Reborn Tokyo Golden Age.

Chapter 395 Brain Hole Products
That's right, the screen supply of the TV watch launched by Casio comes from SIC's LCD factory.

Since these two LCD panel technologies came out in the SIC laboratory at the end of last year, it has gone through more than half a year of process adjustment.

Now their yield rate has finally reached the minimum requirements for commercial use, and the yield rate of STN screens is slightly higher, which can basically guarantee a molding rate of more than 50%.

However, the yield rate of TFT screens is less than 30%, that is to say, among the ten panels cut, less than three can be used.

Such a low yield rate also means that the cost of TFT screens is quite high.

The 12 yen price of Casio's color screen watch is [-]/[-] of the cost of TFT and its driver IC.

For the STN screen and the supporting driver chip, the quotation given by SIC here is 1.4 yen.

Generally speaking, whether it is TFT or STN screen, their current cost is relatively high.

This is also the reason why SIC did not develop related products by itself. Most of the new technologies are relatively expensive when they are first introduced to the market.

In this case, only those luxury goods with brand awareness can support their high-priced pricing.

SIC itself does not produce finished products, and Baichuan Electric has no related business.

In addition, the current TFT screen can only be one or two inches in size under the condition of ensuring the yield rate, which is just slightly larger than the dial.

After much deliberation, SIC found Casio.

SIC: Lao Ka, look, I have a big baby here!

Casio: Don't you guys make chips? Although our family also has calculator products, we don't use such high-end things.

SIC: Not a chip, voila!What's this? !

SIC put the TFT that can play color animation in front of Casio.

Casio: Hey, it's so thin and light, yet it's still colorful? !

Casio gave a thumbs up, brother awesome!

SIC: Lao Ka, what do you think of this kind of screen?
Casio: It's good, but it's too small.

SIC: Actually it is not small, it is just bigger than your dial.

SIC gestured a universe between fingertips, and Casio's expression changed.

Casio: Brother, do you mean...?
SIC: Lao Ka, do you think mobile TV is messed up?
Casio's eyes brightened: Mobile TV?

SIC: That's right, a mobile TV that can be worn on the hand.

Casio: Brother, please make a price. I am the best at Casio for this kind of brain hole product.

Remember our gaming calculator at home?That is definitely the unique existence of Neon, and ordinary people can't play it.

SIC: Yes, yes, brother, you have nothing to say.My cousin's handheld is like a child's toy compared to your game calculator.

Casio: Cough ~ low-key, the purpose of Casio's products is to be luxurious and low-key.

SIC: Buy it for 3 yen!
Casio: Brother, are you killing me, a broken screen is so expensive for me?
SIC: Brother, you have wronged us, this thing is extremely difficult.

The most important thing is that it is unique, unique in the world, just like your gaming calculator!
And we not only provide screens, but also provide matching driver chips~
Brother, you understand me, my SIC chip is definitely synonymous with high-end!

Casio pondered for a while and then nodded: Um~ Brother, you are right, if you want to sell us, we will sell unique products!
How about this, let's first sell a batch of goods.If there are enough fools, let's go a little further.

SIC: Brother, I'm sure you are my friend!In addition, we not only have color screens, but also black and white screens, and the price is also cheap.How about you try it too?
Casio: Well, then it's settled.High and low give everyone two different grades for a change of taste.

SIC: Yoshi, you have a big conscience!

In this way, after SIC and Casio reached an agreement, the two sides began to actively cooperate in the development of the so-called TV Watch.

Of course, the main force is still Casio itself, and SIC can only play as an assistant and do some screen and chip adaptation.

As an established company that has been immersed in the electronics industry for many years, Casio's own research and development strength is not covered.

After the most important LCD screen and supporting driver IC were in place, it quickly completed the rest of the work and took out the prototype.

It is worth mentioning that Casio's final TV watch is not as simple as imagined.

In addition to the electronic screen worn on the hand, there is also a tuner about the size of a battery box.

Its main function is to receive signals and FM, which is why the watch can watch TV.

The electronic screen only serves as an output video, and FM radio and TV signals need to be transferred through a tuner.

In addition, the TV watch is also equipped with a headphone jack, which is convenient for users to listen to the sound of radio and TV programs.

Of course, the matching earphones are provided by Shirakawa Electric.

As its commercial inventor, Baichuan Electric's earphones are good and cheap.

After the joint efforts of both parties, more than half a year later, TV Watch, a product with great brains, was finally officially launched.

Although there is such a tuner, the advent of watch TV still greatly shocked people of this era.

In addition to the people queuing up to experience it at the venue, this even shocked several TV stations to interview on the spot.

Think about it too, watches with this function can be called the ancestors of smart watches in later generations.

However, although the gimmicks are full, from the launch in June to July, the combined sales of these two types of TV watches are less than 2 yuan.

The reason is that it is too expensive, 10,000+ yen is the monthly salary of many people.

The purchasing power of ordinary people simply cannot afford such a luxury, and only those families above the middle class will consider such a novelty toy.

But flowers bloom inside the wall and fragrance outside the wall. TV Watch has gained a reputation overseas despite the thunderous neon and the little rain.

In June The New York Times ran an article at the end of its first edition, which was small and simple.

"Casio Introduced a TV Watch", the text reads: "Casio introduced their first TV watch to the United States yesterday, which is the first time that my country officially retails this product.

The watch, which has a 1.4-inch LCD screen mounted on a standard digital watch, has a suggested retail price of $565 and is expected to go on sale in mid-July. "

The reason why the New York Times will report this news separately is because Casio has found a king of goods.

In June 83, in the 6 series of movies "007: The Octopus Girl", Roger Moore did not wear a Rolex Submariner, but changed to a CASIO TV Watch that could watch TV.

This undoubtedly triggered a strong star effect, and the audience wondered, what the hell is this strange watch?

In the movie, Roger uses this watch not only to watch TV, but also to make a video call with his boss!

Of course its picture is in color and very clear.

And because the sponsorship fee is in place, there are more than one such shots.After the whole movie, there are 6 shots for TV Watch to go abroad, 3 of which are close-ups.

Although the actual TV watch does not have a video call function, it is a bit of a seller's show.

But 007 undoubtedly brought great popularity to TV Watch, and it jumped from the best-selling king to the watch worn by James Bond.

So when TV Watch was officially released in July, its value soared immediately, attracting everyone to collect it.

Casio's low-end version of the black and white watch also took the opportunity to go on the market together.

The price of 395 US dollars is a lot lower than the color screen, and it just satisfies some people's wallet-strapped but urgent desire to collect.

These days, Lao Mi is still rich, and TV watches, which are almost no one cares about in Neon China, have ushered in an explosion in Beimi.

Although the specific sales have not yet come out, there is no doubt that Casio will make a lot of money.

Of course, SIC will not lose money. The profits brought by TV Watch can be invested in the improvement of technology and process.

After this incident, Casio not only gained its own reputation, but also deeply stimulated Neon's domestic counterparts.

Especially at Seiko Suwa, Saji Suwa was so angry that he dropped several cups.

Why is he so excited?Because Xu Yu Seiko has just completed the process of TFT technology.

Even their product is a Casio-like watch TV, originally expected to ship in September.

Now Casio has taken the lead. Is there such a coincidence in the world?
Saji Suba expressed his doubts, especially after he learned that Casio's screens were supplied by Shirakawa Kaede's factory, he was even more angry and dropped a few more cups.

Mother Xipi, he was still waiting to come up with a black technology like TFT, and then slap Bai Chuanfeng in the face fiercely.

Ever since Shirakawa Electric's handheld screen LCD stopped orders from Suwa Seiko, Saji Suwa was also upset for a long time.

Isn't it just a price increase of several hundred yen? As for stopping all orders directly?

Your Shirakawa Electric Handheld is so popular, and the profit is more than 50%.

Leaking a few hundred yen to our upstream manufacturers is not a matter of sprinkling water?

Now not only does it not accept the price increase, but it also intensifies its direct competition with Suwa Seiko.

What's even more exasperating is that the opponent's TFT technology is also one step ahead, Saji Suba is so angry.

He originally expected to take out the TFT to shock Bai Chuanfeng, and then rely on the advantage of the color screen to make the other party beg him to cooperate.

After all, Saji Suba also knew that the color screen on the handheld is definitely a product of a cross-age era, and he didn't believe that Bai Chuanfeng was not tempted.

However, the fact is that not only did he not wait for Bai Chuanfeng to ask for peace, the other party even threw out a Wang Bo, which directly smacked his face.

Although he hated Bai Chuanfeng in his heart, he also blacklisted Casio.

But losing a big client and losing a step ahead, Saji Suba couldn't calm down anymore.

At the end of July, as Casio's TV watch had just been on the market for a month, Suwa Seiko's TV watch was more than a month earlier than the original plan, and rushed into battle.

The neon color LCD screens are listed one after another, which not only shocked the public, but also made more companies focus on this field.

Panasonic, Toshiba, Sharp and even Sony have begun to spend huge sums of money to enter the LCD field.

The advent of Casio TV watches, as well as the hot sale in Beimi, they saw it in their eyes and were greedy in their hearts.

The more luxury items, the higher the profits.If it can still sell well, the profit will be huge.

These giants are not short of money, and they don't feel bad about investing a lot of money into the LCD field.

Some people with deep pockets even want to go directly to SIC to purchase related technologies to save R&D time.

For them who were waving banknotes, Bai Chuanfeng secretly raised his middle finger, and then declined politely.

Damn, you have colluded to get my chip architecture technology accounted for.

Now want to embrace another golden mountain of mine?Just look at the big stick in my hand and agree or not.

Bai Chuanfeng came to SIC today to solve this matter.

(End of this chapter)