Reborn Tokyo Golden Age.

Chapter 257 Insidious and bold

"Huh?" Akagi's eyes widened, "Have you been targeted?"

"En." Bai Chuanfeng nodded, and began to think about countermeasures in his heart.

Seiko Suwa and Sharp raised the price of LCD at the same time. At first, Shirakawa Kaede also thought it was a trick of Bangzi.

So he called Hiroshi Yamauchi of Nintendo to find out.

LCD screens for Nintendo handhelds are supplied by Sharp, if this is a price adjustment for the entire industry.

Then Nintendo will inevitably receive a notice of price increase.

But Bai Chuanfeng had just chatted with Yamauchi Pu for a long time, but the other party didn't mention this matter at all.

This is so abnormal, even Bai Chuanfeng deliberately turned the topic to the handheld, Yamauchi Hiroshi remained indifferent.

Although Shirakawa Electric and Nintendo have a competitive relationship, they are not so close to each other.

Occasionally there will be exchanges in the industry with each other. If the price increase of LCD screens is encountered, it is impossible for the two companies not to communicate with each other.

But now the situation happened like this, and the other party didn't mention it at all.

Then there are only two situations, either Nintendo did not receive the price increase notice, or Hiroshi Yamauchi deliberately ignored it.

The former is somewhat unreasonable. After all, the price increase is only for Baichuan Electric. Why?
To do anything, there must be a motive.

Shirakawa Electric has no grievances with Suwa Seiko and Sharp, and they are even their customers. It is impossible to bypass Nintendo just by raising prices for Shirakawa Electric.

And if it's the latter, then things get interesting.

Why did Hiroshi Yamauchi deliberately ignore this matter and choose to pretend not to know about Bai Chuanfeng's temptation?
And the premise of ignoring it is that he already knows the fact that Baichuan Electric's price has been raised.

The more he didn't talk about it on the phone, the more intriguing it became.

At this point, Bai Chuanfeng is basically sure that Nintendo is aware of the price increase of Bai Chuan Electric.

And the latter is obviously not being treated equally, still maintaining the previous price.

At this point, the situation is obvious, and Baichuan Electric has been targeted alone.

The so-called factory fire was just an excuse to raise prices for Baichuan Electric.

But why only raise prices for Baichuan Electric?

"Akagi-kun, how is Baichuan Electric's handheld market doing recently?"

Bai Chuanfeng turned his head and suddenly became concerned about the handheld business.

"Very good, our shipments are at least [-]% to [-]% higher than Nintendo's."

Since the handhelds were improved and sold at a reduced price, the market share of Shirakawa Electric's handhelds has steadily increased.

After a few months, the situation that was originally evenly matched with Nintendo suddenly changed, and now the balance of victory has begun to tilt towards Shirakawa Electric.

"It is said that Nintendo and Sharp have cooperated for a long time, and the relationship between the two is also very close?" Bai Chuanfeng asked an unrelated question again.

"Yes." Akagi nodded, "The history of their cooperation has been several years, not only LCD screens, Nintendo's semiconductor components are all supplied by Sharp.

Even some of Nintendo's handhelds are manufactured by Sharp. In addition, it is rumored that Nintendo's president Yamauchi Hiroshi and Sharp's president Saeki Asahi have a very good personal relationship. "

Bai Chuanfeng nodded, and things became much clearer.

If his expectations are not bad, the price increase of Shirakawa Electric's LCD panels is likely to have something to do with Nintendo.

Baichuan Electric's handhelds have put a lot of pressure on the latter in the market.

So the old friend started to think again, and thought of some extra tricks.

There is no need to say much about Sharp, the relationship between the two is close.

However, how Nintendo persuaded Seiko Suba and Kaede Shirakawa couldn't figure it out.

But the facts are already like this, and it doesn't make much sense to entangle these.

Sure enough, when the power is evenly matched, there is nothing wrong with each other.

And when the balance is broken, all kinds of open and dark arrows become impossible to guard against.

The reason why Nintendo did this is nothing more than to increase the production cost of Shirakawa Electric's handheld.

In this way, Baichuan Electric has only two ways to go, or raise the price to maintain the original profit.

But in doing so, the market share is bound to lose part.

Either Shirakawa Electric gritted its teeth and insisted on continuing the original marketing strategy.

However, in terms of profit, it is likely to be more than a chip lower than Nintendo, and the competitiveness of products will still decline in the long run.

No matter which one is for Baichuan Electric, the result is not very good.

And who knows if there will be another fire at Seiko Suba's place.

Don't underestimate Lao Ren's rough moves.

"President, what should we do now?" Akagi couldn't handle these things, and Bai Chuanfeng needed to make up his mind.

"Suba Seiko, please agree to them first. At the same time, start to inquire with Casio, asking if they accept OEM."

"Hay" Akagi hurried to contact Casio again, and these matters involved a lot of energy.

Although Bai Chuanfeng was very upset about the LCD price increase, it was impossible for him to refuse to cooperate with the other party because of these.

It is absolutely unacceptable to be impulsive in business competition, and reason is the best partner.

And even if Suha Seiko raised the price to the point where Shirakawa Electric's handhelds were unprofitable, Shirakawa Feng would not give up this business.

Once out of the game, it will be difficult to get in in the future, so even if it loses money, Baichuan Electric will persist.

But things are not that bad, don't forget that Baichuan Electric has its own processing industry chain.

In terms of cost control, it naturally has an advantage over Nintendo.

Even if the price of the display screen increases, Shirakawa Electric's handhelds are still profitable.

However, this incident also reminded Bai Chuanfeng that it is best not to maintain a single parts supplier.

Especially some key parts, otherwise it is very likely to encounter various accidents.

In addition, on the LCD monitor, although Akagi was instructed to contact Casio, Bai Chuanfeng did not look at this matter with excessive optimism.

Casio has limited production capacity, and there is no precedent for OEM for other brands.

Moreover, the handheld screen is not the same as the watch and calculator screen, and needs to be assembled and produced on a separate production line.

Even if Casio agreed, I don’t know how long it will take until the real product goes offline.

It's a pity that there are too few Neon LCD monitors now, and manufacturers such as Panasonic and Toshiba have not yet entered the game.

The reason is that the limitations of LCD are too large, such as monochrome, slow response, and it is difficult to make a large-size screen.

But there is no good way for the time being, so I can only persist like this for a while.

Bai Chuanfeng even planned to go to Dongdong University of Technology sometime, chat with those old professors, and see if LCD has any troubles.

Putting aside the matter of holding the phone for now, he returned to his residence in Chiyoda District, and sure enough, the lights in the bedroom had already been turned on.

Well, it is necessary to have a woman in the family.

After he came back and ate dinner hastily, Yuko Tanaka saw that he looked tired, so he obediently undressed him, took a bath and rubbed his back.

After tidying up everything and lying on his back on the bed, Bai Chuanfeng finally regained some energy.

"Shirakawa-kun" Yuko Tanaka lay in his arms, staring at the ceiling in a daze.

"Huh?" Bai Chuanfeng continued to feel the softness of her body with his palm.

"Does Shirakawa-kun and Matsusaka Keiko-san know each other?" Yuko Tanaka suddenly asked a question that Shirakawa Feng didn't expect.

"Uh, it's considered acquaintance. We met and chatted a few words in the United States." Bai Chuanfeng replied ambiguously.

"I met Matsusaka-san today, and she also talked about Shirakawa-kun."

"Really, what did you say about me?" Bai Chuanfeng held his breath and concentrated.

"Heh" Yuko Tanaka laughed suddenly, "It's nothing, I just said that Bai Chuan-kun is a busy person and can't remember anything except work."

"Uh..." Bai Chuanfeng was a little speechless. He suddenly remembered that he had promised Keiko Matsusaka that he would give her the latest Walkman from Baichuan Electric.

The local Walkman was launched in July, and now it's almost October, and he completely forgot about it.

"What's wrong?" Seeing that Bai Chuanfeng was silent, Yuko Tanaka turned her head and looked at him curiously.

"It's nothing." Bai Chuanfeng turned around and turned the world upside down.

"Hey, I just took a shower." Yuko Tanaka's delicate voice came from below her.

"It's okay, I'll wash it again later, but I have to trouble my sister to rub my back."

"Well~ okay"

Tsk, let's first discuss with the senior sister about each other's strengths and weaknesses.

As for Keiko Matsusaka, I'll make a phone call later to apologize.

Time is about to enter October, and Bai Chuanfeng also added a coat for himself.

That day, he was sitting in the office dealing with business, when suddenly Assistant Xiao Song came to report that there was an unexpected visitor outside.

When Bai Chuanfeng arrived at the reception room, the other party was talking happily with Yasuda.

"Shirakawa-san, my dear Kawaguchi Kuuichi, executive manager of Panasonic Technics Audio Division, please give me your advice."

Seeing Bai Chuanfeng enter the conference room, the visitor quickly got up and introduced himself.

"Bai Chuanfeng, please give me your advice." Bai Chuanfeng shook his hand politely.

"Seeing you today, it really is as the legend says, Bai Chuan-san's young and promising is shocking."

As soon as Kawaguchi Kusu spoke with Kansai dialect, Bai Chuanfeng estimated that the other party probably came directly from Osaka.

"Heguchi-san has won the award. I have little talent and learning, so I should not be praised like this."

However, he was still a little curious about the people from Panasonic visiting him.

Hearing Bai Chuanfeng's modesty, Kawaguchi Nanichi smiled and shook his head.

"I heard that the automatic flip function of your company's latest generation of Walkmans comes from Shirakawa-san.

Such talent is no longer enough to be described as young and promising. "

Bai Chuanfeng's heart moved, "Heguchi-san is being polite, but why is your Excellency coming to Baichuan Electric today?"

To be honest, Shirakawa Electric and Panasonic are in a competitive relationship now, and the other party took the initiative to come to the door, which really made him a little confused.

Kusuichi Kawaguchi restrained his expression, "As I just said, Panasonic admires Shirakawa-san's idea of ​​automatic playback of Walkman.

So I came here today just to discuss with you about the cooperation of this idea. "

Facing Bai Chuanfeng's question, Kawaguchi Kusuichi also cut straight to the point and went straight to the point.

"Cooperation?" Bai Chuanfeng frowned, "Forgive me, but Bai Chuan Electric and Panasonic Electric are considered to be in good competition.

So Kawaguchi-san's request for cooperation is a little bit."

Bai Chuanfeng didn't finish his sentence, but the meaning was obvious.

The two of us are in a competitive relationship. Isn't it a bit rude for you to ask for my unique idea now.

Or has Panasonic expanded to the point where it can directly issue orders to others?
As for a good competitive relationship, just listen to it.

However, regarding Bai Chuanfeng's question, Kawaguchi Kusuichi didn't realize that he was rude at all.

"I understand what Shirakawa-san means. Panasonic has always regarded "bringing high-quality and low-cost products to consumers" as its corporate purpose.

Such creativity can greatly facilitate consumers' usage habits, and Panasonic is naturally willing to carry forward this function.

However, we also come here with sincerity. If your company has any requirements, you may wish to directly state them. "

The people from Panasonic have the same character as those from Kansai, bold and direct.

I just say what I want, and you can just mention what you want.

(End of this chapter)