Who are you calling powerful?.

Chapter 726 China's True Entertainment Emperor

It's a rare occasion that Liu Shishi and Zhao Liying are not in Shanghai, and Fan Xiaopang is in Beijing and can't come over, so he's alone at home with his three kids. The four of them play together every day, and Boss Wei is very happy.

He refused to go out to play football or go on a date with Li Jiahang and the second beauty from Xinjiang province.

Zhao Liying and Liu Shishi soon found out that Wei Yang had brought the three Wei brothers together.

Especially Liu Shishi, the eldest brother's mouth can't keep anything secret. Even if his mother doesn't ask, he will tell it all himself.

On the evening when the third child arrived, during the daily video call, the eldest child told his mother that he had seen a younger brother again.

Zhao Liying arrived a day late. The second oldest was not as open-mouthed as the eldest, and basically only spoke when asked.

Xiao Zhao was a smart guy. Based on past experience, he guessed that Wei Yang might put the eldest and the second oldest together, so he asked them if they were bullied, and as a result, he found the third oldest.

Although the two knew it, it was of no use.

One is abroad and the other is busy filming. Not only is it out of reach, but the key is that there is no way to stop it.

Not only was Wei Yang behind the scenes causing trouble, but the elderly couple Wang Yunping were also important accomplices. No one wanted to jump out and be the villain who destroyed the harmony of the Wei family. They told their confinement nanny to keep a close eye on the child and not let him be bullied, and then they turned a blind eye.

Fan Xiaopang was kept in the dark for several days before he learned the truth from the confinement nanny.

There was no way. Due to the third brother's cold personality, it was difficult for his mother to get any information out of him.

Although the nanny knew about it, Boss Wei had specifically greeted her, and she also knew the rule of not spreading gossip, so since Fat Fan didn't ask, she didn't say too much.

So, it was almost a week after the third brother came to Shanghai that Fat Fan finally figured out what was going on.

Fan Xiaopang was more decisive than Zhao and Liu. He rushed to the Magic City that day, but stayed there for one night and most of the day before leaving alone.

At first, she thought about taking the children away, but when she saw her son playing happily with the eldest and second child, eating more, talking more, and smiling more, after much hesitation, she finally agreed to Wei Yang's approach.

Of course, she didn't make things easy for Boss Wei either.

On the day that Fat Fan returned to Beijing, Boss Wei didn't come out of Tomson Yipin until the afternoon.

A man of thirty is like a wolf and of forty is like a tiger. As Fat Fan approaches forty, he is just like a wolf and a tiger. When he goes crazy, he is extremely vicious.

Boss Wei was even somewhat thankful that Zhao Liying and the other person could not come back, otherwise they would have taken their anger out on him, and he would have to use the supplements he had hidden away for consumption after he turned 35 years old in advance...

...

When Wei Yang was at home taking care of the kids, the summer vacation was also a time for many people to take turns to perform.

In late July, "Nezha: The Devil Child Comes into the World" finally began to be released.

With the support of Blue Whale, this animated film took up 30% of the screening schedule at the start, a treatment that is usually only enjoyed by popular summer movies.

Even if the competition is fierce during the summer season that year, some popular movies may not even get more than 30% of the screenings.

In addition to scheduling films, Blue Whale also rarely used the star-studded publicity tactic.

The tactic is very simple, that is, the Blue Whale series and related celebrities collectively recommend and promote on major Internet platforms. Considering the number and quality of Blue Whale series stars, the coverage and influence of the promotion are terrifying.

However, everyone at Blue Whale is very cautious about this move!

The more powerful these moves are, the less they are used, the better the effect will be. If they are abused, their value and influence will be reduced, and they may even cause resistance and disgust from many people.

So far, this trick has only been used a few times.

The last one was "The Wandering Earth", and the one before that was "Dying to Survive". Basically, they are mainly movies, and they are the kind with high reputation.

This time, "Nezha: The Devil Child Comes into the World" also used this trick. Even though they already knew how much Boss Wei valued this movie, the publicity and promotion team was still shocked.

The day before and on the day of the premiere of "Nezha: The Devil Child Comes into the World".

Wei Yang, Fan Xiaopang, the three beauties of "The Legend of Sword and Fairy", the two beauties of Xinjiang Province, Zhang Ruoyun, Lu Han and hundreds of other Blue Whale-related celebrities, big and small, concentrated on platforms such as Weibo and Douyin to promote the movie.

The momentum was so great that it directly dominated the list of hot searches on Weibo. Later, many celebrities and big Vs who had not been notified but just wanted to curry favor or just to take advantage of the popularity also joined in.

Some passers-by who were not aware of the situation were wondering where this movie came from and why it was so grand.

Platforms such as Zhihu and Douban even made some exaggerated associations, saying that this was a work done as a hobby by a certain prince or princess, etc.

Amidst the noise, the first day box office results of "Nezha: The Devil Child Comes into the World" were also released.

Including the preview and pre-sale box office, it is about 2.2 million, ranking first in the same period!

This data is not particularly good, but it is also very pretty. The most important thing is that "Nezha: The Devil Child Comes into the World" took more than 30% of the box office on that day with 60% of the screenings.

It is said that the layman watches the excitement, while the expert watches the details!

Ordinary people don’t understand the film market. With such a big fanfare, the box office only reached 2 million on the first day, which is so embarrassing. A few people who don’t like the Blue Whale series have already started to mock it online.

But insiders can keenly see the prospects of "Nezha: The Devil Child Comes into the World" from the gap between the screening schedule and the market share.

This movie has huge potential for box office growth!
As expected, the screening schedule of "Nezha: The Devil Child Comes into the World" jumped to 40%, and the box office data increased instead of decreasing, reaching 2.5 million in one breath.

Everyone at Blue Whale was delighted. Thanks to the boss, he had a sharp eye and could tell at once that "Nezha: The Devil Child Comes into the World" had the potential to be a hit.

As for the crew of "Nezha: The Devil Child Comes into the World", they were all dumbfounded.

As mentioned before, the current domestic animation film market has great potential, but in reality it faces many difficulties.

Therefore, quite a few people in the production team of "Nezha: The Devil Child Comes into the World" are rather pessimistic, and they expect the box office of the movie to be just over 100 million yuan. Some even expect the box office to be only in the eight digits.

Later, the film received the favor of Boss Wei and strong support from Blue Whale, and everyone's confidence was boosted.

But most people only think it will be between 5 million and 10 billion, and the most optimistic thing is that it will break the box office record of the best-performing animated film "The Monkey King: Hero is Back".

As a result, in just over two days, the box office exceeded 5 million.

Not to mention "The Monkey King: Hero is Back", it seems that "Zootopia", the highest-grossing animated film in mainland China, is no longer a problem, right?
However, the gang soon discovered that they had underestimated the film.

What is Zootopia?
If you want to do it, do "Wolf Warrior 2" and "The Wandering Earth". The emperor takes turns, and this year it's my turn.

This is the number one position in film history. Military and science fiction themes, which were previously in the same boat, are expected to take it, so why can't animated films take it?

There's nothing we can do. It's not that they are too crazy, it's just that "Nezha: The Devil Child Comes into the World" is too awesome.

Starting from the third day of its release, the screening rate of this movie soared to over 45% and has not dropped in the following days.

It is understandable that the weekend box office exceeded 3 million, but the box office on weekdays Monday, Tuesday, and Wednesday still remained between 1.8 million and 2.2 million, which shows that this movie has become completely popular.

Under the premise of ensuring the quality that can satisfy the viewing experience of the vast majority of the audience, the explosion of "Wolf Warrior 2" is the result of the rise of patriotism after the national self-confidence has been enhanced.

The phenomenon craze of "The Wandering Earth" is the rise of domestic science fiction films and the audience's support for the film industry.

And "Nezha: The Devil Child Comes into the World" also has its own hot topics, the rise of Chinese animation + Chinese cultural mythology.

The rise of Chinese animation is self-evident. One of the major reasons why most audiences go to the cinema is to support Chinese animation.

The success of "Nezha: The Devil Child Comes into the World" is highly accidental, but also inevitable.

In fact, the success of "Nezha: The Devil Child Comes into the World" is an explosion of Chinese animation after years of accumulation.

After so many years of hard work, the capabilities, audiences, and market potential of the Chinese animation industry have reached the brink of breaking out of the circle. "Nezha: The Devil Child Comes into the World" happened to be the introduction, and it successfully reaped the biggest dividends.

Having said that, "Nezha: The Devil Child Comes into the World" did benefit from the upgrading of the times and the industry.

But there were other Chinese animations launched during the same period. Why did "Nezha: The Devil Child Comes into the World" reap the benefits, and reap so much? We have to mention another hot topic of the movie - Chinese mythology.

The story background of "Nezha: The Devil Child Comes into the World" is so good that it has super influence and national popularity.

In terms of popularity, Nezha is definitely in the first tier even if he doesn't rank in the top three in Chinese mythology. His story is known to every household, including children.

As a result, the audience for the movie is extremely large, and even those who don’t watch anime will not be discouraged by the subject matter.

Everyone is talking about the rise of Chinese animation, but it takes technical skills to attract audiences, especially passers-by, and make them buy into it. "Nezha: The Devil Child Comes into the World" has achieved this.

"Watch a movie. There's an animated film that's very popular recently. Support Chinese animation."

"What's so good about animated movies? It's not Pleasant Goat and Big Big Wolf. I just can't understand it and I'm not interested in it."

Ordinary animated films basically end here, but "Nezha: The Devil Child Comes into the World" and the previous "The Monkey King: Hero is Back" can continue the topic.

"No, it's about Nezha/Sun Wukong, it's pretty good, everyone on the internet praises it, go watch it."

"Nezha/Sun Wukong...Okay, let's take a look."

By capturing this part of passers-by audiences, the momentum of the film was completely ignited, word-of-mouth fermented, and a phenomenal blockbuster domestic animated film trend was formed. The rest were audiences and spectators following suit.

At the end of July, the screening rate of "Nezha: The Devil Child Comes into the World" exceeded 7%, and the box office continued to reverse the decline, becoming more and more popular.

Breaking 16 billion in seven days!
Breaking 25 billion in ten days!
When the head of Blue Whale surprisingly informed Boss Wei of the good news of 30 billion, it was less than two weeks before the film was released.

Hualuo.com estimates the box office to be 52 to 55 billion yuan. "Wolf Warrior 2" cannot compare with it, but it can compete with "The Wandering Earth" for the second place in film history.

Those movie and entertainment media out there are going crazy. The current movie market is becoming more and more incomprehensible.

At the beginning of the year, there was "The Wandering Earth", and in the middle of the year, there was "Nezha: The Devil Child Comes into the World". These unpopular themes made a comeback and earned 50 billion yuan, slapping the faces of those experts and film critics.

Even though it was badly slapped in the face, from another perspective, two movies with a box office of over 50 billion were released in one year, and "Avengers 4" also grossed over 40 billion. The mainland film market is about to take off.

Hollywood is paying close attention, and many entertainment companies in Asia, including Japan and South Korea, are ready to make a move.

Even European groups have reported extensively that China will surpass the United States to become the world's largest film market this year or next year.

A French TV station also focused its attention on Wei Yang.

They did a special report, specifically pointing out that most of China's top box office hits in recent years came from Wei and Wei's company.

This celebrity tycoon, who is only in his early thirties, started out as an actor and screenwriter. In just over a decade, he became one of the richest people in China and even in Asia. He also founded the largest entertainment empire in Asia. He can be said to be the true entertainment emperor of China...

Boss Wei looked at the translated report reposted on Weibo and clicked the X with boredom.

Europe is still slow to react!

As early as a few years ago, the media in Japan and South Korea began to clamor about the Chinese Entertainment Emperor.

There are also some related reports in the United States, and the descriptions and words used are much more exaggerated than those of the French.

The six major Hollywood companies have to pay their respects to China. Boss Wei controls most of China's Internet, TV stations and newspapers, and has shares in CCTV. Every Chinese female star and female star who comes to China to develop her career has been slept with by Boss Wei, blah blah blah...

How should I put it? Those capitalist journalists and marketing accounts have indeed experienced and seen it all, and their stories are much more sophisticated than those black fans in China.

Boss Wei even suspected that these rumors were not made up by them, but were indeed happening in the daily lives of chaebols in the United States, Japan and South Korea, and were being attributed to Boss Wei.

Wei Yang was a little panicked at first about these statements, fearing that he would be flattered to death by these bastards outside.

Later I found out that most of these people were just talking nonsense, and not many smart people took it seriously. After it happened so many times, I became numb to it.

Sometimes Wei Yang would even go over the wall to go abroad to watch those people brag about themselves. You know what, although it was a little embarrassing, it was still quite cool.

Moreover, Wei Yang has a large number of fans overseas. These fans not only like his dramas, but also admire his financial resources and "influence".

Everyday people either flatter Wei Yang or dream of becoming Wei Yang of their own country.

Besides, these people also like to use Wei Yang to step on wealthy people abroad!

That’s right, the saying that foreign monks are good at chanting sutras is true in every country in the world.

Just like some people in China like to use Musk and Zuckerberg to step on Pony Ma and Jack Ma.

Some people abroad also like to use Boss Wei to step on Musk and Zuckerberg.

They pointed out Wei's advantages and mocked Musk for being old and ugly, and saying that he was essentially the second generation who made his fortune through family influence. They also said that Zuckerberg was a robot with no sense of humor or emotional intelligence.

Some people dug out from nowhere that Boss Wei was doing charity work in China, and then criticized American capitalists for being rich and unkind and saying they should be hung from the street lamps.

The worst offenders are actually those people in Hollywood.

People in China are cursing the domestic entertainment industry every day. Even if Wei Yang is given a hundred years, he will never be able to catch up with Hollywood.

When those people abroad see the bad Hollywood movies, they curse why the United States does not have a blue whale with a conscience. Sooner or later, Hollywood will be destroyed in their hands.

It is no exaggeration to say that Blue Whale has a great influence among overseas movie fans.

The mentality that things that are far away are fragrant while things that are near are smelly, and that only high-quality films are successfully exported overseas and have an impact, has made Blue Whale a child of other people's families, especially in Japan and South Korea, where many Japanese and Korean dramas have been the targets of criticism.

Boss Wei himself looks particularly magical. Every country really has its own "rebels"...

PS: This is not YY. There are actually quite a few people abroad who praise Chinese dramas and belittle their own dramas. Previously, "The Long Season" was madly criticized by Koreans. The ancient idol dramas that are disliked in our country are actually quite popular overseas.

Foreign filters are used all over the world...

(End of this chapter)