Who are you calling powerful?.

Chapter 335 Wei Yang: I'm not interested in money, 1 million is just a small goal
In the Lunar New Year file at the end of 2012, "Lost in Thailand" was actually not ranked high.

Needless to say, Cheng Long's "The Chinese Zodiac" in late December, only that it will be released in early December and late November at the same time as "囧囧" and "12" and "The King's Feast" are more concerned by everyone. .

As for "The Grandmaster", which was originally expected to be released in early December, it was temporarily announced that it will skip the file, and it is likely to be released later in the year.

"1942" is the painstaking work of Feng Xiaogang, the three major mainland directors. It has been in preparation for several years, with many twists and turns.

After "Tangshan Earthquake" and "If You Are the One 2," Feng has become China's top-grossing director.

In addition, it is known as the king of Lunar New Year files. Even though "1942" is not a very popular subject in the film market, don't forget that Feng has successful precedents such as "Assembly" and "Tangren Earthquake".

Therefore, anyone will regard the movie "1942" as the king of this year's Lunar New Year.

On the day of the premiere, the theaters released more than 40% of the films.

You know, there are nearly ten movies in the same period, and there are many excellent works.

For example, the Hong Kong masterpiece "Cold War" in the past two years, which was cold in North America but performed well in the mainland market, and "The King's Feast" by Lu Tailang.

In particular, "The King's Feast", which was released on the same day as "1942", is also one of the most popular Chinese-language movies in the Lunar New Year file.

Although Lu Tailang's box office is not very strong, and his reputation is also polarized, the signature of the sixth-generation director is particularly strong.

This "The King's Feast" was an audition and a city building. After several years of tossing, Liu Huohua, Wu Yanzu, Zhang Zhen and many other big names were brought in. The lineup is very good.

The two films "1942" and "70" were released on the same day, and the combined film schedule of the two is almost close to [-]%.

Everyone is waiting to see Feng continue his box office miracle, and Lu Da kills the Quartet, becoming another upstart in the Chinese box office after Wei Yang and Wu Er in the summer.

At the end of November, the first-day box office of the two films was obtained.

"1942" - 2555 million!
"The King's Feast" - 819 million!
These two figures are surprising. "1942" has been given high hopes by many people, expecting to break the Chinese box office record of "Painted Skin 2".

The first-day box office guarantees estimated by major institutions were all around 5000 million, but the reality was that it was cut in half.

However, after all, there is still a weekend box office, which is a feature film that is biased. Word-of-mouth is fermented, and it is common for the box office to drop. Everyone can still look forward to it.

But "The King's Feast" is completely over!
The box office of 800 million on the first day, even if you double the box office, there is no way. From the moment you get the box office on the first day, it is basically confirmed that you will be out of the Lunar New Year stall.

Of course, there are still a small group of people who still hold a little hope that a miracle may happen.

However, the performance of the box office in the next few days, and even the weekend, completely nailed the coffin of "The King's Feast".

The box office in the first week was less than 4000 million!
This is not just a coffin nailed to death, the soil has been filled and compacted, and several layers of cement have been applied, and a tower for suppressing demons has been built on it. One hundred and eight arhats and stars in the sky watched it in person, and the Lord of the Underworld will come to rescue him. Get two slaps.

If this trend continues, it is very likely that this movie will not even break 1 million in the end, and the shooting cost of the entire project will not be less than 6000 million. The most conservative estimate is at least [-] to [-] million in compensation.

How should I put it, if Wei Yang is an investor, he will have Lu Tailang thinking about sinking into the Huangpu River...

Although the performance of "1942" is far from as bad as "The King's Feast", the overall performance is also very mediocre.

The box office of less than 1.5 million in the first week really surprised many people who were optimistic about Feng Pants.

It is understandable that the box office of "The King's Feast" is so dismal. After the film was released, word of mouth was extremely divided.

Some people are blowing it up to the sky, and even think that this movie is not popular because the audience can't eat the chaff.

Some people cursed, thinking that the whole movie was pretentious and unintelligible, and it was simply a ghost story made by a psychopath.

Although the movie "Jinling, Jinling" has been criticized as a traitor movie, but we don't discuss the director's crooked ass, at least the plot quality and shooting techniques are still there.

"The King's Feast" is Lu Tailang completely letting go of himself, holding back the style of Wang's sunglasses.

If your literary film is made like this, even if the audience can't understand it, and they don't know it, maybe they will praise it, but the key is that this is a commercial film.

There is a famous line in Wei Yang's "Rising Fame and Li Wan"——

Don't impose your preferences on the audience, it's disrespectful to the audience!
At the beginning, a group of people used the connotation of Director Chen, but this time in "The King's Feast", Lu Tailang was also crazily ridiculed by a group of people with this line.

After the fiasco of "The King's Feast", this buddy should stop thinking about commercial blockbusters, no one dares to vote, unless it is a big grievance with money that has no place to spend it.

Everyone seems to have decided on Lu Tailang's ending, only Wei Yang can see through the fog of time and space.

In his previous life, Boss Jia of LeTV did not believe in evil, he bet a lot of money on Lu Tailang, and made a more classic "Nine-story Demon Tower"...

Compared with "The King's Feast", which was besieged by the collective, although the word-of-mouth of "1942" is also controversial, it is not bad overall, but the key is that the style is too unpleasant.

"The King's Feast" is incomprehensible, a waste of money!
"1942" is too sad, it is not that kind of ordinary tragedy, it is a tragedy, a tragedy that makes people feel hopeless, uncomfortable and helpless.

In the film market, tragedies are also a selling point at the box office, but tragedies are hard to say.

If you make a movie that makes people cry, everyone will have regrets and emotions after watching it, and may even go to the second brush and go to Amway and other friends.

But if you film a human tragedy, everyone will feel sorry for it after watching it, and they don't want to do it again, they don't even want to recall the plot, and they don't know how to amuse it, which will definitely affect the spread and popularity.

More importantly, it is now December, which is approaching the end of the year. Although it is far away from the Spring Festival, it is also a time for many people to say goodbye to the old and welcome the new.

To celebrate the new year, I would definitely prefer to watch some comedy movies, at least this kind of tragedy movies are not popular.

In addition, there is another reason. Maya predicted in December that even though most people regard it as a joke, there are still taboos, so there is no need to seek abuse at this time.

Theme, style, and schedule are the key factors that determine the unpopularity of "1942" in the market, but they pushed "Lost in Thailand" invisibly.

Wei Yang said before that the success of "Lost in Thailand" was at the right time, place and people.

【Temporary Time】——It is Lunar New Year file + Mayan prophecy, many people are willing to go to the cinema to relax.

[Location]——The failure and tragic style of the films in the same period made the audience more eager for a light-hearted comedy.

Coupled with strong marketing and promotion, "Tai囧" has achieved an unprecedentedly comfortable release environment. The box office performed well on the first day, and it is expected to break through 50% of the film schedule is an ironclad proof.

However, the box office of "Tai囧" has been rising steadily, and even reached the point of skyrocketing at one point, and the last step of "Human Harmony" has also been completed.

Many viewers walked into the cinema with the mentality of watching the excitement, wanting to see whether this movie that made such a big noise is good or not.

Some people thought the trip was worthwhile and it was fun, while some were disappointed because the quality of the movie was not as good as expected.

But no matter how you think about it, the movie box office has indeed contributed, and at the same time expressing your views on Weibo or major platforms has added fuel to the momentum of "Tai囧".

And [Renhe] is not only reflected here, after the box office of "Tai囧" reaches a sufficient volume,

Breaking the Chinese box office record and hitting the 10 billion mark have become the hurdles in front of "Lost in Thailand".

In this world, there are many people who are keen to witness "history". Some of them will make a lot of noise, and some will take practical actions (buy tickets).

When those hurdles get closer and the momentum gets louder, more and more people will participate.

When this matter reaches a certain point, it will not be entirely a problem with the movie "Lost in Thailand" itself...

"Thailand" grossed over 3 million in its first week!

The next week's box office fell, word of mouth fermented, and it was only one step away from "Painted Skin 2".

In late December, the box office of "Lost in Thailand" broke 12 million, setting a new record for Chinese-language movies.

Xia Cong, general manager of the film producer Fanglan Whale, shouted to the media the slogan of hitting the first 10 billion+ Chinese-language movie...

On January 2013, 1, after more than 1 days of release, the box office of "Lost in Thailand" exceeded 10 billion, and the number of viewers reached a record-breaking 3100 million.

Top Chinese box office!

On the same day, as an investor of "Tai囧", Wei Yang finally made a public appearance recently and appeared in the recording of CCTV's talk show "Let's Talk".

In this program, Wei Yang will be a youth idol, telling the story of his struggle and entrepreneurship, but everyone cares more about how much money he makes.

"Tai囧" broke 10 billion at the box office, and it is still showing more and more hits. According to the box office share ratio, this movie Wei Yang has a high probability of earning 4 million+.

Forbes' 2012 year-end statistics are delayed for several days.

Wei Yang topped the Forbes celebrity list with an income of 12.4 billion.

He alone earns more than the other nine in the top ten combined, and the entire Forbes Celebrity List (100 people in total), excluding Wei Yang, the total income of the remaining 99 celebrities is only about 43 billion.

The Forbes Celebrity List has been in existence for several years, and this is the only time someone has earned ten figures.

And the most frightening thing is that in this year's Forbes World Celebrity Ranking, Wei Yang also overwhelmed all the big names in Hollywood. With an income of about 1.72 million US dollars, he ranked first in the annual income and entered the top ten in the overall ranking.

Moreover, in addition to the celebrity list, Wei Yang also entered the Forbes Mainland Rich List for the first time with a total net worth of 31.1 billion (total 400 people), ranking 377th.

The whole country was shocked!

No one expected that Wei Yang would be worth billions in just a few years, enter the rich list, and become a young business idol of a generation.

However, Wei Yang scoffed at the Forbes ranking.

When being questioned by the student audience at the scene, he implicitly criticized the organization for exaggerating, inflating his own income and net worth, deliberately attracting people's attention, and rubbing his popularity.

However, when the host and the audience asked him how much money he actually made last year and his real net worth, Wei Yang hesitated, and finally asked anxiously, so he could only prevaricate.

"I don't care how much money I have. I'm not interested in money. What I pursue is to bring a stable and prosperous life to my family and the satisfaction of a successful career. Earning one hundred million or one billion is nothing more than completing a job. A small goal or a big one..."

(End of this chapter)