Super League

Chapter 497 The Contract Year of the CBA League
The final numbers on the scoreboard were 74:68.

The High School Attached to the National People's Congress won the final victory.

Li Zhumeng scored the highest score of the team for the first time, 23 points.

Li Zhumeng, a sophomore in high school, has already demonstrated super offensive ability.

Everyone in the High School Affiliated to the National People's Congress is in a very good mood after winning the game, and they are already discussing what to eat when they return home.

Even Li Zhumeng was the same, he discussed excitedly with Ding Shan and the others.

And then Westbrook found Li Zhumeng.

This made Li Zhumeng a little different. He didn't know why Westbrook was looking for him.

"Hey Lee, you're cool!" were Westbrook's first words.

Obviously this is a famous scene where heroes cherish heroes.

However, Li Zhumeng's first sentence was to ask others, "What did he say? Does anyone know English. Ding Shan? Captain?"

"No, my English test is worse than yours." Ding Shan immediately indicated that he was not familiar with it.

Guo Qi even said that she has not passed English in the past three years.

Looking at a group of disgraceful students, Chen Zhengnan had no choice but to join. As a player who was born as a cultural student, he had passed CET-[-]. After all, those players didn't want to find a job related to basketball in the future, so they worked harder.It is no problem for him to help Li Zhumeng translate.

Li Zhumeng talked a lot with the young turtle.

In the end, the two exchanged jerseys.

……

The CBA will start the regular season in November, which makes many fans can't wait.

Before that, the CBA company also began to announce some things one after another.

For example, in commercial cooperation, some commercial contracts in the past have expired.Naturally, you need to sign a contract.

Two or three years ago, the CBA did not dare to call itself the second league in the world, but now time has passed, and the CBA has grown to a higher stage, so the value of the league is naturally needless to say.

The first is the jersey contract. I have cooperated with Piccolo for three years before, and the recent two-year contract of 8 million yuan has shocked the world.Even most people are not optimistic that Piccolo can recover the cost.

Now that two years have passed, Bick has gained a lot through this contract, and his revenue in the last year has reached 10 billion.The number of CBA players signed under its banner reached 28, second only to Li Ning and higher than Eucalyptus.Among them, there are 5 members who have won signature sneakers, known as the starting five tigers.

And the most famous in Piccolo's hands is Zheng Kailong.

Now it is the number one domestic brand in terms of brand value, and the media that likes afterthoughts are all boasting about the wisdom of Bic back then.

And Bick, who has tasted the sweetness, wants to continue to renew his contract.But he found that this year he faced more and stronger enemies.

There are many brands competing for this jersey contract.Li Ning, Yuta, and even Teb, who are called the top three in China by the fans, are going to get involved. It is said that Teb's boss is going to take a loan to make a big gamble.

The biggest competitor of domestic brands has to be foreign brands.

International famous brands such as Nike, Adidas, Puma, Champion, ASAS, Reebok all want to win this sweet pastry.

Among them, the rich and powerful Nike even offered the highest price of all brands.

30 million in five years!
The single-year contract value reaches 6 million yuan.

The management of the CBA company is very excited about this contract, and they all support the change of sponsors.Even Chen Xinglian himself was a little shaken. After all, the contract between Adidas and the NBA in 2006 was 4 million US dollars for ten years. If converted, it is far less valuable than the CBA contract.

Nike is indeed much higher than Adidas in terms of financial resources.

However, Chen Xinglian finally gave up Nike because the time was too long.With the addition of the CBA and the Olympic Games five years later, I am afraid that the value of the league has already exceeded imagination.

The reason why Nike will give such a high contract is also to compete for the NBA jersey contract that expires in 2006, and to defeat the NBA's psychological defense through the CBA jersey contract.

However, it didn't take long for Nike to be happy, and Nike heard a crazy news.Eucalyptus reported a two-year contract of 13 billion.Eucalyptus chose to gamble his entire year's revenue on it.

In the end, under Chen Xinglian's inner belief in choosing to support domestic production, he chose to sign a contract with Eucalyptus.

This is the third jersey sponsor of the CBA after Nike and Bic.

When the contract broke out, it became a hot news in the society.

Everyone's reaction, CBA's jersey investment is really so valuable?The society has once again set off remarks that Eucalyptus's investment will fail.

Obviously the essence of human beings is to be constantly slapped in the face.

On the contrary, Eucalyptus, the protagonist of this incident, has already announced his jersey plan impatiently.

Under the request of the CBA, most of the design styles of each team continued the style of the Bic period.

However, Eucalyptus also has its own innovations. In addition to fine-tuning the style, it focuses more on technology.The new season's jersey will use a light and environmentally friendly material full of air holes as the new jersey fabric.

The announcement of this plan has been welcomed by the players.After all, thin, light and breathable is what players hope that the jersey can give during the game.

The jersey contract is a big deal. The CBA signed a new beverage contract.After the two-year contract of 6.6 million yuan signed by Jiadele and CBA expired, the two parties continued to renew the contract.

This time the CBA still chose a short contract, 8 million yuan for two years.

Because of CBA's sponsorship, Jiadele's market share in China has far exceeded the share of the original time and space.After all, the idol effect can make children imitate the actions of players and buy the same items.

In fact, there are many alternative brands for the beverage contract this time.Two international happy water brands, domestic beverage companies in Taiwan and provinces, and domestic mineral water brands all want to win this sponsorship.

However, as a later generation, Chen Xinglian has his own considerations. It is obviously not healthy enough for happy water to appear in player games. Taiwanese brands will overturn in future generations, and mineral water brands have no relevant experience in sports drinks.

So in the end, I chose to continue the cooperation with Gatorade.

And the real super contract belongs to Huaxia Insurance.Huaxia Insurance continued to come up with a contract of 18 billion yuan for two consecutive years, and this contract increased by nearly 13% compared to the 40 billion two years ago two years ago.

Huaxia Insurance can be said to be the biggest winner.

When ordinary people talk about Huaxia Insurance, they will think of the CBA logo that slowly appears on the screen and the Huaxia Insurance logo alongside the CBA logo every time an advertisement for a CBA game comes back on TV.

It can be said that because of this contract, Huaxia Insurance has tasted the sweetness and made them choose to continue to support CBA.

The announcement of this contract made Huachao next door jealous, knowing that its annual revenue is not as high as the single-year value of this contract.

In addition to the cooperation between the league and the brand, there are also commercial cooperation between the teams.

Since last year, the CBA has delegated domestic management rights to each team, and each team has also become active, announcing their partners during the offseason.

As the largest team in the CBA, the South China Tigers signed a jersey advertising sponsorship with the Guancheng Bank of Guangdong Province.In the upper right corner of the South China Tigers jersey, in addition to the logo of the sports brand, Huaxia Insurance, and the logo of Guancheng Bank.

The Magic City Sharks chose to cooperate with Volkswagen, and also added a Volkswagen logo on the jersey.

Such a cooperation model is very common in the CBA league.

In addition to jersey advertising, there are various interesting sponsorships.

The cooperation between the Hurricane and Xia Airlines, in addition to the jersey advertisement, Xia Airlines also contracted the team's travel flights.

As the so-called basic necessities of life.

If the trip is covered by someone, then someone will take care of it.

The team and the star hotels in their respective locations have also signed cooperation agreements.All teams have negotiated the rules of the game, and these partner hotels will be used to welcome the visiting team, and according to the rules, the home team's hotel must guarantee the privacy of the visiting team.

With housing, of course there will be something to eat.

The catering in each arena is cooperative.The food sold to fans can bring a lot of profits to the team.

According to the statistics of CBA, the cooperation of these teams adds up to 7 million yuan.

Not a bad dessert for a CBA.

(End of this chapter)