Who are you calling powerful?.

Chapter 722: Boss Wei is after fame but not profit? Nonsense!

In June, Boss Wei returned to Shanghai to celebrate his eldest son’s second birthday and attended the half-year summary meeting of Blue Whale and PPTV.

Rather than being a first half summary meeting, in fact, we talked more about the layout for the summer season.

PPTV is relatively simple, mainly focusing on dramas and variety shows.

The more popular projects of the series include the main theme "Ice Breaking Operation", the purchased family drama "Little Joy", the urban idol drama "Dear, Beloved", and the costume adventure suspense theme "Youngsters of the Song Dynasty".

There are also projects that are inferior in various aspects, including Republican spy dramas, military dramas, youth dramas and many other themes.

Of course, the most anticipated drama of the entire summer season is "Chi Le Chuan" starring Boss Wei himself.

"The Snowy Swordsman", which was originally scheduled to be released in the summer, was postponed to avoid infighting, considering that it is a costume drama with a luxurious cast like "Chi Le Chuan".

There is not much to say about variety shows. In the past two years, the variety show market has been iterating rapidly, the audience's tastes have also changed rapidly, and the platform has been involuted.

Even those ace variety shows inevitably fell into some controversies and lows. Some of them made smooth transitions, while others became increasingly difficult.

Therefore, variety show crews are now pursuing shorter and faster ways of playing, focusing on some small circles and program ideas, such as rap, vocal music, sports, celebrity jobs, celebrity restaurants, celebrity inns, etc., segmenting the market and vertically targeting the corresponding audience groups.

At this stage, it is really hard to come up with another phenomenal variety show that will become popular among the whole nation.

Fortunately, as variety show giants, PPTV and Blue Whale have a deep foundation and enough cards to play. Even if the variety show market changes dramatically, they can keep their pace.

In terms of current market share and profitability, Blue Whale still ranks first in the industry.

Compared with PPTV, Blue Whale has to worry about one more thing, which is movies.

After the huge success of the Spring Festival, Blue Whale's summer season will be relatively low-key.

Although four films in which the company participated in the investment were released, they were basically of medium investment and not very popular, with a focus on the main theme.

After all, this year marks the 70th anniversary of the founding of the People's Republic of China. Blue Whale has invested a lot of energy in the main theme and put the main course it considers on the National Day schedule.

However, what Blue Whale did not expect was that Boss Wei actually specifically asked about the arrangements for the summer season. After the summary meeting, he even called the directors and producers of two of the films over for private chats.

The people at Blue Whale were a little confused. Even if Boss Wei cared about the summer season, the most favored movie should be "The Bravest".

Why are they most concerned about two of the four summer movies that are relatively less valued by the company?

"Gutian Military Call" is not so bad. This movie is a mainstream theme and involves key characters. Boss Wei personally participated in the script research meeting. Although he did not visit the set during filming, he also greeted them many times and inspected the post-production.

Everyone also understands that this kind of subject matter and plot is doomed to have difficulty getting good box office results, and may even become one of the rare money-losing works of Blue Whale.

But this kind of movie is not made for the purpose of making money, and we cannot just consider the economic aspects. Given this special situation, it is understandable that Boss Wei attaches importance to it.

However, another animated film, "Nezha: The Devil Child Comes into the World", is what really puzzles everyone.

Today, thanks to the big movie series "The Monkey King: Hero is Back", "Big Fish and Begonia" and "Boonie Bears", the animation film market is no longer the barren land of the past, but has become a new small blue ocean.

But the reason why it is called a small blue ocean is that although its market prospects are good, it is indeed not big enough.

Among the many Chinese-language film genres, animated films are only slightly better than martial arts films and horror films, which are either lonely or limited in genres, and are far inferior to youth, suspense, military and other themes that have developed well in recent years.

Science fiction used to be a niche genre, but when "The Wandering Earth" was released at the beginning of the year, it immediately became a science fiction movie hit, and animated films could not rival it.

Currently, the highest-grossing animated film in China is Hollywood's "Zootopia", which only grossed more than 15 billion yuan.

There are several other animated films with a box office of over 10 billion, mainly from Hollywood. There is only one Chinese animated film, which is "The Monkey King: Hero is Back" produced by Blue Whale.

The second-highest-grossing Chinese animated film is the Boonie Bears series, which was released during the Spring Festival earlier this year, with a box office of nearly 7 million yuan.

Although Blue Whale Cloud does not attach much importance to "Nezha: The Devil Child Comes into the World", it is only compared with other summer movies.

As for the category of animated movies, I am still quite optimistic about it, otherwise it would not have been scheduled to be released in the summer vacation under the banner of Blue Whale, with an expected box office of 5 million to 10 billion, directly targeting the first echelon of domestic animated movies.

There are even a small number of people who are quite ambitious and have thought about breaking the box office record of Chinese animated films held by "The Monkey King: Hero is Back".

If you are even more arrogant, you can do "Zootopia", but that's all.

The animation film market is so small, and Hollywood's well-known IPs only have a box office of over 10 billion. The idea of ​​hitting 20 billion is a bit unrealistic, and you will be laughed at if you say it out loud.

Therefore, everyone can't help but wonder, even if "Nezha: The Devil Child Comes into the World" really makes over 10 billion, it wouldn't be enough to alarm Boss Wei to personally encourage him.

Nowadays, as Blue Whale and PPTV are getting bigger and bigger, any project worthy of Boss Wei’s involvement must be worth more than ten digits.

The expectations for "Nezha: The Devil Child Comes into the World" were high, and the expectations for "The Bravest" and another romance movie were even higher, and the casts were all impressive. As a result, the person in charge was so angry that he didn't get summoned by Boss Wei.

However, there are some people who think they are smart and can see the clue. A deputy director of the film department came up with his own analysis.

"You guys are too superficial. Although the boss values ​​efficiency, he doesn't just focus on money."

Many of the executives nearby nodded. This is also a widely recognized perception that Boss Wei, as a peerless business genius, started from scratch and became the richest man in China in just ten years. He is definitely one of the best money-makers on the planet.

If one is really profit-driven, he would have already put his energy into more profitable investments and games.

Although Blue Whale and PPTV are among the most important business empires under Boss Wei, in terms of earning ability, they are not as good as Red Shark and Green Crab.

The investments in Blue Crab are okay, as most of them are fixed assets and stocks. Moreover, as an investment company, there are many restrictions. It does not give me a sense of accomplishment like building the industry leader like Blue Whale.

Red Shark is a well-deserved gaming giant. Its profits and market value increase in the past two years have made Blue Whale and PPTV jealous.

Some people also believe that with Boss Wei's ability and resources, he would be better off entering some broader industries, such as the technology sector.

In time, it is possible that a super technology group that dominates the world will emerge, punching Apple and kicking Tesla. However, this guy just likes entertainment and is dazzled by the female stars in the entertainment industry, wasting his abilities.

Boss Wei: “…”

You really overestimate me, I'm not that awesome, my current achievements are purely due to cheats and a lot of luck... Boss Wei knows his own situation, outsiders don't know the inside story and with all the legendary halo filters, many people have their own opinions about his focus on the entertainment industry.

There are many different opinions, including when Wei Yang served as chairman of the Film Association.

There are some supporters of conspiracy theorists Boss Wei or the idea that capital completely controls the film industry, but there are also many people who hold a positive and optimistic view that Boss Wei truly loves movies and is truly devoted to the Chinese-language film industry.

Based on Boss Wei's personal wealth and his preference for the entertainment industry, Blue Whale executives are more supportive of the latter statement.

It’s just that their filter is not that deep, and they take a more realistic angle, that is, Boss Wei really wants to do something for Chinese-language films, but it is also mixed with a lot of fame and fortune.

Especially since Boss Wei has no shortage of profits, he values ​​reputation even more!

This name does not mean fame, but reputation, that is, Boss Wei has made outstanding contributions to the entire Chinese-language film industry.

It has to be said that after these people have been with Wei Yang for such a long time, they can more or less guess what Boss Wei is really thinking.

With this disc, it is reasonable for Boss Wei to take a fancy to "Nezha: The Legend of the Devil Child".

"Boss, we have tasted great success from The Wandering Earth, which has sparked a sci-fi craze. It's such an honor. How can you not want to do it again?"

“But how can the miracle of The Wandering Earth be replicated so easily?”

"You are stupid. If you can't reach 50 billion, you can still reach 20 billion. Even if you can only reach 10 billion, it will be the second Chinese-language animated film to reach 10 billion. Does this count as a new achievement in the development of Chinese-language films since the boss became chairman?"

"Oh, I understand."

"I've also come to understand that we judge by box office, but the bosses look at the overall breakthrough of Chinese-language films. For a mainstream film like The Bravest to earn 20 billion is mediocre, but for an unpopular film like an animated film to earn 10 billion is a political achievement."

"My goodness, if not, he's the boss. You have to learn how to find this entry point."

"Of course I have to learn. Later I plan to change the promotional focus of 'Nezha: The Devil Child Comes into the World'. How about the rise of Chinese comics? Wow, this wave of cooperation is great. The boss is proud again. I don't know the position of the director... Ahem, hello, boss."

Several executives were so scared that they stood at attention in complete silence. Wei Yang walked into the meeting room expressionlessly and took away the bracelet that had fallen into the drawer of the main desk after the meeting.

Then he turned around and left the meeting room. Before everyone, who were sweating coldly, could breathe a sigh of relief, Boss Wei half-pushed the door open again.

"Make a few more copies of that publicity plan. I'm embarrassed because you didn't cooperate well this time. You should think about your role as deputy director first."

After saying that, Wei Yang left the meeting room again. The deputy director who had been talking so smartly just now turned pale.

Do you make your own publicity plan or hire a headhunter?
Wei Yang who left did not take it seriously. Although he was bullied by his subordinates, it was still there for him to leave. Who doesn't talk back to their leader?

Even this is not just nonsense, at most it is a deconstruction of the leadership's intentions, and then some misunderstanding.

Moreover, Wei Yang asked him to make a publicity plan, not out of petty punishment, but rather to give him an opportunity.

If this guy hadn't run away and had held on, and "Nezha: The Devil Child Comes into the World" had still achieved the same brilliant results as in his previous life, he would have become a meritorious official, and maybe he would have had a chance to compete for the position of director in the future.

Wei Yang thought back to the discussion he had just eavesdropped on. He had not expected that his high regard for "Nezha: The Devil Child Comes into the World" would lead to such a misunderstanding.

He really wanted fame, and he really wanted to use the breakthrough of this animated film to add some political achievements to himself.

But Boss Wei is not seeking profit. The movie "Nezha: The Devil Child Comes into the World" is an independent production of Blue Whale. If it can reach 50 billion+, it will be a solid profit. Wei Yang has to pay attention to it both morally and logically.

"These guys' eyesight needs some practice."

Although he complained, Wei Yang actually knew that he was not to blame those Blue Whale executives.

"Nezha: The Devil Child Comes into the World" is a project that goes against market common sense, just like "Wolf Warrior 2".

If he hadn't been cheating, and someone had told him that this movie had a chance to hit 50 billion when the animation market hadn't yet taken off, Wei Yang would have definitely thought that the other person was a lunatic.

It's not just the executives of Blue Whale who are so "short-sighted", the creative team of "Nezha: The Devil Child Comes into the World" is even worse than them.

Blue Whale executives are well-informed and aware of the power of their own resources, and they expect to be able to compete with the first-tier companies.

These creators are much more conservative, basically aiming at 3 to 5 million, and many of them only aim to break million.

It is not an exaggeration at all. The animation film market has been improving in recent years. However, apart from major children's IPs such as "Boonie Bears" and "Pleasant Goat and Big Big Wolf", only "The Monkey King: Hero is Back" and "Big Fish and Begonia" have made a splash.

"One Hundred Thousand Bad Jokes 2", which has a certain influence, and "Wind and Rain Curse", which has a good reputation, both only broke million.

Many animated films with good reputation and popularity even have box office revenues of only tens of millions.

Therefore, compared with the outside world's optimism, the perspective of animation practitioners is actually more pessimistic.

It is precisely because of this that when Boss Wei personally communicated with them, encouraged them in various ways, and provided all kinds of support, the entire creative team of "Nezha: The Devil Child Comes into the World" was very moved.

They now understand that Boss Wei has such a high status and reputation in the film and television industry.

Directors and producers like Wu Jing and Guo Fan all burst into tears of gratitude when talking about Boss Wei's help.

He is really a true mentor who comes to your aid in times of need!
The emotional value is maximized, the support treatment is maximized. When you meet such a boss and financial sponsor when your future is uncertain, it is like Zhuge Liang meeting Liu Bei. You will immediately understand why the ancients said that a gentleman will die for his confidant.

Wei Yang has become accustomed to this, and sometimes even deliberately seeks to do so.

Really, the effect is very good!
In his previous life, Guo Fan was known as the succubus of the entertainment industry, fooling people here and there. But I guess this title won’t apply to him anymore.

Boss Wei is the real succubus. Even if he puts aside his status and position, he can still command the support of everyone in the entertainment industry just by relying on his personal charm and popularity.

Moreover, the word "succubus" used by Boss Wei has two meanings.

Not only does he have a wide network of contacts and high prestige, but he also has people bowing down to him and offering their full support. He is also very lethal to women and some men...

(End of this chapter)