The ministers begged me to ascend the throne
Chapter 478 His Highness the King of Han with Nine Apertures
The effectiveness of the advertisement for the Cuju competition completely destroyed the reputation of Shen's Restaurant. In just three days of competition, Boss Shen earned back the fifty taels of gold he spent on the advertising space. After other businessmen saw it, they all regretted not auctioning off the advertising space.
After the Cuju competition ended, Zhao Yao did not need to mention the advertising space for the polo match. Foreign and foreign businessmen came to him and asked him about the advertising space for the polo match.
The day before the polo match, Zhao Yao held an auction for advertising space for the polo match. At this auction, all the businessmen who came to participate in the trade conference came, and the scene was very lively.
The competition among businessmen is also very fierce. The advertising space for the polo match was auctioned for two hundred taels of gold, five times the amount for the previous Cuju match. The two hundred taels of gold are just advertising spaces for four big brands, not a sponsor providing prizes. Sponsors also spent two hundred taels of gold to provide prizes.
Zhao Yao is more conscientious. During a break during a polo match, the boss who spent two hundred taels of gold to take advantage of the advertising space would promote his store or his products. Zhao Yao gave him some suggestions. He could ask someone to perform during the break. Of course, the performance should be combined with his store or products.
The person who photographed the advertising spots for the four brands playing polo matches was "Lee's Cloth Shop". Li's Cloth Shop is very famous in the Jiangnan area, and their fabrics and embroidery are very popular. Their Su embroidery is still a tribute.
This time, Li's Cloth Shop came to the trade conference because he wanted to sell his fabrics and embroidery to foreign countries such as Annam and Johor.
Boss Li asked Zhao Yao how to perform. Zhao Yao suggested that he could invite some beautiful girls and handsome men to wear clothes made of his own fabrics and embroidery to perform at the polo ground. During the catwalk, ask someone to introduce what kind of fabric it is and what kind of embroidery is on the clothes, so that people present can understand.
Zhao Yao suddenly thought of this method of catwalk. Of course, he borrowed the catwalk from Zhao Yao's world in his dream. In Zhao Yao's dream, there were many catwalks in the world. Some big brands held high-standard catwalks every year. Zhao Yao thought they could use them.
If holding a show in the middle of a polo match works well, he can also hold a show for Lingnan fabrics and embroidery after the trade conference. Maybe a catwalk could be held every year to promote new fabrics and embroideries.
Boss Li thought Zhao Yao's idea was novel and thought he could try it. However, the entourage and maids he brought this time were all average in appearance. If they were allowed to perform on the catwalk, they might not achieve the effect he wanted. So, Zhao Yao gave him another idea. He could lend him the dancers, singers, musicians, and guards in his house to perform the show. Of course, he had to pay the dancer and the guards.
The singers and dancers in the Han Dynasty's palace, as well as the guards, are all good-looking. Boss Li borrowed people from Zhao Yao without any hesitation and promised to give them high wages.
Boss Li didn't know how to walk on the catwalk, so he shyly asked Zhao Yao for advice. Zhao Yao didn't hide it and told him how to hold a catwalk show. Then, he taught the dancer and the guards how to perform the show.
The purpose of the catwalk is mainly to showcase fabrics and embroidery, so there is no need to be flashy, otherwise it will steal the limelight from the fabrics and embroidery. People on the catwalk don't need to perform anything, let alone make weird moves, they just need to walk gracefully on the catwalk.
Zhao Yao let the dancer and the guards walk around in front of Boss Li, and Boss Li thought it was good. Thus, the process of the catwalk was finalized.
Boss Li thanked Zhao Yao again and again before leaving the Han Palace. When he left, Boss Li had a smile on his face. Once again seeing His Highness the King of Han's ingenious business methods, Boss Li was completely convinced by Zhao Yao. He has been in the fabric and embroidery business for most of his life, and has never thought of using catwalks to showcase his fabrics and embroidery. This time he came to Marsh Mansion, it really opened his eyes and learned a lot.
When Zhao Yao let the singer and the guards perform the show, Uncle Gao pushed He Lianfang out and looked at them curiously. To be honest, they were also shocked by this novel method.
"Your Highness, how do you have such a big brain? How could you come up with so many weird ways?" Uncle Gao was shocked time and time again by Zhao Yao's novel and alternative ways of doing business.
Zhao Yao said with a smile: "I am smart." When he said this, he was not very confident, because this method was not something he came up with, but a method borrowed from Zhao Yao's world in his dream.
Uncle Gao gave Zhao Yao a thumbs up: "Your Highness, if you don't make money, no one in this world can make money."
He asked again: "Do you have any other strange ways to make money?"
Zhao Yao winked playfully at Uncle Gao: "I won't tell you."
Uncle Gao wasn't angry after hearing this. If you don’t tell him, don’t tell him.
"Your Highness, just tell Boss Li this way about the catwalk, okay?" Uncle Gao asked in confusion, "Isn't this a trade secret?"
"There's nothing wrong with it. After all, he spent two hundred taels of gold to buy advertising space. We have to let him promote his stuff well and earn back two hundred taels of gold." Zhao Yao said with a smile, "Besides, the catwalk I haven't tried this method myself, and I don't know if it works well, so I just want to give it to him to see how it works. If it works well, I can also use the catwalk method to sell Lingnan fabrics and embroidery."
After hearing this, Uncle Gao was speechless. I didn’t expect His Highness to use Boss Li as a test. Your Highness is really treacherous.
"The catwalk method will be very useful." Zhao Yao thought of the various catwalks in Zhao Yao's world in his dream, and he was very confident in the catwalk method. "I told Boss Li how to do the catwalk, and Boss Li owed me a favor. After the polo match is over, Boss Li will give me a generous gift."
Uncle Gao exclaimed: "Your Highness, most people have seven orifices, but you have nine."
"I just think you are complimenting me." Zhao Yao continued, "You can't make money on one side in business. If the other party doesn't make money, how can the business continue? Only by letting the other party make money can the business continue for a long time. Besides, Boss Li’s business is spread all over Jiangnan, and I can cooperate with him to sell Lingnan fabrics and embroidery to Jiangnan.”
"So Your Highness is planning this."
"Otherwise, why do you think I would sell a good deal to Boss Li." Zhao Yao never does business at a loss.
"I didn't expect that there are so many ways to do business. I really learned a lesson this time." He used to look down on businessmen the most, thinking that they were cunning and insidious. However, this time at the trade conference, he saw a lot from His Highness and found that not all businessmen were treacherous, but there were also honest ones. The most important thing is to understand that doing business is not a bad thing. As His Highness said, without businessmen, only scholars, farmers, and workers will not create prosperity.
"You can try it after you return to Japan." "Don't worry, Your Highness, I will definitely try it."
"Tomorrow is the polo match, Uncle Gao and Second Uncle, you guys go to bed early." Zhao Yao stood up, stretched and said, "The polo match in the next three days will be very intense, don't miss it. "
"Yes, Your Highness."
Early the next morning, the venue for the polo match, which was also the venue for the Cuju match a few days ago, was crowded with people and businessmen watching the match.
The people of Marsh Mansion have never seen a polo match before. This is their first time to watch it. They are very excited and looking forward to it. Because they heard that polo was played by nobles, and ordinary people like them could not play it. Also, I heard that noble gentlemen were not allowed to watch polo while the common people were watching. Now they can not only see it, but also see it up close, which is a blessing.
Businessmen from other places and foreign countries did play polo, but their status was low. Like ordinary people, they could not participate in polo matches played by dignitaries, nor were they qualified to watch. Although there were no aristocratic families from Zhou Dynasty coming to participate in the polo match this time, there were foreign nobles, which was an honor for them.
There are also ten teams participating in the polo match, and the winner will be decided within three days. Before the game, Zhao Yao still gave a speech. After he finished his speech, he first introduced Lee's Fabrics and Kim's Jewelry, which sponsored and supported the polo match, and then introduced the ten teams participating in the match.
In the first game, Zhao Yao's personal guards competed with Siam's royal family.
In recent years, although countries such as Siam and Johor have vigorously developed polo, their strength is still inferior to that of Dazhou.
In the first half of the game, Hanwang's personal guards won. Take a two-minute break halfway through.
During the intermission, the audience spotted some men and women wearing beautiful clothes appearing in the venue. They stared at them curiously and doubtfully, not understanding what they were going to do, were they going to perform? During the Cuju competition, there is no performance in the middle.
Boss Li did not show up in person, but asked one of his shopkeepers to show up. The shopkeeper was very talkative and introduced their fabrics and embroidery to the audience.
During his introduction, the model would walk around so that all the spectators could see his or her clothes and embroidery.
Through the display of models and the introduction of the shopkeeper, the audience can better understand the fabrics and embroidery on the models.
When businessmen from other places and foreign countries saw this display method, they knew that it was His Highness the King of Han's idea. The boss of Li's Cloth Shop couldn't think of such a surprising way. However, having said that, it turns out that fabrics and embroidery can still be displayed in this way, and today they learned a new way to make money.
In just two moments, the audience learned about the fabrics and embroidery of Li's Cloth Shop. Although the competition is not over yet, many people have already decided to go to Li's Cloth Shop after the competition is over.
Boss Li, who was sitting in the audience, heard the people around him discussing his fabrics and embroidery, and the corners of his mouth were raised very high. His Highness the King of Han's catwalk method is really effective.
This kind of show during the break not only allows the audience to have a good rest, but also promotes their own products. It is really a good way to kill two birds with one stone. How could they not have thought of it before? Only His Highness the King of Han could come up with such an ingenious way.
Foreign and foreign businessmen all felt that they had seen many of His Highness the King of Han's methods of doing business, and that His Highness the King of Han would not have any new methods. Unexpectedly, His Highness the King of Han had more "amazing" methods.
Not to mention anything else, they didn't want to go back because of His Highness the King of Han's endless tactics. They wanted to stay in Marsh Mansion so that they could learn more unprecedented and unheard-of ways to make money from His Highness the King of Han.
After the two-minute break, the game continued in the second half. The royal team of Siam wanted to win, so the second half of the game was very intense at the beginning, and the audience was excited. They all cheered for the participating teams at the top of their lungs.
After the second half of the game, Kim Jewelry, which provided the prizes, introduced their jewelry to everyone present. Like Li's Cloth Shop, they also invited people to wear their jewelry and display it to everyone present.
They didn't think of this idea at first, but after seeing the display at Li's Cloth Shop midway, they thought they could do the same. The shopkeeper of Jin's jewelry asked his entourage and maids to wear Jin's jewelry and show them to everyone present. Although the models were average in appearance, their jewelry was very beautiful and attracted everyone's attention.
After the Jin's jewelry display ended, many people went to Li's Cloth Shop and Jin's jewelry stores. The two shops were crowded with customers, and the items in the shops were quickly robbed, which made Boss Li and the shopkeeper of Jin's Jewelry laugh from ear to ear.
Foreign royal families also ordered a lot of things from these two families, and they were specially made, so the prices were naturally very expensive.
This time they came to participate in the trade conference. Li's Cloth Shop and Jin's Jewelry made a lot of money, several times more than they expected. They came with the attitude of giving it a try and didn't think they would make a fortune. To be honest, they did not take these foreign countries seriously. In their eyes, these foreign countries were very poor and could not be compared with the Great Zhou Dynasty. They even felt that the foreign royal families were far inferior to the aristocratic families of the Zhou Dynasty, but the fact was that these royal families were very rich and they were very willing to spend money. The most important thing is that they are very interested in Dazhou things.
The business they did just during the trade conference was more than they had made in the past few years. They now finally understood why His Highness the King of Han held a trade conference and invited foreign merchants and royal families to attend.
His Highness the King of Han not only has extraordinary business methods, but also has superhuman foresight. Obviously His Highness the King of Han is only seventeen years old, but he has the sophistication and means of a seventy-year-old. Fortunately, they chose to cooperate with His Highness the King of Han. People like His Highness the King of Han can only cooperate and must not be enemies.
After they saw Zhao Yao's methods, they couldn't imagine what would happen if they turned against him.
By cooperating with His Highness the King of Han, they made a lot of money. From now on, they will continue to please His Highness the King of Han and cooperate with him. They believed that as long as they continued to cooperate with His Highness the King of Han, their business would be able to reach all parts of foreign countries in the future.
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