Who are you calling powerful?.

Chapter 546: Half of the entertainment industry is following "Strategy of Ming Palace"

Zhao Liying and others were quite serious about "Strategy of the Ming Palace" before. Now that the TV series has achieved good results, they are even more motivated.

In an almost crazy manner, Zhao Liying led the crew to continue the publicity work, adding to the success of "Strategy of the Ming Palace".

And "Strategy of the Ming Palace" has lived up to the hard work of Zhao Liying and others. After its hot premiere, it soon swept the entire new year's schedule with a violent attitude.

The three-day ratings exceeded 1.8!

The ratings broke 2 in five days!

The two-week ratings are approaching 2.5!

At the TV platform level, it is simply sweeping the nursing homes. Except for CCTV dramas, which can barely compete with the advantages of the platform, there are almost no tail TV dramas.

Although "Martial God Zhao Zilong" and "Spring in the Lonely Empty Courtyard" still have poor reputations and mediocre results as Wei Yang expected, they cannot resist "Strategy of the Ming Palace", but they are still somewhat influential.

The latter will break 1, and the former will have slightly worse results, but it is not without hope of breaking 1.

As for "The Wife Cooking Detective" co-operated with LeTV, let alone being a dark horse that disrupted the situation, the ratings were less than a fraction of "Strategy of the Ming Palace".

As for "Youth", its performance on the TV platform is also very average and not very threatening.

Last year's ratings champion was "Nirvana in Fire", with a rating of just over 3. "Strategy of the Ming Palace" is currently airing more than halfway and is approaching a 2.5 rating. Even if it fails to break 3 in the end, it will get close in the future.

This aroused Zhao Liying's ambition!

You know, this year Boss Wei made an online drama for the first time and gave up the ratings champion.

If "Strategy of the Ming Palace" can successfully win the honor of the annual ratings champion in 2016, and if Zhao Liying alone handles the ratings, it will be a huge success.

At least Liu Shishi's so-called "four consecutive championships" can't be shown off. Playing as an assistant and winning against the same core are completely different concepts.

However, it is hard to say whether Zhao Liying can succeed.

Although there is no Boss Wei this year, several others have works. "Strategy of the Ming Palace" is very popular, and those works are not too bad.

For example, Damimi's "Dear Negotiator" and Tang Yan's "A Good Marriage". These two have great appeal, and their lineups are also very good.

Not to mention that the two of them collaborated on the extremely popular "Ode to Joy 2".

It has not yet been determined whether this drama will be broadcast this year, but once it is confirmed that it will be broadcast this year, it will be a big trouble.

Although the first part of "Ode to Joy" didn't break 3, it wasn't too far off, and the second part is likely to be even better.

It can be said that this drama will be the biggest enemy of "Strategy of the Ming Palace" and Zhao Liying to win the annual ratings championship.

Another important enemy is Fan Xiaopang's "My First Half of Life".

No one dares to underestimate the appeal of this popular Chinese actress who can compete for the top spot. Even if her new drama has not yet been finalized, she is definitely a strong contender for the ratings championship.

This brought pressure to Zhao Liying, but also a little bit of excitement.

If we can step on the three of them and rise to the top, then the ratings championship will be more valuable and the feeling will be more comfortable. This will give Zhao Liying some fighting spirit out of thin air.

But having said that, even if Zhao Liying is determined to become a national ratings champion, at the beginning of 2016, everyone feels more and more that the focus of the industry and the audience is increasingly tilted towards online platforms.

Ratings are important, but more important are the number of views, click-through rates, number of comments, as well as the popularity of Hualuo on the entire network and the number of daily charts.

Whether a drama is popular or not is more and more decided by the Internet. The voices of TV viewers are ignored and ignored. Even if there are occasional reports, they are taken by passers-by and fans and posted online to lament or show off.

[My mother also likes to watch "Strategy of the Ming Palace"]

["Strategy of the Ming Palace" is so good to watch. When we go out to eat, the hotel TV shows his drama, and everyone watches it while eating]

[The last time our family watched dramas together was "Nirvana in Fire" and "The Legend of Zhen Huan"]

[Zhao Liying is so popular. My grandma, who is almost 80 years old, knows her and says she is not Niao Niao (the heroine of "Brilliant Star")]

[Haha, my grandma also knew her, but she knew Hua Qiangu]

[My mother still likes to watch "Shanshan Is Here". Jiangsu Province TV often reruns it. My mother watches it again and again and never gets tired of it.]

【…】

Needless to say, the official data of "Ming Palace Strategy" can be described in one word, so popular that it has no friends.

If the TV platform can still leave some leftovers for "Martial God Zhao Zilong" and "Spring in the Lonely Empty Garden".

In terms of online platforms, in addition to fans of the actors and actresses of the two dramas and regular users of the platform, most of the casual viewers were attracted by "Strategy of the Ming Palace".

According to incomplete statistics, every day "Strategy of the Ming Palace" is broadcast, there will be about 5 to 7 hot searches within the next hours, most of which are at the top. If the plot is strong, the number is expected to reach double digits. .

It must be noted that the above hot searches are all hot searches for the TV series "Strategy of the Ming Palace" itself.

For example, what record was broken, how did the heroine get slapped in the face, how the heroine and the second heroine became so close as sisters, how the unlucky male protagonist was defeated, which villain was disgusted by green tea, and a certain character was so well played, Relevant historical science bala bala.

Hot searches for individual artists such as Zhao Liying and Li Jiahang, as well as TV drama-related gossip, have to be excluded.

also. "Strategy of the Ming Palace" also triggered an interesting phenomenon, that is, celebrities chasing the drama Dalian Huan.

It is impossible to verify which celebrity first caused the trend. Anyway, the first celebrity took advantage of the traffic, and the remaining celebrities either sincerely or simply took advantage of the popularity and became shareholders of the TV series.

For example, the well-known Hong Kong star Zhang Yunu posts photos on Instagram and catches up on dramas while picking up her children in the car.

A certain folk singer who sang "Anhe Bridge" complained on Weibo that all men and women in the circle of friends were chasing "Strategy of the Ming Palace", regardless of his former cold and melancholy appearance.

Mainland female artist Yang Rong, some netizens saw her secretly watching the drama "Strategy of the Ming Palace" while she was taking a break in a behind-the-scenes working video released by her studio.

Host Xie Na, who is also a good friend of Zhao Liying, calls on Weibo every day, and uses Weibo pictures to serialize the daily routine of dragging her husband Zhang Jie, the Happy Family, and a bunch of Hong Kong hosts into the trap.

Not to mention Gu Li Na Zha and Di Li Rouba, two of Zhao Liying's losers. Not only did they post photos of the chase, but they also visited the cast together and took photos with the crew. @赵丽颖 said she would take me to fly with her next time in Gongdou.

Later, even Zhang Zhixi, who played an important role in "Lonely Empty Courtyard", was photographed by paparazzi watching the drama on her mobile phone during filming. From the analysis of the scene, it was probably "Strategy of the Ming Palace".

Competitors at the same time were all palace fighting dramas. It was too much fun to watch the dramas of the enemy instead of watching the dramas performed by one's own family.

However, it’s not the actor who has the most fun. But someone broke the news on the Internet that the original author of "Lonely Empty Courtyard", Ji Wo Sicun, is also pursuing "Strategy of the Ming Palace".

It is said that Bie Wo Si Cun couldn't help complaining that the filming of "Lonely Empty Courtyard" was too bad and ruined her work. There is no way to compare with "Strategy of the Ming Palace". She kept regretting why Blue Whale didn't film it. .

Of course, neither of the two parties involved has acknowledged or responded to this, especially since the latter is just a rumor, and it is difficult to tell whether it is true or not, but it can be regarded as a joke.

The popularity of "Strategy of the Ming Palace" actually caused many people to study the show and put forward many opinions.

First, as mentioned before, the plot is very fast-paced and very exciting. The heroine Li Caifeng is bold and careful, dares to fight and fights hard, and revenge is not overnight. She has the style of a refreshing heroine in a female channel.

Secondly, the plot is relatively relaxed and has a certain light comedy color.

This is Blue Whale's specialty. It often adds some appropriate little baggage to the plot to make the overall plot relaxed, increase audience interactivity, and make the characters lovable.

The "Celebrating More Than Years" trilogy is a masterpiece, and several popular characters are full of comedy.

Compared with the original version, "Nirvana in Fire" also adds a lot of light comedy, which makes the interaction between Mei Changsu and Prince Jing and Commander Meng more interesting. The disadvantage is that the audience is more frustrated.

The person responsible for the comedy in "Strategy of Ming Palace" is Li Jiahang.

The King Yu he plays is a bit of a coward, with his old father Jiajing suppressing him, and a strong teacher Gao Gong at home, and Zhang Juzheng coming behind him is not a bad guy.

I finally have a sense of presence among the women in the harem, but when I meet a tough heroine, I can't help but feel speechless.

So in this drama, King Yu is the source of comedy, and most of the laughs are on him. Even though he is obviously a scumbag, many viewers still like him.

Third, it is the so-called "anti-routine".

Most palace fighting dramas are accustomed to making the heroine be true, kind, and beautiful. Even in "The Legend of Zhen Huan", Zhen Huan was a good person in the early stage, but later she turned evil for some reason.

Many palace fighting dramas like Dead Girl are full of white lotus flowers from beginning to end, with various ways of repaying evil with kindness, which makes people feel aggrieved.

Li Caifeng, the heroine of "Strategy of the Ming Palace", has been a smart person from the beginning and doesn't care about fame and morality. What she values ​​​​is herself and the people she wants to protect, and she will do whatever it takes to do so.

The so-called growth is nothing more than training step by step, becoming more and more decisive, and the layout becoming more and more stable and comprehensive.

Such a decisive heroine, once accepted in this era where silly and sweet characters are popular, is very lovable.

The reason why counter-routines are popular is largely because the audience hates homogeneous content. If you break the rules and the quality is great, you will succeed.

In addition to the personality of the heroine, the sisterly love between the heroine and the second heroine is also counter-conventional.

As mentioned before, in many costume dramas, especially palace fights, sisters who have grown up together will basically turn against each other or die prematurely.

However, "Strategy of the Ming Palace" did not do this. Instead, a sister came to love her for a lifetime.

They supported each other in the backyard of the palace, and also watched and helped each other when they entered the palace. Later, they became the queen mothers of the two palaces and jointly assisted the young emperor.

The plot hasn't finished yet, but the two people are indeed lifelong good friends. The finale also introduces that Chen passed away peacefully in the 24th year of Wanli, and Li Caifeng was still very sad.

And the reason why the heroine and the second heroine are so harmonious is that the play also gives an anti-routine setting.

That is, the three of them, including King Yu, may have feelings, but not that deep.

Neither the heroine nor the second heroine can be said to love the hero deeply, so there is no conflict. In contrast, the two grew up and worked together to avoid attacks from other concubines. They are both childhood friends and comrades, and their relationship is deep.

As far as the heroine is concerned, Chen is her sister, master, princess/queen, and her strongest supporter in the palace, especially after she gave birth to a son.

For Mrs. Chen, since she could not give birth to a son, she would be tied to Li Caifeng and her son for the rest of her life, and the three of them would advance and retreat together.

In such a situation, the male protagonist King Yu has become an outsider, and sometimes even "enemies" with the female protagonists.

So some people jokingly said that Zhao Liying is the male lead, Zhao Ji is the female lead, and Li Jiahang should be considered the second male lead.

Likewise, this setting is unique in an environment where the male protagonist is often entangled in sadomasochism.

Gong Dou, it’s right to pursue a career!
Everyone likes to watch emotional dramas, but there are too many emotional dramas, so a career drama suddenly felt novel and interesting.

By the same token, later on there were too many roles for leading heroines and strong women, and it would be just as easy to shine if you had a clingy little wife.

History is a circle, and going against the trend may not mean going against the wind, but it may be the first shot of a new popular style.

At least Wei Yang can confirm that after "Strategy of the Ming Palace", dramas such as the heroine's joyful drama and sisterly love will become new popular filming routines, and it is still unclear whether Lily will be developed through this.

Boss Wei is happy to see this happen. He doesn’t like anything about beauty. How beautiful the little sister’s posts are…

...

"Strategy of the Ming Palace" dominated the entire month of January 2016, and even as the Spring Festival approaches, Zhao Liying is still the biggest hot spot.

Hunan TV, Shanghai TV, and even CCTV, which is said to have already rehearsed for most of the show, were interested in inviting her to participate in the Spring Festival Gala, but Zhao Liying declined.

On the one hand, it was rare to have a few days off during the Spring Festival, and she wanted to spend time with her family. On the other hand, she was really busy right now.

Invitations from various business resources rushed towards her like snowflakes. Even for luxury accessories, which she had always been relatively weak in, two high-end luxury brands were willing to open their arms.

Any high luxury threshold is empty in the face of unrivaled popularity and popularity.

Zhao Liying is the most popular and can almost compete with the two Lius. This is her greatest confidence. Luxury goods are ultimately for making money. If it can increase sales, everything else can be compromised.

Dior, who was the most enthusiastic, directly sent an invitation to the fashion show, and once Zhao Liying successfully contacted her, she would immediately give her a higher-level endorsement contract.

As one of the six major blue-blood luxury goods companies, Dior has been slightly slow to expand into the Chinese market.

LV has Liu Tianxian under its name, Chanel has teamed up with Liu Shishi and Zhou Gongzi, Gucci has Wei Yang under its name, Gulinaza is also one of the spokespersons of this brand, such as the red blood brand Versace and Damimi Yunyun.

Therefore, Dior also intends to find a popular star to enhance the influence and popularity of its brand in China.

Zhao Liying, who has super national status, caught Dior's eyes. In addition, they also hope to win Dili Rouba to form a double top lineup.

Luxury brands are so enthusiastic, let alone other brands.

Even if Zhao Liying picks and chooses and raises the threshold, she can still earn tens of millions and live a happy fat year...

(End of this chapter)