Who are you calling powerful?.

Chapter 448 PPTV=Mango TV+Station B+Aiyougoose

Wei Yang did not keep arguing with Liu Shishi. He was actually very busy during this time.

Just dealing with several companies is enough to give him a headache, and he also has to follow up on the shooting projects in the second half of the year.

This year Wei Yang plans to have two projects personally. The filming of "Nirvana in Fire" has been completed, and he has another film assignment.

Fortunately, due to the outbreak of the Spring Festival last year, Blue Whale decided to move "Detective Chinatown" to the Spring Festival. If it had been released as scheduled during the summer, Wei Yang might not have time to go back to Liu Shishi's place to stay at night.

But right now, there’s no rush for movies or anything else, the main thing is PPTV’s summer strategy, which is something Boss Wei has to think about even when he goes to sleep these days.

It's late July, PPTV's summer strategy is nearly halfway through, and the results are quite impressive.

This has also encountered stubborn resistance from various platforms and even TV stations.

For example, as mentioned before, Hunan TV station has moved out several variety shows, not only put them on Mango TV, but also sold them to Penguin and iQiyi.

This is also related to the strategy of Mango TV. They have the shortest online time among many video websites, second only to PPTV after Wei Yang’s revision.

For Mango TV, Hunan TV’s initial ambitions were not that big and it was just a subsidiary and supplement to the TV station.

It was not until video websites became the general trend that Hunan TV stations paid more and more attention to Mango TV. Even so, internally it was difficult to say that Mango TV could surpass Hunan TV. This was determined by their system.

As a state-owned enterprise + publicity unit, the TV station has always been their core foundation.

There is no doubt that this is a good thing for Wei Yang. Not to mention it later, it now gives PPTV the opportunity to overtake in corners.

Currently, Hunan TV is at its peak, and its content output capabilities, especially in variety shows, are terrifying.

As mentioned before, this summer alone, Hunan TV has launched three popular variety shows: "I Am a Singer 2", "Flowers and Boys" and "Extreme Pursuit", as well as regular ace shows such as "Everyday Upward" and "Happy Camp". broadcast.

"I Am a Singer 2" has invited Han Sanshi, Wei Wei, Zhang Yu, Zhou Bichang, Dynamic Train, Zhang Jie, Pin Guan and Deng Ziqi, who became famous in one song.

Strictly speaking, this program can compete with "The Voice of China".

Regardless of their singing skills, stage performance, and ability to adapt songs, these powerful singers in "I Am a Singer 2" can beat the vast majority of The Voice students.

The cast of "Flowers and Boys" is also very impressive. The most famous ones from the female side are Liu Tao and Xu Qing, and the older generation Deng Peipei and Zhang Kaili are also familiar faces.

There are two male tour guides, one is Zhang Han, the first brother of Tianyu, and the other is Hua Chenyu, the winner of "Happy Boys" and currently very popular.

The content of the program about celebrities traveling abroad is also a relatively scarce subject in China at present, and the selection of guests is also good, especially Xu Qing, who is very popular.

It was even reported on the show that he and Zhang Han [sibling?The scandal of "Aunt-Nephew Love", coupled with Sister Shuangzi's ex-girlfriend who just broke up with her, Weibo is very lively.

"Extreme Pursuit" is a program created in Japan. It is somewhat similar to "Everyone Accelerating" in the previous life, but it is also somewhat different. The name may have been changed because of this.

However, the lineup is quite luxurious, with regular guests including Huang Xiaoming, Cai Shaofen, Du Chun, Jia Nailiang and the TF boys who are currently out of the circle.

In addition, due to the design of the program and some plots, the visual stimulation given to the audience is no less than that of the brand-name battle.

So many people think that this show is just for "Run".

Of the three programs, Mango TV only broadcasts "Flowers and Boys" exclusively, while "Speed ​​Pursuit" and "I Am a Singer 2" are both broadcast in conjunction with LeTV.

Even "I Am a Singer 2" will be broadcast exclusively on LeTV first, and it can only be launched on Mango TV after the specified time.

Programs such as "Tian Tian Shang Shang" and "Happy Camp" are currently live on Youku and iQiyi.

Mango TV’s current update progress is not as good as these websites. Some variety shows cannot even be launched on Mango TV due to contract restrictions.

This is not surprising. Mango TV currently has limited traffic and ability to attract money, and selling the copyright will cost a lot of money.

Under such circumstances, it is profitable to sell to other websites, but to lose money if you keep it for yourself. In the case that Mango TV does not receive enough attention, it is not surprising that such high-quality content is exported to "enemy sites".

Mango TV cannot learn from Wei Yang in this regard. Blue Whale and PPTV are not the same company, and they must do business in a business-like manner.

Mango TV and Hunan TV are strictly superior and subordinate units. In addition, they are state-owned enterprises. The way they think about many things is completely different from that of private enterprises.

Especially the accounting aspect is very serious and sensitive. If something goes wrong, the tax issue is a trivial matter, but attracting the supervision department is a big trouble. The responsible leader should consider it carefully and would rather go slow than be cautious.

This gives PPTV a space for rapid development.

Under the premise that Mango TV has not yet concentrated on variety shows, and websites such as iYiqi have not yet exerted their own self-made online dramas, they have joined forces with Blue Whale to completely launch PPTV's signature of high-quality variety shows and deepen PPTV's attribute of "content is king".

Once this brand is deeply rooted in the hearts of the people, even if it is subsequently suppressed by all parties, PPTV can stabilize its position and gain continuous support.

Therefore, Wei Yang is very grateful to Hunan Province and Taiwan. He is worthy of being an old friend and is a righteous person.

As soon as several high-quality variety shows from Hunan TV were scattered on the Internet, more than half of the pressure on "Run" was relieved.

In terms of popularity of variety shows on Hualuo.com, PPTV’s exclusive variety shows occupy three spots, two of which are among the top five, stealing the show.

In terms of TV dramas, PPTV mainly focused on exclusive online dramas in July. Although the popularity was not as high as that of the same period, there was still another "Gu Jian Qi Tan" that could not stand it.

Although the drama "The Story of Ancient Swords" has been aired, it still has a lingering flavor. Just relying on fans of the drama to watch it again and again, its popularity is no worse than those popular dramas of the same period, or even better.

Several of the leading actors are hot and popular. Damimi and Rouba also caught up with the popularity of "Tiny Times 3" and "Running Man 2". They became trending searches every two days, and even the dramas of the same period were popular. of ecstasy.

As a result, PPTV’s data from all parties is getting higher day by day.

Compared with those old websites, sometimes some data can be evenly divided, and the increase in new users is the best among them.

However, what satisfies Wei Yang and Li Ji the most is not the surge in users, but the continuous increase in the online time of PPTV users, and the large number of film and television dramas in the film library are also increasing bit by bit.

This means that users are not only attracted by these popular projects, but also start to use the website in depth.

To put it bluntly, we are accumulating die-hard old users!
This is something that Wei Yang and the others have always paid close attention to. No matter how successful the summer strategy is, it will only be a partial one and the war cannot last long.

Drainage is the key, but how to retain and convert the users that are attracted is even more critical.

Although Wei Yang has repeatedly emphasized that this summer strategy should first build a reputation and increase users, and don't worry about the rest, but just listen to this, how could he really not care about it.

Regardless of the current surge in users, the short-term growth rate of paid users is the largest in the entire network, but these users only paid for a month or two.

After the summer vacation, after watching these hot-selling projects, people will run away, so PPTV’s so-called summer strategy will have to be discounted.

The retention rate of new users is something that PPTV cannot ignore.

Therefore, Wei Yang replenished the film library as soon as possible, in order to let the audience feel the rich film and television resources at this time, and then they will continue to stay on the website after the excitement. After waiting for the stream for a long time, they will get used to the website. Consciously you will become a loyal old user.

So, when I realized that the resources of the film library were starting to be used, and the feedback was good.

Boss Wei was very pleased and gave two instructions.

One is to mobilize the navy to post comments and barrages on major film and television dramas in the film library. If you don't know how, you can go to Douban and Tianya to copy. Anyway, it is to increase "popularity" and "interactivity".

Only when there are more "people" watching the movie and the audience finds it lively and resonant will they have a better impression of PPTV.Wei Yang has experience in this. Taking station B as an example, many old dramas are gaining new traction, becoming popular again, and even becoming ghosts and hot memes across the internet.

Station B’s strong interaction, high-density information barrage and lively and comfortable movie-watching atmosphere are all important magic weapons, and a considerable proportion of the audience comes for these.

If PPTV can activate the enthusiasm of the audience, greatly enrich the barrage materials, suppress fandom criticism and sensitive topics, and enhance the movie-watching atmosphere experience, it will establish a great advantage.

Even though this drama is available all over the Internet, people are more willing to come to PPTV because they think the comments here are all talented people and they speak well.

At this stage, although most major websites have enabled barrage, the full benefits of this feature have not yet been explored.

PPTV has Wei Yang’s suggestions and can make more efforts in this area.

At that time, there will be a signboard of "Content is King" on the outside, and an experience ecology of "Strong Interactive Community Culture" on the inside, which will complement each other.

Hiring trolls was a last resort and a transitional operation. There was no one on QQ back then, and Brother Ma even pretended to be a female netizen.

Once the number of users and strong interaction habits increase, these comments and comments will disappear unconsciously...

Another indication is to continue to expand the film library.

Wei Yang plans to invest a total of several billion this year. This money cannot be spent on Blue Whale and some new projects. More than half of it is to purchase copyrights and replenish the film library.

There is not enough of this thing. If you buy it as much as you want, tens of billions will not be enough. You can’t buy it at home, but there are still a lot of it abroad.

However, Wei Yang is not that cool. Although the supplementary film library is required to be complete, it is not all bits and pieces. It should focus on some influential projects as much as possible.

Among them, Wei Yang is more interested in buying permanent copyright.

If PPTV wants to build a barrage cultural community, the copyright will expire, the data will be cleared, and the good barrage and comments will disappear, which will be very hurtful to users.

Therefore, Wei Yang feels that it doesn't matter if he can buy a permanent copyright, even if it is more expensive, and he is not obsessed with exclusivity. Although most permanent copyrights are exclusive, there are many exceptions.

For non-permanent copyrights, try to extend the time limit as much as possible, especially for some high-quality copyrights, you can buy them for as many years as you want.

It doesn't matter if you spend more money, because copyright will become more and more expensive in the future. The more you spend now, the more you will save in the future.

Because of this, Wei Yang also specially designed two logos [Exclusive] and [Permanent] on PPTV, which were placed on the project cover and page.

The former is normal and many websites have this mark, while the latter is exclusive to PPTV and serves as a reminder to users.

In this case, having an advance reminder is also a comfort to the audience. At the same time, it will be more intimate for projects with a [permanent] mark, and it is also a small operation to enhance user cohesion and loyalty.

B-site barrage and atmosphere + Mango-style exclusive high-quality content output + Aiyouteng platform operating advantages.

If PPTV can combine these three points, it can accomplish great things, retreat to occupy a position and become invincible, advance to become the king and win the top spot.

The more Wei Yang worked, the more confident he became, and his goals and appetite became bigger and bigger.

If this continues, in two years' time, let alone competing with Aiyouge, he will dare to clamor to acquire Douyin and Bilibili...

...

Time came to August, and many relevant industry insiders began to analyze the changes in PPTV last month, and a lot of various data were listed.

Someone has done statistics and found that PPTV’s online search volume and input method frequency in the past six months have increased more than ten or even dozens of times compared to last year.

Station P was just the abbreviation of a certain website a year ago, and its scope was extremely niche. After the rise of PPTV, it was once comparable to those popular website platforms.

The most popular website in the first half of 2014 may not be PPTV.

But the most astonishing depth and rise in popularity is PPTV.

According to rumors, there are also university courses that use Wei Yang Lightning's acquisition of PPTV and its short-term success as a case study to analyze various details. If not for time, someone might use this as a graduation thesis.

The valuation of PPTV has more than doubled in just a few months from around 30 billion when Wei Yang took over. The current valuation is around 70 billion.

This is because time is still short and the outside world is still waiting and watching. Otherwise, such a very watery valuation will not be new if it doubles or triples.

You know, the listed Youku Tudou is probably around 180 billion to 200 billion.

At present, the former video leader has been greatly impacted by various websites behind him. If it were not rumored that he was contacting Alibaba, he might have been surpassed by iQiyi.

iQiyi, which just acquired PPS, has also accepted investment from Xiaomi. It is rumored that Xiaomi spent 18 billion to acquire about 10%+ of iQiyi’s shares. From the perspective of the industry, it is not inferior to Youku.

If it weren't for the emergence of Wei Yang's PPTV, iQiyi would be the video website with the strongest momentum this year.

There is also LeTV.

In terms of the development of the video website itself, LeTV is not particularly outstanding, but it cannot stand up to other people's good industrial chain. Boss Jia's various ecological reactions have suffocated, causing LeTV's stock price to take off all the way.

LeTV, which was originally known as the "demon stock", is now almost the most dazzling star in the stock market.

At present, LeTV's market value is close to 500 billion. It is still richer than Youku, and it is still rising.

This is the market value of real money, and the increase is even more exaggerated than PPTV's valuation. Wei Yang's heart trembled when he saw it.

I have to say that Lao Jia is still ruthless!

Wei Yang didn't admire Boss Jia's accounting skills, but he admired his courage. What would happen if he didn't leave the country...

However, most ordinary people don't care about these boring statistics and the so-called stock market value.

Whether they eat or drink improperly is none of their business!

For them, the biggest change in PPTV is that the website is becoming more and more known and used by everyone.

As a matter of fact, a few months ago, as Wei Yang spent a small amount of 30 billion to own PPTV, this website has been hotly searched for several months, and this website has entered the public eye.

But everyone still associates PPTV more with Wei Yang and regards it as a piece of gossip. Most people still watch the excitement.

Since the beginning of the summer strategy, this concept has changed significantly. More and more people regard PPTV as a serious [entertainment tool] and play its original role.

Go to work and catch up on "Running Man 2" and watch celebrities from all over the world fight against famous brands.

When eating takeout, I picked up the old dramas "Wulin Gaiden" and "Underground Transportation Station" from the station, and smiled warmly while watching the barrage of ridicule.

I read "Gu Jian Qi Tan" three times before going to bed at night, admiring the handsome men and beautiful women, the bloody love and hatred.

I watched the online drama "Dark One" with my friends. It was suspenseful and exciting, and the scale was huge.

……

When people talk about PPTV, it is no longer all about Wei Yang, but like some popular website platforms, it has subtly become a part of everyone's daily life...

(End of this chapter)