This host is too professional

Chapter 258

Each channel has the characteristics of each channel, which also includes the division of labor of channel leaders.

Like Literary Channel, director Tang, the top leader, decides everything big and small.The two deputy directors, Lao Lu and the others, were more like Director Tang's executive secretary, or a stand-in.

But on the sports channel, the situation is different.Deputy Director Li controls the personnel encyclopedia, another deputy director holds the financial power, and Director Sun, the nominal leader, seems to be in charge of the overall situation, but in fact he is restrained by the deputy director everywhere, far less majestic and comfortable than Old Tang.Sometimes Ye Luo would also think, Director Sun is so powerful in the TV station, how could he not be able to beat the two deputy directors when he returned to the sports channel?It's really strange.

In the previous music channel, director Yue and Zhuge Qinghui discussed everything. As for the deputy director, Zhao Ya, he was more like a mascot.There is no right in hand, and there is usually nothing to do.Every day is to go to work and clock in, and get off work when the time comes.Even, as the leader, if she is in a bad mood, it's okay not to come.

Although Director Yue has not retired yet, he doesn't come here very often.Zhuge Qinghui presided over the overall situation, but the previous habit was retained, and he liked to discuss with Ye Luo whenever there was anything.

However, under his suggestion, Ye Luo is now mainly responsible for the business.

"Director Ye, forget it, I'll call you Teacher Ye, it's too awkward to change the name suddenly."

Although calling Yelaoshi seemed to disrespect Ye Luo, Zhuge Qinghui really didn't have such thoughts in his heart, he just simply felt that calling Yelaoshi was already used to him.

"It doesn't matter what you call it." Ye Luo didn't care either.

"Miss Ye, last time you said you wanted to start with advertising?"

Zhuge Qinghui thought about this matter for several days, and felt that it was still unreliable, so he came to Ye Luo and said, "I think we should focus on the program, the most important thing for us now is to improve The ratings of the channel. No matter how good the advertisement is, at most it can make a little more money, and we are not short of money now, so there is no need for this thing.”

Zhuge Qinghui said earnestly, if it were another person, he would definitely not be so concerned.But Ye Luo was different. Zhuge knew what kind of price Ye Luo had paid for this deputy director. He was under tremendous pressure, at least Zhuge Qinghui felt so.

If you don't want to get new programs to increase the ratings, why waste your energy on advertising?

Zhuge Qing felt that Ye Luo had put the cart before the horse.

Of course, he was also doing it for Ye Luo's good.He hoped that Ye Luo could secure the position of deputy director, Zhuge Qinghui still wanted to partner with Ye Luo.

"The advertisements I said are not for generating income, um...that's not quite accurate." Ye Luo thought for a while, and he knew that Zhuge Qinghui probably didn't understand what he meant, so he organized his words to explain to him: "I The idea is to start with an advertisement, to create a phenomenal public service advertisement, and to gild our music channel first."

"PSAs?"

Zhuge Qinghui was taken aback for a moment, Ye Luo didn't go into such detail last time.

"If it's a public service advertisement, then it's okay."

But he worried again: "However, public service advertisements are not easy to do. If they are done well and can shine, they can be regarded as gold-plated. But if they are not done well, you just took office...the impact on you may not be very good."

Public service advertisements have always been the heart disease of major channels.

"By the way, you've done it before, right?" Zhuge Qinghui suddenly remembered that before, Ye Luo helped the art channel and the sports channel to make two public service advertisements, and the response was quite good.

He remembered that during the meeting, Director Su also specifically praised the art channel and the sports channel.

Thinking of this, Zhuge Qinghui regained some confidence, but still frowned and muttered: "The music channel's public service advertisement is not easy to do..."

Ye Luo also nodded, "It's really not easy to do, but it doesn't have to be music."

"Do you have a clue?" Zhuge Qinghui asked.

"I'm planning to do a job in smoking cessation." Ye Luo didn't make a show of it either.

"Quit smoking? This is good."

Zhuge Qinghui nodded, although most of the public service advertisements between various channels are in line with the theme of this channel.However, as long as you don't do public service announcements on other channel topics, it's fine.

For example, if their music channel insists on making a sports public service advertisement, it will definitely not work.

But if you talk about smoking cessation, then there is no problem.

Of course, if it is serious, the topic of smoking cessation is more suitable to be broadcast on the comprehensive channel.

"Come on, let's take a look at the advertising department."

Ye Luo greeted Zhuge Qinghui and went upstairs directly.

On the nineteenth floor, the offices on the east side belong to the advertising department.

To the west is the office area of ​​the planning department.

Because Ye Luo still has the position of planning department, so he is quite familiar with this level.

After Ye Luo and Zhuge Qinghui came up, they met Director Wang Wen of the planning department as soon as they got out of the elevator.

"Director Zhuge, Director Ye, rare customers."

Director Wang smiled and teased the two of them, "Is it good to get used to it? Have you started working together?"

Zhuge Qinghui is also very familiar with her, and he joked with a smile, "We still need to run in? We are born to be partners!"

"Tsk tsk, Teacher Ye has a different temperament after becoming the director." She looked at Ye Luo again.

Ye Luo smiled wryly, "Director Wang, don't tease me, we still have something to do."

"Okay, okay, I won't talk to you two anymore, you two can go quickly." After speaking, she was about to go back to the house, and she didn't know why she was there just now. Suddenly, she said to Ye Luo He said, "Ms. Ye, I also know about your matter. If you need help, just call me."

She didn't say it clearly, but the meaning was expressed very clearly.

Ye Luo froze for a moment, then nodded slowly, and said sincerely, "Thank you, Sister Wang."

"Hey, thank you, don't forget, you are also a member of our planning department. From now on...forget it, you two can go." Director Wang didn't say anything, and went back to his office.

Zhuge Qinghui and Ye Luo continued to walk towards the advertising department.

"Director Wang is quite nice." Zhuge Qinghui said inexplicably.

"Yeah." Ye Luo responded. In fact, he didn't have much contact with the director of the planning department, and the relationship wasn't that deep.

However, it is good to have one more friend.No matter what her purpose is, what she thinks, at least she is full of kindness towards Ye Luo.

Maybe it's because of Ye Luo's future, maybe it's because of other reasons... Ye Luo doesn't know, but it doesn't matter.

When we got to the door of Director Wei's office in the advertising department, the door was not closed. Besides the gray-haired Director Wei, there were also two urban elites in suits.

The advertising department is like this, always dealing with the white collars of these companies.

Ye Luo met Director Wei once, and that was the first time he met Mr. Bai of Nongfu Qingquan.

"That's all right, both of you, let's stop here today. Please think about our request. If you can accept it, we will sign the contract. If you can't accept it, you can also watch other TV stations. Or choose some other time slots of our TV station."

Director Wei was full of anger, and rejected the two people in front of him indifferently. He was used to this kind of thing, so he didn't say anything to death.

"That's fine, then don't bother Director Wei for now."

Before leaving, the two of them looked at Ye Luo who had just come in, and there seemed to be some surprise in their eyes.But he didn't talk to Ye Luo, but left in a hurry.

Seeing Zhuge Qinghui and Ye Luo, the indifferent and arrogant expression on Director Wei's face just now changed into a warm smile, and he greeted them warmly, "Come on, sit down first, I'll take a seat for the rest of the day." Go get some tea." The attitude towards those two people just now is completely different.

Zhuge Qinghui said a few polite words, sat on the sofa, took out a cigarette and passed it to Ye Luo, and said to Director Wei: "Old Wei, what about the good cigarettes that others gave you? Two of them."

Director Wei boiled the water and looked at him with disgust, "I don't smoke, why give me cigarettes?"

Zhuge Qinghui was about ten years younger than Old Wei, but he was not polite at all when he spoke, "You can give it away to others if you don't smoke, but if the leader doesn't smoke, they won't give it away? How can there be such a thing?"

"Okay, don't talk about it, you kid, look at Director Ye..." It can be seen that the relationship between Director Wei and Zhuge Qinghui should be good, and this joke is very natural.

"Director Wei, have we got any results from the advertising plan I handed in a few days ago?"

Ye Luo was not in the mood to chatter, and while smoking a cigarette, went straight to the point.

Speaking of Ye Luo's advertising plan, Director Wei had a strange expression on his face.

"What's wrong? Didn't pass?" Ye Luo asked with raised eyebrows.

"No, it's passed, it's just..." Director Wei smacked his mouth, as if trying to organize his words, "Are you sure this advertisement can have the effect of persuading people to quit smoking?"

"What do you mean?" Ye Luo didn't understand.

Director Wei simply said, "Even some people in our department have read your plan, but they think it seems a bit conservative."

Ye Luo's fame is here, although there are rumors in the stands about how he planned the show, but in the advertising department, what everyone talks about most is Ye Luo's position in the advertising industry.

You know, the name Ye Luo is a golden sign in the advertising industry.

Whether it's commercial advertisements or public service advertisements, those planning cases you do can be included in textbooks and used as classic cases.

Therefore, when Ye Luo's smoking cessation advertising plan was reviewed by the advertising department, his colleagues in the advertising department immediately surrounded him.

But after reading it, everyone had one reaction, is Mr. Ye going to capsize this time?
To put it simply, Ye Luo's advertisement is to use many cigarettes, arrange them in the shape of a lung and burn them, and then, they are gone...

There are no lines, no cancer warnings, and no scary diseased organs... In short, his advertisement looks very strange.

If you want to say that this advertisement is full of creativity, there is nothing wrong with it.After all, who would think of using thousands of cigarettes to form lungs in their spare time?
And the implication here, everyone can understand it immediately.

Whether in terms of creativity or implication, Ye Luo's advertising plan is actually quite good.

But the problem is, this is an ad for quitting smoking!
Is it okay to be so gentle if you want these addicted people to quit smoking?
Don't mention cancer, don't mention the harm, don't frighten them severely, just use real cigarettes to make a model of lungs, will these people quit smoking?
Isn't this whimsical?
Even, after these smokers see the cigarettes on TV, they may be able to arouse their own cravings.

Director Wei babbled a lot, expressing himself clearly.

After Zhuge Qinghui finished listening, his face was a little worried.

But Ye Luo's expression became weird. Didn't they think this ad was scary?
Ye Luo has also seen many public service advertisements about quitting smoking on TV.

The previous style basically used some samples of lung lesions in the hospital and compared them with normal upper lung samples. It was really scary to watch the dark lungs on TV.But later, such a simple and rude method could easily cause discomfort to people, and it was gradually cancelled.As a result, this type of public service advertisements began to make a fuss about the advertising words, linking smoking with various cancers such as lung cancer.But what good is talk?Who doesn't know that smoking is easy to get cancer?But everyone is lucky, anyway, this thing is not just smoked.Therefore, this kind of public service advertisement did not play any role.

And the ad that Ye Luo took out had no lines, but it was the scariest ad given by the system!
At least, Ye Luo thought so.

The reason Director Wei and the others didn't feel anything was because they had never seen this thing before, and they only stayed on Ye Luo's plan.

I can't feel the impact of this ad just by imagining myself through words.

Use cigarettes to form a lung model, and then burn the model—this is what Ye Luo wanted to express in the plan, but this is just a written description on paper. If it is actually operated, it is still very difficult. the same.At least, there are some details that Ye Luo, a great writer, can't describe as clearly.

Everything has to be demonstrated through practical operation.

"As long as it doesn't violate the rules, then I can rest assured." Ye Luo said, he didn't intend to explain what Director Wei said just now.

It's not that these people in the advertising department are all poor people who can't see the excellence of this advertisement, but that some things are not really made, and it is difficult for people to imagine them.No matter how professional you are, there are always plans that you can't understand.It's the same as some variety shows. The program plan is clearly written, but when there is no real recording, it is not easy for everyone to imagine what kind of effect this is.

Seeing Ye Luo's insistence, Director Wei didn't say anything.

After all, this is the music channel's own business, and they are only responsible for review and production.As for the effect and reverberation, that is something that the music channel should consider.

"When are you going to start production?" Director Wei asked.

"The sooner the better." Ye Luo said.

"Then let's do it tomorrow. How many people will I arrange to help you? Or should we do all the work?"

"I'll have to watch on the spot."

"Okay, I understand, let's start tomorrow morning, it's easier for you."

"it is good."

Without too much nonsense, Director Wei readily agreed.

This is the convenience brought by identity.

If Ye Luo was just a star, even if he wanted to film a public service advertisement, even if he didn't want a dime, then things would never go so smoothly.

But he is the deputy director of the music channel, so everything seems logical.

　Good friend's new book, please support me.

　　Title: "This Priest Is Super Justice"

　　Author: You just went to the bowl
　　Devil with black eyes and broken horns: This priest doesn't talk about martial arts, he came to cheat and attack me, a 69-year-old old devil, is this okay, this is not good!I advise this pastor to rat tail juice!Reflect on it!Don't commit such cleverness again in the future.Didn’t your Holy See say that knowledge and action should be united?
　　Bai Bin: Oh, although I don't talk about Wude, I am super righteous!

　　
　
(End of this chapter)