American fame and fortune.

Chapter 891: Emoji Marketing
In early August, as the final editing of "Split" was completed, pre-screening promotion was launched in full swing.

First, the crew held a memorial service on the first anniversary of Billy Milligan's death.

The relevant promotional soft article also provides a detailed introduction to Billy Milligan's life and deeds.

Martin then established a mental health charity foundation and announced that he would donate part of his $2000 million after-tax salary to help patients with split personality.

"While preparing for Split, I visited five psychiatric treatment centers and met with dozens of patients."

Facing the camera of the media reporter, Martin looked solemn and said into the microphone: "They look healthy on the outside, but they are troubled by difficult mental problems. I have a personal experience of this after playing the role in "Split", so I want to help them to the best of my ability."

This statement was openly about helping others but secretly promoting the movie and the role. The reporter understood and quickly asked, "Did you suffer similar troubles when playing this role?"

What Martin said seemed to be true: "There are seven different personalities in the film. Every time I play one, I have to go through a huge change. The performance alone almost made me mentally collapse. I can't imagine how much pain the patients have gone through..."

The focus of this press conference was not how to help patients with schizophrenia, but almost all the topics revolved around the movie "Split".

Louise also publicly announced on behalf of the crew that 5% of the film's North American box office will be donated to the mental health charity foundation that Martin had just founded.

When it comes to movie promotion, how can you attract attention without a lot of tricks?

After the press conference, Martin got into the car driven by Bruce.

Old Bush has completely ended his trip to Europe. All the gains in Ukraine have been sold, and the recovered funds have been transferred to a company registered in the Cayman Islands.

This was a feast involving many parties. After deducting all expenses and profits, Martin's company registered in the Cayman Islands finally received US$27 billion.

Martin plans to invest most of it, targeting new rounds of financing for Tesla and Netflix.

The market value of the former has not yet exceeded US$500 billion, while the market value of the latter is currently hovering around US$350 billion.

Although Martin didn't know the specific changes in the market value of the two companies, he had some impression that this was far from the peak period of the two companies.

Abundant funds are also the guarantee for Martin to display his monetary abilities.

Back at the studio in Burbank, agent Thomas was already waiting there. He wanted to confirm Martin's schedule: "Alexandrovich arrived in Washington yesterday and is expected to come to Los Angeles tomorrow afternoon. There will be a meeting with you."

Finally, they were going to meet, and Martin said directly: "I'm available anytime tomorrow afternoon. It depends on his arrangements."

This meeting was not a private contact, but a public meeting between the Ukrainian cultural delegation and representatives of the Los Angeles film and television industry.

Thomas said, "I'll get back to Washington right away."

The next afternoon, a Ukrainian cultural delegation led by Alexandrovich and Olena came to Los Angeles and held a grand exchange event with representatives from Los Angeles' political, business, cultural and sports circles.

Martin and Elizabeth Olsen were at the event.

Elizabeth looked at the little man in the field and said, "I didn't expect that the comedian I met two years ago would actually become the president of a country."

She looked at Martin and lowered her voice: "Dear, what you have done is amazing."

Martin was calm: "Even without me, he would probably still become president, maybe a few years later."

Elizabeth believes in Martin's judgment: "When I first met him, I felt that he was a very ambitious actor."

Martin warned, “They’re coming.”

Alexandrovich and Olena came over.

The four men shook hands one by one, and Alexandrovich invited Martin to talk to him alone.

The two entered a lounge.

Alexandrovich smiled and said, "Martin, I have always wanted to thank you in person for your strong support, but I didn't have the chance until today."

Martin smiled and said, "You're welcome. You've given me a generous reward."

With Alexandrovich entering politics, it was impossible for the two to get along as they had before.

After chatting for more than ten minutes, the meeting came to an end.

Alexandrovich extended an invitation: "You are welcome to come to Kiev again."

Martin shook his hand and said, "I will come again if the time and opportunity are right."

With the election of Alexandrovich, the second season of "Servant of the People" came to an end.

Martin's cooperation with Alexandrovich came to a temporary end.

While the two were meeting, Elizabeth also had a brief conversation with Olena.

Today, Elizabeth has transformed into a business elite and can handle these situations with ease.

After the exchange activity, there was a dinner hosted by the California government. Martin and Elizabeth did not return to the manor until after ten o'clock in the evening.

Lily came out of the studio and saw the Ukrainian gifts Martin brought back. She said, "Is a government made up of a group of comedians and producers reliable?"

Martin thought for a moment and said, "It might bring a drama to the whole world?"

Elizabeth reminded, "Not all of them are comedians. One of them is a former world boxing champion."

Lily nodded: "I see, this is the force responsibility."

She turned to Martin and asked, "When are you going to take over the White House?"

Martin said casually: "Now is not the right time. In about ten years, the world will be in chaos."

"No matter how chaotic the world is, we must have a good rest." Elizabeth urged Martin to go upstairs: "Rest early, you still have a media event to attend tomorrow."

Lily also came over, and she and Elizabeth each took one hand and pulled Martin up the stairs as if he were an ox pulling a plowing field.

In mid-August, "Split" officially released a 2-minute full trailer, which focused on the protagonist's personality transformation.

David Fincher uses short shots and quick editing to edit the same character with different personalities into a dozen seconds of rapidly changing shots, fully demonstrating the thousands of faces of one person.

This movie itself is a big hype, and the protagonists of the 24 personalities have already attracted the attention of countless fans through the constant hype.

With such publicity, the most terrifying thing is undoubtedly the actors' acting skills. Once the character they portray fails to achieve the ideal effect, it will be a devastating blow to the film's subsequent performance.

But once the trailer was released, it was met with exclamations of admiration on YouTube and major social media platforms.

"What did I see? It was clearly a face, clearly Martin's face, but I felt that they were eight completely different people." "After watching the trailer, I just want to say that Martin Davis' acting skills are really damn strong!"

"I'm Martin, and I'm officially announcing to the world: I'm not bragging, but even we are afraid of my acting skills. Why would I use us?"

"If nothing else, just watching Martin's performance is worth a movie ticket!"

With the promotion of Disney Pictures and Davis Studio, Martin's animated picture with thousands of faces became a popular one on social media, and in just a few days, it was forwarded more than 10 million times.

The crew also made it into a dynamic emoticon package and posted it on the official social media of "Split", allowing the media and fans to forward it at will.

In the new era of propaganda, social media interaction plays an increasingly important role.

"The Shallows" is hailed as the most successful social media marketing movie.

In just one week, Martin's "Split" emoticon package swept the world. In every country where Twitter and INS can be used, this emoticon package has become the most used one this week.

Even places where Twitter and INS are not allowed, such as the world's second largest film market, have still become popular.

This has driven the development of Hollywood star emoticons. After Martin's emoticons became popular, some people dug out Quentin's talk show after filming "Kill Bill" and unearthed the famous "Awesome" emoticon.

However, "Split", like "Kill Bill", is rated R and involves a lot of nudity and bloody scenes, and is destined not to enter theaters in the second largest film market.

The crew is also pushing forward with regular publicity.

Radio, television, outdoor advertising, media soft articles, etc., with sufficient budget support, can be described as a massive bombardment.

Martin and Anya Taylor-Joy also frequently appeared in the media and participated in various promotional announcements.

Rumors about the two also surfaced in the gossip media.

The simplest and most effective way to promote a movie is to create scandals between the male and female protagonists.

There are too many stars in Hollywood. The male and female protagonists become lovers during the promotion period after the filming is completed, and then break up when the film is released and the market potential is exhausted.

A year later, the sequel was filmed and the hero and heroine rekindled their old love...

These are just like the celebrity scandals that break out whenever serious incidents occur in the political and business circles; they are low-cost, quick to produce results, and easy to attract attention.

In addition to social media marketing and regular publicity, Disney Studios held an internal preview of "Split", and many film experts invited gave the film almost unanimous praise, believing that the film is full of highlights and can easily arouse the interest of the audience.

The positive reviews from the internal previews also gave the producers and distributors more confidence, and they subsequently arranged a number of previews for fans, media columns, and Hollywood peers.

This film is not only about commercial success, Martin also wants to make another bid for the Best Actor Oscar.

After several test screenings, the film received a good response, and Davis Studio and Disney Pictures readily lifted the ban on the film's reputation.

In today's Hollywood, 80% of the films that are still suppressed in North America due to their reputation are bad films.

Most films receive good reviews during preview screenings and they can't wait to let the whole world know about it.

Just like Martin’s previous life, some movies have been released for two or three days and TV series have been aired for almost ten episodes, but there is still no rating on a certain website. You can imagine their quality.

What is the purpose of spending money on PR rating websites?
There is a high possibility that these movies and TV series will fail.

Rotten Tomatoes, which uses column film reviews as its scoring standard, had the fastest reputation for "Split", with a freshness rating of 94%.

Most of these people's praise focused on Martin's leading actor.

"The protagonist changes from one personality to another, and each one is vivid. I think Martin's acting alone is enough to make the film a hit!"

"This psychological thriller fully demonstrates the extent to which Martin's acting can be achieved. Among Hollywood actors born after 1980, no one can compare to Martin! As long as you have seen this movie, you will definitely agree with my point of view."

“Martin’s performance was both creepy and exciting!”

Another website, IMDB, also released its rating for Split because there were enough users who rated it.

The film received a rating of 9.0.

Likewise, fans who saw the preview were full of praise for Martin's role and performance.

David Fincher's direction also received positive reviews, with people believing he had made a masterpiece no less than Gone Girl.

On the MTC website, the media comprehensive score is 83 points, which means that the film has received extremely high praise from the media, audiences and film critics.

In the audition feedback from theater managers, which can only be seen by the film producers and distributors, theater managers from all over North America gave "Split" an "A" score.

After Warner Bros. lost the top spot in Hollywood performance year after year, Walt Disney has replaced the former and sat on the throne of champion.

"Split" has a good reputation, and with the operation of Disney Pictures, it opened in 3860 theaters in North America with almost no effort.

If the theater chain is not confident in an R-rated film, it would be impossible to provide such strong resource support.

"Fortunately, my new film will not be released until next year, so it won't compete with you." Leonardo also watched the preview of "Split" and sat in Martin's office, shaking his head and exclaiming: "You bastard are simply a pervert. If you show off your acting skills like this, no one will play with you in the future."

Martin poured him and Nicholson some black tea and said, "Oscar likes this, so of course I have to make targeted arrangements. This is not a random shot, but an adaptation based on a true story."

Leonardo looked at Nicholson on the other side: "Is Billy Milligan's story reliable? It can't be his reason and excuse to get away with it, right?"

Nicholson said: "I don't know the real situation, but in the Hollywood circle, Billy Milligan is assumed to be reliable. In the past, too many Hollywood movies have borrowed from Billy Milligan's deeds, including Hollywood classics and Oscar-winning films. If you deny Billy Milligan, you are denying Hollywood's past."

Leonardo finally understood: "Martin, that bastard, chose this topic on purpose."

Martin admitted: "There are so many people in North America who are diagnosed with split personality. Why did I choose Billy Milligan and publicize that it was adapted from him?"

Not only that, he also rejected Jonathan Nolan's idea of ​​adding super powers in the early stages of script writing.

Giving the male protagonist superpowers seems to be more interesting, but in this case, the promotion of the adaptation from a true story will no longer stand up.

Nicholson said: "Martin, you think much more comprehensively than Leo."

Leonardo said: "I will come back next year!"

Martin asked, "When will your film start shooting?"

"Next month, I will go to the ice and snow in northern Canada to shoot." Leonardo said simply: "I will be tortured to death."

(End of this chapter)