Who are you calling powerful?.

Chapter 426 The head-on confrontation between Wei Yang and Suning, I was cheating
In March, a big event occurred in the financial and film and television circles.

Blue Whale, a well-known film and television company in the entertainment industry, and Blue Crab Ventures, a well-known investment company in the industry, jointly established Blue Qinghai Investment Company.

This investment company with a strong flavor of Weiyang sold out RMB 10.5 billion.

Directly acquired 24% of the shares from PPTV’s small and medium-sized shareholders SoftBank, German investment institutions, the founder team and others, becoming the third largest shareholder of PPTV.

On the same day, Lan Qinghai officially issued an acquisition notice for PPTV and directly contacted Hony Capital, the second shareholder of PPTV.

This news was directly listed as the top trending topic on Weibo, and relevant people in the financial circle were crazy about it.

Some inside stories were slowly unearthed.

It is said that from the time Wei Yang and his team decided to acquire, to the implementation of specific steps, and the final completion of the acquisition, it only took more than 20 days. The decisiveness of the move and the speed of action can be regarded as a small business model, and they also successfully defeated Suning.

With so many equity changes and frequent actions, it is certain that Suning, the major shareholder, cannot be hidden.

The latter learned about the news soon after Wei Yang started the acquisition, but they did not expect it to be so fast. Even before they had discussed the specific results, they had already settled it and announced that they were in contact with Hony.

The reason why Wei Yang is so fast is very simple.

Throw money!

The current valuation of PPTV is around 30 billion. Previously, Suning and Hony spent US$4.2 million to acquire a total of 76% of the shares, which is about 25 billion+ when converted into RMB. In other words, the valuation of PPTV at that time Probably 33 billion+.

Of course, there must be a lot of premium for this kind of acquisition, which is definitely not worth it. The current valuation of 30 billion is also due to Suning's control.

If you think about it this way, it's actually quite simple.

The remaining 24% of the shares combined by the small shareholders were worth just over 30 million based on a valuation of 7 billion. Wei Yang bought it at a premium of 10.5 billion, showing full sincerity.

Moreover, PPTV has been jointly taken over by Suning and Hony. Everyone knows that the next step will be to focus on cleaning up small and medium-sized shareholders.

Rather than being forced to leave the market by various means, if someone takes over at a high price, who will refuse?

And Wei Yang naturally knew that the money spent was more or less "taken advantage of".

But there is no other way. If you want to enter the game and accumulate enough capital to compete with Suning, you have to be willing to spend money and get out of the game as soon as possible.

This money is just an appetizer. In the next step, Lan Qinghai will directly spend 15 billion to acquire the shares of Hony Capital.

When Hony Capital and Suning Group joined forces, Suning was the big player and Hony Capital was not short of money. It held 32% of the shares and spent nearly 10.5 billion yuan at that time.

Blue Whale asked for 15 billion, which means that as long as Hony nods, it will earn 4 to 5 million in a few months.

ally?

Wei Yang didn't believe that Suning, an ally, was worth this price in Hongyi's heart, and he would add more if it couldn't be done.

"Wei Yang is crazy!?"

This was the reaction of the outside world after learning that Wei Yang had offered Hongyi a price.

PPTV has a total valuation of 30 billion. Wei Yang spent more than 25 billion on just over half of the equity. This is not how he spends his money.

Only those who understand Wei Yang or consider the overall situation can see Wei Yang's true purpose.

"This is a war of attrition with Suning."

The acquisition of PPTV is very difficult for Wei Yang, because Suning has entered the game and has become a major shareholder, and it is also a well-known domestic group. Trying to take PPTV from them is tantamount to snatching food from the mouth of a tiger.

So if you want to win this battle, you have to win by surprise.

For Wei Yang, it was too stupid to compete with Suning for funds, and he couldn't compete with him, so he had to change his approach and draw Suning to a battlefield where he was good and powerful.

Therefore, Wei Yang decided to make a dangerous move.

Simply give up on Suning and not attack the entire PPTV. Instead, concentrate your superior funds to acquire the shares of Hony and small and medium shareholders.

If everything goes well, Wei Yang can get 56% of the shares, making him a well-deserved major shareholder of PPTV, and he can legitimately get control of PPTV.

In this way, Wei Yang can use PPTV as a battlefield and continuously invest funds.

If Suning doesn't bite the bullet and follow suit, it will form a war of attrition with Wei Yang. If it doesn't invest, it will be forced to lose its shares bit by bit.

For Wei Yang, PPTV is the biggest strategy for Blue Whale and related companies to focus on the future. They had originally decided to invest heavily. As long as the website can be developed, there is no way to spend too much money.

Therefore, Wei Yang is willing to burn this money if he dares to, and with the Blue Whale and the Red Shark that has begun to rise behind him, he is confident enough to burn money.

But that’s not necessarily true for Suning!

They are very rich, but they also have large stores, including e-commerce, home appliances, physical stores, sports and other industries, all of which are burning money.

Under such circumstances, facing PPTV, which is not a particularly important part of their grand strategy, is it worth Suning's fight with Wei Yang?

One side goes all out, no matter the cost.

The other side has various constraints and worries.

Once it enters a war of attrition, Suning will retreat sooner or later. Even if it persists and becomes a shareholder of PPTV, it is not necessarily a bad thing for Wei Yang.

As long as the control of PPTV can be guaranteed, Suning's investment will also be of great benefit to the website. Even reaching cooperation with it on TV channels and offline can further improve the PPTV industry chain.

At this point, Boss Wei is not obsessed with eating alone. He even had plans to introduce capital such as Toutiao Group for cooperation in the later stage.

Of course, this is predicated on successfully acquiring all shares of Hony Capital.

If it is not captured, or only partially captured, and cannot control PPTV, then even though Wei Yang can still fight a war of attrition, he will be more passive in many aspects.

That's why Wei Yang didn't hesitate to offer a premium that made the outside world think he was crazy, and packaged up all the shares of Hony, which was the most critical part of the acquisition plan.

"Tell them again that they must package everything and not accept partial sales. This is the bottom line, otherwise we would rather the acquisition fails."

"I can afford to pay 10 billion. Besides, we still have shares in our hands, so we can still lose a tooth from Suning."

"As long as Hony is persuaded to package and sell, if Suning wants to sabotage the acquisition, it will also have to acquire Hony's shares and compete with us for funds."

"With such a high premium, I don't believe they are willing to buy it. Even if they are willing, do they have enough money?"

"If Suning could spend the money easily, there would be no need for it to bring Hongyi along for the acquisition. Their family has a big business and they can keep it together."

"In a word, those who are barefoot and not afraid of wearing shoes are reluctant to confront us head-on."

"..."

Wei Yang vigorously encouraged his team, and Suning, with a market value of hundreds of billions, seemed not to be taken seriously by him.

In this acquisition war, Wei Yang has another advantage that is not easy to detect, but is particularly sharp, that is, he can use the resources of the financial team at his disposal.

But Suning is different. The ship is in danger of turning around.

The various factions, shareholders, executives of major internal companies, and many of them are listed companies, can affect the whole body. Boss Zhang does not have as high a degree of freedom as Boss Wei.

This was accomplished in the past when Wei Yang's short-term acquisition of small and medium-sized shareholders' shares was completed, and Suning could feel it before the meeting was over.

After hanging up the phone, Zhao Liying looked at Wei Yang with admiration, her expressions filled with affection.

As mentioned before, what impressed Xiao Zhao the most about Wei Yang was not his appearance and personality, but his seriousness and determination in work and his confidence in strategizing. The so-called domineering CEO Fan Qiqi killed her. Whenever this time, Xiao Zhao would transform. Little fan girl.

"Brother, you were so handsome just now." Wei Yang rubbed her head. He also felt that he was a little handsome just now, and he also felt that his level of deception was getting higher and higher.

"Is Suning really not going to take action?"

"do not know."

Wei Yang spread his hands. What he just said was half-truth and half-false. He had a certain degree of confidence, but it did not guarantee success.

Hony Capital is relatively ambiguous now. Although it is a little tempted by Wei Yang's high price, it has not surrendered and is hooking up with Suning.

Even for them, it is best to sell Weiyang at a high price and sell a small share of Suning's shares at the same time to ensure the latter's control, so as not to offend.

Suning thought the same way, taking control of PPTV at the minimum cost to deal with Wei Yang's impact.

But Wei Yang was obviously on guard against this. The price could be negotiated, but he had to buy all the shares. It was clear that he would become the largest shareholder in one fell swoop.

So the three parties are now in a stalemate, and Wei Yang is actually betting that Suning will not compete with Wei Yang and spend money.

Although Suning is relatively complicated internally, it is not without people who understand. They have invested more than one billion in the PPTV project and will not give up easily. They are willing to spend money at all costs. A large group with hundreds of billions is not that easy to deal with.

"So we have to hurry up. This matter cannot be delayed. The longer it is delayed, the easier it will be for Suning to reach a decision. Now it is time to cut through the mess quickly while they are still discussing internally."

Wei Yang knew what was going on and urged the team to speed up negotiations while continuing to contact funds.

Once Suning really comes to an end, Wei Yang's remedy is to continue to increase the price, so that Hongyi will be tempted and Suning will feel distressed.

In addition, Wei Yang also began to use the strength of half a media boss to create smoke bombs like crazy. All kinds of gossip flew all over the sky, involving both himself and Suning.

It continues to create pressure on Suning's shareholders and the stock market, and creates obstacles within Suning.

Wei Yang even sent people to spread rumors, saying that Alibaba, Hunan TV, and LeTV were also interested in participating, muddying the waters.

For Wei Yang, who has the same goal, it doesn't matter how chaotic the situation is. Their goal is to win the shares, but for Suning, this is all trouble.

...

"The future is terrifying."

Wei Yang's tricks can be hidden from most people, and business giants like Boss Zhang can still see some things.

But again, a company as big and complex as Suning often does not move based on personal will. Even if Boss Zhang knew Wei Yang's layout, he did not just counterattack.

That's why he praised Wei Yang, thinking that not only was he decisive and ruthless in his methods, he was also very accurate in finding Suning's weaknesses.

There was a thin young man next to him. He was a little angry when he heard this: "It's just gambling. If Suning decides to continue investing in PPTV, what will he do to stop it?"

This young man is none other than Boss Zhang’s son, the future president of Inter Milan, Mr. Zhang Jingwei.

At this time, Young Master Zhang was still studying abroad. He came back from his annual vacation and stayed for a few more days.

As a result, he saw Wei Yang's surprise acquisition and did not return to school. Boss Zhang also wanted to let him see it, so he analyzed Wei Yang's operation for him.

Even so, Young Master Zhang was not convinced by his father's praise of Wei Yang.

In other words, after Boss Wei started from scratch, because he was too young, he was inevitably compared with the heirs of various families and often received praise. Naturally, he became a thorn in the eyes of many rich second generations.

Young Master Zhang and Wei Yang are only a few years apart. One has not graduated from college, while the other has a net worth of tens of billions and is engaged in business wars with well-known domestic groups.

It is no exaggeration to say that if he successfully becomes the majority shareholder of PPTV, Wei Yang's business reputation and influence will reach a higher level.

Not to mention the second generation of rich people, some of the older generations of rich people are not comparable to him.

Young Master Zhang may not know this, but because he is young and energetic, he always feels that Wei Yang is nothing special. He always thinks that if he takes charge of Suning, he can easily defeat him.

"Then let me ask you, if you are now the CEO of PPTV and do not have the identity of Suning's heir, can you cope with Wei Yang's offensive, and can you persuade Suning's senior management to give you strong support?"

Young Master Zhang wanted to pat his chest and confirm, but looking at his father's serious eyes, he finally remained silent.

Boss Zhang asked again: "If you had Wei Yang's assets and connections, would you have the courage to go against Suning? Or even have the ability to put Suning in a dilemma and quarrel internally?"

Young Master Zhang remained silent for a longer time this time. Boss Zhang next to him smiled bitterly when he saw this, and said heartbroken, intentionally or unintentionally.

"I finally know why Cao Cao lamented that having a son is like Sun Zhongmou."

Sure enough, no son would want to hear that his own father thinks he is inferior to others, let alone a top second generation like Mr. Zhang who is arrogant and arrogant, and his fingernails are all red.

Boss Zhang saw everything in his eyes and stopped as soon as it was good, without further irritating his son.

He felt that his son was too arrogant and had a superior family background, so he was not very motivated to fight. He wanted him to work harder, so he gave his son a goal or opponent.

"Study hard and accumulate. When I return to Suning after graduation, I will compete with him sooner or later."

Young Master Zhang is not stupid, and he can guess his father's intention, but when he thinks of what he just said, he still feels panicked.

"Then you really will let Wei Yang get what he wants."

"It's that simple."

Boss Zhang sneered. He admired Wei Yang, but that didn't mean he was willing to watch him step on Suning to get the upper hand.

With his prestige in Suning, trouble is a problem. If he really is ruthless, competing with Wei Yang for Hony's shares won't be a problem.

"Doesn't he want to fight a war of attrition? I will help him and drain his funds."

Young Master Zhang's eyes lit up and he understood his father's intention. Suning followed suit and bid for Hongyi shares. Wei Yang had to grit his teeth and follow suit if he didn't want to give up.

It would be best if Suning can successfully acquire Hony shares. If it exceeds expectations, Wei Yang will also pay a large price and become the major shareholder of PPTV at a high premium.

By then, Wei Yang would have run out of funds and even be in debt. Even if he had control of PPTV, he would not be able to invest on a large scale.

On the contrary, Suning, even if it retains part of the original funds to finance the impact, can still make Wei Yang stupid, regain control, and kick him out.

"He helps us use our strengths and avoid our weaknesses, and we also use our strengths and avoid our weaknesses with him. Suning's disadvantage is its huge size, but its advantage is also that even if it can only use part of its resources, this war of attrition is enough to bring down Wei Yang."

"Yes."

Young Master Zhang's eyes suddenly lit up: "Wei Yang is just trying to be smart. How can he defeat Suning if he is wasting his energy?"

"His main business is film and television. This industry is too unpredictable. I don't believe that he can sell everything. Once something goes wrong and the capital chain is broken, we can just flatten it and round it out."

Boss Zhang’s trick is very poisonous!
Forced, Wei Yang finally spent more than 3 million more and won the shares of Hony Capital for 18.2 billion.

Soon after, Boss Wei officially took over PPTV and soon announced adjustments to relevant structures and personnel.

Magic City, Zhangjiang

Wei Yang stood in the PPTV headquarters office, feeling extremely distressed and sneering at Suning's calculations.

These business tycoons are indeed difficult to deal with. Others might be tricked to death by them, but he is different.

I'm cheating...

　A serious acquisition case is very complicated. For the sake of perception and rhythm, the novel keeps everything simple.

　　
　
(End of this chapter)