Who are you calling powerful?.

Chapter 683: Three defeats in three battles, the penguin video with PTSD

Boss Wei, who just returned from the filming of "Chi Le Chuan", is living a relatively carefree life.

Apart from a small amount of work every day, I go out and play games, play football, go fishing, ride horses, etc., or take care of the children at home. Today I take care of the eldest child, tomorrow I take care of the second child, and the day after tomorrow I will go to Beijing for a meeting and take care of the third child.

While Wei Yang was enjoying his little life, the summer battle among major platforms had entered its third round.

Compared with the previous two games, there is almost nothing to say about the situation in this game.

massacre!

One-sided massacre!

"Legend of Fuyao" at least has Liu Tianxian's popularity to maintain a certain lower limit. "The Rise of Phoenixes" had a good reputation in the early days, but later experienced various storms and controversies. Although the results were poor, it still had a certain degree of popularity.

Penguin has launched "Fights Break Sphere", a top male IP produced by a so-called famous director.

Apart from a little disturbance when it was first launched, the subsequent popularity was provided by the major film and television complaining sections of Bilibili. After a lot of criticism, it became the background board crushed by "Ashes of Love".

In contrast, "Ashes of Love" starring Dilraba Dilmurat became an instant hit on the Internet as soon as it was aired.

Both "The Lost Tomb" and "Negotiator" have achieved impressive results and are considered very popular, but "Ashes of Love" has now been released and has won the title of the hottest summer drama in just two days.

Not only did the ratings rank first during the same period, the online broadcast data was also extremely popular, breaking the 10 billion playback volume mark and ranking among the top three in PPTV history.

Compared with other popular summer dramas during the same period, the average playback volume per episode was nearly double that of "Negotiator", and "Old Mystic Nine" exceeded it by about a quarter. Given this hot momentum, there is still a lot of room for growth in the data.

The popularity of Hualuo has reached 15000+ in just a few days, dominating the daily and weekly charts. Other online data are also among the best this year.

There is no doubt that this is a phenomenal work similar to "The Journey of Flower" and "Nirvana in Fire".

Even the Penguin would never have thought that the trump card of PPTV’s summer strategy was not Da Mi Mi, nor the sister IP of “Grave Robbers’ Chronicles”, nor “The Undocumented Crime” adapted from Wei Yang’s novel.

Instead, the important task was given to "Ashes of Love" led by Dilraba Dilmurat.

Are they trying to step on their penguins and hold Dilraba? ?
Deceiving too much!

What’s even more infuriating is that they have almost no other means of counterattack except impotent rage.

Some people even had to admit in their hearts that it was no wonder that Boss Wei and PPTV looked down on Penguin Video. They lost three games in a row and their defeat was so complete. Even if the opponent was clearly "arrogant and underestimated the enemy", they had no way to defeat the strong with the weak.

Some of the already divided senior executives of Penguin Video started to fight directly.

The war has come to this point and we have lost all our face. Just surrender!

The person in charge of Penguin Video even submitted his resignation letter directly to the head office, and several relevant persons in charge also began to contact headhunters to prepare for the next job.

Soon, Penguin headquarters also made arrangements.

The resignation of the head of Penguin Video was not directly approved. After all, the outside world was watching. It was embarrassing enough that they lost so badly. If they fired the person in charge, wouldn’t it be a waste of PPTV’s reputation?

Therefore, the person in charge of Penguin would not be allowed to resign directly. On the contrary, his level was raised and he was given a concurrent position in the head office.

Those who understand will understand, this is called technical adjustment!
Give him a sinecure, put him on hold first, and then part ways amicably after the storm has passed.

The company gained face, the person in charge was not fired directly, and he was able to save face, get a few months' salary for free, and have some buffer time to find a job.

Other senior executives of Penguin Video are also staying in the company for the time being and will either leave or be transferred after the storm has passed.

As for who will lead Penguin Video in the future, the head office temporarily parachuted in a vice president and promoted two executives who had no previous responsibilities or even had good performance. If nothing unexpected happens, after the storm has passed, the three will become the new leadership.

The new head of Penguin Video came very quickly and came to the company almost immediately after being transferred.

A brief meeting was held to get to know each other, and then a few core executives were called into a small meeting.

There is only one topic: what to do next!
The frustrated Penguin executives looked at each other, but eventually spoke one after another.

"Boss Sun, give up. Ashes of Love is too fierce. Various data are rising every day. Unless we spend money, Martial Universe won't even be on the hot search list."

"Yes, even the actors are incredibly popular. Take the male lead Luo Yunxi for example. In less than a month, his Weibo followers have skyrocketed to nearly 90 million. Dilirouba is even more popular. It is said that even the s beauties combined cannot rival her. She is the best of the best."

"Their dramas made the actors famous, and the actors' popularity fed back to the dramas, and both became more and more popular, and other related dramas such as "Old Mystic Nine" also became incredibly popular."

"It's almost August now, and Ashes of Love is so popular that it won't be a problem for it to continue to be popular for a month or two. The enemy is powerful, and it is not rational to fight hard."

"We have invested a huge amount in Ruyi's Royal Love in the Palace and have high hopes for it. If we schedule it for the summer, regardless of whether it will be a success or not, if there is a mistake and we make less money, it will be a loss for the company."

"..."

The executives' comments seemed to make sense, but if you listened carefully, they were mostly guilty and timid, which made the new person in charge, Mr. Sun, feel a little disheartened.

This is because they were scared by PPTV!
But he can also understand that Penguin has made a huge investment this summer.

Any one of "Legend of Fuyao", "The Rise of Phoenixes" or "Fights Break Sphere" is a big production, and the copyright fees alone are close to 20 billion yuan. Add to that various other expenses, and Penguin Video has really spent a lot of money this summer.

As a result, every time someone contributed something, they died, most of the investment was wasted, and the person in charge stepped down.

A lot of troubles have also accumulated, such as the dissatisfaction of advertisers, which is enough to give everyone a headache.

Everyone really doesn't want to fight anymore. Although they are very confident about "Ruyi's Royal Love in the Palace", the previous "The Rise of Phoenixes" and others are not bad either.

Even if Ruyi's Royal Love in the Palace has not been released, everyone can still comfort themselves that they have a trump card to avoid the limelight and make a comeback in the future.

The most feared thing is that "Ruyi's Royal Love in the Palace" will not be able to make a comeback, or even be destroyed by others. Then I will really want to die.

In fact, Mr. Sun was also a little intimidated. These people were at least familiar with the business, but they were beaten to pieces by PPTV. He was an airborne leader who had never done entertainment-related work before, so naturally he had no confidence.

If possible, he doesn't want to fight. Penguin's advantages are money, traffic, a complete ecological chain, and stable development. In the future, it will not be inferior to PPTV overall.

What he is good at is internal strength and endurance, but he does not compete with others in moves and bursts. Isn't this using one's own weakness to attack the other's strength?

But he has no say in this matter.

Whether to fight or not, the head office has its own considerations. If they do fight, they have to fight to the death. If they lose, they have to bite off a piece of flesh from the other party. If they are beaten without any ability to fight back, how will the penguins survive in the future?

People at the lower level may be more concerned about the inner benefits when doing things, while people at the higher level sometimes care more about the face.

You have already invested nearly 20 billion yuan in the beginning, do you still care whether you make a few more or less billions?

Since Ruyi's Royal Love in the Palace has a chance to save some face, then let's keep going. Even if the money earned is not satisfactory, or even loses money, as long as the face is not lost so badly, it is acceptable. Penguin has been on the Internet for so many years, but hasn't it made a few mistakes?

Brother Xiao Ma doesn’t want to see someone calling him in a mean way and saying things like “Thank you, thank you”, “I will be careful not to use such heavy hands next time”, “But your people are really bad at choosing dramas”…

Mr. Sun felt nervous when he recalled the hint he had received before coming to Penguin Video.

"Fight, you must fight."

"At this moment, everyone outside is watching us, including our leaders, employees, and all the users of the platform. We would rather die on the way to the charge than be afraid before the battle and choose to surrender."

Mr. Sun is full of fighting spirit. After all, he was parachuted in temporarily and has the support of his superiors. He can stand up and turn the tide in times of crisis.

If this can be accomplished, it will be a great achievement and promotion and salary increase will be a piece of cake.

Even if "Ruyi's Royal Love in the Palace" fails and is swept away by the storm, his responsibility will not be too big. It is likely that the original person in charge and these executives will take the blame. At most, he will be demoted to his original position. It is worth a gamble.

With the strong support of the new head of Penguin Video, "Ruyi's Royal Love in the Palace" finally stepped onto the battlefield of the summer war.

Penguin Video also made a ruthless effort, regardless of cost, and joined hands with the head office to provide overwhelming publicity resources through various channels, striving to make a beautiful comeback in the last round of the summer season.

The last battle. It often represents a different and extraordinary meaning, if the penguin really wins.

It is not possible to make a comeback, but there are many ways to save face and offset PPTV's previous glorious record to a certain extent.

Feeling the aggressive momentum of Penguin Video, PPTV could no longer sit still. CEO Li Ji personally approached Boss Wei, hoping that he would come forward to integrate all the publicity resources of the Blue Whale series and fight a decisive battle with Penguin.

Magic City, Gubei No.1

Wei Yang strolled slowly while holding the second young master Wei in his arms, laughing and teasing Li Ji who was following him.

"You are the CEO of PPTV, and you are also a well-known boss outside. We have cooperated with each other before. Why do you still need to look for me?"

Li Ji smiled bitterly: "In normal cooperation, we are definitely familiar with each other, and my reputation is enough for me, but this time Penguin has invested a lot of money. After all, they are so big, some platforms will have some concerns and reservations, and only your presence will be most effective."

Compared with Penguin, the Blue Whale system is relatively scattered, and the several companies under Wei Yang's name are okay.

For example, ByteDance, Bilibili, Pinduoduo and other platforms have a slightly distant relationship. Normal cooperation is fine, but a direct confrontation with Penguin like this may exceed their expectations.

It's not that they are incapable of doing it, but it's hard to say to what extent they can cooperate and whether they can give their full strength.

Li Ji’s weight is still not enough, and it takes Boss Wei to step in and say hello before high-quality integration can be carried out.

"Okay, I'll tell those guys, and as for the others, you can talk to them in my name and do whatever needs to be done."

Brother Ma wants to have dignity, but Boss Wei doesn't?!
At this point, there was no need to show mercy. Penguin wanted to save his face, but Wei Yang wanted to make the other party completely lose face. This was a rare opportunity, so he had to fight to the death.

This made the penguin wilt.

Unless Penguin grows strong enough in the future, it will not dare to make noises in front of PPTV for four to five years.

"Okay, just take a look."

Li Ji smiled. Penguin was strong enough, but the targets that Blue Whale had cooperated with and wooed over the years were not easy to deal with. All aspects were involved, and the joint promotion effects of many platforms were excellent. Even with all their efforts, Penguin would not be able to get away with it.

However, Li Ji was still unsure about one thing: "The trailer for Ruyi's Royal Love in the Palace has been released. It is said that some senior audiences and film critics have watched it and the reviews are not bad. Will it affect our plan?"

Wei Yang wiped the saliva of his second son who was a little sleepy: "The trailer and early reviews of "The Rise of Phoenixes" are also quite good."

Li Ji was stunned for a moment, then smiled: "I understand."

Boss Wei also advised: "Let's keep 'Undocumented Crime' on hold for now. I think they will focus on the reputation of 'The Rise of Phoenixes' after the loss. I'll use this drama to silence them then."

"Haha, that's what we planned as well. With all the twists and turns, combined with "Ashes of Love", we'll make them lose three times."

After hearing what Li Ji said, Wei Yang said no more. The people in PPTV were experienced and well-trained, and sometimes they thought more thoroughly than he did.

Boss Wei may have to worry about us fighting against the wind, but if we fail to win the battle when the wind is favorable, we will be unworthy of the high salary and stocks given by Boss Wei.

"correct."

Li Ji suddenly remembered something: "That person said he wanted to come and see you, you see..."

Wei Yang thought for a moment and shook his head: "Forget it, I guess he's busy now, let's talk about it later. Let him prepare some words, and I'll give him a surprise when the new drama is online."

Li Ji smiled and said, "I will definitely convey this message. I am not saying anything good about that person. I can see that he really admires and respects you."

"I know. Didn't someone say that I beat him into a state of Stockholm syndrome (where the victim becomes dependent on the perpetrator)? Do you think anyone on Penguin Video will also suffer from this syndrome?"

"That's about it. I heard that they have some meaning of PTSD (post-traumatic stress disorder). It seems that they use other words to refer to it internally. It's a headache to say it directly."

"Hahaha."

Wei Yang and Li Ji laughed in unison, and then woke up the confused Wei Ershao, who burst into tears. The smug atmosphere just now was swept away, and the two grown men were busy trying to coax the child.

In early August, "Ashes of Love" was still very popular.

Penguin and Ruyi's Royal Love in the Palace, which were very wary of it, chose to premiere on August 8 to avoid its edge, while Ashes of Love would end on August 14.

Four days of buffer period is already the limit. If it is extended any further, it will be out of the summer vacation schedule.

What is surprising is that the premiere time of "The Undocumented Crime", which has been promoted for a long time, is set to be in late August, just a few days before the start of the school year.

Is this avoiding war?

Or some new tactic?

Just when the outside world was confused and Penguin Video was in doubt, PPTV made an official announcement.

Si Yatou’s new drama “Story of Yanxi Palace” will be exclusively broadcast on PPTV on August 8.

The news caused a huge uproar, and the onlookers on major platforms such as Weibo, hot searches, and Zhihu went crazy.

Oh my god, the old enemies Wei Yang and that damn girl actually reconciled! ?

(End of this chapter)