Who are you calling powerful?.

Chapter 736: Drawing the Sword and Looking Around, Confused, the Ultimate Great Demon King

That evening, Boss Wei received some of the premiere data of "Chi Le Chuan".

Even though he had expected the drama's data to be outstanding, Boss Wei was still a little surprised when he saw some of the statistics.

It took only twenty-three minutes for the number of views to exceed 100 million!
That’s right, breaking the 100 million mark in minutes. For other popular dramas or even blockbusters, breaking the 100 million mark in a single day is a very impressive achievement.

What we are talking about here is the actual normal playback volume, which is based on backend or third-party data, and inflated promotional data is not included.

Generally speaking, it is normal for the first broadcast data to be higher. The drama producers and the platform will intentionally increase the traffic, and fans will also collect data. If the popularity is high enough, some passers-by will also be attracted.

Therefore, you will often see promotional pictures from drama producers, platforms or fans, saying that the number of views has exceeded 100 million in so many hours, or that the number of views in 24 hours is tens of millions or even hundreds of millions, and so on.

But even if we take shortcuts and add more prefixes and adjectives, the volume of 100 million is still linked to days and hours.

The unit of measurement "minute" is indeed a bit exaggerated.

If PPTV had not dared and had no need to deceive him in such a report, Wei Yang would have really thought that the data was false.

In addition to the number of views, many platform data such as barrage, comments, popularity, new members, etc. were also filled up as soon as the show started. If the scope is expanded to the entire network, many platforms such as Douyin, Zhihu, Weibo, Hualuo.com, Douban, etc. are also hotly discussed.

As for the television platform, even though the television market had long been silent and lifeless, "Chi Le Chuan" still achieved a viewership rating of 1.5 on its first broadcast.

If this rating had been achieved a few years ago, Boss Wei would have been ridiculed and fallen from grace, and would be unworthy of the title of ratings king.

But now, everyone has to give a thumbs up——

It has to be Boss Wei!

The current TV drama market has completely cooled down. Last year, at least there were still a few dramas such as "All Is Well", "Negotiator" and "Ashes of Love" to hold the market back.

This year is completely ruined. So far, no TV drama has broken 1.5 in ratings.

You know, even in the first half of this year, there were hit dramas such as "Ode to Joy 3" and "Go Go Squid!", but it was still difficult to make any achievements.

For a phenomenal work like "The Untamed", it would be better to just give up on the TV market and it would still remain popular.

This has also led to the industry and even the public repeatedly lowering their calculations of the value of TV drama ratings, and many people simply ignore it.

In such an environment, no one expected "Chi Le Chuan" to save the market. Many people even thought that Boss Wei might "stumble" in terms of ratings for the first time and break his own undefeated myth.

However, "Chi Le Chuan" and Boss Wei still delivered a report card that attracted everyone's attention.

It broke 1.5 on the first day, 1.8 three days later, and is expected to break 2 within a week.

If this trend continues, there is still hope of breaking 3!
Those who doubt and underestimate Boss Wei forget that even if the TV market is sluggish and even if a large number of TV viewers have moved to online platforms, there are still a large number of his drama fans and viewers among the remaining TV platform viewers.

The presence and voice of the middle-aged and elderly groups aged 40 and above on the Internet is very small, but that does not mean that they are small in number.

What many people don’t know is that Boss Wei is quite popular in this group.

Some of them are accumulated through years of producing high-quality works.

Some are mom and aunt fans who rely on their looks.

Some of them are because of the goodwill and support brought by the various halos around him.

some……

It’s just that these people’s voices on the Internet are too weak, and their numbers are far less than the mainstream group of Wei Yang’s fans, so they are often ignored.

It was not until the hit TV show "Chi Le Chuan" that many people noticed that Boss Wei and his fans had become the largest group of fans and drama fans in the TV market.

The title of national artist is no joke. Boss Wei is truly popular with both men and women, young and old.

With the base number of this group of audience fans, as long as it is Boss Wei's drama, as long as the subject matter is not particularly unpopular and the quality is acceptable, the guaranteed ratings of over 2 may be a bit optimistic, but at the very least it will not be lower than 1%.

In other words, those TV stations couldn't stop Boss Wei, otherwise they would have forced him to film every day.

...

"Chi Le Chuan" became a hit before it was aired. It was incredibly popular before it was launched online, and it dominated the entire network after it was aired, basically sweeping all movies and TV series of the same period.

Of course, there aren’t that many movies or TV series.

They are not stupid. It is obvious that "Chi Le Chuan" is a huge hit, so who would rush up and die?

Therefore, during the same period as "Chi Le Chuan", there were basically no other outstanding dramas, and the few that were released were of other themes or those that wanted to take advantage of the popularity.

Several Northern and Southern Dynasties drama series that followed suit and were initially launched said they were meant to rival "Chi Le Chuan" and even compete with it at the same time.

Now everyone is more cowardly than the other. It’s enough to just shout slogans. If they really fight to the death with "Chi Le Chuan", wouldn’t they be complete idiots?

Now he's acting like a grandson. Wait until "Chi Le Chuan" is over for a while, and then he can take advantage of the aftermath to get some popularity.

Even if the quality reputation is criticized and ridiculed, money and traffic have been earned.

Not only TV series, but even movies and variety shows, which are not direct competitors of "Chi Le Chuan", have many popular projects that choose to stay away to prevent "Chi Le Chuan" from swallowing up the traffic of the same period and affecting their own performance.

The entire state of Boss Wei and "Chi Le Chuan" is that he draws his sword and looks around with a confused heart.

It’s not that no one can fight, but that no one comes to fight.

To sum it up with the words of a marketing account, "Chi Le Chuan" was online for less than two days and directly took over the entertainment and film and television circles in August.

Boss Wei, the great devil, has evolved to the ultimate violent form this time!
The fact that there was no competitor did not cause Wei Yang, Blue Whale, PPTV and others to worry too much, as they did not take other projects seriously.

There is not much difference in the results between having no opponent and having an opponent but being completely wiped out.

Or it can be said that from beginning to end, "Chi Le Chuan" has only one opponent, and that is itself.

Whether they can maintain the quality and reputation of the drama, firmly attract the audience, and ensure that the audience loves it, is what Wei Yang and his team are really thinking about.

At least for Wei Yang personally, after learning that the drama's performance data was impressive, he paid more attention to its reputation and audience feedback.

The drama "Chi Le Chuan" is definitely one of the most watched and anticipated dramas in the past ten or even twenty years.

Fans and passers-by are looking forward to it, and black fans and opponents are already prepared, using magnifying glasses or microscopes to find faults. There are also some hidden competitors and enemies, and their water armies are also ready to lead the rhythm and smear.

On the day of the premiere, the comment sections of Zhihu, Douban, Xiaohongshu, Weibo, and Douyin were all buzzing with noise.

There were insults, slander, praise, protection, and collusion. Even Boss Wei, the person involved, couldn't tell right from wrong.

It was not until a day or two later, as the performance continued to improve and word of mouth spread, with more and more passers-by speaking out, that we could get a rough idea of ​​the reputation of "Chi Le Chuan".

Again, no work is perfect and liked by everyone.

The same is true for "Chi Le Chuan". Even if we put aside the haters, there are still many people who give negative comments from the perspective of passers-by, but at the same time, there are many more passers-by who give "Chi Le Chuan" positive comments. The excellent costumes and props and the bright and compact plot rhythm, accompanied by huge popularity, have made "Chi Le Chuan" recognized by a large number of audiences in terms of quality.

Especially after the male protagonist Gao Huan's career line began, there were many exciting moments. In addition, his personal charm blossomed, and there were many outstanding characters online, which made the audience immersed in it and enjoyed it very much.

The performance of "Chi Le Chuan" is rising steadily, Boss Wei's popularity remains high, and the male lead Gao Huan is also constantly breaking through the circle.

Bilibili has a data UP who specifically analyzes data based on data from several platforms including Baidu and Weibo.

Three years ago, the name and character "Gao Huan" were definitely unpopular in the field of Internet history.

After the project of "Chi Le Chuan" was launched and news of Boss Wei's participation in the film was announced, as well as some subsequent simultaneous publicity, the name and character of Gao Huan became more and more popular on the Internet, skyrocketing by hundreds and thousands of times.

Take Tik Tok as an example. Before the appearance of "Chi Le Chuan", the video playback volume of the topic tag [Gao Huan] was less than 6000 million.

It sounds like a lot, but Zhu Yuanzhang has over 160 billion views, Li Shimin has 40 billion, and Qin Shihuang Ying Zheng has also 40 billion.

They also indicated their respective name topic tags. Other well-known topics such as [Hongwu], [Daming], [Emperor Taizong of Tang], [Xuanwu Gate], [Zhenguan Zhizhi], [Qin Shihuang], [Seven Kingdoms of the Warring States Period], [Qin Dynasty] all have them as the protagonists, and the number of views for any one of them is not inferior to or even exceeds that of Gao Huan.

After the project of "Chi Le Chuan" was launched, a large number of marketing accounts, history bloggers or passers-by came to take advantage of the popularity, popularize science to the public or conduct research with interest.

Videos about Gao Huan are everywhere on Douyin, and the number of related views has also skyrocketed.

Before the broadcast of "Chi Le Chuan", the total number of views of the topic tag Gao Huan was close to 30 billion, and he suddenly went from being an unpopular historical figure to catching up with several top historical figures except for the Ming Dynasty.

It is not just Gao Huan. Other historical figures of the same period, such as Yuwen Tai and Erzhu Rong, have also entered the public eye through a large amount of popular science and publicity.

This is both a bad thing and a good thing for the drama "Chi Le Chuan".

The bad thing is that the plot will be "spoiled", which will reduce the surprises and suspense.

The good thing is that it lowers the threshold for watching unpopular dynasties and greatly increases the basic base of passers-by.

The reason why there are few films about unpopular dynasties is because the audience doesn’t know much about them, they lack appeal, and there are certain obstacles to watching them.

A well-known dynasty like the Three Kingdoms comes with its own popularity and attention. Most viewers are familiar with the characters and plots and can quickly immerse themselves in the story.

It is not uncommon for a historical dynasty to become popular in the circle because of the popularity of a TV series.

To talk about something more recent, the recently released TV series "The Glory of the Ming Dynasty" made the Yongle Dynasty and the two emperors Hongxi and Xuande popular. The TV series "Youngsters of the Song Dynasty" which was popular during the summer vacation also made many people understand and pay attention to some of the grievances and hatreds between the Northern Song Dynasty and the Western Xia Dynasty.

Although "Chi Le Chuan" also made the Northern and Southern Dynasties and the Eastern and Western Wei dynasties popular, its gameplay is completely different.

Other hit dramas become popular after the drama itself becomes popular, but "Chi Le Chuan" makes the dynasty popular before the drama is even aired. It cultivates its own audience in advance, raises the audience's expectations, and then feeds the popularity back to the TV series.

Such an unconventional operation could only make other crews jealous and sigh in despair.

The feasibility is too low. Other crews do not have the reputation and appeal of Boss Wei and Blue Whale. If they try to imitate them by force, it will be useless, but it will be embarrassing.

If the expectations are high and the hype is built up, but the quality and results of the work are not improved, then you will be criticized.

Only Boss Wei and Blue Whale have the confidence and ability to do this.

After "Chi Le Chuan" was launched, as the popularity of the series continued to explode, Gao Huan's data entered a rocket sprint stage.

Just a few days after the TV series was aired, the number of views of Gao Huan's topic tag on Douyin increased by more than 10 billion, and it is still rising rapidly.

The Emperor Shenwu of Northern Qi, who has already entered the reserve top stream, can now compete with the Emperor Qin and Emperor Han for a short time. If his traffic and popularity can be stabilized in the future, he can even directly enter the first echelon of the historical top stream.

It is no exaggeration to say that Jiajing and Yongzheng became some of the most famous emperors on the Internet thanks to TV dramas.

Gao Huan has "Chi Le Chuan" as a foundation. His hardware conditions, personal experience, famous scenes and jokes are also very impressive, and he has great hope of becoming a top star.

"Chi Le Chuan" has only been aired for a few days, but Gao Huan has already achieved this result.

There is no way around it. The characters of making a living by their looks, rising from the grassroots, being funded by beautiful and rich women, and living off gigolos are too much of a topic gimmick.

Male audiences felt very involved and satisfied, while female audiences might have some disputes, but they would also join in the discussion just for the sake of that face.

To be honest, this kind of plot is not very friendly to female audiences, who always feel that the heroine is a nymphomaniac or that she is being taken advantage of.

Just like when male audiences see that the heroine is Voldemort, they will also feel that the hero is at a disadvantage and become dissatisfied.

This is when we see the importance of appearance. Facial features can sometimes really change your worldview.

If Gao Huan was played by an actor who is not so good-looking, many people would have already cursed him.

But Gao Huan is played by Wei Yang. Many female viewers think carefully that if they really meet a Phoenix man who looks like Boss Wei, the probability of him paying for her is not low, and they will accept being treated like a gigolo.

Similarly, if Voldemort's wife is replaced by a beautiful woman like Liu Tianxian, Fan Xiaopang, or Di Lieba, male audiences would think it is not impossible to negotiate.

We are all family, so as long as it's not too much, what's wrong with helping your brother-in-law? !

The second popular meme about Gao Huan is his combination with Lu Bu.

How can a real man be depressed and be inferior to others for long!

Lu Bu was a slave of three surnames. He killed his two adoptive fathers and stabbed Liu Bei who took him in. He was a complete traitor.

In this regard, Gao Huan was no less capable than his master, betraying him many times and trying to kill the boss in order to take his place.

Historically, Gao Huan joined the army and defected to the uprising forces of the Six Garrisons after the Six Garrisons migrated to Hebei, and "Chi Le Chuan" also continued this plot.

The first boss Gao Huan followed was called Du Luozhou. Du Luozhou was a man of few manners and Gao Huan looked down upon him. He planned to kill him to get to the top, but he failed and the boss fled after the plot was exposed.

The second boss he followed was called Ge Rong, who was a rather cruel person. Gao Huan also felt that he was not a good leader, so he rebelled again. After his plan failed, he was hunted down and almost lost his life.

However, Gao Huan is slightly beautified in the details.

For example, Du Luozhou was jealous of talented people and bullied Gao Huan. Moreover, the two sides had old grudges from the beginning. Gao was not a ally, but a semi-cooperative alliance, so it was reasonable for him to turn against them.

As for the second character, Ge Rong, although Gao Huan actually surrendered to him, he went into great detail about Ge's cruelty, including massacres and cannibalism.

This is also what actually happened in history, but it is not clear whether Gao Huan's rebellion had this reason. This point was included in the drama.

In this way, the audience will be more accepting of Gao Huan's rebellious behavior.

Although a lot of details have been laid out and explained, no matter how to put it, this kind of behavior of changing jobs and wanting to kill the boss is still very funny.

The audience and netizens made all kinds of memes and creations about him, for example, comparing him with Lu Bu.

Others killed their fathers to become the boss, and Gao Huan rebelled and was hunted down, proving the importance of force when being a rebel...

(End of this chapter)