to-last contestants all year round have all handed in perfect scores.

Is this fucking still giving people a way to live?

However, there is no need for them to check, the sports channel announced it directly.

Chief planner: Ye Luo.

"Yeluo again?"

The directors of the major channels were dumbfounded.

The major companies in the advertising world are also all silent.

The word Ye Luo was like a huge mountain, straddling everyone's heads, making everyone breathless.

At this time, in the office of the Director of China Television.

On stage Su was looking at the letter of recommendation that Director Tang handed over.

(End of this chapter)