Reborn Tokyo Golden Age.

Chapter 438 The Great Boom Era

Affected by the appreciation of the yen, Shirakawa Holdings' profit this year fell back to less than 30 billion US dollars, roughly maintaining at around 27 billion US dollars.

Among them, the decline of SIC was obvious, and the export of other products such as optical drives, CD players, and walkmans also dropped to a certain extent in the fourth quarter.

The impact of the appreciation of the yen is immediate, especially for export-oriented enterprises, the shock feedback time is much shorter than expected.

Fortunately, Beidu Bank made a fortune this year, and HAL still maintained a certain growth trend, otherwise the data would be ugly.

The overall inventory shows that the physical industry has suffered a certain impact, but the financial industry and software entertainment industry are more optimistic than last year.

Faced with this situation, Shirakawa Holdings had to make corresponding adjustments.

The relocation of factories and overseas investment are the shrinking policies of the real industry. The increase in the budget of HAL and Northern Capital Bank is a manifestation of the expansion of the financial entertainment industry.

Bai Chuanfeng has decided to split HAL into two clubs, and Satoshi Iwata will be in charge of the game business and continue to retain the name of HAL Research Institute.

Its main business is a series of business activities related to electronic entertainment, such as game console development, platform game production, and game distribution.

The original software and peripheral hardware business is in charge of the newly established SSM (super software market).

The positioning of SSM is very clear, that is to provide various types of application software and supporting hardware peripherals for computers.

Of course, judging from the current computer development situation, the main development platform of SSM is still the DOS system and the Windows 11 system newly launched by Microsoft in November.

In a blink of an eye, Windows has come out, but the current Windows is still very simple, basically equivalent to a layer of shell on the original DOS system.

The Apple OS system, which has become a pioneer, has been relatively improved a lot.

Similarly, as a partner of SIC, SSM will also develop corresponding peripheral software for the Apple system.

However, whether it is Windows or Apple's OS, they are not very mature now.

Therefore, at this time, SSM can only be regarded as deeply cultivating the market and laying a solid foundation for the future development of the computer business.

Under Baichuan Mutual Entertainment, apart from HAL’s action here, other entertainment-related industries such as SAOND Records and Daeying have also increased their budgets a lot compared to last year.

Let’s talk about the Pao Mu era and after Pao Mu’s disintegration, which industries of Neon not only did not get hit, but became more prosperous.

Then this is none other than the entertainment industry, or how to say that the 90s is the golden age of the neon entertainment industry.

All the current arrangements of Baichuan Holdings are taking precautions. After the seemingly golden age of prosperity, in fact, Baichuanfeng has faintly seen the shadow of the cold wave.

The extraordinary 85 years have come to an end, and the 86 years, which heralded the beginning of the golden age, are also approaching.

The New Year in 86 seemed to be much more lively than last year.

Believe it or not, if you stop on the streets of Ginza in Tokyo, you can feel the changes from the past.

There were too many people, and the black mass of heads was comparable to the Spring Festival travel at the Tianchao Railway Station.

At this time, the neon people have also entered the rhythm of the New Year's explosive purchases. Pedestrians on the street are carrying big bags and small bags, all of which are trophies snatched from major shopping malls.

Yes, brand-name clothing that used to represent luxury in people's eyes is now sold out directly.

If you don't queue up to buy, you won't get a copy at all.

Bai Chuanfeng, who was clamored by Xiao Qingkong and the others to buy a lucky bag, stood on the street of Ginza at this moment and seemed to see the scene of later generations of aunts sweeping the goods.

It seems that the originator of the burst buying mode is the neon aunts.

"I heard that there is a new batch of Dior perfume here in Ginza, and it's a limited edition."

"That's right, let's go and have a look. After you finish shopping, go eat some kaiseki, or I might be late for the beauty appointment at 01:30 in the afternoon~"

The two stylishly dressed ladies just came out of a shopping mall, and then went straight to the cosmetics counter upstairs without stopping.

The hurried look seemed to be afraid that things would be gone if they were late.

In fact, this is really not their exaggeration, but the crowded scene upstairs can almost declare that they are doomed to fail in grabbing goods.

Is this really Ginza, famous for its high-end luxury?Are you sure it's not a cheap vegetable market?
Bai Chuanfeng stared at this scene dumbfounded, and Yuko Tanaka beside him also looked surprised when he turned his head.

"Yuko, do you want to go and see?"

Yuko Tanaka gave him a slight look, "Lancome, Chanel, Dior, there are too many at home, and they are all gifts from others."

"Eh?" Bai Chuanfeng was taken aback, "Who gave it to you?"

He didn't remember that he had given these to her, and he was dizzy after hearing the names of these cosmetics.

"Group official~" Yuko Tanaka held Xiao Yasheng's hand to prevent her from running away.

"Huh?" Bai Chuanfeng was still a little confused.

"Antlers Resort" Yuko Tanaka's tone was a little smug.

When she said this, Bai Chuanfeng suddenly realized.

These luxury brands have branches in the Antlers Resort, but who does the Antlers Resort belong to?
The "US$42 billion couple" said that this is just an inconspicuous industry under their own name.

"$42 billion couple" is the nickname that Omi gave Shirakawa Feng and Tanaka Yuko. The reason, of course, is the wave of quick money made by the Plaza Agreement last year.

You don't need to ask to know that this title has a certain discriminatory and ironic meaning.

Omi's impression of Neon is not very good at this time, and the moneymaker is an Asian couple, so it's strange that the media there have a good impression of them.

To put it bluntly, it is just lemon, sour~!

But some European luxury brands that are mainly engaged in cosmetics don't care about this, they are in business.Who would think too much money?For them, the more obvious the celebrity effect, the better.

Especially with the appreciation of the yen, Neon's luxury imports have continued to rise, and it has become the second largest market after Omi.

Then this excellent humanoid advertising opportunity must not be let go.

In addition, they also have a branch under the name of the other party's industry, so Chanel rushed to send the limited-edition cosmetics that were not on the market to Yuko Tanaka first, and asked her to give some suggestions for use.

The suggestion is false, and the real purpose is nothing more than hoping to use the influence of Yuko Tanaka to promote her products in the circle of ladies.

The audience of these luxury goods has never been ordinary people, and they only need to capture a small group of people to make a lot of money.

But I don't know that the current neon and top limited-edition cosmetics can cause the public to rush to buy them, which shows that people's wallets are full.

But no matter what, Yuko Tanaka doesn't need to go to Ginza to join the rush-buying army by herself, and she doesn't even look at her current status when she's joking.

Not to mention the official groups of these brands, just because she showed a little bit of meaning, I believe those ladies who want to make friends deliberately will line up to deliver things to their door.

Well, Bai Chuanfeng expressed his apologies for the little pride in Yuko Tanaka's heart.

In the past, he had indeed overlooked these things, tsk, who made Senior Sister so gentle and easy to bully.

Holding her hand, Bai Chuanfeng hugged the yelling Xiao Qingkong and walked towards the toy store not far away.

There, the posters of the limited edition Mobile Suit Gundam figures were extremely eye-catching, and a large group of children gathered around chattering.

These days, there are already promotion methods such as lucky bags and blind boxes. Different toys and figures will be stuffed into one shopping bag.

They are mostly popular characters in games or cartoons, as well as small gifts for matching.

Of course, some rare limited editions or special prizes will also be included. As for whether you can get it, it all depends on luck.

After these lucky bags are sealed, they will be placed on shelves for customers to choose, each 3 yen.

Don't worry about being expensive and no one will buy it. This is Ginza, and the most important thing is rich people.

Put Xiao Qingkong, who was very excited after seeing Gundam, on the ground, and the little guy ran to the lucky bag.

He is more than two years old, and his movements are very flexible now.

Looking up with his hips crossed, he glanced at the word "Gao De" prominently above the store, and Bai Chuanfeng nodded in satisfaction.

It seems that the business is good, and the lucky bag is also very attractive.Look, the store is full of parents with their children buying lucky bags.

That's right, this store is an official direct store under Gaode Toys.

As for the long-awaited limited-edition Mobile Suit Gundam of Xiao Qingkong, cough~ that is one of Gaode's products.

Poor little Qingkong was excitedly choosing the lucky bag, and at the same time kept praying that she would open the limited edition.

However, the truth is that praying to God Amaterasu is not worth begging Bai Chuanfeng.

As many limited editions as you want, just let Gaode produce them, or even customize them individually.

Of course this is a joke, Bai Chuanfeng will not destroy that childlike innocence.

When Xiao Qingkong found out many years later, it was something he had always dreamed of when he was a child.But they have always been under his father's control, so that's interesting.

In the New Year of 86, the folk life was lively, but the situation on another level was quite different.

Since the exchange rate between the US dollar and the yen fell to 1:200 at the end of October last year, the neon government has stopped intervening in the foreign exchange market.

The same is true for the other four countries, at least on the surface.

However, because of the blatant announcement of the Plaza Accord, as well as the previous institutional publicity that made a lot of money by speculating in the yen, the appreciation of the yen has not stopped.

截至86年的1月份，日元对美元的汇率是195：1。正式跌破200日元大关，汇率升值超过了原本最高预计的20%。

It won’t work if it goes up like this. Since the beginning of the year, the anxious neon government has not only stopped intervening in the foreign exchange market.

Even the reverse operation, began to "buy dollars" to cool down the yen.

Only in January, according to the exact news that Bai Chuanfeng got.

The Ministry of Finance pre-approved funds of 1 to 2 trillion yen to buy dollars and sell yen.

Calculated according to the current exchange rate, this is equivalent to eating more than 100 billion U.S. dollars in the foreign exchange market and throwing out nearly 2 trillion yen.

Has the exchange rate of the yen changed under such a large-scale intervention by the neon government?

The answer is that it fluctuated a little and then continued to move higher.

The reason is also related to the "Report of the Yen and Dollar Committee" signed by Neon in 84.

(End of this chapter)