Reborn Tokyo Golden Age.

Chapter 175 Pricing Strategies
Pushing open the door of the conference room, a middle-aged man in his thirties was sitting at the end of the long table.

Suits and leather shoes, shiny hair, golden wristwatches occasionally exposed in the sleeves, and a chic and eye-catching brooch on the chest, this outfit looks very elegant.

"Morishita-san, my lord Shirakawa Kaede, Baichuan Electric will take care of you." Although it was the first time for me to visit the branch of Shirakawa Electric in the United States.

But Bai Chuanfeng still showed the attitude of the host to show the friendship of the landlord.

"In the United States, I heard that there was a rookie club in the industry, but I didn't expect Bai Chuan-san to be so young and promising."

Morishita stood up and greeted him while extending his right hand.

Bai Chuanfeng was taken aback for a moment, then quickly reached out and shook his hand.

After staying in Neon for a long time, I almost forgot that shaking hands is the mainstream way of greeting in the world.

On the contrary, Yoichi Morishita has been in the United States for a long time, and he seems to have fully adapted to the way of humanistic communication here.

"Morishita-san is too much, it's up to you to see whether Baichuan Electric can open up sales in the United States."

Regardless of the character of the other party, Bai Chuanfeng first offered good words, after all, there is no one who doesn't like to hear good words.

Sure enough, Morishita-san saw Bai Chuanfeng's very humble attitude, and nodded slightly with satisfaction.

"It's all for the economic development of Neon. It is the original intention of the establishment of this association to allow local companies to expand their markets in the United States and improve their competitiveness."

"It is an honor for Baichuan Electric to join the association."

As expected of a civil servant with a background in the government, Bai Chuanfeng couldn't keep up with Bai Chuanfeng even if he looked at what he said.

After all, he just wants to make money.

After greeting each other for a long time, the two sides sat down again and began to chat about today's main topic.

"About your company's product sales, Bai Chuan-san has any ideas?"

Morishita Yoichi took out the materials from his briefcase and while sorting them out, he asked Shirakawa Kaede about his initial views on the US market.

"I can't talk about the idea, but if it is possible, I hope that the products of Baichuan Electric can enter the supermarket chain.

Open up the underlying sales channels and try to spread them in most cities in North America. "

Morishita smiled, he was quite ambitious.

Being able to enter the mainstream supermarkets and distribute goods in North America is the treatment only available to well-known international companies.

As for the current Baichuan Electric, to be honest, the difficulty is not ordinary.

"Shirakawa-san, your company's ambition is admirable.

The association will contact several distributors who have a good relationship with Neon, and let them do preliminary communication with your company.

As for the first-class supermarket chains, the only thing the association can provide is the contact information of some of their responsible persons. "

Morishita Yoichi can understand Shirakawa Electric's ambitions, but he is not too optimistic.

Just kidding, there are a few unknown companies that can settle in large supermarket chains as soon as they come up.

Sony and Panasonic have also cultivated in the United States for many years before they have the scale they are today.

It is even more difficult to reach the sky in one step.

"Thank you so much." To be honest, Bai Chuanfeng was already very satisfied that the Electronics Industry Promotion Association could provide so much help.

The scale of these distributors may not be very large, but as long as one is negotiated, it will be regarded as a breakthrough for Baichuan Electric.

As for the first-class supermarket chains, to be honest, Bai Chuanfeng didn't expect to be able to enter their product catalog with the association alone.

If that's the case, will Sony and Panasonic set up branches in the United States, or even build factories locally?
It was beyond Bai Chuanfeng's expectation to get the contact information of the heads of these first-class supermarkets.

"Morishita-san, I have caused you trouble today. I also specially asked you to fly to Los Angeles. The travel expenses will be reimbursed no matter what. Please accept it."

As he spoke, Bai Chuanfeng took out an envelope and gently pushed it in front of him.

Um?When did I fly to Los Angeles, haven't I been here all the time?

Morishita was stunned for a moment before he realized it, and then his eyes couldn't help but put on the envelope.

"Cough~" He cleared his throat, "As for the cost of this part, I will report the truth to the association."

"That's right, Morishita-san is really high-minded." Bai Chuanfeng expressed his admiration with a wink.

Yoichi Morishita took the envelope reservedly, touched it, yo, it feels good.

The moment I put away the envelope, I glanced at it, and it was still green.

Yoko Morishita, who was more and more satisfied, handed over the sorted information to Bai Chuanfeng, and then reminded him if he had any deep meaning.

"Bai Chuan-san, some seemingly attractive conditions, please consider carefully before making a decision.

Although those distributors have a good relationship with the association, businessmen are always chasing profits. "

"Bai Chuan has been taught." Bai Chuanfeng nodded with a serious expression. It seems that the colorful world of capitalism is not as beautiful as it seems on the surface.

After seeing off Morishita Yoichi, Shirakawa Feng brought all the sales staff of Shirakawa Electric's branch over for a meeting.

On the one hand, it is to understand the progress of the work here, and on the other hand, it is to coordinate the next task arrangement.

After listening to Hasegawa's report, Bai Chuanfeng also understood the current situation.

At this time, Baichuan Electric has opened up sales channels here. How should I put it, nothing is better than nothing.

They are all very small distributors, and their influence can only be limited to a certain city.

It is still far from reaching the goal of distributing goods to most cities in North America.

"Hasegawa-san, you are in charge of the distributor contacted by the Electronics Industry Promotion Association.

As for Yuris and me, let's go and meet the people in charge of those supermarkets together.

Everyone split up and acted together, and other personnel continued to do market research at the city level.

Especially in the cities where Sony Walkman has been supplied, it may be the smoothest market for us to promote Flashman. "

Sony's Walkman is currently on sale in North America, but it has just been on sale for less than two months.

Baichuan Electric is a step behind, there is no way that the company has a large size here, and its resource channels are limited.

However, those markets that Sony has already opened up may be a free ride for Shirakawa Electric.

But no matter what, in the end, he could only follow Sony to drink soup.

Bai Chuan Feng was not satisfied with this, so he chose to establish a branch of Bai Chuan Electric in Los Angeles.

Sony's current main position is in Chicago, and the reason why it is deliberately staggered.

It is that Bai Chuanfeng still has the ambition to compete with Sony, instead of always following behind him to eat the leftovers.

Dreams are still necessary, after all, this is also a major driving force for the employees of the club to move forward.

Everyone has no opinion on Bai Chuanfeng's arrangement.

Since the association's distributors have a good relationship with each other, the negotiations should not be strong, which is just right for Hasegawa to go.

As for those chain stores, it must be a tough nut to crack.It is most appropriate to take the native Uris together to act together.

However, regarding the products promoted by Baichuan Electric, the strategy needs to be changed.

Thinking of this, Bai Chuanfeng has already taken out three machines and placed them on the table.

"President, this is..." Hasegawa, who saw two of them for the first time, immediately widened his eyes.

"This is the next generation of our Walkman, one low-end and one high-end."

Then Bai Chuanfeng introduced the parameters, performance and positioning differences of the two products in detail.

As for the other one, it is the first-generation product of Shirakawa Electric, although the appearance does not seem to have changed.

However, it has also been upgraded on the original basis, and the improvement in audio effects has been significantly improved compared with the first generation.

Everyone took over the new generation Walkman handed down by Bai Chuanfeng, and took turns to play with it.

I have to say that although the appearance of the first-generation Walkman is high enough, the second-generation product not only retains this advantage, but also has a significant improvement in texture.

Especially SFM-01, it stands out from the crowd.

Uris fondled the SFM-01 in his hand fondly, "Boss, with such a great product, we should have brought it out sooner.

Believe me, no one can resist such a beautiful machine, especially music lovers. "

As a native, Uris knows everyone's preferences too well. This small all-metal body will definitely hit the aesthetics of many people.

The unparalleled texture and excellent design will definitely make people fall in love with it at the first sight.

"These three Walkmans, except the first-generation products can be supplied in large quantities, the other two models will not be mass-produced until after July.

As for their pricing, do you have any comments? "

The new generation of products has not yet been released locally and is tentatively scheduled to be released in July.

Moreover, the products provided to the U.S. market have to be localized, and it is estimated that it will not be until September when they are actually shipped to the other side of the ocean.

As for their pricing, the main low-end FM-01 in the country is 18800 yen.

The first-generation SK-01 is priced at 25000 yen as a supplement to the mid-to-low end.

The high-end SFM-01 is priced at 42000 yen because of its excellent performance.

Looking at the three models, they basically cover the three gears of high, medium and low.

This will also be the basic strategy for Baichuan Electric to develop Walkmans in the future.

Try to cover all the audience groups, they are the main force of consumption, and try to catch them all at once.

As for whether there will be more professional Walkmans in the future, it depends on market feedback.

At present, Shirakawa Electric is doing research in this area. If the demand of those electronic enthusiasts is strong, it is not impossible to consider higher-end products.

Of course, the current priority is to promote overseas. Considering the issue of tariffs, the pricing of this part is worth debating.

“我的初步想法是FM-01定价109美元，SK-01定价149美元，SFM-01定价249美元。”

After hearing Bai Chuanfeng's pricing for the United States, everyone silently calculated.

The three pricing ranges are quite reasonable, at least there is no ambiguous overlap between them.

"Boss, I think our price can be higher.

Especially SFM-01, even if the price rises to 280 or even 300 dollars, people who like it will choose it without hesitation. "

Uris thinks that such pricing is too conservative. He has studied the products of Sony, Shirakawa Electric's only competitor.

It is no exaggeration to say that the three products of Shirakawa Electric are definitely better than those of Sony.

He doesn't know the parameters and performance, but it is not difficult to make a choice just from the appearance.

More importantly, any of the three products of Shirakawa Electric is a circle smaller than Sony's!
hell!Don't they understand that small means advanced, and small means stylish.

Even if Uris chooses by himself, he will not hesitate to choose the smaller and more fashionable one, rather than the "stupid and thick" one like Sony.

(End of this chapter)