Who are you calling powerful?.

Chapter 406: Word-of-mouth fermentation, strategic success, Feng Pants never disappoints

[A commercial film with a very high degree of completion, with both fluency and coordination, its values ​​are higher than the average of domestic films, and the actors’ tacit understanding increases the favorability, I’d say 8.5 points]

[To be honest, I'm a little disappointed. It's not as surprising as the previous movie "Famous", but it's not that bad either. If you don't have high requirements for movies, you can watch it]

[The number of ways of overlapping time and space is actually not new, but Wei Yang can give new surprises every time]

[Master Fan is beautiful, and Wei Yang is unexpectedly cute. The two actors are such a plus]

[Facts have proved that Wei Yang is the only one who can shoot good pictures of Fan... After "My Love from the Star", only "Famous" and "Cohabitation in Time and Space" can truly capture the charm of this Asian goddess. I strongly recommend them both. tied to death]

[If it were at the beginning of the year, this movie would be a 7 out of [-], but after watching "Tiny Times", I think this movie is particularly good]

[The plot structure is actually a bit old-fashioned. Anyway, the movie is completely set up in the middle and later stages, and you can basically guess the plot behind it. It can only be said to be above the middle, but the advantage is that the emotional line is very sweet. As a love movie Say, this is a great bonus]

[Facts have proved that although Wei Yang is very bad in reality, he can indeed portray a good man. Lu Ming in the movie is kind, honest, upright, and wants to marry]

[The movie is given five stars, but two stars are deducted for the single character in the Easter egg at the end (angry)]

【…】

Compared with the hot box office, the reputation of "Cohabitation in Time and Space" is actually somewhat restrained overall.

It's definitely not a bad movie that everyone will shout about, but it doesn't have many outpourings of praise either.

Overall, the reviews are relatively mediocre. The initial score on Douban was only 6.9 points. Later, with the popularity of the box office, it rose a bit, and now it barely maintains around 7 points.

This score is not comparable to Wei Yang's debut film "Famous", which scored 7.6, with the peak reaching 7.8.

Normally speaking, Chinese-language movies that can reach Douban's 8 points are all high-quality masterpieces. Even many classic movies are only in the early 8s, and some don't even have 8 points.

"Famous" scored 7.8, which can barely be called a quasi-classic to a certain extent.

However, although it is not as good as "Famous", "Living Together" on Douban has a gold content of 7 points.

As far as the current Lunar New Year season is concerned, "Cohabitation in Time and Space" is second only to Ning Hao's "No Man's Land".

"Anti-Drug" later received a high rating on Douban, but a lot of the reasons were due to the meme and its later popularity.

Many viewers love the movie and have a better impression of the movie, giving it high scores. Currently, "Anti-Drug" has just been released, and there is no ghost filter yet. The Douban score is roughly the same as "Cohabitation in Time and Space", but the number of people who rated it is much smaller, so it is ranked behind.

More importantly, this year is the "first year of bad movies". The summer films "Tiny Times" and "Fuji Mountain Residence" can be said to be an eye-opener for Chinese movie fans.

In this comparison, "Cohabitation in Time and Space" becomes particularly pleasing to the eye, even commendable.

So many times, you don't need to be very good, as long as you do better than your peers, you can win without fighting.

The "mediocre" reputation did not affect the box office trend of "Cohabitation in Time and Space" and even created a relatively favorable public opinion environment.

Right now, I haven't seen it yet, but when "Personalized" and "New Police Story 2013" are released, they will explode immediately and take off.

Again, no matter how hard you try, you won't be as good as your peers.

After realizing that "Cohabitation in Time and Space" had a pretty good reputation, Wei Yang couldn't wait to see the release of "Private Customization".

Judging from the information he knows and some information from his previous life, it will definitely be fun to watch...

...

On December 12, "Cohabitation in Time and Space" has been released for a full week. The real-time box office in the afternoon was 19 million. If the evening box office is included, it is expected to exceed 4.28 million.

After all, the following days are non-working days, so the box office is obviously not as good as the previous days, but the average single-day figure of nearly 5000 million is perfect.

This is inseparable from Wei Yang and Fan Xiaopang’s crazy publicity campaign, which includes promoting the next Korean special episode of "Run" and appearances in many popular variety shows. It is no exaggeration to say that both of them are on the hot search list. .

This kind of concentrated promotion method, which focuses on the beginning and neglects the end, actually somewhat overdraws the film's box office potential in the later period.

However, this is also expected by the team. After all, they will face off against two powerful enemies later on. No one knows what the outcome will be. It is better to take a gamble in the early stage.

As long as the box office harvested in the early stage is enough, not only can it take advantage of the opportunity, but the mentality will be more relaxed, and the Diaoyutai can be calmly settled. Even if the three companies fail in the later stage, the film will still make almost enough money.

Judging from the current data, "Cohabitation in Time and Space" has perfectly realized its early strategy of frantically grabbing box office.

It also allows "Cohabitation in Time and Space" and Wei Yang to accept any subsequent results.

It's just pitiful to movies of the same period such as "The Storm" and "Famous Man 2".

"Cohabitation in Time and Space" was in full swing, and these movies were once overwhelmed.

At least 30% of the film schedules were cut down to a few companies, and "No Man's Land" even had a single-digit film schedule. I heard that Ning Hao almost called Boss Wei to complain.

But there is nothing we can do about it. Boss Wei has someone to talk about, and the key box office is really strong.

In the daily box office market, "Cohabitation" accounted for no less than 60% of the total box office, and the peak was close to 80%. Theaters must give priority to movies that can make money.

However, today "Private Customization" is released, and the good days of "Cohabitation in Time and Space" are also over. At least it is impossible to "eat alone".

The title of the king of sewing pants for the Lunar New Year is no joke!

Under the premise that "Living Together" is in full swing and has accumulated many early advantages, it still managed to obtain 35% of the film schedule.

If there was no "Cohabitation in Time and Space", it is estimated that 50% could be obtained.

In Star City, after finishing work in the evening, Wei Yang, Fan Xiaopang and several crew members directly booked a movie theater to watch "Private Customization" and explore the enemy's situation.

This kind of thing is also very common in the entertainment industry. Only by knowing yourself and your enemy can you deal with it with ease.

Liu Tianxian and the others were afraid of "Cohabitation in Time and Space" and regarded it as their own enemy. "Cohabitation in Time and Space" was also very wary of "Private Customization", so they organized a group to watch it.

As for the movie hall, it was not to fund the enemy, nor was it because Wei Yang was too rich to burn money, but because they wanted to analyze and discuss the movie. There were many people and the sound was noisy, which would inevitably affect other viewers' normal viewing of the movie.

So we simply booked a movie theater for everyone to discuss freely, so that people like Wei Yang who couldn't show their faces would be more comfortable.

Fan Xiaopang glanced at the production assistant who was eating potato chips in front of him, forced his eyes away, and talked to Wei Yang to distract him.

"Do you think this movie can catch up with us?"

Fan Xiaopang was very proud when he said this. The box office of "Famous" has exceeded 5 million, and the 5 million of "Cohabitation in Time and Space" is already a certainty. If you are bolder, it may even reach 8 million.

She has also become the heroine of two blockbuster movies, and her cumulative box office is among the best among many actresses. "Famous" has a good reputation, but after all, it is just a group portrait movie. Although she is outstanding, she does not have many roles.

But "Cohabitation in Time and Space" is a romance movie, and even has the shadow of many chick flicks. She is the core of the seriousness and accounts for a large proportion of the success of the entire movie.

It can be said that with these two movies, if anyone says that Fan Xiaopang is a carpet star in the future, it will be a complete lie.

The popularity of the movie at the box office has also made Fan Xiaopang's ambitions continue to expand.

Now she is no longer willing to accept that "Cohabitation in Time and Space" is just a box-office hit. She also wants to dominate the Lunar New Year season and secure her spot among the top three Chinese-language films at the box office in 2013.

Among the movies that have been released so far, "Journey to the West: Conquering the Demons" has set a new box office record for Chinese-language movies and firmly ranks first.

Zhao's "To Our Perishable Youth" was the runner-up, with a box office of 7.19 million, and Xu Laoguai's "Di Renjie: The God of Dragon King" ranked third, with a box office of just over 6 million.

If the data can be stabilized, "Cohabitation in Time and Space" has great hope of entering the top three, but the premise is that it will not be overtaken by "Private Customization" and Cheng Long's drama.

"It's hard to say."

Wei Yang didn't make any mistakes. After all, in his memory, the box office data of the movie "Private Customization" was not bad.

Even though there are variables now and he has made a lot of arrangements, no one can tell what kind of outcome it will lead to. At least until the relevant data comes out, he dare not say that he has much confidence.

"You are just too cautious. I think we have a good chance of winning. The person named Feng is no match for you at all."

Fan Xiaopang has great confidence in Wei Yang, and at the same time, the situation of "Cohabitation in Time and Space" is indeed very good.

On the other hand, Fan Xiaopang secretly really hopes that Huayi and Feng Pants can be a big loser.

Fan Xiaopang has no old feelings for Huayi, her old club. On the contrary, Huayi is a sad place for her. The two parties were not happy when they broke up, and they were even quite resentful. They also had no feelings for Feng Pants, the so-called "Bo Le". Not a good impression.

This old guy always has a higher regard for the people below him. He also likes to look down on others and has a vicious mouth. Many people who work with him don't like him.

For various reasons in her previous life, Fan Xiaopang still wanted to seek cooperation and support. Now she has Wei Yang as her back. She hopes that Huayi will get worse and worse in the future. It is best to give up the leading position in the industry to Blue Whale.

This battle with "Private Customization" can be regarded as a kind of "revenge" in Fan Xiaopang's opinion. She hopes that she can let out the bad temper she felt back then.

"I'm not sure whether I'll win or not, but I do have hope in helping you vent your anger."

"real?!"

Fan Xiaopang was very pleasantly surprised. Wei Yang smiled and let her wait for a few days.

The relationship between him and Huayi was not very harmonious to begin with, and there was even some old grudge. As long as it did not affect the overall situation, he was willing to push the other party along the way.

Originally it was for my own comfort, but now I can eat two things with one fish, and it is not bad to use it to make others smile in exchange for some benefits.

The two chatted and the movie started to play. Fan Xiaopang came here just to join in the fun. The others had an attitude of working overtime and discussed with each other from time to time. Many people took out their mobile phones, turned down the brightness, and recorded some things. The essential.

Boss Wei didn't take notes. He had watched this movie several times and had a certain understanding of many details of the plot.

One thing to say, the movie "Private Customization" is not bad, it can even be said to be a quite enjoyable commercial film.

Especially Fan Wei's unit is a classic, with extremely ironic black humor, sharp lines, and constant golden sentences.

"Use this to test cadres. Which cadre cannot withstand such a test?"

"I want to challenge my weaknesses."

"There are bad people among the crowd!"

"..."

Even though Wei Yang had watched it more than once, he still couldn't help but smile when he saw this paragraph.

As for other aspects, the plot of the director who pursues elegance and Song Dandan pretending to be a rich woman to buy a house are also handled well, making people laugh.

But then again, apart from these few plots, the other plots are really average, and the connections are very fragmented, a bit like a collection of jokes.

As far as Wei Yang is concerned, he felt that Feng Pengtang didn't take the film seriously at all, and it was obvious that it was a bit perfunctory.

Rumor has it that Feng Pants made this movie specifically to make money after "[-]" lost money, so it wasn't very serious.

Taking the same type of "Party A and Party B" as an example, the whole movie is a big circle within a small circle, with a fast pace, a warm atmosphere, a beginning and an end, and it clearly depicts the story of a group of young people with dreams and lives.

And "Private Customization" throws out the setting of a "dream-fulfilling" company, and then piles up unit plots.

There is no main plot. The protagonists shout slogans and toss around in order to realize their dreams. They are like a group of tool men, giving the audience a lingering sense of fragmentation.

Coupled with a large amount of advertising and scene promotion, the movie lost the life-like feel of "Party A and Party B" and added a bit of falseness and cheapness.

To put it bluntly, this movie was only supported by the brilliant performance of the screenwriter and the supporting roles of Uncle Ge and Fan Wei and Song Dandan.

It's by no means a bad movie, but it's hardly a good movie of any quality.

The most important thing is that this is Feng Pengtong's work that rests on his laurels and is completely a waste of "Party A and Party B".

It’s not that speculation is not allowed, there are too many people in the entertainment industry who are speculating and resting on their laurels.

But others can take advantage of it. For a director like Feng Pants, the industry and the outside world have very high requirements for him. They never want him to stay in his comfort zone, but to move forward bravely and forge ahead for the Chinese film industry.

Under such circumstances, many people think that Feng resting on his laurels is not doing his job properly and is willing to degenerate.

What's even more frightening is that he didn't even cook the rice well!

If Feng Pants really makes a "Party A Party B 2", even if it means resting on its laurels, many people will probably recognize and support it. A good movie can overwhelm everything.

But if you come up with a nondescript "Private Customization" that even seems to mean destroying your own brand, then just wait to be criticized.

It did not go beyond Wei Yang's expectations. After the release of "Private Customization", major film critics and senior movie fans were shocked.

Many people criticized the movie and Feng Pants, and some of his die-hard fans and fans even turned to hate because of their love.

It is common for directors to be scolded when making movies, and most directors have long been indifferent to it.

But Feng Pants, known as "Feng Da Pao", was definitely not among them. He directly criticized the people who scolded him on Weibo...

(End of this chapter)