Reborn Tokyo Golden Age.
Chapter 102 What is Qualified Sales
Chapter 102 What is Qualified Sales (Tactical Backward)
"Kimura-san, nice to meet you."
"Bai Chuan-san is really young and promising!"
Eiji Kimura with a Mediterranean hairstyle and a bright forehead.As soon as they met, they greeted each other warmly, and then bowed at ninety degrees.
"Kimura-san is polite. Presumably Kimura-san also knows that Baichuan Electric is looking for cooperation in electronic components."
Bai Chuanfeng said a little politely, and then went straight to the point.Start-up company, efficiency first.
"Of course, it's precisely because of this that Kimura came to bother you today." Seeing Bai Chuanfeng straight to the point, Kimura immediately cheered up.
As he spoke, he took out a document from his briefcase and handed it to Bai Chuanfeng.
It contains some introduction materials about Kimura Manufacturing Co., Ltd., mainly including the qualifications, equipment and well-known customers of the company.
"Our Kimura Productions has a large customer base, and well-known brands such as Pioneer and Aihua are our OEM service targets."
Kimura half-bowed, explaining to Bai Chuanfeng respectfully.
"We understand that your company needs circuit board OEM services, which happens to be the field that Kimura Productions is best at.
If Shirakawa-san has this demand, please consider our Kimura Manufacturing Co., Ltd. "
While flipping through the materials made by Kimura, Bai Chuanfeng raised his head and glanced at this Kimura-san who came to the door on his own initiative.
The other party has kept his posture very low since he entered the door, and at this moment he is looking at Bai Chuanfeng eagerly with a flattering smile.
"Kimura-san, tell me about your quotation." Bai Chuanfeng closed the documents in his hands, and Yamazaki Hui and the others will be responsible for the trial of professional ability later.
"Hay!" Eiji Kimura lifted his spirits and subconsciously sat up straight.
Then he took out another quotation from his briefcase and gently placed it in front of Bai Chuanfeng.
"Our Kimura Manufacturing Co., Ltd. has formulated two OEM plans for your company.
The first is the single foundry model.All electronic components are purchased and purchased by the brand designated by your company. Our Kimura Manufacturing Co., Ltd. is only responsible for OEM, and each circuit board is 2000 yen.
The second is the full foundry model.Your company only needs to provide design drawings and technical requirements.
The procurement and OEM of all electronic components are all completed by Kimura Manufacturing Co., Ltd.Each circuit board, 3000 yen. "
At first glance, these two OEMs seem to have little difference, but in fact, there are deep waters inside.
The first type costs 2000 yen per board, which seems to be a lot cheaper.
But please note that the electronic components on the circuit board are purchased by Shirakawa Electric itself.
Kimura Productions does not participate, and only charges a processing fee of 2000 yen.
If calculated in this way, the cost of each circuit board should be added to the purchase cost of Shirakawa Electric itself.
According to Bai Chuanfeng's understanding, the cost of an audio chip on the circuit board is about a few hundred yen.
Counting other messy capacitors, resistors, etc., the total cost is more than [-] yen.
The material cost of more than 1000 plus the processing fee of 2000, the price of the finished circuit board immediately exceeded 3000 yen.
Such a comparison seems to be no different from the second option, and even more expensive.
Then how profitable is Kimura’s quotation for the second full foundry model? After all, the cost of electronic components is real.
The answer is channels.
As circuit board manufacturers, especially foundries, they have almost all channels of electronic component suppliers in their hands.
For the same brand, the price difference between Shirakawa Electric and Kimura Manufacturing is at least 15%.
To put it bluntly, it is better to make the difference. After all, this is what Kimura Manufacturing is doing, and its demand is a multiple of Shirakawa Electric.
So it is not surprising that it can get a low price.
And for Kimura Manufacturing Co., Ltd., which solution is the most profitable?
Of course it is the second type, not only the processing fee but also the difference in material cost can be earned.
"Shirakawa-san, we at Kimura Manufacturing strongly recommend that your company adopt the second option.
Not only the price is cheap, but also provide one-stop service.
In this way, your company does not need to establish additional procurement channels for electronic components, which will save a considerable amount of operating costs.
In addition, Kimura Manufacturing also has its own technical team.If you have any technical problems with your company's products, we can also provide some auxiliary technical support. "
While Eiji Kimura eloquently explained the difference between the two solutions, he strongly recommended the second foundry method.
In business, of course, you must maximize your profits.
Listening to Kimura's explanation, Bai Chuanfeng also had some calculations in his heart.
"Kimura-san, would you like to hear about the third OEM solution?"
"Ah?" Kimura Eiji didn't realize it, he subconsciously glanced at his quotation.
Where did the third plan come from? I only introduced two plans just now.
"Cough... the third plan, why don't you let me talk about it, Kimura listen?"
Bai Chuanfeng felt that he jumped out of the negotiating opponent's rules every time, and it seemed that some ways were too wild.
But to make money, not shabby.Saving money is making money.
Eiji Kimura looked at Bai Chuanfeng strangely, thinking that the young president Sang would be easy to deal with.
I didn't expect it to be more difficult than most of the ones I met. Sure enough, there was no one who sat in this position.
"The third option." Bai Chuanfeng raised his finger, "Bai Chuan Electric can accept the full OEM model, but the price has to change."
Eiji Kimura wanted to complain subconsciously, they had no profit for 3000 yen, etc., with many excuses.
"Kimura-san, please listen to me before you make a decision." Bai Chuanfeng signaled him to be calm.
"The foundry method follows the full foundry model, and Kimura Productions is solely responsible for the production of circuit boards.
Baichuan Electric only accepts the finished product and completes the acceptance test if it passes the test.
However, the cost of OEM does not follow a fixed price. "
"Don't use fixed prices?" Eiji Kimura asked subconsciously.
"That's right, we use a tiered approach to formulate foundry fees.
If the order quantity of Shirakawa Electric is less than 3000 pieces, the OEM fee will be calculated at [-] yen per piece.
However, if Shirakawa Electric's follow-up orders exceed 1 pieces, and the total quantity is between 5 and 3 pieces, the foundry fee for each piece will be reduced by 5%-[-]% on the original basis, and so on.
Of course, if the order quantity is too large, we can also negotiate a termination line.
This can not only ensure the profitability of Kimura Production, but also allow us Shirakawa Electric to give orders to Kimura Production with confidence.
In short, Kimura-san will not lose money. "Bai Chuanfeng eloquently explained the benefits of tiered pricing, and those who didn't know thought he was the one who sold it.
As for Kimura Eiji, the more he listened, the wider his eyes widened.
What the hell, can you still play like this?
The poor businessman in 1979 still retains a trace of simplicity, but Bai Chuanfeng doesn't have it at all.
thanks for your support!
(End of this chapter)
"Kimura-san, nice to meet you."
"Bai Chuan-san is really young and promising!"
Eiji Kimura with a Mediterranean hairstyle and a bright forehead.As soon as they met, they greeted each other warmly, and then bowed at ninety degrees.
"Kimura-san is polite. Presumably Kimura-san also knows that Baichuan Electric is looking for cooperation in electronic components."
Bai Chuanfeng said a little politely, and then went straight to the point.Start-up company, efficiency first.
"Of course, it's precisely because of this that Kimura came to bother you today." Seeing Bai Chuanfeng straight to the point, Kimura immediately cheered up.
As he spoke, he took out a document from his briefcase and handed it to Bai Chuanfeng.
It contains some introduction materials about Kimura Manufacturing Co., Ltd., mainly including the qualifications, equipment and well-known customers of the company.
"Our Kimura Productions has a large customer base, and well-known brands such as Pioneer and Aihua are our OEM service targets."
Kimura half-bowed, explaining to Bai Chuanfeng respectfully.
"We understand that your company needs circuit board OEM services, which happens to be the field that Kimura Productions is best at.
If Shirakawa-san has this demand, please consider our Kimura Manufacturing Co., Ltd. "
While flipping through the materials made by Kimura, Bai Chuanfeng raised his head and glanced at this Kimura-san who came to the door on his own initiative.
The other party has kept his posture very low since he entered the door, and at this moment he is looking at Bai Chuanfeng eagerly with a flattering smile.
"Kimura-san, tell me about your quotation." Bai Chuanfeng closed the documents in his hands, and Yamazaki Hui and the others will be responsible for the trial of professional ability later.
"Hay!" Eiji Kimura lifted his spirits and subconsciously sat up straight.
Then he took out another quotation from his briefcase and gently placed it in front of Bai Chuanfeng.
"Our Kimura Manufacturing Co., Ltd. has formulated two OEM plans for your company.
The first is the single foundry model.All electronic components are purchased and purchased by the brand designated by your company. Our Kimura Manufacturing Co., Ltd. is only responsible for OEM, and each circuit board is 2000 yen.
The second is the full foundry model.Your company only needs to provide design drawings and technical requirements.
The procurement and OEM of all electronic components are all completed by Kimura Manufacturing Co., Ltd.Each circuit board, 3000 yen. "
At first glance, these two OEMs seem to have little difference, but in fact, there are deep waters inside.
The first type costs 2000 yen per board, which seems to be a lot cheaper.
But please note that the electronic components on the circuit board are purchased by Shirakawa Electric itself.
Kimura Productions does not participate, and only charges a processing fee of 2000 yen.
If calculated in this way, the cost of each circuit board should be added to the purchase cost of Shirakawa Electric itself.
According to Bai Chuanfeng's understanding, the cost of an audio chip on the circuit board is about a few hundred yen.
Counting other messy capacitors, resistors, etc., the total cost is more than [-] yen.
The material cost of more than 1000 plus the processing fee of 2000, the price of the finished circuit board immediately exceeded 3000 yen.
Such a comparison seems to be no different from the second option, and even more expensive.
Then how profitable is Kimura’s quotation for the second full foundry model? After all, the cost of electronic components is real.
The answer is channels.
As circuit board manufacturers, especially foundries, they have almost all channels of electronic component suppliers in their hands.
For the same brand, the price difference between Shirakawa Electric and Kimura Manufacturing is at least 15%.
To put it bluntly, it is better to make the difference. After all, this is what Kimura Manufacturing is doing, and its demand is a multiple of Shirakawa Electric.
So it is not surprising that it can get a low price.
And for Kimura Manufacturing Co., Ltd., which solution is the most profitable?
Of course it is the second type, not only the processing fee but also the difference in material cost can be earned.
"Shirakawa-san, we at Kimura Manufacturing strongly recommend that your company adopt the second option.
Not only the price is cheap, but also provide one-stop service.
In this way, your company does not need to establish additional procurement channels for electronic components, which will save a considerable amount of operating costs.
In addition, Kimura Manufacturing also has its own technical team.If you have any technical problems with your company's products, we can also provide some auxiliary technical support. "
While Eiji Kimura eloquently explained the difference between the two solutions, he strongly recommended the second foundry method.
In business, of course, you must maximize your profits.
Listening to Kimura's explanation, Bai Chuanfeng also had some calculations in his heart.
"Kimura-san, would you like to hear about the third OEM solution?"
"Ah?" Kimura Eiji didn't realize it, he subconsciously glanced at his quotation.
Where did the third plan come from? I only introduced two plans just now.
"Cough... the third plan, why don't you let me talk about it, Kimura listen?"
Bai Chuanfeng felt that he jumped out of the negotiating opponent's rules every time, and it seemed that some ways were too wild.
But to make money, not shabby.Saving money is making money.
Eiji Kimura looked at Bai Chuanfeng strangely, thinking that the young president Sang would be easy to deal with.
I didn't expect it to be more difficult than most of the ones I met. Sure enough, there was no one who sat in this position.
"The third option." Bai Chuanfeng raised his finger, "Bai Chuan Electric can accept the full OEM model, but the price has to change."
Eiji Kimura wanted to complain subconsciously, they had no profit for 3000 yen, etc., with many excuses.
"Kimura-san, please listen to me before you make a decision." Bai Chuanfeng signaled him to be calm.
"The foundry method follows the full foundry model, and Kimura Productions is solely responsible for the production of circuit boards.
Baichuan Electric only accepts the finished product and completes the acceptance test if it passes the test.
However, the cost of OEM does not follow a fixed price. "
"Don't use fixed prices?" Eiji Kimura asked subconsciously.
"That's right, we use a tiered approach to formulate foundry fees.
If the order quantity of Shirakawa Electric is less than 3000 pieces, the OEM fee will be calculated at [-] yen per piece.
However, if Shirakawa Electric's follow-up orders exceed 1 pieces, and the total quantity is between 5 and 3 pieces, the foundry fee for each piece will be reduced by 5%-[-]% on the original basis, and so on.
Of course, if the order quantity is too large, we can also negotiate a termination line.
This can not only ensure the profitability of Kimura Production, but also allow us Shirakawa Electric to give orders to Kimura Production with confidence.
In short, Kimura-san will not lose money. "Bai Chuanfeng eloquently explained the benefits of tiered pricing, and those who didn't know thought he was the one who sold it.
As for Kimura Eiji, the more he listened, the wider his eyes widened.
What the hell, can you still play like this?
The poor businessman in 1979 still retains a trace of simplicity, but Bai Chuanfeng doesn't have it at all.
thanks for your support!
(End of this chapter)
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