Who are you calling powerful?.

Chapter 647: Theater Ambition and the Third Young Master Wei Ping'an
As time enters December, the Lunar New Year holiday season gradually begins.

Several movies including "Ex-Files 3", "The Shameful Iron Fist", "Youth" and "Legend of the Demon Cat" were released one after another.

At the same time, there are also other movies such as "The Convenience Store of Sorrow", "Blood of the Steel", "Master", "The Second Generation of the Demon", and "The Demon Ring".

Including several movies released at the end of November, it is estimated that more than 11 movies will be released in December, and the number in January is not much different.

Compared to previous years, the film and television industry, with a continuous influx of hot money, is becoming more and more lively, and the competition is unprecedentedly fierce.

Of course, although the pie is constantly expanding, it is not big enough to accommodate 40+ movies that can all make a profit.

Except for a few, most movies are just extras and cannon fodder. There are probably only a dozen or so that are expected to make a profit, and only a few that make big money, or even fewer.

Judging from the lineup, "Ex-Files 3" and "The Shameful Iron Fist" produced by Blue Whale are not in the leading position.

"The Shameful Iron Fist" is okay. Happy Twist has been quite popular in the past two years, and it also brought in Yan Fei and Peng Damo as producers. It is also a comedy, so it is highly anticipated by movie fans.

"Ex-Files 3" is much worse.

Although the first two films had good box office, they were not very big and were not taken too seriously by everyone. The only one who could compete was Li Jiahang.

Therefore, unlike the attention paid internally to Blue Whale, the outside world expected that the box office of "Ex-Files 3" would almost be squeezed out of the top ten.

"The Shameful Iron Fist" is pretty good, but it only made it into the top five.

"The Ring," directed and acted by Sandra Ng, and starring Xiao Shenyang, Xiao Yueyue, Zhang Ze, and Francis Ng, is the most anticipated comedy of the Lunar New Year holiday.

Such as "Blood Machine" by Cheng Long and Xiao Zhu, "The Second Generation of Fairies" by Liu Tianxian and Feng Shaofeng, and "The Convenience Store of Sorrow" by Wang Junkai and Yang Tianbao of Tfboys, no matter which one you take out, the cards on display are not bad.

Not to mention "Youth" and "Legend of the Demon Cat", both produced by famous directors, one is a song of youth of the era, and the other is said to be a fantasy masterpiece of the heyday of the Tang Dynasty.

However, when the movie was actually released, they realized that their thinking was too shallow.

They overlooked the two most important advantages of these two films, one is the golden signboard of Blue Whale, and the other is the powerful strength of Blue Whale.

Anything produced by Blue Whale must be high quality!

Although in recent years, due to the expansion of Blue Whale's scale, increased production, and the pursuit of profits, some of its works are more or less unworthy of their reputation.

But in general, most of them are still above standard, and even though a few are controversial, it is difficult to judge them as bad movies.

After all, Boss Wei attaches great importance to the reputation of Blue Whale. If some films are really unprofitable or cannot be promoted, he will use the "black gloves" Emerald Shrimp in the dark to privately use the resources of Blue Whale.

Although some people may think this is the same as taking off pants to fart, most people still recognize the Blue Whale sign.

The words "Blue Whale Produced" represent quality assurance to a certain extent. Don't underestimate this. On this basis, if the film is of a subject matter that you like or stars your favorite actors, many people will not hesitate to pay for a movie ticket.

Some extreme Blue Whale fans even uttered similar outrageous words.

The work of Blue Whale is just a piece of shit, but I want to taste it too!

That’s right, Blue Whale as a company also has fans, just like Xiaomi has Mi fans and Penguin has Goose fans, Blue Whale naturally also has Fish fans.

This group of fans support all the company's artists, works and company layout on a daily basis, study various data of each work, make suggestions for the artists' future development path and scale, and worry about Blue Whale's dominance.

If the box office and ratings are low, they will blame the directors and actors, praise the most hardworking and dedicated artist, and comment on the ability of a certain executive from time to time.

Let’s just say that sometimes it seems that Boss Wei Yang doesn’t care as much about Blue Whale as they do.

Sometimes he is criticized for not doing his job properly, and told to stop eating grass near home and go back to filming...

With this golden signboard, even if the casts of the two films are not particularly good, there is still a basic base that many movies envy.

If the golden signboard is the lower limit, then the powerful strength of the blue whale is the upper limit.

Today's Blue Whale is no longer the rookie that had just entered the film industry and had to seek distribution from Light Media, pay homage to China Film Group Corporation, and cling to the thighs of the film industry.

Blue Whale is now the industry leader. Compared with the Blue Whale of that year, it is a behemoth.

There are many cinema chains and distribution companies involved, including Guangguang, Bona, Shanghai Film Group, China Film Group, and Wanda. Even Blue Whale itself is one of the major distributors and controls Hualuo.com, the largest online ticketing platform.

It can be said that in terms of distribution, Blue Whale is not the largest, but it is one of the top ones.

At the same time, Boss Wei actually has another ambition, for which he has been consciously collecting some funds and waiting for an opportunity, that is -

Cinema!

As Blue Whale grows bigger, it will naturally move from film and television production to terminal platforms in the areas of small screens and variety shows. Similarly, the terminal theaters are what allow the film industry to survive.

There will come a day when Boss Wei’s rebirth bonus will be exhausted.

At that time, even though Blue Whale had a lot of resources and could still get the biggest piece of the pie relying on its size and foundation, the risks of film production were much higher than they are now.

If you want to offset these risks and even take the film business further, setting up cinema chains is the most direct and effective way.

As mentioned before, the producer of a movie takes a maximum of 40% of the box office revenue, and they also have to calculate expenses and take risks. More than 50% of the box office revenue goes to the theaters, and is shared by the entire industry.

Of course, theaters also have their own expenses and risks, but overall, they live a much more relaxed life than film and television companies.

Although Blue Whale is the industry leader, its valuation has always lagged behind Wanda Pictures, mainly because of its cinema chains.

Boss Wei never thought about cinemas in his early years, just like he never thought about building a platform at the beginning. At that time, he felt that it was too far away from him.

But as his business empire continued to expand and he made more and more money, Wei Yang suddenly felt that it was not impossible to run platforms and cinemas, and that entering these industries would make his entertainment empire more powerful and stable.

However, the cinema industry is not easy to enter. The investment scale and complexity are much more difficult than those of video websites.

The most crucial thing is that the entertainment market is booming right now, the entire industry is booming, and many aspects are inflated.

The same goes for cinema chains. If they enter the market now, they will be taking over at a high price. When the film and television industry enters the cold winter, Boss Wei will be so overwhelmed that he will cry!

Therefore, Wei Yang has not been bothering with theaters. Instead, he has been concentrating on the development of film, television and distribution, waiting for the opportunity to buy at the bottom.

The coming cold winter of the film and television industry will certainly cause a depression in the industry, but it will also bring many opportunities. Even the currently powerful Wanda Pictures will fall apart and even change hands in the future.

As long as he makes sufficient preparations, Boss Wei can quickly become a cinema chain boss, or even the biggest one.

Of course, it’s good to buy at the bottom during the cold winter of the film and television industry, but will the film market recover in the future, and to what extent will it recover?
How big is the correlation between the film industry and the overall economic downturn?

Will the continuous development of the Internet bring about a disruptive impact on the traditional cinema industry?

These are the issues that Wei Yang must clarify before he officially enters the cinema market on a large scale in the future. They are also a huge test of Wei Yang's true business vision and the hard power of the major professional teams behind him.

However, this is all in the future. Although Blue Whale did not have a cinema chain at this time, it still won the highest screening schedule and related cinema chain treatment for the two movies "Ex-Files 3" and "Shameful Iron Fist" with its strong distribution capabilities.

In addition to distribution, Blue Whale also has the most powerful publicity team in the industry.

It has been mentioned many times before that when it comes to film and television promotion capabilities, Blue Whale ranks second, and no one dares to be second.

This already strong publicity capability has been further enhanced as Boss Wei becomes more and more powerful, opening up more and more Internet channels and even forming strategic partnerships with several popular platforms.

In the past, series such as "The Mermaid", "Wolf Warrior 2" and "Detective Chinatown" have all benefited to varying degrees.

This time, the same is true for "Ex-Files 3" and "Shameful Iron Fist", especially "Ex-Files 3", which shocked countless eyeballs.

The publicity team of "Ex-Files 3" accurately found target groups such as white-collar workers, young men and women, and college students.

Then, with sentimental theme songs such as "Say Goodbye" and "Dignity", the film marketed topics such as "ex/boyfriend/girlfriend", "unforgettable her/him", "can't let go", and "super tear-jerking" to attract people into the theater.

After discovering that some viewers cried after watching the movie, they immediately started to hype it up crazily, which then caused a trend.

Similar to "Do you still remember that her/him? Go and see the movie", "You will cry too if you see me", "Is this movie so exaggerated? I will go and see it", "Several of the audience members with me cried".

One of the keys to a successful promotion of a film is to attract a large number of passers-by to follow suit.

If you watched "The Mermaid" back then, you should have supported Stephen Chow and voted for it. If you didn't watch "Wolf Warrior 2", you're not a Chinese. "Dying to Survive" is a Chinese classic and you'll regret it for the rest of your life if you don't watch it.

There are many different moves and specific strategies, but the essence is the same and they remain essentially the same.

As I said, the trick doesn’t have to be old, as long as it works!
Is the quality of "Ex-Files 3" really better than "Youth" and "Legend of the Demon Cat"? I'm afraid not many people would think so.

However, outstanding marketing, powerful publicity channels and Blue Whale’s all-round support eventually led to the explosion of "Ex-Files 3", which surpassed "Youth" and "Legend of the Demon Cat" at the box office.

Breaking 10 billion in seven days!
Breaking 15 billion in eleven days!
Hualuo.com calculated the [estimated box office] based on the evaluation of institutions across the entire network and the real-time box office. From the initial 8 million+, it has now soared to 22 billion+.

However, this is not the best performing film during the Lunar New Year holiday, as "The Shameful Iron Fist" was released after it.

It only took 10 days to break 5 billion!
At present, Hualuo.com's [estimated box office] has exceeded 25 billion. There may be ups and downs in the future, but as long as the trend is normal, the error range will not be large.

Blue Whale has basically achieved its goal of 2017 billion yuan in total box office in 200.

But what makes peers despair the most is the dominance of Blue Whale in the Lunar New Year box office.

"Ex-Files 3", a movie with more gimmicks than quality, is expected to hit 20 billion despite the siege of various movies. How the hell are we going to have fun in the future?

Aren't they all just flattering Wei? !
...

private hospital
Fatty Fan looked at his phone with a pale face and handed it to Boss Wei: "Look, someone is scolding you online, saying that you are the sinner of Chinese-language films because of the capital interfering in the film market, emphasizing marketing and publicity while ignoring the film itself."

"Exit."

Boss Wei said with disdain: "These bastards just started to accuse others when they can't win the game."

Capital intervention?

Which film and television company in the world doesn’t do this? As for those who don’t do it, it’s not because they don’t want to, but because they don’t have the ability.

Boss Wei is wearing a full set of magical gear, why should he take it off and compete fairly with you? Why didn't anyone say this when he broke into the film industry with his bare hands?

Speaking of quality, these people have the nerve to brag that in the entire entertainment industry, Blue Whale's works have the best overall quality and the best reputation.

Oh, you guys kept silent when you made crappy movies and made money through marketing, but I found a movie of average quality and imitated it, and I did it better than you did, so I become a sinner?

Boss Wei doesn't bother to pay attention to the double standards of these people, and the Blue Whale Public Relations Department is not just there to do nothing.

These people think he is good-tempered, and he can defeat these dirty bastards by using media and the Internet to win over public opinion.

"Okay, stop playing with your phone and take a break."

Wei Yang didn't care about these trivial matters. Fan Xiaopang went into labor before the due date, which was considered premature. Fortunately, it was not a big problem, but it also made Boss Wei break out in a cold sweat. But now thinking about it, his palms are still a little damp.

"I'm fine, I just can't sleep."

Fan Xiaopang didn't want to sleep, and Wei Yang couldn't do anything about her, so he chatted with her. Fan Xiaopang was also very curious and surprised about the success of "Ex-Files 3" and wanted to ask if it could be replicated in large quantities.

"It is certainly possible to copy, but only a small part can be copied. This movie, like Wolf Warrior 2, is something you can only encounter by chance."

By making a love movie and relying on the strong strength of Blue Whale to promote it, it would not be a problem to make a few hundred million at the box office. If you are lucky, it is not impossible to break through 10 billion.

But it is indeed difficult to achieve the scale and popularity of "Ex-Files 3". Although the quality of this movie is average, it is not without its merits.

First, the two previous films laid the groundwork. You know, both of these films made money.

Don't underestimate this point. The fact that both movies made money shows that the series is developing healthily, which means it has the potential to soar to success when it gets the chance. This is not common in the film industry, and many Hollywood series have this situation.

Secondly, the theme songs are really powerful, and the two songs even became the hit songs of the year, which is also a kind of hard strength.

Thirdly, although the overall plot is not very exciting, the sensationalism in the last paragraph is very well done.

Sometimes it's like this, a highlight clip can add the finishing touch and elevate the entire movie.

Whether it is the movie or the supporting publicity, they are actually all serving the highlight, just like making dumplings for this plate of vinegar.

If the vinegar is good, the dumplings will sell well!

Fan Xiaopang understood, no wonder Wei Yang didn't want to bother with that group of people.

Wei Yang was looking at how to make vinegar and dumplings taste good together, or more profoundly, how to brew good vinegar and make good dumplings, while this group of people were studying at what temperature to boil the water for cooking dumplings, and whether to use an iron pot or an aluminum pot. They were simply not of the same mind.

After chatting for a long time, Fat Fan felt sleepy and fell asleep. Wei Yang turned and went to the observation room, quietly watching the sleeping baby.

The baby was born prematurely, and although all the examinations showed he was healthy, to be on the safe side, he was kept in the observation room and cared for by a doctor for two days.

Fan Xiaopang hesitated for a long time between the names Wei Zheng and Wei Li, and finally chose Wei Li by drawing lots.

The third young master of the Wei family, Wei Li!
The nickname has not been chosen yet, mainly because Fan Xiaopang has difficulty making decisions. Before he could think of a nickname, the child was born. However, Wei Yang did think of a name.

Safety!

The birth of this child scared him a lot, because he was born prematurely and looked smaller than his two brothers, so Wei Yang gave him this name, hoping that he would grow up safely and healthily, and live a happy life...

(End of this chapter)