American fame and fortune.

Chapter 893: Full Force Launch
With the premiere of "Split", Disney Pictures and Davis Studio stepped up the film's publicity and marketing efforts, especially word-of-mouth marketing.

The focus is on the male protagonist played by Martin.

Reports and promotional articles about "Split" can be found everywhere on major film and television websites and entertainment newspapers.

"Martin's new work "Split" will let you see what explosive acting is!"

"Martin Davis uses his unparalleled acting skills to interpret 24 personalities and tell the world what a heaven-defying performance is."

“Split is not only a movie about split personality, but also a suspense thriller that explores human nature and challenges the psychological limits of the audience.”

The public opinion was almost unanimous in its praise, which aroused the interest of many movie fans.

Afterwards, David Fincher gave an exclusive interview to The Hollywood Reporter, focusing on "House of Cards 2" produced for Netflix and "Split" which will be released soon.

"Split is the easiest film to shoot and produce since I started directing."

David Fincher knew how important Martin was in winning the Best Director award. When facing the media interview, he also emphasized Martin: "The real difficulty in shooting this film was the performance of the male lead. As you can see, Martin did his job exceptionally well, which made Split truly have a soul."

Not only David Fincher, but other cast and crew members also praised Martin highly.

If it was just the crew members who praised the film, the publicity effect might be average, but the rave reviews in the media attracted a large number of fans to the theater when the film was officially released.

"Split" brings them not only cursory changes in personality characters, but also a dark plot with a religious ritual directed by David Fincher.

The seven personalities of the male protagonist fought against each other, which eventually led to the birth of a sadistic and murderous personality.

The extremely horrifying soul cooking and the last supper of the hero and heroine are chilling.

Audiences who have watched "Split" at least felt that the film was worth the price of the ticket and that their money was not wasted.

And those fans who like this style of film will reach climax while watching the film.

With the same dark style, "Batman v Superman" received very bad reviews from the audience, while "Split" won almost unanimous praise.

On the first day of its release alone, the North American Internet and social media were flooded with positive reviews.

"After watching this film, my perception of Martin has been completely overturned. I used to think his acting skills were just slightly better than Leonardo's, but now I feel that the word 'superb acting skills' is not even worthy of Martin!"

"Guys, it's so damn worth it to be able to watch eight Martin roles in one play!"

"In this movie, David Fincher and Martin brought us a double shock in plot and acting. I just want to describe it with Quentin's words - awesome!"

"I'm not a fan of Martin Davis, but what I want to say is that if you like psychological thrillers, then Split is definitely worth watching. This movie will take you into a world full of unknowns and horrors and challenge your psychological limits."

Excellent audience reputation has brought extremely high attendance rates.

On Friday, "Split" had no rivals in North American theaters, and as the day went by, by the early hours of the morning, the exact box office statistics were already released.

Anya Taylor-Joy stood on the balcony of her bedroom, looking at the stars in the sky, waiting for something.

Her manager Julia came in hurriedly with her phone in hand, shouting as she walked: "Anya, my dear, congratulations! You are amazing!"

Anya turned around, looked at Julia and asked, "Have you figured it out?"

Julia leaned on the balcony railing and showed the tablet in her hand. On it was the statistics of a website. The name "Split" was followed by a long string of numbers.

Anya covered her chest to prevent her pounding heart from jumping out. She counted carefully and found that the string of numbers had eight digits!
"2525 million dollars!" Anya said with an obvious tremor in her voice. She was very excited. "That's great. My first movie as the leading actress has been a huge success!"

Julia didn't want her to get carried away, so she deliberately reminded her: "Actually, she's a supporting actress!"

This is a one-man show for Martin, but Anya doesn't think so: "I was the leading actress during the entire pre-screening promotion period."

Julia stopped talking and said with a smile, "Well, heroine, congratulations, you have become the heroine of a movie that is about to become a super hit. Your future is guaranteed."

Anya said directly: “As long as I follow Martin, my future will be guaranteed.”

"There aren't many big men in Hollywood who keep their word like Martin." Julia has studied Martin's past carefully: "If you follow him, at least your efforts will be rewarded."

Anya said: "I have agreed with Martin that I will be his lover until I am 25 years old, and I will use seven years of my youth to exchange for the development of my career."

Julia reminded: "You have to think about this carefully."

Anya made an S-shape and said, "Apart from my youth and body, I have no other assets."

Julia said: "Please do your best in the upcoming "The Queen's Gambit" and try to attract more audiences and media attention."

Anya said: "I will make Martin more satisfied. He also recommended a role to me."

…………

As the number of viewers watching the film increased dramatically, the reputation and ratings of "Split" inevitably declined, but it did not experience the same bloodbath as "Batman v Superman".

On Rotten Tomatoes, the freshness rating still remains above 8.8%, and the IMDB rating has slightly slipped to points.

The film's strong reputation will also allow Disney Pictures and Davis Studio to continue promoting word-of-mouth marketing.

The main battlefield for this word-of-mouth marketing is social media.

On social media, led by Twitter and INS, news about "Split" was forwarded crazily by countless users under the strong promotion of the film crew.

"Martin acted so well in this movie. When the new personality of Soul Cooking appeared, I was so scared that I had a split personality."

"David Fincher's directing skills are perfect. He easily makes Martin's leading role stand out, which makes people amazed and amazed again."

"I feel bad for Martin. He plays so many roles but can only get one paycheck..."

"Split allows us to see how high the acting skills of Hollywood actors are!"

"Split" peripheral products have also been fully launched on the market. Coca-Cola has launched a split version of Coke. Each of Martin's personality characters is printed on the bottles and cans of the new Coke. As long as consumers can collect the first seven, they will receive the eighth Coke for free.

That is the sadistic and murderous Coke played by Martin.

This lured a large number of consumers to buy Coca-Cola, which became a wildly popular product, and also expanded the influence of the movie, bringing more people to the cinema.

The attendance rate of theaters showing "Split" on Saturday was significantly increased. There was no strong competitor during the same period, which made this film the only hot spot in the North American film market. On this day, the single-day box office of "Split" rose a lot again, closing at 2898 million US dollars.

Cnemascore, a professional market evaluation organization, announced the on-site ratings of theater audiences, and "Split" received an overall score of A!

When the latest box office statistics came out three days after the weekend, the figure of 7684 million US dollars was enough to make "Split" top the new North American box office rankings!
This achievement also made the box office of "Split" exceed the production cost of 6000 million US dollars in just three days of release in North America.

The high production costs mainly come from the salaries of Martin and David Fincher.

But the two also brought high returns to the project.

…………

Disney Studios, the president’s exclusive conference room.

"I don't need to say much about Martin's vision and market insight. I'm sure you have seen it."

In the conference room, Alan Horn said to several of his subordinates: "A film like Split that is obviously not in line with the commercial market has become a hit movie under his manipulation. I have to say that he seems to have magic."

Kenneth Branagh, who directed Thor, said: "Martin's performance is really outstanding. Without him, Split would have lost at least half its luster."

Producer David Baron said: "I heard people discussing Split. David Fincher deliberately focused the plot and the camera on Martin's personal performance. It is very obvious that he wants to help Martin win another Oscar."

The famous screenwriter Chris Weitz said: "Oscar likes mental illness and madmen the most, but Martin's role is really outstanding. It is one of the best I have seen in my 20 years in the industry."

Alan Horn brought the topic back to the right time: "The project we are discussing today, Cinderella, was originally suggested by Martin. His Davis Studio is also one of the investors of the project. If the script is not approved by him, it can only be rewritten."

Neither director Kenneth Branagh nor screenwriter Chris Weitz had any objection to this.

The other party is not only the project initiator, but also an investor, and has such an outstanding track record in the past. What can they say?
If you really have any opinions, you will be kicked out.

It didn't take long before the assistant brought Martin to the conference room.

Later, several other project leaders also rushed over.

Alan Horn asked Martin directly: "Are you satisfied with the script?"

Martin took the script handed over by Bruce, put it on the conference table and said, "Very good, respect the original work, this is what Cinderella should be like."

Screenwriter Chris Weitz breathed a sigh of relief: "I think so too. The most widely circulated version of the fairy tale is the one that is most accepted by the public."

Martin had read the script carefully. There was no Cinderella scheming and throwing shoes, no black fairy yeast, and no stepmother cutting off the feet of two sisters.

All in all, it is a truly family-friendly fairy tale movie.

The completion of the script means that the preparations for the project can enter the fast lane.

The production budget of the "Cinderella" project is $100 million. It is directed by Kenneth Branagh and David Baron is the first producer. The song and dance part will be drawn from the choreography design team of "Beauty and the Beast".

As for the actors, there are no plans yet.

Martin thought of Anya Taylor-Joy who tried to please him last night, and said directly, "For the leading actress, I would like to recommend someone. The leading actress of Split, Anya Taylor-Joy, has a good appearance, outstanding acting skills, and is of the right age."

Without plastic surgery or muscle augmentation, nor having lost weight to become skinny, Anya Taylor-Joy's appearance is still within the normal aesthetic range of the general public.

Alan Horn didn't waste any time and said, "Take the audition. Those who are suitable for the audition will be given priority."

The director and producers had no problem with this.

They have all seen "Split", and the most impressive character is naturally the male lead played by Martin, but the female lead Anya also performed well throughout.

Martin only recommended Anya as a candidate. A crew of this size has a complex structure, and people in other key positions might also have connections.

After the meeting, Alan Horn called Martin to go to the reception room next door, and the two focused on talking about "Beauty and the Beast" which will be released next month.

This live-action fairy tale movie, after two years of preparation, shooting and production, will be released during this year's Thanksgiving holiday.

Disney Studios screened the film several times in a row, and the response was very good, with people believing that the film was what a fairy tale movie should be like.

"Beauty and the Beast" was a huge investment, and both Martin and Allen-Horn certainly wanted to see the film be a huge success.

Alan Horn said directly: "If the North American box office of this film does not exceed 2.5 million US dollars, we may face losses."

Martin has watched the preview and said: "Based on the current popularity, it will definitely not be a problem for North America to make over 100 million in the first weekend."

Allen-Horn said: "If the North American opening weekend exceeds 100 million, Disney Pictures will immediately hold a celebration party for the film."

In order to promote the film, "Beauty and the Beast" placed a short advertisement at the beginning of "Split".

The latter has entered its second week of screening in North America and is still maintaining a high level of popularity.

Although the score on IMDB inevitably dropped to 5 as the number of people who rated it exceeded 8.6, the overall reputation remains strong.

This also made the film's box office performance unusually stable. The box office fell by less than 3800% in the second weekend, and it earned another 4680 million US dollars in more than theaters in North America.

Including four working days, in just one week, the North American box office of "Split" exceeded 1.5 million US dollars.

At the same time, the film appeared in theaters in 11 European countries and earned more than 3500 million US dollars in overseas box office.

When the crew launched overseas publicity, Davis Studio, Disney Pictures, WMA and the public relations team hired by Martin jointly launched an awards season public relations campaign.

The traditional North American awards season begins in early December, but the awards season in a broad sense begins with the Toronto Film Festival in September.

Public relations began to lobby the judges, and free movie tickets were sent in large quantities by Disney Studios to media reporters and film critics.

As the agency's number one client, WMA has invested all the resources it can in Martin's efforts to win the award this year.

Sponsors, led by Coca-Cola, Cadillac and Brioni, are also helping Martin build momentum.

A large number of flattering articles have appeared in the media.

For example, Kenneth Turan, the top film critic of the Los Angeles Times, cheered for Martin: "So far this year, Martin's leading role in Split is his best role."

(End of this chapter)