Who are you calling powerful?.

Chapter 690: The child was born to Wei Yang by Liu Tianxian? Long live my brother-in-law
Perfect Diary, live broadcast room
The host interacted with Fan Xiaopang and Liu Tianxian, and tried to increase the number of people in the live broadcast room through various means such as lucky bags and traffic diversion. After reaching a certain proportion, he officially started selling goods.

According to the original plan, the host will mainly introduce and sell goods, and then Fan Xiaopang and Liu Tianxian will cooperate to interact.

Now the plan has been changed, and the hosts are more like hosts and professional introducers of the products, mainly Fan Xiaopang and Liu Tianxian.

Among them, Fan Xiaopang is the C position, and Liu Tianxian is the auxiliary, because she is better than Liu Tianxian in terms of eloquence, personality, live broadcast experience and understanding of the product.

"Today, I would like to share with you some of the good things produced by Perfect Diary. Some of them I use personally, and some of them I have given to Xixi as gifts."

"First of all, this makeup remover is one that I use myself. I personally think it has the best performance among all the makeup removers I have used. It does not hurt the skin and is gentle and moisturizing. The most important thing is that the ingredient list is very clean."

"I have always felt that the effect of cosmetics is only one aspect, and safety is more important, especially for products like makeup removers that directly touch our skin, safety is of paramount importance."

Seeing Fan Xiaopang's look, Liu Tianxian also spoke at the right time: "The safety of cosmetics is indeed very important, because many side effects are very troublesome and even irreversible, which is far from being compensated by some stronger effects and money."

"..."

Outside the live broadcast room, Wei Yang looked at the comments, then looked at what the two were chatting about, and asked someone to take the prompter and write something.

[Continue to highlight the core advantages, and talk more about security, one side explains, the other side affirms]

Fan and Liu saw the prompt board and began chatting according to the prompts. Whoever had something to say spoke up, and the other agreed more.

This is also a skill of live streaming sales. It is easy to understand that it is to highlight the core advantages, let the audience know that this is a good product, and you can also select the audience.

Many people who don’t buy things in the live broadcast room don’t understand why anyone would buy things in the live broadcast room?
It’s not like there is no online shopping. You can just go to the e-commerce platform and choose whatever you want. Many people will just spend money when someone calls them family. That’s so stupid.

In fact, this is due to insufficient understanding of live streaming e-commerce.

There is indeed no shortage of people who spend money simply because of the anchors' tricks, but most consumers are relatively rational.

They buy things because they need them.

For example, if you like to eat some snacks, and then you find that several snacks sold by a host look good, have excellent presentation, are relatively reasonably priced, and are described in an enticing way, you will naturally have the urge to consume.

But in the eyes of another passerby who never eats snacks or doesn't want to buy snacks online.

Although I couldn't understand the logic here, combined with some bad reviews and chaos of the live broadcast, I concluded that I had been fooled by the anchor.

Therefore, most of the time, e-commerce live streaming is actually just casting a wide net and waiting for the fish to come to you.

If 20 people watch the live broadcast, and as long as 1% of them are willing to spend money, that would be 2000 orders. The host earns money from these 2000 people, and these are the people he cares about the most.

The remaining 99% and more people who don’t watch live broadcasts are just numbers in the live broadcast room, or even not numbers at all, for some anchors.

Including Perfect Diary’s live broadcast room, there are nearly hundreds of thousands of people, but most of them are just there to join in the fun. Only fans and target users will spend money.

Fan and Liu continue to highlight their core advantages, which will naturally attract users who have a safe demand for makeup removers. If they think the price is right, they will naturally spend generously.

At the same time, Fan and Liu cooperated, one introducing and the other affirming, which not only deepened the impression but also grasped the audience's herd mentality.

The vast majority of the audience just follow the crowd!

Someone puts forward an opinion, and you believe it to some extent, but you are also skeptical. At this time, another person agrees with this opinion. Two voices are louder than one, and you will subconsciously believe it. If the barrage of comments also leads the rhythm, you will be even more affected.

That’s why live broadcast rooms often need someone to support the show for this reason.

In addition to the above operations, there is the herd effect of releasing goods in batches as mentioned earlier, which is also an application of herd mentality.

This will make you feel lonely because others have grabbed the items but you cannot, thus increasing your sense of urgency and motivating consumption.

Some live broadcast rooms will also create a certain atmosphere to amplify your emotions and desire to consume, making you feel that it is inappropriate not to spend money and that you would lose money if you did not spend money.

The top live broadcasters are all experts in psychology, and they try every possible way to get money out of netizens' pockets.

Anyway, it is full of tricks, both good and evil, so it is not without reason that live streaming e-commerce is despised by many people.

Perfect Diary’s live broadcast room also has some tricks, otherwise the sales effect would not be ideal, but basically they are all conventional techniques, those that are too deep or too evil are useless, and even a lot of benefits are distributed.

After all, it is about building a brand, not a one-off business. It depends on word of mouth and accumulating repeat customers.

The reason why Wei Yang developed this kind of daily soft-ad live broadcast routine for Fan Xiaopang is that he would rather sell less and not be too eager for quick success.

Consumers are becoming more and more savvy. If they want a brand to have a good reputation and for their products to sell well, they will try their best to exchange sincerity for sincerity.

Wei Yang did not stay at the scene all the time. Seeing that Fan Xiaopang and the others were making good progress, he went back to the office to look after the children, occasionally taking a few glances at them with his mobile phone.

Wow, Fan Xiaopang is really bold. In the last stage of the live broadcast, he directly removed his makeup, washed his face and did skin care on the spot.

Go for battle without makeup!

Not many female stars have the courage to do this. After all, stars didn’t grow up drinking fairy water. Maybe they look good without makeup, but there is a gap between their basic appearance and that with makeup.

After all, most female celebrities make a living by their looks, and if your appearance declines, it will have an impact no matter what the reason.

That is Fan Xiaopang, who is still very capable even without makeup and is not afraid of those negative influences.

Even so, it is for his own business. If he changes to another endorsement, Fan Xiaopang is not afraid of showing his bare face and will not do such a thing.

Anyway, Liu Tianxian next to her didn't make as much sacrifice as Fan Xiaopang. She just tried lipstick and some makeup products that didn't affect her makeup.

After the live broadcast ended, Fan Xiaopang’s team celebrated again before coming to the office.

Wei Yang took a quick glance and saw that Fatty Fan seemed to be wearing no makeup, but based on his experience, she should have put on some light makeup, similar to the kind of deliberate makeup that pretends to be bare-faced.

Tsk tsk, this is to guard against Liu Tianxian!

Although she seems to be unabashedly bare-faced in the live broadcast room, she is actually backed up by beauty filters. Anyway, looking at it on the screen, even though Fan Xiaopang is bare-faced, she still has a kind of pitiful and simple look, not much inferior to Liu Tianxian.

If in real life, without the blessing of filters, the difference between bare face and full makeup would be different.

No matter how confident Fan Xiaopang is in herself, she can't help but be surrounded by Liu Tianxian. She doesn't want to be outshined by Liu Tianxian in terms of appearance, let alone in front of Wei Yang.

Young Master Wei had already woken up. When he saw his mother come back, he didn't reach out or call out, but he kept staring at her.

Fan Xiaopang was a little tired from the live broadcast, but he was in good spirits. He picked up his eldest baby son, took a bite, and then looked at Boss Wei excitedly.

“Guess how much we sold today?”

Wei Yang raised his eyebrows: "One hundred million?"

"Uh…"

Fan Xiaopang choked, and Liu Tianxian next to him couldn't help but laugh. This question could be asked to anyone, but not to Wei Yang, the richest man in China, because his wealth and vision were extraordinary.

In fact, she was wrong. Wei Yang's vision was not high because he was rich, but because he had seen the peak period of the live streaming e-commerce platform. One hundred million was not a lot.

Even in 2018, when live streaming e-commerce is rapidly rising, million is not a particularly remarkable achievement.

"Not that much, but not too far off. This is the best result our company has ever achieved in its live streaming. It looks like we can try more in the future, hoping for a big one on Double Eleven."

Fan Xiaopang doesn’t have as big an appetite as Wei Yang, and is very satisfied with the data.

She is not opposed to live streaming. After all, selling tens of millions of goods in one night is enough for her to give up some of the so-called reserve and airs of a big star.

Not to mention that these tens of millions of goods are only part of the profit, the derived brand value is the most valuable.

If this trend continues, Perfect Diary may really become the pride of domestic products, and its market value will be difficult to estimate. It is worth considering not being a celebrity and simply changing careers.

However, Wei Yang objected to Fan Xiaopang's enthusiasm for live streaming. Fan Xiaopang could live stream, but the frequency could not be so high.

Things are rare and valuable!

This is because Fan Xiaopang and Liu Tianxian sold well. Their live broadcasting skills and character routines are certainly good, but the most important thing is their popularity as big stars.

The reason why celebrities have to maintain a sense of distance and mystery is because they will become worthless if they become too familiar.

It's rare to come out for live streaming to sell goods. Many fans are willing to buy in to show their support and even passers-by are willing to buy in for the novelty. But if you broadcast it every day, you will go from being a celebrity to a celebrity salesperson. The surprise is gone, the sense of scarcity disappears, and the sales effect will not be ideal.

Moreover, Fan Xiaopang is the boss of the company and can be on the front line, but he cannot limit his vision to the front line.

“I think your company’s e-commerce team should continue to expand. Don’t just consider e-commerce platforms and live streaming e-commerce. Short videos, Xiaohongshu, Zhihu, Bilibili and other platforms are all huge markets. The physical industry should have an Internet mindset…”

After giving a lot of suggestions, Wei Yang finally looked at Fan Xiaopang and said a famous capitalist saying.

“Marketing is everything, provided product quality is guaranteed.”

To be precise, there are only the last six words, and the first one was added by Boss Wei, who still has a conscience.

It's not just that I'm afraid that Fan Xiaopang will get hung up on the street lamp, I also really believe that the two complement each other. Only good products can maximize the marketing effect. If you walk on one leg, either the company will not get off the ground, or it can only make some quick money, and the enterprise will not last long.

“The physical store…”

In fact, Fan Xiaopang and Wei Yang have discussed the development of Perfect Diary more than once.

Perfect Diary imitated Xiaomi, taking "price-performance ratio" as its core advantage and focusing on e-commerce development. It even became the top-selling beauty brand on some e-commerce platforms. All of this was the idea of ​​Boss Wei.

Of course, there are also differences. For example, Fan Xiaopang and some Perfect Diary executives want to open physical stores.

The cosmetics industry is actually inseparable from physical stores. Many users prefer to go to physical stores, and many supporting services also require the cooperation of physical stores.

In addition, Perfect Diary's reliance on e-commerce is risky. After all, this is equivalent to handing over sales to the e-commerce platform and being subject to its constraints.

With just a few simple actions, Perfect Diary's sales could be severely damaged, which would be fatal to the company.

That is why Fan Xiaopang is actively developing relatively more independent e-commerce live broadcasts and offline physical stores to enrich Perfect Diary's sales channels and services.

Moreover, the construction of a large number of physical stores will not only help Perfect Diary to complete its business, but also attract investors and significantly increase its valuation.

After all, Perfect Diary’s online performance is already very good. If it adds a few hundred more stores and both online and offline businesses flourish, a market value of tens of billions will not be a dream.

Therefore, even though they had differences with Boss Wei, Fan Xiaopang and Perfect Diary’s senior management, taking reality into consideration, still chose to set up stores.

At most, because of concerns about Boss Wei's judgment, the offline layout is relatively conservative, and the focus is more on the online.

Wei Yang was not demanding. On the one hand, offline stores are indeed indispensable in the beauty industry. On the other hand, the other party’s decision seems to be fine at the moment.

Under normal circumstances, investing in offline stores is right. In its previous life, Perfect Diary also gained a lot of benefits from offline stores.

All I can say is, there are unexpected events!

Under normal circumstances, this is correct, but who would have thought that I would come across a mask that lasted three years.

Apart from the pharmaceutical industry, most physical stores have been hit hard. The more they invest offline, the greater the losses, and it will definitely slow down their development.

But there was no way to explain it clearly without Boss Wei revealing the secret, and he didn't want to reveal it either.

Now the offline losses are within Perfect Diary’s tolerance range and will not affect future development too much, so it is acceptable.

After chatting about business for a while, Fan Xiaopang realized that he had neglected Liu Tianxian and apologized. After all, she had come to help today and was quite hardworking.

"It's okay. It sounds quite interesting. Now I know why Mr. Wei and Sister Bingbing are doing so well in business. They are amazing."

Liu Tianxian was speaking from the heart. In fact, the things that Wei and Fan talked about were not particularly profound.

But combined with the identities of the two people, especially Wei Yang, the richest man, those who didn't understand much felt it was impressive, and those who understood felt they had benefited a lot.

This is the filter and halo that comes with a high status. No matter how well an ordinary person speaks, it is just bragging. No matter how common a thing a big shot says, it is just golden saying.

"Okay, it's almost time. Come on, our family of three will treat you to a midnight snack."

Seeing that it was getting late, Fan Xiaopang arranged for Liu Tianxian to have a midnight snack before they parted. The latter didn't want to be a third wheel, but couldn't resist the enthusiasm of Fan Xiaopang.

Wei Yang saw clearly that under normal circumstances, Fat Fan would not be willing to bring him and Liu Tianxian together.

But it was different today when he brought his child. After all, no matter how popular Boss Wei was, in the eyes of some women, he would lose points if he became a father, and he was not even a father of a child.

In addition to declaring sovereignty, Fan Xiaopang's move may also be to remind Liu Tianxian that the water is too deep and you should stay out of it.

Wei Yang did not travel with Fan Xiaopang, but went in groups. After all, it was hard to say which security guard or passerby took a photo.

Fan Xiaopang was holding the child and walking with Liu Tianxian. It didn't matter if they were photographed, but it would be troublesome if he was included.

Although it is not a big trouble, it is best to avoid it if possible. It will only take a while.

Moreover, this group of netizens who like to have fun never care about the life or death of the parties involved when they are eating melons.

Who knows what they will do when they see the photos, such as going to Zhao Liying and Liu Shishi’s Weibo to instigate trouble.

Don't doubt it, these people can really do it.

At that time, it was revealed that Fan Xiaopang had a child. The comment sections on Liu and Zhao's Weibo were extremely popular and were filled with people who wanted to watch the fun and stir up trouble. They fanned the flames, sowed discord, and even spread rumors, hoping that Wei Yang and the other women would be stabbed together.

Wei Yang even thought that if he, Fan Xiaopang and Liu Tianxian appeared together with the child, these people would ignore Fan Xiaopang and forcefully claim that the child was born to him by Liu Tianxian!

In order to have some peace and quiet, Wei Yang stayed and also helped Fan Xiaopang win people's hearts.

Boss Fan Xiaopang is still too rough and a bit snobbish. He only cares about Liu Tianxian who helps him but ignores his employees.

People have been busy for a long time, and many of them have been working overtime for several days in a row. Even if there are bonuses or wages, it would be a good idea to give them another wave of rewards while the project results are inspiring. It won't cost much, but it can greatly enhance loyalty and cohesion.

"Your President Fan has gone to see the guests off first. Before he left, he specifically told me that everyone has worked hard today. The budget is 5 yuan. It's voluntary to sign up. You can have a midnight snack, sing karaoke, and take a bath. It's up to you. It's settled after you spend it."

Wei Yang's words aroused warm cheers from all Perfect Diary employees present.

The budget for this team building is quite large. There are only a few dozen people in total, and the average amount per person is four figures. There is a lot of things to eat and play.

In fact, this amount is already stingy for Boss Wei, and doubling it wouldn't be much.

But if he raised the team-building budget too high, what would happen if Fan Xiaopang and other company executives gave similar rewards in the future? So he exercised restraint.

"Long live the boss!"

"Thank you, Mr. Fan!"

"Thank you, brother-in-law. Long live brother-in-law!"

Someone bravely shouted "Brother-in-law", which caused cheers from everyone.

Privately, Fan Xiaopang is called Mr. Fan in the company, but these employees are all from the live broadcast team. Because it is not good to have an obvious sense of hierarchy within the company when facing netizens, many people in the live broadcast room call Fan Xiaopang "Sister Bingbing", so Wei Yang becomes brother-in-law.

Wei Yang didn't care. He transferred the money to a person in charge, waved his hand, and left the stage gracefully amid the cheers of the crowd.

(End of this chapter)