This host is too professional

Chapter 260 Scared

In fact, shooting commercials is not as complicated as everyone thinks.

Especially this type that does not require personnel to perform, the operation is very simple.

After the video was shot, it was time to choose the soundtrack.Originally, Ye Luo wanted to write a paragraph by himself, but later found that there was a very suitable paragraph in the music library of the advertising department.

This makes things easier.

clip.

Insert music.

Optimize the picture.

Finally add a paragraph.

Although I have been busy all morning, in fact, this speed is already very fast.

In one morning, this public service advertisement was finished.

If it is counted from the preparation stage, it has not exceeded 24 hours.

Regardless of the quality, the speed alone is enough to surprise the colleagues in the advertising department.

They deal with advertisements every day, but this is the first time they have seen such a one-stop operation like Ye Luo, with almost no modification.

Under Ye Luo's command, it seems that everyone has become a precision instrument, and they don't need to use their brains, let alone have their own ideas, as long as they do what Ye Luo says.

"Finished?"

Zhuge Qinghui didn't stay here all the time, he is now the head of the music channel, and he has a lot of things in his hands.He came over to take a look when he was about to leave work at noon.

"Well, it's the first time I've seen it so fast." Director Wei couldn't help feeling emotional, "I don't think Teacher Ye is going to be the deputy director of your music channel, and why not come to our advertising department."

too professional.

No matter how big or small, everything is covered.

This is Director Wei's biggest feeling.

"Where is the finished film? Let me see."

Zhuge Qinghui couldn't wait, "How's the effect?"

Director Wei said: "I haven't seen the finished film yet. Teacher Ye and Xiao Li are still over there, making the final touches, and it will be soon."

As soon as he finished speaking, Ye Luo and two other young people pushed the door open and entered.

"The finished film came out?" Director Wei also asked.

"Ah."

Ye Luo nodded, then walked to the computer, inserted the USB drive into it, and said, "Let's take a look and see if there is anything that needs to be changed."

There are more than ten people in the room, most of whom are from the advertising department.Moreover, these people also participated in the production process of this public service advertisement.However, everyone has a division of labor, and they don't know the final effect of this advertisement.

There is a projector in the room, so there is no need for everyone to crowd around the computer.

Because it was going to be released to the public, Ye Luo fiddled with it for a while.

Taking advantage of this gap, Zhuge Qinghui took out the smoke and let everyone loose it.All the smokers lit up naturally, and Director Wei even joked casually, "What Mr. Ye is doing is a smoking cessation advertisement. We are still smoking here. Why do you feel a little sorry for Mr. Ye? Oh? Xiao Wang, you Why don't you smoke?"

Xiao Wang, one of the two young people who came back with Ye Luo, is usually an old smoker.

But at this time, he was silent, shook his head slightly, and pointed to the big screen, "Wait to watch the advertisement."

"What's wrong? Did Mr. Ye's ad scare you or something?" Director Wei didn't care and smiled.

The other male compatriots who were holding cigarettes also laughed.

They participated in the entire production process of this advertisement. Although they don't know the specific effect of the film yet, everyone has their own expectations in their hearts.

How does a fake lung made of cigarettes feel?
Don't say it's fake, it's an advertisement shot with real lungs, after they saw it, shouldn't they still be pumping?
Nobody took it seriously.

During the chat, Ye Luo also worked on it.

The music started and the commercial officially started.

Although they said they didn't care, everyone still stared at the screen intently.Although they participated in the production of this advertisement, everyone was only responsible for part of it, some were props, some were soundtrack, some were special effects, and only the last two guys had seen the full version.

Although the advertisement made in half a day is fast and efficient, is the effect and quality acceptable?
Everyone's heart is still a little bit drummed.

In particular, the people in their advertising department were not optimistic about Ye Luo's plan.

In the next second, the answer was revealed.

The first thing that came to mind was a piece of low-pitched music, which was almost the same soundtrack as the original advertisement that Ye Luo found in the music library of the advertising department.Just listening to this piece of music seems to be nothing, but it makes people feel a little depressed.

The camera flashed, and several cigarettes appeared in the picture.

In the next shot, the cigarettes begin to gradually overlap, but nothing can be seen at this time.

If everyone didn't know it, they would definitely think it was an advertisement for selling cigarettes!

But soon, this idea was broken.

Because in the next shot, these cigarettes have formed an extremely realistic lung model.

Even though everyone knows that this is a fake, and even some of them built it by themselves, but at this time, after computer special effects processing, when it is displayed on the big screen, the realistic feeling is not that they are building the model at all Time can compare.

"This thing is our model?" Even Director Wei raised his brows slightly at this time, his eyes were full of surprise.

"Yeah, I remember the model wasn't that realistic."

"Didn't Teacher Ye make some changes later, and added special effects in the later stage?"

"Then this is too realistic, isn't it?"

Even if they did it with their own hands, everyone still couldn't believe it.The lungs pieced together by densely packed cigarettes are not only full of three-dimensionality, but also have an indescribable impact.

At this moment, a few breathing sounds sounded in the originally depressing background music.

Inhale.

exhale.

A little dull.

At this moment, the "cigarette lung" on the big screen began to burn slowly.At first it was just one of them, and finally it was two or three... The overall effect reflected in the "cigarette lung" is that from a small red spot, it slowly erodes the entire lung.The bright red cigarette butt, angry billowing thick smoke, then slowly dimmed, and finally turned into a few pieces of ashes.

And the most chilling thing was the sound of breathing in the background music.

exhale.

Inhale.

This is normal for everyone.

But at this time, with the picture, those lit cigarettes seem to complement the sound of breathing in the background music.

Every breath, the cigarette butt is bright and dark, just like ordinary people when they smoke.

As the breathing becomes more and more rapid, the burning area of ​​the "cigarette lung" becomes larger and larger.And the large "necrosis" of "lung tissue" also made breathing more difficult.

The sound of breathing became more and more rapid, accompanied by a few faint coughing sounds.

Breathe.

combustion.

Breathe.

combustion.

The frequency of breathing is getting higher and higher, and more and more cigarettes are burning, and the "lungs" in the picture are getting darker and darker, and there are few good places left.

The entire lungs are full of thick smoke, and are all dark in color of soot.

Director Wei trembled when he saw it, and he couldn't hold the cigarette firmly in his hand, and it fell directly to the ground.

Zhuge Qinghui next to him had already thrown away the cigarette in his hand, and his face was a little pale at this moment.

I am stupid!What the hell kind of ad is this?

Is it necessary to scare people like this?
Lungs made of cigarettes, just smoke the whole lung?
In the end, the screen flashed, and the entire lung was almost reduced to ashes.Coincidentally, at this time, the sound of breathing in the background music also came to the most urgent part.With the sudden collapse of the cigarette lungs, the sound of breathing stopped abruptly.Then there was a faint woman's cough.As soon as the screen went dark, a line of words popped out - please stop smoking and give life a new choice.

Ads are not long, only 15 seconds.

But it was this short 15 seconds that made all the smokers in the room turn pale.

At this moment, the entire recording room was completely silent.

Especially those old smokers who often smoke, they seem to feel that their chest cavity is very dry, including their throat and nose, and they have a feeling that they are about to catch fire.

The smokers looked horrified, while the rest were really shocked.

There are so many things they need to learn in the short 15-second advertisement!

How did Teacher Ye come up with this method?
Is this ad really the one we made?
Isn't it just making a model and adding a piece of soundtrack?

How come it has this effect?

Unbelievable!

incredible!

What's more, I can't figure it out!

This is not right!
I participated in the production of this ad, why is the final effect so different from what I imagined?
Putting together a few of the most inconspicuous things can produce such a strong chemical reaction?

It's so fucking amazing!
The recording room was silent for half a minute.

Finally, a woman seemed to remember something, and yelled, "The smell of smoke is so heavy, open the windows quickly! It's all the second-hand smoke you just smoked!" Saying this, she quickly opened all the windows in the house opened.

Her voice brought everyone back to their senses.

"Yes, yes, open the window quickly." Director Wei said loudly.

Zhuge Qinghui was also frightened, "Blow the fan, and open the door!" He felt as if his lungs were about to explode.

Everyone was flustered for a while, and then Director Wei looked at Ye Luo, was silent for a moment, and then grinned in admiration: "I used to hear people say that cultural people kill without blood, and I still don't believe it. Today I am really convinced, you The advertisement is simply...simple." He didn't know how to describe it.

Someone next to him answered, "It's obviously fake, and there's obviously no blood, but it feels more shocking than using real lungs, and it's even scarier than using real lungs."

"I suddenly thought of a sentence, the scariest ghost story is not about ghosts at all. That's what Mr. Ye's ad means. Fake ones are scarier than real ones!"

"I can't, I have to slow down, I feel uncomfortable to breathe now. The breathing sound of the background music just now, I almost didn't suffocate."

"Yeah, especially the last part, it stopped suddenly, it scared me so much that my Hao Xuan almost stopped with him."

"I found that Teacher Ye's way of setting up advertisements is really unique. How should I put it, it is full of literary atmosphere. I have been in the advertising industry for half my life, and I have never seen such cryptic and straightforward advertisements."

"Concealed? Straightforward? Uncle Zhao, don't your two words contradict each other?"

"Contradictory? Not contradictory at all! You will understand after careful consideration." Uncle Zhao said with emotion, "Ms. Ye's philosophy is at least 20 years ahead of the entire advertising industry!" He is an old smoker, so he feels quite deep.

Not only him, but those smokers, when they saw this "cigarette lung" slowly burning with the sound of breathing, and finally turned into ashes, the uncomfortable feeling was really hard to describe in words.

The picture of the dust falling will always remind them unconsciously of the lungs in their own chest.

Director Wei now understands why Xiao Wang didn't smoke just now, and their expressions are also weird.

Who would have thought that Ye Luo would come up with such a shocking smoking cessation advertisement in just half a day?

He dared to say that this was definitely the scariest smoking cessation advertisement he had ever seen.

none of them!

It's fucking outrageous!

Director Wei secretly made up his mind to quit smoking starting today!

After get off work, go to the hospital for a lung CT!

There are not a few people who have such thoughts.

Those who smoke themselves want to quit smoking, and those who don't smoke want the people around them to quit smoking too.

Everyone was a little scared by Ye Luo's ad.

Everyone looked at Ye Luo with complicated eyes, is the novelist really so awesome?
I don't even mention writing poems and articles, but besides these, he can also write program planning and commercials. As long as he wants to write, he can write?
Is this the novelist's imagination?
No, not right.

Ye Luo is not the only novelist in Huaxia, can other novelists be like Ye Luo?
Needless to say, everyone has the answer in their hearts.

No other novelist, at all!There is no such strength at all!They are just pure literati!

Thinking about it carefully, Teacher Ye seems to be really different from other novelists.

His novels are different from others!

Thinking of this, everyone was relieved.

How can someone who can write "Ye Tang Series", "Republic of China Series" and "Romance of the Three Kingdoms" be like others?Write a few small advertisements, maybe even Teacher Ye doesn't need to use his brain.

Is this workload comparable to that of the "Ye Tang Series"?

Director Wei gave Ye Luo a thumbs up silently, and Zhuge Qinghui was even more straightforward, applauding Ye Luo.Slowly, there was applause in the room.

They were convinced, and there was admiration hidden in the eyes they looked at Ye Luo.

Ye Luo smiled modestly, "As long as everyone thinks it's good, it means there should be nothing wrong with this advertisement. And it's all thanks to everyone. Without everyone's active cooperation, I wouldn't be able to do this by myself Advertisement here." As he spoke, he laughed again: "We just agreed, I'll treat you at noon."

"No, no, no, Director Ye, I'll arrange it." Zhuge Qinghui hurriedly said: "This is not your private matter, there is no need for you to treat me."

"Director, don't worry about that, I've already agreed and I'll come." Ye Luo said.

Zhuge Qinghui rolled his eyes at him, "There's no place to spend the money, right? I'll just find a place, listen to me!"

Ye Luo still wanted to persevere, but he suddenly thought of something, so he didn't say anything.

(End of this chapter)